arXiv subjects

Brian Jay Tang

Publications and source records attributed to Brian Jay Tang.

2 recordsLinked to original sources

arXiv2025

Ads that Talk Back: Implications and Perceptions of Injecting Personalized Advertising into LLM Chatbots

Recent advances in large language models (LLMs) have enabled the creation of highly effective chatbots. However, the compute costs of widely deploying LLMs have raised questions about profitability. Companies have proposed exploring ad-based revenue streams for monetizing LLMs, which could serve as the new de facto platform for advertising. This paper investigates the implications of personalizing LLM advertisements to individual users via a between-subjects experiment with 179 participants. We developed a chatbot that embeds personalized product advertisements within LLM responses, inspired by similar forays by AI companies. The evaluation of our benchmarks showed that ad injection only slightly impacted LLM performance, particularly response desirability. Results revealed that participants struggled to detect ads, and even preferred LLM responses with hidden advertisements. Rather than clicking on our advertising disclosure, participants tried changing their advertising settings using natural language queries. We created an advertising dataset and an open-source LLM, Phi-4-Ads, fine-tuned to serve ads and flexibly adapt to user preferences.

cs.HC↗

arXiv2024

Achieving the Safety and Security of the End-to-End AV Pipeline

In the current landscape of autonomous vehicle (AV) safety and security research, there are multiple isolated problems being tackled by the community at large. Due to the lack of common evaluation criteria, several important research questions are at odds with one another. For instance, while much research has been conducted on physical attacks deceiving AV perception systems, there is often inadequate investigations on working defenses and on the downstream effects of safe vehicle control. This paper provides a thorough description of the current state of AV safety and security research. We provide individual sections for the primary research questions that concern this research area, including AV surveillance, sensor system reliability, security of the AV stack, algorithmic robustness, and safe environment interaction. We wrap up the paper with a discussion of the issues that concern the interactions of these separate problems. At the conclusion of each section, we propose future research questions that still lack conclusive answers. This position article will serve as an entry point to novice and veteran researchers seeking to partake in this research domain.

cs.RO↗