arXiv subjects

Bo Zheng

Publications and source records attributed to Bo Zheng.

At least 379 records · Page 21Linked to original sources

arXiv2022

Learning Disentangled Representations for Counterfactual Regression via Mutual Information Minimization

Learning individual-level treatment effect is a fundamental problem in causal inference and has received increasing attention in many areas, especially in the user growth area which concerns many internet companies. Recently, disentangled representation learning methods that decompose covariates into three latent factors, including instrumental, confounding and adjustment factors, have witnessed great success in treatment effect estimation. However, it remains an open problem how to learn the underlying disentangled factors precisely. Specifically, previous methods fail to obtain independent disentangled factors, which is a necessary condition for identifying treatment effect. In this paper, we propose Disentangled Representations for Counterfactual Regression via Mutual Information Minimization (MIM-DRCFR), which uses a multi-task learning framework to share information when learning the latent factors and incorporates MI minimization learning criteria to ensure the independence of these factors. Extensive experiments including public benchmarks and real-world industrial user growth datasets demonstrate that our method performs much better than state-of-the-art methods.

cs.LG↗

arXiv2022

Adversarial Gradient Driven Exploration for Deep Click-Through Rate Prediction

Exploration-Exploitation (E{\&}E) algorithms are commonly adopted to deal with the feedback-loop issue in large-scale online recommender systems. Most of existing studies believe that high uncertainty can be a good indicator of potential reward, and thus primarily focus on the estimation of model uncertainty. We argue that such an approach overlooks the subsequent effect of exploration on model training. From the perspective of online learning, the adoption of an exploration strategy would also affect the collecting of training data, which further influences model learning. To understand the interaction between exploration and training, we design a Pseudo-Exploration module that simulates the model updating process after a certain item is explored and the corresponding feedback is received. We further show that such a process is equivalent to adding an adversarial perturbation to the model input, and thereby name our proposed approach as an the Adversarial Gradient Driven Exploration (AGE). For production deployment, we propose a dynamic gating unit to pre-determine the utility of an exploration. This enables us to utilize the limited amount of resources for exploration, and avoid wasting pageview resources on ineffective exploration. The effectiveness of AGE was firstly examined through an extensive number of ablation studies on an academic dataset. Meanwhile, AGE has also been deployed to one of the world-leading display advertising platforms, and we observe significant improvements on various top-line evaluation metrics.

cs.IR↗

arXiv2022

CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning

This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). We propose CREATER, a CTR-driven advertising text generation approach, to generate ad texts based on high-quality user reviews. To incorporate CTR objective, our model learns from online A/B test data with contrastive learning, which encourages the model to generate ad texts that obtain higher CTR. To alleviate the low-resource issue, we design a customized self-supervised objective reducing the gap between pre-training and fine-tuning. Experiments on industrial datasets show that CREATER significantly outperforms current approaches. It has been deployed online in a leading advertising platform and brings uplift on core online metrics.

cs.CL↗

arXiv2022

Visual Encoding and Debiasing for CTR Prediction

Extracting expressive visual features is crucial for accurate Click-Through-Rate (CTR) prediction in visual search advertising systems. Current commercial systems use off-the-shelf visual encoders to facilitate fast online service. However, the extracted visual features are coarse-grained and/or biased. In this paper, we present a visual encoding framework for CTR prediction to overcome these problems. The framework is based on contrastive learning which pulls positive pairs closer and pushes negative pairs apart in the visual feature space. To obtain fine-grained visual features,we present contrastive learning supervised by click through data to fine-tune the visual encoder. To reduce sample selection bias, firstly we train the visual encoder offline by leveraging both unbiased self-supervision and click supervision signals. Secondly, we incorporate a debiasing network in the online CTR predictor to adjust the visual features by contrasting high impression items with selected items with lower impressions.We deploy the framework in the visual sponsor search system at Alibaba. Offline experiments on billion-scale datasets and online experiments demonstrate that the proposed framework can make accurate and unbiased predictions.

cs.IR↗

arXiv2022

XLM-E: Cross-lingual Language Model Pre-training via ELECTRA

In this paper, we introduce ELECTRA-style tasks to cross-lingual language model pre-training. Specifically, we present two pre-training tasks, namely multilingual replaced token detection, and translation replaced token detection. Besides, we pretrain the model, named as XLM-E, on both multilingual and parallel corpora. Our model outperforms the baseline models on various cross-lingual understanding tasks with much less computation cost. Moreover, analysis shows that XLM-E tends to obtain better cross-lingual transferability.

cs.CL↗

arXiv2022

StableMoE: Stable Routing Strategy for Mixture of Experts

The Mixture-of-Experts (MoE) technique can scale up the model size of Transformers with an affordable computational overhead. We point out that existing learning-to-route MoE methods suffer from the routing fluctuation issue, i.e., the target expert of the same input may change along with training, but only one expert will be activated for the input during inference. The routing fluctuation tends to harm sample efficiency because the same input updates different experts but only one is finally used. In this paper, we propose StableMoE with two training stages to address the routing fluctuation problem. In the first training stage, we learn a balanced and cohesive routing strategy and distill it into a lightweight router decoupled from the backbone model. In the second training stage, we utilize the distilled router to determine the token-to-expert assignment and freeze it for a stable routing strategy. We validate our method on language modeling and multilingual machine translation. The results show that StableMoE outperforms existing MoE methods in terms of both convergence speed and performance.

cs.LG↗

arXiv2022

PICASSO: Unleashing the Potential of GPU-centric Training for Wide-and-deep Recommender Systems

The development of personalized recommendation has significantly improved the accuracy of information matching and the revenue of e-commerce platforms. Recently, it has 2 trends: 1) recommender systems must be trained timely to cope with ever-growing new products and ever-changing user interests from online marketing and social network; 2) SOTA recommendation models introduce DNN modules to improve prediction accuracy. Traditional CPU-based recommender systems cannot meet these two trends, and GPU- centric training has become a trending approach. However, we observe that GPU devices in training recommender systems are underutilized, and they cannot attain an expected throughput improvement as what it has achieved in CV and NLP areas. This issue can be explained by two characteristics of these recommendation models: First, they contain up to a thousand input feature fields, introducing fragmentary and memory-intensive operations; Second, the multiple constituent feature interaction submodules introduce substantial small-sized compute kernels. To remove this roadblock to the development of recommender systems, we propose a novel framework named PICASSO to accelerate the training of recommendation models on commodity hardware. Specifically, we conduct a systematic analysis to reveal the bottlenecks encountered in training recommendation models. We leverage the model structure and data distribution to unleash the potential of hardware through our packing, interleaving, and caching optimization. Experiments show that PICASSO increases the hardware utilization by an order of magnitude on the basis of SOTA baselines and brings up to 6x throughput improvement for a variety of industrial recommendation models. Using the same hardware budget in production, PICASSO on average shortens the walltime of daily training tasks by 7 hours, significantly reducing the delay of continuous delivery.

cs.DC↗

arXiv2022

Dressi: A Hardware-Agnostic Differentiable Renderer with Reactive Shader Packing and Soft Rasterization

Differentiable rendering (DR) enables various computer graphics and computer vision applications through gradient-based optimization with derivatives of the rendering equation. Most rasterization-based approaches are built on general-purpose automatic differentiation (AD) libraries and DR-specific modules handcrafted using CUDA. Such a system design mixes DR algorithm implementation and algorithm building blocks, resulting in hardware dependency and limited performance. In this paper, we present a practical hardware-agnostic differentiable renderer called Dressi, which is based on a new full AD design. The DR algorithms of Dressi are fully written in our Vulkan-based AD for DR, Dressi-AD, which supports all primitive operations for DR. Dressi-AD and our inverse UV technique inside it bring hardware independence and acceleration by graphics hardware. Stage packing, our runtime optimization technique, can adapt hardware constraints and efficiently execute complex computational graphs of DR with reactive cache considering the render pass hierarchy of Vulkan. HardSoftRas, our novel rendering process, is designed for inverse rendering with a graphics pipeline. Under the limited functionalities of the graphics pipeline, HardSoftRas can propagate the gradients of pixels from the screen space to far-range triangle attributes. Our experiments and applications demonstrate that Dressi establishes hardware independence, high-quality and robust optimization with fast speed, and photorealistic rendering.

cs.GR↗

arXiv2022

Characterizing the adversarial vulnerability of speech self-supervised learning

A leaderboard named Speech processing Universal PERformance Benchmark (SUPERB), which aims at benchmarking the performance of a shared self-supervised learning (SSL) speech model across various downstream speech tasks with minimal modification of architectures and small amount of data, has fueled the research for speech representation learning. The SUPERB demonstrates speech SSL upstream models improve the performance of various downstream tasks through just minimal adaptation. As the paradigm of the self-supervised learning upstream model followed by downstream tasks arouses more attention in the speech community, characterizing the adversarial robustness of such paradigm is of high priority. In this paper, we make the first attempt to investigate the adversarial vulnerability of such paradigm under the attacks from both zero-knowledge adversaries and limited-knowledge adversaries. The experimental results illustrate that the paradigm proposed by SUPERB is seriously vulnerable to limited-knowledge adversaries, and the attacks generated by zero-knowledge adversaries are with transferability. The XAB test verifies the imperceptibility of crafted adversarial attacks.

cs.SD↗

arXiv2022

AMCAD: Adaptive Mixed-Curvature Representation based Advertisement Retrieval System

Graph embedding based retrieval has become one of the most popular techniques in the information retrieval community and search engine industry. The classical paradigm mainly relies on the flat Euclidean geometry. In recent years, hyperbolic (negative curvature) and spherical (positive curvature) representation methods have shown their superiority to capture hierarchical and cyclic data structures respectively. However, in industrial scenarios such as e-commerce sponsored search platforms, the large-scale heterogeneous query-item-advertisement interaction graphs often have multiple structures coexisting. Existing methods either only consider a single geometry space, or combine several spaces manually, which are incapable and inflexible to model the complexity and heterogeneity in the real scenario. To tackle this challenge, we present a web-scale Adaptive Mixed-Curvature ADvertisement retrieval system (AMCAD) to automatically capture the complex and heterogeneous graph structures in non-Euclidean spaces. Specifically, entities are represented in adaptive mixed-curvature spaces, where the types and curvatures of the subspaces are trained to be optimal combinations. Besides, an attentive edge-wise space projector is designed to model the similarities between heterogeneous nodes according to local graph structures and the relation types. Moreover, to deploy AMCAD in Taobao, one of the largest ecommerce platforms with hundreds of million users, we design an efficient two-layer online retrieval framework for the task of graph based advertisement retrieval. Extensive evaluations on real-world datasets and A/B tests on online traffic are conducted to illustrate the effectiveness of the proposed system.

cs.IR↗

arXiv2022

Approximate Nearest Neighbor Search under Neural Similarity Metric for Large-Scale Recommendation

Model-based methods for recommender systems have been studied extensively for years. Modern recommender systems usually resort to 1) representation learning models which define user-item preference as the distance between their embedding representations, and 2) embedding-based Approximate Nearest Neighbor (ANN) search to tackle the efficiency problem introduced by large-scale corpus. While providing efficient retrieval, the embedding-based retrieval pattern also limits the model capacity since the form of user-item preference measure is restricted to the distance between their embedding representations. However, for other more precise user-item preference measures, e.g., preference scores directly derived from a deep neural network, they are computationally intractable because of the lack of an efficient retrieval method, and an exhaustive search for all user-item pairs is impractical. In this paper, we propose a novel method to extend ANN search to arbitrary matching functions, e.g., a deep neural network. Our main idea is to perform a greedy walk with a matching function in a similarity graph constructed from all items. To solve the problem that the similarity measures of graph construction and user-item matching function are heterogeneous, we propose a pluggable adversarial training task to ensure the graph search with arbitrary matching function can achieve fairly high precision. Experimental results in both open source and industry datasets demonstrate the effectiveness of our method. The proposed method has been fully deployed in the Taobao display advertising platform and brings a considerable advertising revenue increase. We also summarize our detailed experiences in deployment in this paper.

cs.IR↗

arXiv2022

Leaving No One Behind: A Multi-Scenario Multi-Task Meta Learning Approach for Advertiser Modeling

Advertisers play an essential role in many e-commerce platforms like Taobao and Amazon. Fulfilling their marketing needs and supporting their business growth is critical to the long-term prosperity of platform economies. However, compared with extensive studies on user modeling such as click-through rate predictions, much less attention has been drawn to advertisers, especially in terms of understanding their diverse demands and performance. Different from user modeling, advertiser modeling generally involves many kinds of tasks (e.g. predictions of advertisers' expenditure, active-rate, or total impressions of promoted products). In addition, major e-commerce platforms often provide multiple marketing scenarios (e.g. Sponsored Search, Display Ads, Live Streaming Ads) while advertisers' behavior tend to be dispersed among many of them. This raises the necessity of multi-task and multi-scenario consideration in comprehensive advertiser modeling, which faces the following challenges: First, one model per scenario or per task simply doesn't scale; Second, it is particularly hard to model new or minor scenarios with limited data samples; Third, inter-scenario correlations are complicated, and may vary given different tasks. To tackle these challenges, we propose a multi-scenario multi-task meta learning approach (M2M) which simultaneously predicts multiple tasks in multiple advertising scenarios.

cs.LG↗

arXiv2022

Asymptotically Unbiased Estimation for Delayed Feedback Modeling via Label Correction

Alleviating the delayed feedback problem is of crucial importance for the conversion rate(CVR) prediction in online advertising. Previous delayed feedback modeling methods using an observation window to balance the trade-off between waiting for accurate labels and consuming fresh feedback. Moreover, to estimate CVR upon the freshly observed but biased distribution with fake negatives, the importance sampling is widely used to reduce the distribution bias. While effective, we argue that previous approaches falsely treat fake negative samples as real negative during the importance weighting and have not fully utilized the observed positive samples, leading to suboptimal performance. In this work, we propose a new method, DElayed Feedback modeling with UnbiaSed Estimation, (DEFUSE), which aim to respectively correct the importance weights of the immediate positive, the fake negative, the real negative, and the delay positive samples at finer granularity. Specifically, we propose a two-step optimization approach that first infers the probability of fake negatives among observed negatives before applying importance sampling. To fully exploit the ground-truth immediate positives from the observed distribution, we further develop a bi-distribution modeling framework to jointly model the unbiased immediate positives and the biased delay conversions. Experimental results on both public and our industrial datasets validate the superiority of DEFUSE. Codes are available at https://github.com/ychen216/DEFUSE.git.

cs.LG↗

arXiv2022

UKD: Debiasing Conversion Rate Estimation via Uncertainty-regularized Knowledge Distillation

In online advertising, conventional post-click conversion rate (CVR) estimation models are trained using clicked samples. However, during online serving the models need to estimate for all impression ads, leading to the sample selection bias (SSB) issue. Intuitively, providing reliable supervision signals for unclicked ads is a feasible way to alleviate the SSB issue. This paper proposes an uncertainty-regularized knowledge distillation (UKD) framework to debias CVR estimation via distilling knowledge from unclicked ads. A teacher model learns click-adaptive representations and produces pseudo-conversion labels on unclicked ads as supervision signals. Then a student model is trained on both clicked and unclicked ads with knowledge distillation, performing uncertainty modeling to alleviate the inherent noise in pseudo-labels. Experiments on billion-scale datasets show that UKD outperforms previous debiasing methods. Online results verify that UKD achieves significant improvements.

cs.IR↗

arXiv2022

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising

In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objectives and constraints. Previous works designed auto-bidding tools from the view of single-agent, without modeling the mutual influence between agents. In this paper, we instead consider this problem from a distributed multi-agent perspective, and propose a general $\underline{M}$ulti-$\underline{A}$gent reinforcement learning framework for $\underline{A}$uto-$\underline{B}$idding, namely MAAB, to learn the auto-bidding strategies. First, we investigate the competition and cooperation relation among auto-bidding agents, and propose a temperature-regularized credit assignment to establish a mixed cooperative-competitive paradigm. By carefully making a competition and cooperation trade-off among agents, we can reach an equilibrium state that guarantees not only individual advertiser's utility but also the system performance (i.e., social welfare). Second, to avoid the potential collusion behaviors of bidding low prices underlying the cooperation, we further propose bar agents to set a personalized bidding bar for each agent, and then alleviate the revenue degradation due to the cooperation. Third, to deploy MAAB in the large-scale advertising system with millions of advertisers, we propose a mean-field approach. By grouping advertisers with the same objective as a mean auto-bidding agent, the interactions among the large-scale advertisers are greatly simplified, making it practical to train MAAB efficiently. Extensive experiments on the offline industrial dataset and Alibaba advertising platform demonstrate that our approach outperforms several baseline methods in terms of social welfare and revenue.

cs.MA↗

arXiv2021

Heterogeneous Graph Neural Networks for Large-Scale Bid Keyword Matching

Digital advertising is a critical part of many e-commerce platforms such as Taobao and Amazon. While in recent years a lot of attention has been drawn to the consumer side including canonical problems like ctr/cvr prediction, the advertiser side, which directly serves advertisers by providing them with marketing tools, is now playing a more and more important role. When speaking of sponsored search, bid keyword recommendation is the fundamental service. This paper addresses the problem of keyword matching, the primary step of keyword recommendation. Existing methods for keyword matching merely consider modeling relevance based on a single type of relation among ads and keywords, such as query clicks or text similarity, which neglects rich heterogeneous interactions hidden behind them. To fill this gap, the keyword matching problem faces several challenges including: 1) how to learn enriched and robust embeddings from complex interactions among various types of objects; 2) how to conduct high-quality matching for new ads that usually lack sufficient data. To address these challenges, we develop a heterogeneous-graph-neural-network-based model for keyword matching named HetMatch, which has been deployed both online and offline at the core sponsored search platform of Alibaba Group. To extract enriched and robust embeddings among rich relations, we design a hierarchical structure to fuse and enhance the relevant neighborhood patterns both on the micro and the macro level. Moreover, by proposing a multi-view framework, the model is able to involve more positive samples for cold-start ads. Experimental results on a large-scale industrial dataset as well as online AB tests exhibit the effectiveness of HetMatch.

cs.IR↗

arXiv2021

Prospects of CKM elements $|V_{cs}|$ and decay constant $f_{D_{s}^+}$ in $D_s^+\toμ^+ν_μ$ decay at STCF

We report a feasibility study of pure leptonic decay $D_s^+\toμ^+ν_μ$ by using a fast simulation software package at STCF. With an expected luminosity of $1~\mathrm{ab}^{-1}$ collected at STCF at a center-of-mass energy of 4.009 GeV, the statistical sensitivity of the branching fraction is determined to be 0.3\%. Combining this result with the $c\rightarrow s$ quark mixing matrix element $|V_{cs}|$ determined from the current global Standard Model fit, the statistical sensitivity of $D_s^+$ decay constant, $f_{D_s^+}$, is estimated to be 0.2\%. Alternatively, combining the current results of $f_{D_s^+}$ calculated by lattice QCD, the statistical sensitivity of $|V_{cs}|$ is determined to be 0.2\%, which helps probe possible new physics beyond. The unprecedented precision to be achieved at STCF will provide a precise calibration of QCD and rigorous test of Standard Model.

hep-ex↗

arXiv2021

Allocating Large Vocabulary Capacity for Cross-lingual Language Model Pre-training

Compared to monolingual models, cross-lingual models usually require a more expressive vocabulary to represent all languages adequately. We find that many languages are under-represented in recent cross-lingual language models due to the limited vocabulary capacity. To this end, we propose an algorithm VoCap to determine the desired vocabulary capacity of each language. However, increasing the vocabulary size significantly slows down the pre-training speed. In order to address the issues, we propose k-NN-based target sampling to accelerate the expensive softmax. Our experiments show that the multilingual vocabulary learned with VoCap benefits cross-lingual language model pre-training. Moreover, k-NN-based target sampling mitigates the side-effects of increasing the vocabulary size while achieving comparable performance and faster pre-training speed. The code and the pretrained multilingual vocabularies are available at https://github.com/bozheng-hit/VoCapXLM.

cs.CL↗