Robust identification of drive-by sensing ride-hailing market with Points of Interest monitoring under uncertain ride demand
Taxi-based mobile sensing has emerged as a cost-efficient paradigm for large-scale urban environmental monitoring. In practice, both passive and active sensing strategies are adopted by ride-hailing platforms. Passive sensing, conducted during passenger-serving trips, is constrained by stochastic and spatially imbalanced ride demand, leading to limited and uneven coverage. Active sensing, executed by vacant taxis, provides greater control over sensing operations but incurs additional operational costs, and is thus typically treated as a supplementary strategy. To address the inefficiencies of the conventional "passive-first, active-second" paradigm, which may delay the monitoring of critical Points of Interest (POIs) and increase system-wide costs, we propose a Distributionally Robust Optimization (DRO)-based framework for active mobile sensing. First, we develop an enhanced A*-based drive-by sensing routing policy that integrates vehicle-task matching while capturing both global routing efficiency and local sensing opportunities. Second, we formulate the active sensing problem as a DRO model that explicitly accounts for uncertainty in ride demand through an ambiguity set of probability distributions, enabling robust decision-making for vacant taxi routing and vehicle-task matching. The proposed framework is evaluated on both static and dynamic mobile sensing settings using real-world data. Computational results demonstrate that our approach achieves better performance in terms of sensing coverage, operational cost, and robustness compared to benchmark strategies, highlighting the value of integrating distributional robustness into taxi-based sensing operations.