arXiv subjects

Angelica Goetzen

Publications and source records attributed to Angelica Goetzen.

4 recordsLinked to original sources

arXiv2024

Analyzing User Engagement with TikTok's Short Format Video Recommendations using Data Donations

Short-format videos have exploded on platforms like TikTok, Instagram, and YouTube. Despite this, the research community lacks large-scale empirical studies into how people engage with short-format videos and the role of recommendation systems that offer endless streams of such content. In this work, we analyze user engagement on TikTok using data we collect via a data donation system that allows TikTok users to donate their data. We recruited 347 TikTok users and collected 9.2M TikTok video recommendations they received. By analyzing user engagement, we find that the average daily usage time increases over the users' lifetime while the user attention remains stable at around 45%. We also find that users like more videos uploaded by people they follow than those recommended by people they do not follow. Our study offers valuable insights into how users engage with short-format videos on TikTok and lessons learned from designing a data donation system.

cs.SI↗

arXiv2024

Likes and Fragments: Examining Perceptions of Time Spent on TikTok

Researchers use information about the amount of time people spend on digital media for numerous purposes. While social media platforms commonly do not allow external access to measure the use time directly, a usual alternative method is to use participants' self-estimation. However, doubts were raised about the self-estimation's accuracy, posing questions regarding the cognitive factors that underline people's perceptions of the time they spend on social media. In this work, we build on prior studies and explore a novel social media platform in the context of use time: TikTok. We conduct platform-independent measurements of people's self-reported and server-logged TikTok usage (n=255) to understand how users' demographics and platform engagement influence their perceptions of the time they spend on the platform and their estimation accuracy. Our work adds to the body of work seeking to understand time estimations in different digital contexts and identifies new influential engagement factors.

cs.CY↗

arXiv2023

Problematic Advertising and its Disparate Exposure on Facebook

Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide use of advertising, this also enables using ads as a vehicle for problematic content, such as scams or clickbait. Recent work that explores people's sentiments toward online ads, and the impacts of these ads on people's online experiences, has found evidence that online ads can indeed be problematic. Further, there is the potential for personalization to aid the delivery of such ads, even when the advertiser targets with low specificity. In this paper, we study Facebook -- one of the internet's largest ad platforms -- and investigate key gaps in our understanding of problematic online advertising: (a) What categories of ads do people find problematic? (b) Are there disparities in the distribution of problematic ads to viewers? and if so, (c) Who is responsible -- advertisers or advertising platforms? To answer these questions, we empirically measure a diverse sample of user experiences with Facebook ads via a 3-month longitudinal panel. We categorize over 32,000 ads collected from this panel ($n=132$); and survey participants' sentiments toward their own ads to identify four categories of problematic ads. Statistically modeling the distribution of problematic ads across demographics, we find that older people and minority groups are especially likely to be shown such ads. Further, given that 22% of problematic ads had no specific targeting from advertisers, we infer that ad delivery algorithms (advertising platforms themselves) played a significant role in the biased distribution of these ads.

cs.CY↗

arXiv2022

Ctrl-Shift: How Privacy Sentiment Changed from 2019 to 2021

People's privacy sentiments influence changes in legislation as well as technology design and use. While single-point-in-time investigations of privacy sentiment offer useful insight, study of people's privacy sentiments over time is also necessary to better understand and anticipate evolving privacy attitudes. In this work, we use repeated cross-sectional surveys (n=6,676) to model the sentiments of people in the U.S. toward collection and use of data for government- and health-related purposes from 2019-2021. After the onset of COVID-19, we observe significant decreases in respondent acceptance of government data use and significant increases in acceptance of health-related data uses. While differences in privacy attitudes between sociodemographic groups largely decreased over this time period, following the 2020 U.S. national elections, we observe some of the first evidence that privacy sentiments may change based on the alignment between a user's politics and the political party in power. Our results offer insight into how privacy attitudes may have been impacted by recent events and allow us to identify potential predictors of changes in privacy attitudes during times of geopolitical or national change.

cs.CY↗