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Bernd Weiß

Publications and source records attributed to Bernd Weiß.

2 recordsLinked to original sources

Total Simulated Survey Error: Designing and Diagnosing Survey Responses from Large Language Models

Large Language models (LLMs), having been trained on vast amounts of human-generated data, may encode the attitudes and behaviors of these humans. As such, LLMs show promise in mimicking human-like patterns that facilitate their use in simulating people in a wide variety of contexts. One such context is using LLMs as 'silicon samples', i.e., proxies of people in answering survey questions to establish public opinion, design policies, or use as (social) scientific data. However, several critical questions of social biases, generalization, and technical limitations remain, further complicated by a vast design space open to simulation designers. Multiverse analyses might help us make sense of the impact of different design choices, however, we lack a systematic understanding of the design space of LLM-generated surveys as well as how these decisions interplay with inherent LLM limitations. Therefore, how do we systematically identify, trace, and document limitations in LLM-generated survey responses? Building on traditions in the quantitative social sciences, specifically survey methodology and measurement theory, we investigate threats to the validity of LLM-generated survey responses. To do so, we design a framework that enumerates conceptual errors and systematic biases that can occur at different stages of the survey simulation lifecycle. Our framework, called the Total Simulated Survey Error (TS2E) Framework, provides a unified and end-to-end perspective on LLM-generated survey data. The framework, illustrated through a theoretical and empirical case study, enables survey simulation designers to systematically identify and reflect on errors in LLM-generated surveys.

cs.CY↗

AIn't Nothing But a Survey? Using Large Language Models for Coding German Open-Ended Survey Responses on Survey Motivation

The recent development and wider accessibility of LLMs have spurred discussions about how they can be used in survey research, including classifying open-ended survey responses. Due to their linguistic capacities, it is possible that LLMs are an efficient alternative to time-consuming manual coding and the pre-training of supervised machine learning models. As most existing research on this topic has focused on English-language responses relating to non-complex topics or on single LLMs, it is unclear whether its findings generalize and how the quality of these classifications compares to established methods. In this study, we investigate to what extent different LLMs can be used to code open-ended survey responses in other contexts, using German data on reasons for survey participation as an example. We compare several state-of-the-art LLMs and several prompting approaches, and evaluate the LLMs' performance by using human expert codings. Overall performance differs greatly between LLMs, and only a fine-tuned LLM achieves satisfactory levels of predictive performance. Performance differences between prompting approaches are conditional on the LLM used. Finally, LLMs' unequal classification performance across different categories of reasons for survey participation results in different categorical distributions when not using fine-tuning. We discuss the implications of these findings, both for methodological research on coding open-ended responses and for their substantive analysis, and for practitioners processing or substantively analyzing such data. Finally, we highlight the many trade-offs researchers need to consider when choosing automated methods for open-ended response classification in the age of LLMs. In doing so, our study contributes to the growing body of research about the conditions under which LLMs can be efficiently, accurately, and reliably leveraged in survey research.

cs.CL↗