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Beth Goldberg

Publications and source records attributed to Beth Goldberg.

11 recordsLinked to original sources

AI usage patterns are shaped by perceived gains in human agency

As conversational AI systems become more deeply integrated into daily life, the implications for human agency are increasingly urgent to understand. AI's potential to amplify capability sits alongside risks of individual and collective disempowerment, yet empirical, ecologically-valid evidence about cumulative usage is scarce. We analyze deep ethnographic data from a study of daily AI chatbot users (n = 51) in the United States, Germany, and Singapore to illuminate conversational AI usage in situated context as a sociotechnical practice. We show that people consistently link sustained AI usage to perceived gains in individual agency. Crucially, these perceived gains often outweigh concerns about accuracy, reliability, and consistency to shape usage patterns. Our findings challenge prevailing assumptions about how and why humans use AI systems over time, suggesting that traditional trust-based models are not sufficient for explaining human behavior with conversational AI. Finally, we expose a critical tension: immediate psychological boosts to perceived agency may not necessarily translate into material effects, structural empowerment, or long-term capacity. Our results help establish a new foundation for novel behavioral frameworks, measurement tools, and AI benchmarks to ensure conversational AI strengthens human agency in substantial, sustained ways.

cs.CY

Visualizing "We the People": Bridging the Perception Gap through Pluralistic Data Storytelling

Traditional visual data storytelling relies on binary graphics that depict two simplified groups in conflict. This can increase political polarization by oversimplifying intra-group disagreements and erasing ambiguity and shared ideas or values. This can inadvertently foster "us versus them" thinking. Intentional, pluralistic design choices for AI-enabled digital platforms can produce visualizations that emphasize nuance, opinion distribution, and intergroup commonalities. To demonstrate this potential, we examine deliberative technologies that map high-dimensional opinion spaces and highlight areas of both consensus and dissensus. The paper highlights the We the People deliberation conducted by Jigsaw and the Napolitan Institute in September 2025, which engaged over 2,400 Americans across all 435 congressional districts in an AI-supported, asynchronous dialogue regarding freedom and equality. By utilizing AI to synthesize long-form, text-based participant inputs into interactive "opinion landscapes," the initiative provided an alternative format for pluralistic data storytelling that humanized diverse viewpoints and revealed hidden areas of substantial broad consensus. The paper concludes that shifting from divisive, contrast-heavy visual frameworks to distribution-focused, interactive models represents a highly scalable, low-cost intervention capable of bridging perceptual gaps and cultivating a more resilient, collaborative democratic culture.

cs.HC

The Prosocial Ranking Challenge: Reducing Polarization on Social Media without Sacrificing Engagement

We report the first direct comparisons of multiple alternative social media algorithms on multiple platforms on outcomes of societal interest. We used a browser extension to modify which posts were shown to desktop social media users, randomly assigning 9,386 users to a control group or one of five alternative ranking algorithms which simultaneously altered content across three platforms for six months during the US 2024 presidential election. This reduced our preregistered index of affective polarization by an average of 0.03 standard deviations (p < 0.05), including a 1.5 degree decrease in differences between the 100 point inparty and outparty feeling thermometers. We saw reductions in active use time for Facebook (-0.37 min/day) and Reddit (-0.2 min/day), but an increase of 0.32 min/day (p < 0.01) for X/Twitter. We saw an increase in reports of negative social media experiences but found no effects on well-being, news knowledge, outgroup empathy, perceptions of and support for partisan violence. This implies that bridging content can improve some societal outcomes without necessarily conflicting with the engagement-driven business model of social media.

cs.SI

Towards Designing Social Interventions For Online Climate Change Denialism Discussions

As conspiracy theories gain traction, it has become crucial to research effective intervention strategies that can foster evidence and science-based discussions in conspiracy theory communities online. This study presents a novel framework using insider language to contest conspiracy theory ideology in climate change denialism on Reddit. Focusing on discussions in two Reddit communities, our research investigates reactions to pro-social and evidence-based intervention messages for two cohorts of users: climate change deniers and climate change supporters. Specifically, we combine manual and generative AI-based methods to craft intervention messages and deploy the interventions as replies on Reddit posts and comments through transparently labeled bot accounts. On the one hand, we find that evidence-based interventions with neutral language foster positive engagement, encouraging open discussions among believers of climate change denialism. On the other, climate change supporters respond positively, actively participating and presenting additional evidence. Our study contributes valuable insights into the process and challenges of automatically delivering interventions in conspiracy theory communities on social media, and helps inform future research on social media interventions.

cs.HC

AI and the Future of Digital Public Squares

Two substantial technological advances have reshaped the public square in recent decades: first with the advent of the internet and second with the recent introduction of large language models (LLMs). LLMs offer opportunities for a paradigm shift towards more decentralized, participatory online spaces that can be used to facilitate deliberative dialogues at scale, but also create risks of exacerbating societal schisms. Here, we explore four applications of LLMs to improve digital public squares: collective dialogue systems, bridging systems, community moderation, and proof-of-humanity systems. Building on the input from over 70 civil society experts and technologists, we argue that LLMs both afford promising opportunities to shift the paradigm for conversations at scale and pose distinct risks for digital public squares. We lay out an agenda for future research and investments in AI that will strengthen digital public squares and safeguard against potential misuses of AI.

cs.CY

Generative AI Misuse: A Taxonomy of Tactics and Insights from Real-World Data

Generative, multimodal artificial intelligence (GenAI) offers transformative potential across industries, but its misuse poses significant risks. Prior research has shed light on the potential of advanced AI systems to be exploited for malicious purposes. However, we still lack a concrete understanding of how GenAI models are specifically exploited or abused in practice, including the tactics employed to inflict harm. In this paper, we present a taxonomy of GenAI misuse tactics, informed by existing academic literature and a qualitative analysis of approximately 200 observed incidents of misuse reported between January 2023 and March 2024. Through this analysis, we illuminate key and novel patterns in misuse during this time period, including potential motivations, strategies, and how attackers leverage and abuse system capabilities across modalities (e.g. image, text, audio, video) in the wild.

cs.AI

The Influencer Next Door: How Misinformation Creators Use GenAI

Advances in generative AI (GenAI) have raised concerns about detecting and discerning AI-generated content from human-generated content. Most existing literature assumes a paradigm where 'expert' organized disinformation creators and flawed AI models deceive 'ordinary' users. Based on longitudinal ethnographic research with misinformation creators and consumers between 2022-2023, we instead find that GenAI supports bricolage work, where non-experts increasingly use GenAI to remix, repackage, and (re)produce content to meet their personal needs and desires. This research yielded four key findings: First, participants primarily used GenAI for creation, rather than truth-seeking. Second, a spreading 'influencer millionaire' narrative drove participants to become content creators, using GenAI as a productivity tool to generate a volume of (often misinformative) content. Third, GenAI lowered the barrier to entry for content creation across modalities, enticing consumers to become creators and significantly increasing existing creators' output. Finally, participants used Gen AI to learn and deploy marketing tactics to expand engagement and monetize their content. We argue for shifting analysis from the public as consumers of AI content to bricoleurs who use GenAI creatively, often without a detailed understanding of its underlying technology. We analyze how these understudied emergent uses of GenAI produce new or accelerated misinformation harms, and their implications for AI products, platforms and policies.

cs.HC

New contexts, old heuristics: How young people in India and the US trust online content in the age of generative AI

We conducted in-person ethnography in India and the US to investigate how young people (18-24) trusted online content, just as generative AI (genAI) became mainstream. We found that when online, how participants determined what content to trust was shaped by emotional states, which we term "information modes." Our participants reflexively shifted between modes to maintain "emotional equilibrium," and eschewed engaging literacy skills in the more passive modes in which they spent the most time. We found participants imported trust heuristics from established online contexts into emerging ones (i.e., genAI). This led them to use ill-fitting trust heuristics, and exposed them to the risk of trusting false and misleading information. While many had reservations about AI, prioritizing efficiency, they used genAI and habitual heuristics to quickly achieve goals at the expense of accuracy. We conclude that literacy interventions designed to match users' distinct information modes will be most effective.

cs.HC

The Ethics of Advanced AI Assistants

This paper focuses on the opportunities and the ethical and societal risks posed by advanced AI assistants. We define advanced AI assistants as artificial agents with natural language interfaces, whose function is to plan and execute sequences of actions on behalf of a user, across one or more domains, in line with the user's expectations. The paper starts by considering the technology itself, providing an overview of AI assistants, their technical foundations and potential range of applications. It then explores questions around AI value alignment, well-being, safety and malicious uses. Extending the circle of inquiry further, we next consider the relationship between advanced AI assistants and individual users in more detail, exploring topics such as manipulation and persuasion, anthropomorphism, appropriate relationships, trust and privacy. With this analysis in place, we consider the deployment of advanced assistants at a societal scale, focusing on cooperation, equity and access, misinformation, economic impact, the environment and how best to evaluate advanced AI assistants. Finally, we conclude by providing a range of recommendations for researchers, developers, policymakers and public stakeholders.

cs.CY

Sowing 'Seeds of Doubt': Cottage Industries of Election and Medical Misinformation in Brazil and the United States

We conducted ethnographic research with 31 misinformation creators and consumers in Brazil and the US before, during, and after a major election to understand the consumption and production of election and medical misinformation. This study contributes to research on misinformation ecosystems by focusing on poorly understood small players, or "micro-influencers", who create misinformation in peer-to-peer networks. We detail four key tactics that micro-influencers use. First, they typically disseminate "gray area" content rather than expert-falsified claims, using subtle aesthetic and rhetorical tactics to evade moderation. Second, they post in small, closed groups where members feel safe and predisposed to trust content. Third, they explicitly target misinformation consumers' emotional and social needs. Finally, they post a high volume of short, repetitive content to plant seeds of doubt and build trust in influencers as unofficial experts. We discuss the implications these micro-influencers have for misinformation interventions and platforms' efforts to moderate misinformation.

cs.HC

Practicing Information Sensibility: How Gen Z Engages with Online Information

Assessing the trustworthiness of information online is complicated. Literacy-based paradigms are both widely used to help and widely critiqued. We conducted a study with 35 Gen Zers from across the U.S. to understand how they assess information online. We found that they tended to encounter -- rather than search for -- information, and that those encounters were shaped more by social motivations than by truth-seeking queries. For them, information processing is fundamentally a social practice. Gen Zers interpreted online information together, as aspirational members of social groups. Our participants sought information sensibility: a socially-informed awareness of the value of information encountered online. We outline key challenges they faced and practices they used to make sense of information. Our findings suggest that like their information sensibility practices, solutions and strategies to address misinformation should be embedded in social contexts online.

cs.HC