arXiv subjects

Bharath Ganesh

Publications and source records attributed to Bharath Ganesh.

3 recordsLinked to original sources

arXiv2020

Predicting Engagement with the Internet Research Agency's Facebook and Instagram Campaigns around the 2016 U.S. Presidential Election

The Russian Internet Research Agency's (IRA) online interference campaign in the 2016 U.S. presidential election represents a turning point in the trajectory of democratic elections in the digital age. What can we learn about how the IRA engages U.S. audiences, ahead of the 2020 U.S. presidential election? We provide the first in-depth analysis of the relationships between IRA content characteristics and user engagement on Facebook and Instagram around the 2016 election. We find that content targeting right-wing and non-Black marginalised groups had the strongest positive association with engagement on both Facebook and Instagram, in contrast to findings from the IRA campaign on Twitter and to some previous commentary in the media. Higher engagement was associated with posting later in the 2015-2017 period and using less text on both platforms, using negative wording and not including links on Facebook, and using fewer hashtags on Instagram. The sub-audiences and sub-issues associated with most engagement differed across the platforms.

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arXiv2020

Echo Chambers Exist! (But They're Full of Opposing Views)

The theory of echo chambers, which suggests that online political discussions take place in conditions of ideological homogeneity, has recently gained popularity as an explanation for patterns of political polarization and radicalization observed in many democratic countries. However, while micro-level experimental work has shown evidence that individuals may gravitate towards information that supports their beliefs, recent macro-level studies have cast doubt on whether this tendency generates echo chambers in practice, instead suggesting that cross-cutting exposures are a common feature of digital life. In this article, we offer an explanation for these diverging results. Building on cognitive dissonance theory, and making use of observational trace data taken from an online white nationalist website, we explore how individuals in an ideological 'echo chamber' engage with opposing viewpoints. We show that this type of exposure, far from being detrimental to radical online discussions, is actually a core feature of such spaces that encourages people to stay engaged. The most common 'echoes' in this echo chamber are in fact the sound of opposing viewpoints being undermined and marginalized. Hence echo chambers exist not only in spite of but thanks to the unifying presence of oppositional viewpoints. We conclude with reflections on policy implications of our study for those seeking to promote a more moderate political internet.

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arXiv2018

Does Campaigning on Social Media Make a Difference? Evidence from candidate use of Twitter during the 2015 and 2017 UK Elections

Social media are now a routine part of political campaigns all over the world. However, studies of the impact of campaigning on social platform have thus far been limited to cross-sectional datasets from one election period which are vulnerable to unobserved variable bias. Hence empirical evidence on the effectiveness of political social media activity is thin. We address this deficit by analysing a novel panel dataset of political Twitter activity in the 2015 and 2017 elections in the United Kingdom. We find that Twitter based campaigning does seem to help win votes, a finding which is consistent across a variety of different model specifications including a first difference regression. The impact of Twitter use is small in absolute terms, though comparable with that of campaign spending. Our data also support the idea that effects are mediated through other communication channels, hence challenging the relevance of engaging in an interactive fashion.

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