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Bo Zheng

Publications and source records attributed to Bo Zheng.

At least 55 records · Page 3Linked to original sources

DREAM Technical Report

Industrial recommender systems commonly use cascaded retrieval, ranking, and re-ranking pipelines. Although efficient, these pipelines fragment information and objectives across modules, rely on rigid rules, and have limited awareness of real-time intent, leaving session-level shifts among browsing, comparison, and purchase insufficiently addressed. We present DREAM (Developing Recommender Engine with Agentic Methods), an autonomous optimization control architecture that adds a perception-aware, orchestrable, and auditable policy layer atop existing pipelines without replacing them. DREAM has two core components. First, a three-tier Intent Engine fuses on-device signals into structured L0/L1/L2 intent representations; its edge-cloud trigger chain reduces reporting volume to approximately 8.7%. Second, a Meta Engine uses a MetaModel for layered M1-to-M2-to-M3 reasoning: intent summarization, strategy planning informed by Strategy Memory, and parameter translation. It dispatches the resulting parameters through a unified outlet with safety guardrails. A Reward Dual Loop continuously optimizes both components by combining offline simulation for strategy-space exploration with online feedback for outcome calibration, forming a cycle of generation, execution, evaluation, and experience accumulation. Large-scale A/B tests on Taobao's homepage feed show that re-ranking control alone improves IPV by 2.06%, Core IPV by 2.39%, and GMV by 0.88%. Extending control to fine ranking raises these gains to 2.71%, 3.06%, and 1.31%, respectively, while consistently improving PV by more than 1%. These gains require neither replacement of pipeline models nor compromise of serving stability, supporting agentic meta-control as a viable paradigm for industrial recommendation.

cs.IR↗

UniScale: Synergistic Entire Space Data and Model Scaling for Search Ranking

Recent advances in Large Language Models (LLMs) have inspired a surge of scaling research in industrial search, advertising, and recommendation systems. However, existing approaches focus mainly on architectural improvements, overlooking the critical synergy between data and architecture design. We observe that scaling model parameters alone exhibits diminishing returns, and that the performance degradation caused by complex heterogeneous data distributions is often irrecoverable through model design alone. In this paper, we propose UniScale, a novel co-design framework that jointly optimizes data and architecture to unlock the full potential of model scaling. UniScale includes two core parts: (1) ES$^3$ (Entire-Space Sample System), a high-quality data scaling system that expands the training signal beyond conventional sampling strategies through intra-domain expansion with hierarchical label attribution and cross-domain searchification; and (2) HHSFT (Heterogeneous Hierarchical Sample Fusion Transformer), a novel architecture that effectively models the complex heterogeneous distribution of scaled data via Heterogeneous Hierarchical Feature Interaction and Entire Space User Interest Fusion, thereby surpassing the performance ceiling of structure-only model tuning. Extensive experiments on large-scale industrial datasets demonstrate that UniScale achieves significant improvements and exhibits clear scaling trends. Online A/B tests on a real-world E-commerce search platform confirm that UniScale consistently outperforms strong production baselines, achieving 1.70% and 2.04% increases in user purchase and Gross Merchandise Value (GMV).

cs.IR↗

MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms

Multi-attribution learning (MAL), which enhances model performance by learning from conversion labels yielded by multiple attribution mechanisms, has emerged as a promising learning paradigm for conversion rate (CVR) prediction. However, the conversion labels in public CVR datasets are generated by a single attribution mechanism, hindering the development of MAL approaches. To address this data gap, we establish the Multi-Attribution Benchmark (MAC), the first public CVR dataset featuring labels from multiple attribution mechanisms. Besides, to promote reproducible research on MAL, we develop PyMAL, an open-source library covering a wide array of baseline methods. We conduct comprehensive experimental analyses on MAC and reveal three key insights: (1) MAL brings consistent performance gains across different attribution settings, especially for users featuring long conversion paths. (2) The performance growth scales up with objective complexity in most settings; however, when predicting first-click conversion targets, simply adding auxiliary objectives is counterproductive, underscoring the necessity of careful selection of auxiliary objectives. (3) Two architectural design principles are paramount: first, to fully learn the multi-attribution knowledge, and second, to fully leverage this knowledge to serve the main task. Motivated by these findings, we propose Mixture of Asymmetric Experts (MoAE), an effective MAL approach incorporating multi-attribution knowledge learning and main task-centric knowledge utilization. Experiments on MAC show that MoAE substantially surpasses the existing state-of-the-art MAL method. We believe that our benchmark and insights will foster future research in the MAL field. Our MAC benchmark and the PyMAL algorithm library are publicly available at https://github.com/alimama-tech/PyMAL.

cs.LG↗

MOON3.0: Reasoning-aware Multimodal Representation Learning for E-commerce Product Understanding

With the rapid growth of e-commerce, exploring general representations rather than task-specific ones has attracted increasing attention. Although recent multimodal large language models (MLLMs) have driven significant progress in product understanding, they are typically employed as feature extractors that implicitly encode product information into global embeddings, thereby limiting their ability to capture fine-grained attributes. Therefore, we argue that leveraging the reasoning capabilities of MLLMs to explicitly model fine-grained product attributes holds significant potential. Nevertheless, achieving this goal remains non-trivial due to several key challenges: (i) long-context reasoning tends to dilute the model's attention to salient information in the raw input; (ii) supervised fine-tuning (SFT) primarily encourages rigid imitation, limiting the exploration of effective reasoning strategies; and (iii) fine-grained details are progressively attenuated during forward propagation. To address these issues, we propose MOON3.0, the first reasoning-aware MLLM-based model for product representation learning. Our method (1) employs a multi-head modality fusion module to adaptively integrate raw signals; (2) incorporates a joint contrastive and reinforcement learning framework to autonomously explore more effective reasoning strategies; and (3) introduces a fine-grained residual enhancement module to progressively preserve local details throughout the network. Additionally, we release a large-scale multimodal e-commerce benchmark MBE3.0. Experimentally, our model demonstrates state-of-the-art zero-shot performance across various downstream tasks on both our benchmark and public datasets.

cs.LG↗

GROVE: Growing and Reasoning over Temporally Stratified Memory from Streaming Video Experience

A wearable assistant should both answer questions about its visual history and recognize when that history is useful to the present situation. Existing video-memory systems primarily support question-conditioned recall, whereas proactive assistants typically use separate memory and control mechanisms. We introduce GROVE, a training-free framework that supports both behaviors with one memory grown causally from a continuous video stream. GROVE retains fine-grained perceptual evidence and incrementally consolidates it into time-stamped moments, coherent episodes, and recurring cross-day patterns. Each stratum is paired with a scale-native retrieval skill for locating an observation, replaying an activity, or traversing long-range regularities. Reactive QA and proactive assistance share this memory and access interface, differing in whether retrieval is initiated by a user query or the current situation. Across multiple benchmarks including the challenging MM-lifelong and EgoServe, GROVE achieves the best results among the compared methods. Controlled ablations show that the temporal strata and their access skills are complementary, with patterns providing the largest benefit when evidence spans multiple days. Code will be available at https://github.com/SitongGong/GROVE.

cs.CV↗

Multi-channel Uplift Policy Learning

E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility. However, standard predict-then-optimize (PTO) paradigms fail in this compositional space due to observational confounding and severe extrapolation. We formulate this challenge as a simplex-constrained uplift decision problem and propose ReAlloc, a fast-slow causal framework. Specifically, an agile Orthogonal Teacher extracts unbiased local gradients from short-term logs, while an Explanation-Guided Student distills them into a structured marginal field over long-term horizons. This design enables support-aware, conservative decisions that capture cross-channel substitutions. Extensive simulations and large-scale online A/B tests on Taobao platform demonstrate that ReAlloc achieves simultaneous lifts in both pay order and income.

cs.LG↗

MOON2.0: Dynamic Modality-balanced Multimodal Representation Learning for E-commerce Product Understanding

Recent Multimodal Large Language Models (MLLMs) have significantly advanced e-commerce product understanding. However, they still face three challenges: (i) the modality imbalance induced by modality mixed training; (ii) underutilization of the intrinsic alignment relationships among visual and textual information within a product; and (iii) limited handling of noise in e-commerce multimodal data. To address these, we propose MOON2.0, a dynamic modality-balanced MultimOdal representation learning framework for e-commerce prOduct uNderstanding. It comprises: (1) a Modality-driven Mixture-of-Experts (MoE) that adaptively processes input samples by their modality composition, enabling Multimodal Joint Learning to mitigate the modality imbalance; (2) a Dual-level Alignment method to better leverage semantic alignment properties inside individual products; and (3) an MLLM-based Image-text Co-augmentation strategy that integrates textual enrichment with visual expansion, coupled with Dynamic Sample Filtering to improve training data quality. We further release MBE2.0, a co-augmented Multimodal representation Benchmark for E-commerce representation learning and evaluation at https://huggingface.co/datasets/ZHNie/MBE2.0. Experiments show that MOON2.0 delivers state-of-the-art zero-shot performance on MBE2.0 and multiple public datasets. Furthermore, attention-based heatmap visualization provides qualitative evidence of improved multimodal alignment of MOON2.0.

cs.CV↗

RecGPT-V3 Technical Report

Large language models (LLMs) are transforming recommender systems from matching co-occurrence patterns in historical behavior toward reasoning about the intent that drives it. RecGPT-V1 pioneered this paradigm on Taobao by centering user understanding, and RecGPT-V2 scaled it via coordinated multi-agent reasoning; both are deployed in production with consistent gains in user experience and commercial outcomes. However, operating RecGPT at scale reveals three challenges: (1) stateless behavior modeling, where each request reprocesses full user history, wasting computation and discarding prior analysis; (2) a tag-to-item information bottleneck, where natural-language tags form a lossy channel between user understanding and item grounding; and (3) inefficient explicit reasoning, whose lengthy chain-of-thought incurs untenable latency and compute overhead. We present RecGPT-V3, a stateful, hybrid-modal recommender that reasons over natural language for open-world knowledge and Semantic IDs (SIDs) for concrete item grounding. A Memory Hub maintains structured, continually evolving user memory that distills long-horizon behavior into condensed units, cutting user-modeling computation by 55.8%. A Hybrid-modal Foundation Model allows the LLM jointly reason over text tags and SIDs, opening a high-bandwidth channel into the item space. Latent Intent Reasoning internalizes verbose rationales into compact learnable latent tokens that remain decodable into readable explanations, lowering output token cost by 200x. Deployed in Taobao's "Guess What You Like" feed, RecGPT-V3 achieves consistent gains in large-scale online A/B tests: IPV +1.28%, CTR +1.00%, TC +1.97%, GMV +3.97%, while cutting end-to-end serving resource consumption by 52.4%.

cs.IR↗

Can Generative Recommendation Reach Cold Items? A Temporal Perspective on Semantic-ID Generation

Semantic-ID-based generative recommendation represents items as sequences of shared semantic tokens, enabling token recombination beyond isolated item IDs. However, closed-world recombination does not necessarily imply temporal open-token cold-start induction, where new items enter the item catalog with unseen atomic tokens or weakly supported SID paths. In this work, we revisit SID-based generative recommendation under an absolute-time temporal protocol that separates seen and unseen targets and diagnoses the cold item reachability at the token level. Through seen/unseen-hit analysis, coldness taxonomy, and oracle-prefix probing, we show that current SID-based models can occasionally reach future items supported by observed tokens and prefixes, but struggle with unseen atomic tokens and unsupported SID paths. We further explain this boundary by interpreting SID generation as hierarchical semantic bucketing: early tokens select coarse semantic regions, while later tokens refine item-specific paths. These findings show that SID generation is compositional but not fully open-ended, and suggest future directions in more independent SID spaces, scoring-based interfaces, and dynamic textual context.

cs.AI↗

TSGR: Taobao Search Generative Retrieval

Generative retrieval (GR) has demonstrated strong promise for industrial e-commerce search by training a single autoregressive model to directly generate the Semantic IDs (SIDs) of target items. However, existing GR systems are primarily optimized for semantic matching and remain insensitive to item business value: SID construction is value-unaware, and candidates are ranked without access to item side-info. Consequently, high-value items are often missed or deprioritized at the retrieval stage, limiting downstream business impact. This limitation is particularly critical in industrial settings such as Taobao Search, where business objectives are central to system design. To address this, we propose $\textbf{T}$aobao $\textbf{S}$earch $\textbf{G}$enerative $\textbf{R}$etrieval ($\textbf{TSGR}$), a unified generative retrieval framework that incorporates value awareness into both item representation and candidate ranking. 1) For item representation, TSGR introduces $\textbf{Query-aware Parallel SID (QP-SID)}$, which encodes query-conditioned value orderings into the SID construction by building parallel codebooks derived from query-item statistics, so that higher-value and query-relevant items are assigned better token indices. 2) For candidate ranking, we introduce a $\textbf{Value-aware Ranking Module (VRM)}$ that is built upon and jointly optimized with the GR, enabling a single model to seamlessly serve as both retriever and pre-ranker without a dedicated pre-ranking stage. A progressive training pipeline further aligns the model with semantic relevance, user preferences, and business objectives. Offline experiments show that TSGR achieves a 9.16\% improvement in HR@1000, and online A/B tests further validate its effectiveness, yielding gains of +0.43\% in IPV, +1.12\% in Transaction Count, and +1.64\% in GMV. TSGR has been fully deployed in production.

cs.IR↗

Surprise Forcing: What to Remember, When to Skip in Long Video Generation

Streaming autoregressive diffusion makes minute-scale video synthesis practical, but its bounded context and fixed denoising schedule allocate resources uniformly across a highly non-stationary sequence. A rolling key-value cache forgets distant visual evidence even when that evidence remains important, while every generated chunk receives the same number of denoising passes irrespective of its actual difficulty. We introduce Surprise Forcing, a training-free framework that treats both limitations as online resource-allocation problems. A Surprise-Gated Memory Bank summarizes evicted frames with value-token descriptors, evaluates them using complementary global-deviation and nearest-neighbor novelty signals, and regulates admission through a feedback-controlled budget in normalized score space. Priority-based replacement and relevance-aware routing then keep the external memory compact and useful. In parallel, Surprise-Aware Denoising estimates chunk difficulty from the maximum adjacent-frame cosine distance after the first denoising pass and uses a local percentile scheduler to skip intermediate steps for comparatively easy chunks. Experiments on VBench, VBench-Long, and VBench-2.0 show that the proposed allocation strategy improves long-horizon consistency and visual quality while retaining real-time streaming throughput.

cs.CV↗

AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization

Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals. The emerging AI-Generated Bidding (AIGB) paradigm widely adopts generative modeling to optimize bidding strategies, yet suffers from the limited mode coverage of offline datasets and inadequate task-state understanding, hindering effective exploration of optimal strategies. Large Language Models (LLMs), with prior world knowledge and reasoning capabilities, offer a promising approach to overcome these limitations. However, directly applying LLMs to auto-bidding tasks faces inherent challenges in limited numerical precision, hallucinations, and inference latency. To address these limitations, we propose AIGB-R1, a hierarchical self-evolving auto-bidding framework aiming to enhance AI-Generated Bidding via LLMs' Reasoning capabilities, comprising a high-level Planner module for macro-level strategy planning and a low-level Executor module for fine-grained decision-making. Building upon this, we design an experience-driven self-evolving loop, enabling autonomous strategy exploration and optimization from accumulated experience. We adopt a two-stage pipeline of offline pre-training and post-training alignment, and build an interactive bidding simulation environment for strategy rollout. Furthermore, we propose Decoupled Group Relative Policy Optimization (D-GRPO) to achieve end-to-end optimization via advantage decoupling. Experimental results on a large-scale public dataset demonstrate the effectiveness of AIGB-R1.

cs.LG↗

ShopX: A Foundation Model for Intent-to-Item Fulfillment in Agentic Shopping

The wave of AI-native applications is moving shopping beyond page- and feed-based browsing toward intent-driven experiences orchestrated by LLM agents. A common design wraps an LLM around existing search and recommendation pipelines, forcing complex intents through low-bandwidth retrieval or ranking interfaces and leaving a gap between language understanding and item-space fulfillment. Generative recommendation gives LLMs a direct item-space interface through semantic IDs (SIDs), but existing models mainly generate candidates for retrieval rather than translate flexible intents into item-space outcomes. We propose ShopX to address this bottleneck by unifying intent understanding, execution planning, and flexible SID-native item-space operations into a single foundation model. We deploy ShopX in agentic shopping workflows through a model-native item-fulfillment framework with a serving harness that defines a model-facing action protocol and exposes support surfaces for context access, catalog grounding, and state management. Within this framework, ShopX plans and composes SID-based item-space operations such as SID beam-search retrieval, listwise ranking, or product bundling. This model-centric design reduces lossy hand-offs between agent orchestration and item-space execution. To build ShopX, we design semantically recoverable, LLM-operable SIDs and a training recipe that equips a general LLM for flexible multi-turn item-space fulfillment while retaining the knowledge and instruction-following abilities needed by a shopping agent. We evaluate the ShopX framework against tool-mediated agentic systems on single- and multi-turn fulfillment tasks derived from anonymized Taobao production logs, showing that model-native fulfillment improves overall framework behavior, especially on complex or ambiguous requests.

cs.IR↗

PReM: Learning What to Preserve and When to Refresh for Context Compression

Efficient long-context inference is not only about reducing memory cost, but also about keeping useful contextual evidence accessible as generation proceeds. However, existing compression-oriented approaches, such as key-value (KV) cache compression and context compression, often either make an early decision about which contextual information to keep or rely on an external compressor. Such designs make it difficult to adapt the compressed context to the evidence needed by later reasoning steps. This paper introduces PReM (Preserve and Refresh Memory), a context-compression framework that maintains the long context as the model's internal layer-wise KV memory and learns what to preserve and when to refresh it. Specifically, PReM uses a dedicated memory layer to make memory-selection decisions, and a special memory token to trigger refreshes during generation. To train this behavior, PReM introduces Phase-Separated Refresh Training, aligning memory selection with memory-conditioned generation while preserving continuity across refreshes. Experiments with 32K-token contexts show that PReM outperforms strong baselines under both 16x and 32x compression, while maintaining a favorable balance between answer quality and inference efficiency.

cs.CL↗

Enabling Agents to Communicate Entirely in Latent Space

While natural language is the de facto communication medium for LLM-based agents, it presents a fundamental constraint. The process of downsampling rich, internal latent states into discrete tokens inherently limits the depth and nuance of information that can be transmitted, thereby hindering collaborative problem-solving. Inspired by telepathy, which bypasses symbolic language in communication, we propose Interlat (Inter-agent Latent Space Communication), a paradigm that leverages the continuous last hidden states of an LLM as a representation of its thought for direct communication (termed latent communication). An additional learned compression process further compresses latent communication via latent space reasoning. Experiments demonstrate that Interlat outperforms both fine-tuned chain-of-thought (CoT) prompting and single-agent baselines, even across heterogeneous models, promoting more exploratory behavior and enabling genuine utilization of latent information. Further compression not only substantially accelerates inference by up to 24 times but also maintains competitive performance through an efficient information-preserving mechanism. We position this work as a feasibility study of entirely latent space inter-agent communication, and our results highlight its potential, offering valuable insights for future research. Our code is available at https://github.com/XiaoDu-flying/Interlat.

cs.LG↗

Prompt Generation Technical Report

Generative retrieval has become an increasingly adopted paradigm for industrial search, recommendation, and advertising systems, delivering significant online gains. Most existing work combines user behavior sequences with large language models (LLMs) to model user preferences. In practice, feature engineering remains critical to model effectiveness, yet its complexity slows offline iteration and makes online deployment heavy and hard to reuse, all under tight online latency budgets. The root cause is a tight coupling between feature-processing logic and model architecture, where every feature change touches the training and serving code and resists reuse across scenarios. To break this coupling, we present Prompt Generation (PG), a high-level tokenizer and configuration-driven framework that decouples feature-processing logic from model architecture through two declarative JSON files, which serve as the single source of truth for both offline training and online serving, ensuring feature consistency across the two stages. Organizing features under four types with three composable processing components to assemble and compress heterogeneous features, PG delivers acceleration at three levels: (1)fast training iteration: feature experiments require only configuration changes, with built-in token compression for ultra-long sequences; (2)fast deployment: a new scenario only needs to conform to the PG schema and plug into a universal pipeline, with no scenario-specific engineering; (3)fast online inference: engine applies unified optimizations over the standardized configuration, reducing PG's overhead to a negligible level. PG has been deployed on Taobao Search with statistically significant online A/B uplifts of +0.47% in transaction count and +0.51% in GMV, and has been applied across multiple Taobao search and recommendation teams as the iteration framework for generative retrieval.

cs.IR↗

Vinci2: Providing Proactive Assistance in Continuous Egocentric Videos

When should an intelligent assistant speak up without being asked? Continuous egocentric video offers rich, evolving context that enables a new form of assistance: one that is proactive rather than merely reactive. Yet existing approaches either wait passively for user queries or treat every detected event as requiring a response, without considering the user's history, current activity, or whether assistance would actually be welcome. We reframe proactive assistance as a context-dependent decision problem: the agent must not only perceive what is happening, but reason over accumulated temporal context to determine when and whether to intervene. To this end, we present Vinci2, a proactive egocentric assistance system that advances the on-device assistant Vinci from reactive response toward proactivity. On the evaluation side, we present EgoServe, the first large-scale benchmark for proactive assistance in continuous egocentric video. EgoServe comprises over 3,000 service instances organized along 4 temporal memory horizons, ranging from immediate safety alerts to long-term habit coaching, across 10 service categories. On the modeling side, we propose EgoMemo, a training-free, memory-augmented agent that maintains three complementary memory representations: multi-scale temporal summaries, a semantic knowledge graph, and visual embedding archives. At each timestep, EgoMemo performs retrieval-augmented reasoning to determine whether assistance is warranted and, if so, produces contextually grounded responses. Experiments demonstrate that EgoMemo establishes strong baselines on EgoServe while remaining competitive on existing egocentric benchmarks. Our benchmark and code are publicly available at \href{https://sitonggong.github.io/EgoServe-page/}{Vinci2}.

cs.CV↗

TryOnCrafter: Unleashing Camera Trajectories for Realistic Video Virtual Try-on via a Renderable 4D Try-on Proxy

While Video Virtual Try-on (VVT) has achieved remarkable progress in synthesizing realistic garment overlays on dynamic subjects, existing paradigms remains fundamentally constrained by a passive dependency on source camera trajectories, failing to accommodate the requisite interactive freedom for omnidirectional viewpoint exploration. To address this limitation, we define a pioneering research frontier: Camera-controllable Video Virtual Try-on (CaM-VVT). Unlike conventional VVT, CaM-VVT not only necessitates viewpoint-agnostic texture hallucination but also strict structural synchronization between non-rigid human dynamics and background contexts under arbitrary, unconstrained camera movements. To tackle these challenges, we present TryOnCrafter, the first unified DiT-based framework specifically architected for the CaM-VVT task. Departing from implicit pixel-space manipulation, we introduce a Renderable 4D Try-on Proxy that explicitly decouples the human subject from the environment. This is achieved by distilling high-fidelity 2D try-on priors into a clothed 3DGS-based avatar, which is subsequently animated via SMPL-X sequences and metric-aligned into a reconstructed background point cloud. This proxy establishes a robust structural foundation with superior texture density and motion integrity. Our Proxy-Anchored Video DiT leverages this robust structural foundation as a primary geometric anchor, ensuring that the synthesized photorealistic videos are strictly constrained by prescribed trajectories and physically plausible deformations. Benefiting from the inherent editability of the 4D proxy, TryOnCrafter facilitates diverse downstream applications, including human relocalization, ``bullet time'' effects, and $360$-degree orbital viewing.

cs.CV↗