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Bo Zheng

Publications and source records attributed to Bo Zheng.

At least 343 records · Page 19Linked to original sources
arXiv2023

COPR: Consistency-Oriented Pre-Ranking for Online Advertising

Cascading architecture has been widely adopted in large-scale advertising systems to balance efficiency and effectiveness. In this architecture, the pre-ranking model is expected to be a lightweight approximation of the ranking model, which handles more candidates with strict latency requirements. Due to the gap in model capacity, the pre-ranking and ranking models usually generate inconsistent ranked results, thus hurting the overall system effectiveness. The paradigm of score alignment is proposed to regularize their raw scores to be consistent. However, it suffers from inevitable alignment errors and error amplification by bids when applied in online advertising. To this end, we introduce a consistency-oriented pre-ranking framework for online advertising, which employs a chunk-based sampling module and a plug-and-play rank alignment module to explicitly optimize consistency of ECPM-ranked results. A $ΔNDCG$-based weighting mechanism is adopted to better distinguish the importance of inter-chunk samples in optimization. Both online and offline experiments have validated the superiority of our framework. When deployed in Taobao display advertising system, it achieves an improvement of up to +12.3\% CTR and +5.6\% RPM.

cs.IR↗
arXiv2023

OneSeg: Self-learning and One-shot Learning based Single-slice Annotation for 3D Medical Image Segmentation

As deep learning methods continue to improve medical image segmentation performance, data annotation is still a big bottleneck due to the labor-intensive and time-consuming burden on medical experts, especially for 3D images. To significantly reduce annotation efforts while attaining competitive segmentation accuracy, we propose a self-learning and one-shot learning based framework for 3D medical image segmentation by annotating only one slice of each 3D image. Our approach takes two steps: (1) self-learning of a reconstruction network to learn semantic correspondence among 2D slices within 3D images, and (2) representative selection of single slices for one-shot manual annotation and propagating the annotated data with the well-trained reconstruction network. Extensive experiments verify that our new framework achieves comparable performance with less than 1% annotated data compared with fully supervised methods and generalizes well on several out-of-distribution testing sets.

cs.CV↗
arXiv2023

Neuro-Symbolic Recommendation Model based on Logic Query

A recommendation system assists users in finding items that are relevant to them. Existing recommendation models are primarily based on predicting relationships between users and items and use complex matching models or incorporate extensive external information to capture association patterns in data. However, recommendation is not only a problem of inductive statistics using data; it is also a cognitive task of reasoning decisions based on knowledge extracted from information. Hence, a logic system could naturally be incorporated for the reasoning in a recommendation task. However, although hard-rule approaches based on logic systems can provide powerful reasoning ability, they struggle to cope with inconsistent and incomplete knowledge in real-world tasks, especially for complex tasks such as recommendation. Therefore, in this paper, we propose a neuro-symbolic recommendation model, which transforms the user history interactions into a logic expression and then transforms the recommendation prediction into a query task based on this logic expression. The logic expressions are then computed based on the modular logic operations of the neural network. We also construct an implicit logic encoder to reasonably reduce the complexity of the logic computation. Finally, a user's interest items can be queried in the vector space based on the computation results. Experiments on three well-known datasets verified that our method performs better compared to state of the art shallow, deep, session, and reasoning models.

cs.AI↗
arXiv2023

Identification of deuteron at BESIII

The identification of deuteron with momentum in range of $0.52$-$0.72$ GeV/$c$ has been studied with the specific ionization energy loss information, using the data sample collected by the BESIII detector at center-of-mass energies between $4.009$ and $4.946$ GeV. Clean deuteron samples are selected using time of flight information. For all data samples, the deuteron identification efficiencies are higher than $95\%$, with a maximum difference of $(4.93\pm0.95)\%$ between data and MC simulation. These verify the effectiveness of the deuteron identification method based on the specific ionization energy loss, and provide valuable information for the future studies of the processes involving deuteron in the final state at BESIII.

hep-ex↗
arXiv2023

Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction

Conversion rate (CVR) prediction is an essential task for large-scale e-commerce platforms. However, refund behaviors frequently occur after conversion in online shopping systems, which drives us to pay attention to effective conversion for building healthier shopping services. This paper defines the probability of item purchasing without any subsequent refund as an effective conversion rate (ECVR). A simple paradigm for ECVR prediction is to decompose it into two sub-tasks: CVR prediction and post-conversion refund rate (RFR) prediction. However, RFR prediction suffers from data sparsity (DS) and sample selection bias (SSB) issues, as the refund behaviors are only available after user purchase. Furthermore, there is delayed feedback in both conversion and refund events and they are sequentially dependent, named cascade delayed feedback (CDF), which significantly harms data freshness for model training. Previous studies mainly focus on tackling DS and SSB or delayed feedback for a single event. To jointly tackle these issues in ECVR prediction, we propose an Entire space CAscade Delayed feedback modeling (ECAD) method. Specifically, ECAD deals with DS and SSB by constructing two tasks including CVR prediction and conversion \& refund rate (CVRFR) prediction using the entire space modeling framework. In addition, it carefully schedules auxiliary tasks to leverage both conversion and refund time within data to alleviate CDF. Experimental results on the offline industrial dataset and online A/B testing demonstrate the effectiveness of ECAD. In addition, ECAD has been deployed in one of the recommender systems in Alibaba, contributing to a significant improvement of ECVR.

cs.IR↗
arXiv2023

Neural-Symbolic Recommendation with Graph-Enhanced Information

The recommendation system is not only a problem of inductive statistics from data but also a cognitive task that requires reasoning ability. The most advanced graph neural networks have been widely used in recommendation systems because they can capture implicit structured information from graph-structured data. However, like most neural network algorithms, they only learn matching patterns from a perception perspective. Some researchers use user behavior for logic reasoning to achieve recommendation prediction from the perspective of cognitive reasoning, but this kind of reasoning is a local one and ignores implicit information on a global scale. In this work, we combine the advantages of graph neural networks and propositional logic operations to construct a neuro-symbolic recommendation model with both global implicit reasoning ability and local explicit logic reasoning ability. We first build an item-item graph based on the principle of adjacent interaction and use graph neural networks to capture implicit information in global data. Then we transform user behavior into propositional logic expressions to achieve recommendations from the perspective of cognitive reasoning. Extensive experiments on five public datasets show that our proposed model outperforms several state-of-the-art methods, source code is avaliable at [https://github.com/hanzo2020/GNNLR].

cs.AI↗
arXiv2023

Multi-Scenario Ranking with Adaptive Feature Learning

Recently, Multi-Scenario Learning (MSL) is widely used in recommendation and retrieval systems in the industry because it facilitates transfer learning from different scenarios, mitigating data sparsity and reducing maintenance cost. These efforts produce different MSL paradigms by searching more optimal network structure, such as Auxiliary Network, Expert Network, and Multi-Tower Network. It is intuitive that different scenarios could hold their specific characteristics, activating the user's intents quite differently. In other words, different kinds of auxiliary features would bear varying importance under different scenarios. With more discriminative feature representations refined in a scenario-aware manner, better ranking performance could be easily obtained without expensive search for the optimal network structure. Unfortunately, this simple idea is mainly overlooked but much desired in real-world systems.Further analysis also validates the rationality of adaptive feature learning under a multi-scenario scheme. Moreover, our A/B test results on the Alibaba search advertising platform also demonstrate that Maria is superior in production environments.

cs.IR↗
arXiv2023

Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach

Conversion rate (CVR) prediction is one of the core components in online recommender systems, and various approaches have been proposed to obtain accurate and well-calibrated CVR estimation. However, we observe that a well-trained CVR prediction model often performs sub-optimally during sales promotions. This can be largely ascribed to the problem of the data distribution shift, in which the conventional methods no longer work. To this end, we seek to develop alternative modeling techniques for CVR prediction. Observing similar purchase patterns across different promotions, we propose reusing the historical promotion data to capture the promotional conversion patterns. Herein, we propose a novel \textbf{H}istorical \textbf{D}ata \textbf{R}euse (\textbf{HDR}) approach that first retrieves historically similar promotion data and then fine-tunes the CVR prediction model with the acquired data for better adaptation to the promotion mode. HDR consists of three components: an automated data retrieval module that seeks similar data from historical promotions, a distribution shift correction module that re-weights the retrieved data for better aligning with the target promotion, and a TransBlock module that quickly fine-tunes the original model for better adaptation to the promotion mode. Experiments conducted with real-world data demonstrate the effectiveness of HDR, as it improves both ranking and calibration metrics to a large extent. HDR has also been deployed on the display advertising system in Alibaba, bringing a lift of $9\%$ RPM and $16\%$ CVR during Double 11 Sales in 2022.

cs.IR↗
arXiv2023

Prospects of $CP$ violation in $Λ$ decay with polarized electron beam at STCF

Based on $1.89 \times 10^8$ $J/ψ\rightarrow Λ\barΛ$ Monte Carlo (MC) events produced from a longitudinally-polarized electron beam, the sensitivity of $CP$ violation of $Λ$ decay is studied with fast simulation software. In addition, the $J/ψ\rightarrow Λ\barΛ$ decay can also be used as a process to optimize the detector response using the interface provided by the fast simulation software. In the future, STCF is expected to obtain 3.4 trillion $J/ψ$ events, and the statistical sensitivity of $CP$ violation of $Λ$ decay via $J/ψ\rightarrow Λ\barΛ$ process is expected to reach $\mathcal O$~$(10^{-5})$ when the electron beam polarization is 80\%.

hep-ex↗
arXiv2023

Adversarial Constrained Bidding via Minimax Regret Optimization with Causality-Aware Reinforcement Learning

The proliferation of the Internet has led to the emergence of online advertising, driven by the mechanics of online auctions. In these repeated auctions, software agents participate on behalf of aggregated advertisers to optimize for their long-term utility. To fulfill the diverse demands, bidding strategies are employed to optimize advertising objectives subject to different spending constraints. Existing approaches on constrained bidding typically rely on i.i.d. train and test conditions, which contradicts the adversarial nature of online ad markets where different parties possess potentially conflicting objectives. In this regard, we explore the problem of constrained bidding in adversarial bidding environments, which assumes no knowledge about the adversarial factors. Instead of relying on the i.i.d. assumption, our insight is to align the train distribution of environments with the potential test distribution meanwhile minimizing policy regret. Based on this insight, we propose a practical Minimax Regret Optimization (MiRO) approach that interleaves between a teacher finding adversarial environments for tutoring and a learner meta-learning its policy over the given distribution of environments. In addition, we pioneer to incorporate expert demonstrations for learning bidding strategies. Through a causality-aware policy design, we improve upon MiRO by distilling knowledge from the experts. Extensive experiments on both industrial data and synthetic data show that our method, MiRO with Causality-aware reinforcement Learning (MiROCL), outperforms prior methods by over 30%.

cs.LG↗
arXiv2023

Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao

Click-Through Rate (CTR) prediction serves as a fundamental component in online advertising. A common practice is to train a CTR model on advertisement (ad) impressions with user feedback. Since ad impressions are purposely selected by the model itself, their distribution differs from the inference distribution and thus exhibits sample selection bias (SSB) that affects model performance. Existing studies on SSB mainly employ sample re-weighting techniques which suffer from high variance and poor model calibration. Another line of work relies on costly uniform data that is inadequate to train industrial models. Thus mitigating SSB in industrial models with a uniform-data-free framework is worth exploring. Fortunately, many platforms display mixed results of organic items (i.e., recommendations) and sponsored items (i.e., ads) to users, where impressions of ads and recommendations are selected by different systems but share the same user decision rationales. Based on the above characteristics, we propose to leverage recommendations samples as a free lunch to mitigate SSB for ads CTR model (Rec4Ad). After elaborating data augmentation, Rec4Ad learns disentangled representations with alignment and decorrelation modules for enhancement. When deployed in Taobao display advertising system, Rec4Ad achieves substantial gains in key business metrics, with a lift of up to +6.6\% CTR and +2.9\% RPM.

cs.IR↗
arXiv2023

Absence of near-ambient superconductivity in LuH$_{2\pm\text{x}}$N$_y$

Recently near-ambient superconductivity was claimed in N-doped lutetium hydride (ref. 1). This induces a worldwide fanaticism about the dream of room temperature superconductivity under low pressures. By using a high pressure and high temperature synthesis technique, we have successfully obtained the nitrogen doped lutetium hydride (LuH$_{2\pm\text{x}}$N$_y$) with a dark-bluish color and a structure with the space group of $Fm\bar{3}m$ evidenced by x-ray diffraction. This structure is the same as that reported in ref. 1. The energy dispersive X-ray spectroscopy (EDS) confirmed the existence of nitrogen in some areas of the samples. At ambient pressure, we witness a kink of resistivity and magnetization at about 300 K, which may correspond to a rearrangement of hydrogen/nitrogen atoms, namely a structural transition. However, by applying a pressure from 1 GPa to 6 GPa, we have seen a progressively optimized metallic behavior without showing superconductivity down to 10 K. Temperature dependence of magnetization shows a roughly flat feature between 100 and 320 K, and the magnetization increases with magnetic field at 100 K, all these are not expected for superconductivity at 100 K. Thus, we conclude the absence of near-ambient superconductivity in this nitrogen-doped lutetium hydride under pressures below 6 GPa.

cond-mat.supr-con↗
arXiv2023

Joint Optimization of Ranking and Calibration with Contextualized Hybrid Model

Despite the development of ranking optimization techniques, pointwise loss remains the dominating approach for click-through rate prediction. It can be attributed to the calibration ability of the pointwise loss since the prediction can be viewed as the click probability. In practice, a CTR prediction model is also commonly assessed with the ranking ability. To optimize the ranking ability, ranking loss (e.g., pairwise or listwise loss) can be adopted as they usually achieve better rankings than pointwise loss. Previous studies have experimented with a direct combination of the two losses to obtain the benefit from both losses and observed an improved performance. However, previous studies break the meaning of output logit as the click-through rate, which may lead to sub-optimal solutions. To address this issue, we propose an approach that can Jointly optimize the Ranking and Calibration abilities (JRC for short). JRC improves the ranking ability by contrasting the logit value for the sample with different labels and constrains the predicted probability to be a function of the logit subtraction. We further show that JRC consolidates the interpretation of logits, where the logits model the joint distribution. With such an interpretation, we prove that JRC approximately optimizes the contextualized hybrid discriminative-generative objective. Experiments on public and industrial datasets and online A/B testing show that our approach improves both ranking and calibration abilities. Since May 2022, JRC has been deployed on the display advertising platform of Alibaba and has obtained significant performance improvements.

cs.IR↗
arXiv2023

On Structural Expressive Power of Graph Transformers

Graph Transformer has recently received wide attention in the research community with its outstanding performance, yet its structural expressive power has not been well analyzed. Inspired by the connections between Weisfeiler-Lehman (WL) graph isomorphism test and graph neural network (GNN), we introduce \textbf{SEG-WL test} (\textbf{S}tructural \textbf{E}ncoding enhanced \textbf{G}lobal \textbf{W}eisfeiler-\textbf{L}ehman test), a generalized graph isomorphism test algorithm as a powerful theoretical tool for exploring the structural discriminative power of graph Transformers. We theoretically prove that the SEG-WL test is an expressivity upper bound on a wide range of graph Transformers, and the representational power of SEG-WL test can be approximated by a simple Transformer network arbitrarily under certain conditions. With the SEG-WL test, we show how graph Transformers' expressive power is determined by the design of structural encodings, and present conditions that make the expressivity of graph Transformers beyond WL test and GNNs. Moreover, motivated by the popular shortest path distance encoding, we follow the theory-oriented principles and develop a provably stronger structural encoding method, Shortest Path Induced Subgraph (\textit{SPIS}) encoding. Our theoretical findings provide a novel and practical paradigm for investigating the expressive power of graph Transformers, and extensive synthetic and real-world experiments empirically verify the strengths of our proposed methods.

cs.LG↗
arXiv2023

FedAds: A Benchmark for Privacy-Preserving CVR Estimation with Vertical Federated Learning

Conversion rate (CVR) estimation aims to predict the probability of conversion event after a user has clicked an ad. Typically, online publisher has user browsing interests and click feedbacks, while demand-side advertising platform collects users' post-click behaviors such as dwell time and conversion decisions. To estimate CVR accurately and protect data privacy better, vertical federated learning (vFL) is a natural solution to combine two sides' advantages for training models, without exchanging raw data. Both CVR estimation and applied vFL algorithms have attracted increasing research attentions. However, standardized and systematical evaluations are missing: due to the lack of standardized datasets, existing studies adopt public datasets to simulate a vFL setting via hand-crafted feature partition, which brings challenges to fair comparison. We introduce FedAds, the first benchmark for CVR estimation with vFL, to facilitate standardized and systematical evaluations for vFL algorithms. It contains a large-scale real world dataset collected from Alibaba's advertising platform, as well as systematical evaluations for both effectiveness and privacy aspects of various vFL algorithms. Besides, we also explore to incorporate unaligned data in vFL to improve effectiveness, and develop perturbation operations to protect privacy well. We hope that future research work in vFL and CVR estimation benefits from the FedAds benchmark.

cs.IR↗
arXiv2023

Correlative Preference Transfer with Hierarchical Hypergraph Network for Multi-Domain Recommendation

Advanced recommender systems usually involve multiple domains (such as scenarios or categories) for various marketing strategies, and users interact with them to satisfy diverse demands. The goal of multi-domain recommendation (MDR) is to improve the recommendation performance of all domains simultaneously. Conventional graph neural network based methods usually deal with each domain separately, or train a shared model to serve all domains. The former fails to leverage users' cross-domain behaviors, making the behavior sparseness issue a great obstacle. The latter learns shared user representation with respect to all domains, which neglects users' domain-specific preferences. In this paper we propose $\mathsf{H^3Trans}$, a hierarchical hypergraph network based correlative preference transfer framework for MDR, which represents multi-domain user-item interactions into a unified graph to help preference transfer. $\mathsf{H^3Trans}$ incorporates two hyperedge-based modules, namely dynamic item transfer (Hyper-I) and adaptive user aggregation (Hyper-U). Hyper-I extracts correlative information from multi-domain user-item feedbacks for eliminating domain discrepancy of item representations. Hyper-U aggregates users' scattered preferences in multiple domains and further exploits the high-order (not only pair-wise) connections to improve user representations. Experiments on both public and production datasets verify the superiority of $\mathsf{H^3Trans}$ for MDR.

cs.IR↗
arXiv2023

Exploiting prompt learning with pre-trained language models for Alzheimer's Disease detection

Early diagnosis of Alzheimer's disease (AD) is crucial in facilitating preventive care and to delay further progression. Speech based automatic AD screening systems provide a non-intrusive and more scalable alternative to other clinical screening techniques. Textual embedding features produced by pre-trained language models (PLMs) such as BERT are widely used in such systems. However, PLM domain fine-tuning is commonly based on the masked word or sentence prediction costs that are inconsistent with the back-end AD detection task. To this end, this paper investigates the use of prompt-based fine-tuning of PLMs that consistently uses AD classification errors as the training objective function. Disfluency features based on hesitation or pause filler token frequencies are further incorporated into prompt phrases during PLM fine-tuning. The decision voting based combination among systems using different PLMs (BERT and RoBERTa) or systems with different fine-tuning paradigms (conventional masked-language modelling fine-tuning and prompt-based fine-tuning) is further applied. Mean, standard deviation and the maximum among accuracy scores over 15 experiment runs are adopted as performance measurements for the AD detection system. Mean detection accuracy of 84.20% (with std 2.09%, best 87.5%) and 82.64% (with std 4.0%, best 89.58%) were obtained using manual and ASR speech transcripts respectively on the ADReSS20 test set consisting of 48 elderly speakers.

cs.CL↗
arXiv2023

Pressure induced color change and evolution of metallic behavior in nitrogen-doped lutetium hydride

By applying pressures up to 42 GPa on the nitrogen-doped lutetium hydride (LuH$_{2\pm\text{x}}$N$_y$), we have found a gradual change of color from dark-blue to pink-violet in the pressure region of about 12 GPa to 21 GPa. The temperature dependence of resistivity under pressures up to 50.5 GPa shows progressively optimized metallic behavior with pressure. Interestingly, in the pressure region for the color change, a clear decrease of resistivity is observed with the increase of pressure, which is accompanied by a clear increase of the residual resistivity ratio (RRR). Fitting to the low temperature resistivity gives exponents of about 2, suggesting a Fermi liquid behavior in low temperature region. The general behavior in wide temperature region suggests that the electron-phonon scattering is still the dominant one. The magnetoresistance up to 9 tesla in the state under a pressure of 50.5 GPa shows an almost negligible effect, which suggests that the electric conduction in the pink-violet state is dominated by a single band. It is highly desired to have theoretical efforts in understanding the evolution of color and resistivity in this interesting system.

cond-mat.supr-con↗