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Caleb Lu

Publications and source records attributed to Caleb Lu.

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Credit Cards, Confusion, Computation, and Consequences: What Can We Uncover About Language Model Reasoning?

We introduce CreditCardQA, the first financial literacy benchmark for numerical reasoning derived from real credit card agreements. The dataset contains 1,800 questions, including first-person variants that reflect how consumers naturally ask about fees, interest, and payments. We evaluate a range of large language and reasoning models under Chain-of-Thought (CoT) and Program-of-Thought (PoT) prompting. Overall, PoT yields consistent performance gains, particularly for models with weaker baseline reasoning, and narrows gaps between open- and closed-source systems. Through error analysis, we show that failures arise less from arithmetic and more from misapplied financial rules, missed conditions, and misunderstandings of contractual terms. We further analyze question difficulty and find that comparisons, conditional logic, and monetary constraints are especially challenging. We also find that errors often arise in edge cases such as late-payment penalties or small-balance scenarios that are more likely to affect lower-income or financially vulnerable individuals.

cs.CL

On the Practice of Deep Hierarchical Ensemble Network for Ad Conversion Rate Prediction

The predictions of click through rate (CTR) and conversion rate (CVR) play a crucial role in the success of ad-recommendation systems. A Deep Hierarchical Ensemble Network (DHEN) has been proposed to integrate multiple feature crossing modules and has achieved great success in CTR prediction. However, its performance for CVR prediction is unclear in the conversion ads setting, where an ad bids for the probability of a user's off-site actions on a third party website or app, including purchase, add to cart, sign up, etc. A few challenges in DHEN: 1) What feature-crossing modules (MLP, DCN, Transformer, to name a few) should be included in DHEN? 2) How deep and wide should DHEN be to achieve the best trade-off between efficiency and efficacy? 3) What hyper-parameters to choose in each feature-crossing module? Orthogonal to the model architecture, the input personalization features also significantly impact model performance with a high degree of freedom. In this paper, we attack this problem and present our contributions biased to the applied data science side, including: First, we propose a multitask learning framework with DHEN as the single backbone model architecture to predict all CVR tasks, with a detailed study on how to make DHEN work effectively in practice; Second, we build both on-site real-time user behavior sequences and off-site conversion event sequences for CVR prediction purposes, and conduct ablation study on its importance; Last but not least, we propose a self-supervised auxiliary loss to predict future actions in the input sequence, to help resolve the label sparseness issue in CVR prediction. Our method achieves state-of-the-art performance compared to previous single feature crossing modules with pre-trained user personalization features.

cs.LG