arXiv subjects

Chengfeng Mao

Publications and source records attributed to Chengfeng Mao.

5 recordsLinked to original sources

arXiv2026

Item-Mean Surrogates: Why Richer Persona Data Fail to Improve LLMs as Human Surrogates

LLMs are increasingly used as human surrogates, often on the premise that richer persona data could make them substitutes or exploratory tools for specific individuals. We test this premise across four datasets covering more than 400,000 participants and more than 6,000 survey items and experimental outcomes. LLMs perform well at the aggregate level: their average responses closely align with average human responses to the same items. But this success largely reflects predicting each item's average human response. Once each item's human mean is removed, LLM predictions explain only 3.05% of the remaining respondent-specific variation, far below the 53.6% human test-retest benchmark. Richer personas, model variants, and fine-tuning do not close this gap. In variance analyses, once item means are removed, the reliable remaining signal is person-by-item. It captures how a respondent departs from the mean on a particular item and is about 8.9x larger than the stable person effect. Persona data encode the respondent, but not this item-specific deviation. LLM responses also compress human response distributions, using less spread, fewer response categories, and distorted distributional shapes. We call this pattern item-mean surrogacy. Current LLM surrogates can approximate item averages, but not the distributions or respondent-specific deviations needed to replace individual humans. We propose four empirical tests for LLM-based human-surrogate claims.

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arXiv2025

Transforming the Voice of the Customer: Large Language Models for Identifying Customer Needs

Identifying customer needs (CNs) is fundamental to product innovation and marketing strategy. Yet for over thirty years, Voice-of-the-Customer (VOC) applications have relied on professional analysts to manually interpret qualitative data and formulate "jobs to be done." This task is cognitively demanding, time-consuming, and difficult to scale. While current practice uses machine learning to screen content, the critical final step of precisely formulating CNs relies on expert human judgment. We conduct a series of studies with market research professionals to evaluate whether Large Language Models (LLMs) can automate CN abstraction. Across various product and service categories, we demonstrate that supervised fine-tuned (SFT) LLMs perform at least as well as professional analysts and substantially better than foundational LLMs. These results generalize to alternative foundational LLMs and require relatively "small" models. The abstracted CNs are well-formulated, sufficiently specific to guide innovation, and grounded in source content without hallucination. Our analysis suggests that SFT training enables LLMs to learn the underlying syntactic and semantic conventions of professional CN formulation rather than relying on memorized CNs. Automation of tedious tasks transforms the VOC approach by enabling the discovery of high-leverage insights at scale and by refocusing analysts on higher-value-added tasks.

cs.CL↗

arXiv2023

A Survey of Large Language Models in Medicine: Progress, Application, and Challenge

Large language models (LLMs), such as ChatGPT, have received substantial attention due to their capabilities for understanding and generating human language. While there has been a burgeoning trend in research focusing on the employment of LLMs in supporting different medical tasks (e.g., enhancing clinical diagnostics and providing medical education), a review of these efforts, particularly their development, practical applications, and outcomes in medicine, remains scarce. Therefore, this review aims to provide a detailed overview of the development and deployment of LLMs in medicine, including the challenges and opportunities they face. In terms of development, we provide a detailed introduction to the principles of existing medical LLMs, including their basic model structures, number of parameters, and sources and scales of data used for model development. It serves as a guide for practitioners in developing medical LLMs tailored to their specific needs. In terms of deployment, we offer a comparison of the performance of different LLMs across various medical tasks, and further compare them with state-of-the-art lightweight models, aiming to provide an understanding of the advantages and limitations of LLMs in medicine. Overall, in this review, we address the following questions: 1) What are the practices for developing medical LLMs 2) How to measure the medical task performance of LLMs in a medical setting? 3) How have medical LLMs been employed in real-world practice? 4) What challenges arise from the use of medical LLMs? and 5) How to more effectively develop and deploy medical LLMs? By answering these questions, this review aims to provide insights into the opportunities for LLMs in medicine and serve as a practical resource. We also maintain a regularly updated list of practical guides on medical LLMs at https://github.com/AI-in-Health/MedLLMsPracticalGuide

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arXiv2020

Integrating Multimodal Information in Large Pretrained Transformers

Recent Transformer-based contextual word representations, including BERT and XLNet, have shown state-of-the-art performance in multiple disciplines within NLP. Fine-tuning the trained contextual models on task-specific datasets has been the key to achieving superior performance downstream. While fine-tuning these pre-trained models is straightforward for lexical applications (applications with only language modality), it is not trivial for multimodal language (a growing area in NLP focused on modeling face-to-face communication). Pre-trained models don't have the necessary components to accept two extra modalities of vision and acoustic. In this paper, we proposed an attachment to BERT and XLNet called Multimodal Adaptation Gate (MAG). MAG allows BERT and XLNet to accept multimodal nonverbal data during fine-tuning. It does so by generating a shift to internal representation of BERT and XLNet; a shift that is conditioned on the visual and acoustic modalities. In our experiments, we study the commonly used CMU-MOSI and CMU-MOSEI datasets for multimodal sentiment analysis. Fine-tuning MAG-BERT and MAG-XLNet significantly boosts the sentiment analysis performance over previous baselines as well as language-only fine-tuning of BERT and XLNet. On the CMU-MOSI dataset, MAG-XLNet achieves human-level multimodal sentiment analysis performance for the first time in the NLP community.

cs.LG↗

arXiv2019

Factorized Multimodal Transformer for Multimodal Sequential Learning

The complex world around us is inherently multimodal and sequential (continuous). Information is scattered across different modalities and requires multiple continuous sensors to be captured. As machine learning leaps towards better generalization to real world, multimodal sequential learning becomes a fundamental research area. Arguably, modeling arbitrarily distributed spatio-temporal dynamics within and across modalities is the biggest challenge in this research area. In this paper, we present a new transformer model, called the Factorized Multimodal Transformer (FMT) for multimodal sequential learning. FMT inherently models the intramodal and intermodal (involving two or more modalities) dynamics within its multimodal input in a factorized manner. The proposed factorization allows for increasing the number of self-attentions to better model the multimodal phenomena at hand; without encountering difficulties during training (e.g. overfitting) even on relatively low-resource setups. All the attention mechanisms within FMT have a full time-domain receptive field which allows them to asynchronously capture long-range multimodal dynamics. In our experiments we focus on datasets that contain the three commonly studied modalities of language, vision and acoustic. We perform a wide range of experiments, spanning across 3 well-studied datasets and 21 distinct labels. FMT shows superior performance over previously proposed models, setting new state of the art in the studied datasets.

cs.LG↗