arXiv subjects

Christo Wilson

Publications and source records attributed to Christo Wilson.

At least 19 recordsLinked to original sources

arXiv2026

AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence

The integration of generative AI into web search delivers synthesized answers to user queries, changing how people navigate and assess information, while raising concerns about the downstream impacts on publishers who supply the underlying content. We conduct a preregistered field experiment (N=1,100) on Google Search, the dominant online search platform, to estimate the causal effects of AI Overviews and AI Mode on user behavior, perceptions, and publisher traffic. We show that removing AI Overviews and AI Mode increases click-through rates to publishers, while an AI Mode-only experience reduces click-through rates and erodes user experience and trust in information found on Google. These findings show that integrating generative AI into web search reshapes online attention, with economic consequences for the online publishers that sustain both search platforms and the overall information ecosystem.

cs.IR↗

arXiv2025

Auditing Google's AI Overviews and Featured Snippets: A Case Study on Baby Care and Pregnancy

Google Search increasingly surfaces AI-generated content through features like AI Overviews (AIO) and Featured Snippets (FS), which users frequently rely on despite having no control over their presentation. Through a systematic algorithm audit of 1,508 real baby care and pregnancy-related queries, we evaluate the quality and consistency of these information displays. Our robust evaluation framework assesses multiple quality dimensions, including answer consistency, relevance, presence of medical safeguards, source categories, and sentiment alignment. Our results reveal concerning gaps in information consistency, with information in AIO and FS displayed on the same search result page being inconsistent with each other in 33% of cases. Despite high relevance scores, both features critically lack medical safeguards (present in just 11% of AIO and 7% of FS responses). While health and wellness websites dominate source categories for both, AIO and FS, FS also often link to commercial sources. These findings have important implications for public health information access and demonstrate the need for stronger quality controls in AI-mediated health information. Our methodology provides a transferable framework for auditing AI systems across high-stakes domains where information quality directly impacts user well-being.

cs.CL↗

arXiv2025

"It's not a representation of me": Examining Accent Bias and Digital Exclusion in Synthetic AI Voice Services

Recent advances in artificial intelligence (AI) speech generation and voice cloning technologies have produced naturalistic speech and accurate voice replication, yet their influence on sociotechnical systems across diverse accents and linguistic traits is not fully understood. This study evaluates two synthetic AI voice services (Speechify and ElevenLabs) through a mixed methods approach using surveys and interviews to assess technical performance and uncover how users' lived experiences influence their perceptions of accent variations in these speech technologies. Our findings reveal technical performance disparities across five regional, English-language accents and demonstrate how current speech generation technologies may inadvertently reinforce linguistic privilege and accent-based discrimination, potentially creating new forms of digital exclusion. Overall, our study highlights the need for inclusive design and regulation by providing actionable insights for developers, policymakers, and organizations to ensure equitable and socially responsible AI speech technologies.

cs.HC↗

arXiv2024

Reducing Population-level Inequality Can Improve Demographic Group Fairness: a Twitter Case Study

Many existing fairness metrics measure group-wise demographic disparities in system behavior or model performance. Calculating these metrics requires access to demographic information, which, in industrial settings, is often unavailable. By contrast, economic inequality metrics, such as the Gini coefficient, require no demographic data to measure. However, reductions in economic inequality do not necessarily correspond to reductions in demographic disparities. In this paper, we empirically explore the relationship between demographic-free inequality metrics -- such as the Gini coefficient -- and standard demographic bias metrics that measure group-wise model performance disparities specifically in the case of engagement inequality on Twitter. We analyze tweets from 174K users over the duration of 2021 and find that demographic-free impression inequality metrics are positively correlated with gender, race, and age disparities in the average case, and weakly (but still positively) correlated with demographic bias in the worst case. We therefore recommend inequality metrics as a potentially useful proxy measure of average group-wise disparities, especially in cases where such disparities cannot be measured directly. Based on these results, we believe they can be used as part of broader efforts to improve fairness between demographic groups in scenarios like content recommendation on social media.

cs.SI↗

arXiv2024

Market or Markets? Investigating Google Search's Market Shares Under Horizontal and Vertical Segmentation

Is Google Search a monopoly with gatekeeping power? Regulators from the US, UK, and Europe have argued that it is based on the assumption that Google Search dominates the market for horizontal (a.k.a. "general") web search. Google disputes this, claiming that competition extends to all vertical (a.k.a. "specialized") search engines, and that under this market definition it does not have monopoly power. In this study we present the first analysis of Google Search's market share under both horizontal and vertical segmentation of online search. We leverage observational trace data collected from a panel of US residents that includes their web browsing history and copies of the Google Search Engine Result Pages they were shown. We observe that Google Search receives 71.8% of participants' queries when compared to other horizontal search engines, and that participants' search sessions begin at Google greater than 50% of the time in 24 out of 30 vertical market segments (which comprise almost all of our participants' searches). Our results inform the consequential and ongoing debates about the market power of Google Search and the conceptualization of online markets in general.

cs.CY↗

arXiv2023

When Fair Classification Meets Noisy Protected Attributes

The operationalization of algorithmic fairness comes with several practical challenges, not the least of which is the availability or reliability of protected attributes in datasets. In real-world contexts, practical and legal impediments may prevent the collection and use of demographic data, making it difficult to ensure algorithmic fairness. While initial fairness algorithms did not consider these limitations, recent proposals aim to achieve algorithmic fairness in classification by incorporating noisiness in protected attributes or not using protected attributes at all. To the best of our knowledge, this is the first head-to-head study of fair classification algorithms to compare attribute-reliant, noise-tolerant and attribute-blind algorithms along the dual axes of predictivity and fairness. We evaluated these algorithms via case studies on four real-world datasets and synthetic perturbations. Our study reveals that attribute-blind and noise-tolerant fair classifiers can potentially achieve similar level of performance as attribute-reliant algorithms, even when protected attributes are noisy. However, implementing them in practice requires careful nuance. Our study provides insights into the practical implications of using fair classification algorithms in scenarios where protected attributes are noisy or partially available.

cs.LG↗

arXiv2022

The Effectiveness of Embedded Values Analysis Modules in Computer Science Education: An Empirical Study

Embedding ethics modules within computer science courses has become a popular response to the growing recognition that CS programs need to better equip their students to navigate the ethical dimensions of computing technologies like AI, machine learning, and big data analytics. However, the popularity of this approach has outpaced the evidence of its positive outcomes. To help close that gap, this empirical study reports positive results from Northeastern's program that embeds values analysis modules into CS courses. The resulting data suggest that such modules have a positive effect on students' moral attitudes and that students leave the modules believing they are more prepared to navigate the ethical dimensions they will likely face in their eventual careers. Importantly, these gains were accomplished at an institution without a philosophy doctoral program, suggesting this strategy can be effectively employed by a wider range of institutions than many have thought.

cs.CY↗

arXiv2022

Subverting Fair Image Search with Generative Adversarial Perturbations

In this work we explore the intersection fairness and robustness in the context of ranking: when a ranking model has been calibrated to achieve some definition of fairness, is it possible for an external adversary to make the ranking model behave unfairly without having access to the model or training data? To investigate this question, we present a case study in which we develop and then attack a state-of-the-art, fairness-aware image search engine using images that have been maliciously modified using a Generative Adversarial Perturbation (GAP) model. These perturbations attempt to cause the fair re-ranking algorithm to unfairly boost the rank of images containing people from an adversary-selected subpopulation. We present results from extensive experiments demonstrating that our attacks can successfully confer significant unfair advantage to people from the majority class relative to fairly-ranked baseline search results. We demonstrate that our attacks are robust across a number of variables, that they have close to zero impact on the relevance of search results, and that they succeed under a strict threat model. Our findings highlight the danger of deploying fair machine learning algorithms in-the-wild when (1) the data necessary to achieve fairness may be adversarially manipulated, and (2) the models themselves are not robust against attacks.

cs.LG↗

arXiv2022

Subscriptions and external links help drive resentful users to alternative and extremist YouTube videos

Do online platforms facilitate the consumption of potentially harmful content? Using paired behavioral and survey data provided by participants recruited from a representative sample in 2020 (n=1,181), we show that exposure to alternative and extremist channel videos on YouTube is heavily concentrated among a small group of people with high prior levels of gender and racial resentment. These viewers often subscribe to these channels (prompting recommendations to their videos) and follow external links to them. In contrast, non-subscribers rarely see or follow recommendations to videos from these channels. Our findings suggest YouTube's algorithms were not sending people down "rabbit holes" during our observation window in 2020, possibly due to changes that the company made to its recommender system in 2019. However, the platform continues to play a key role in facilitating exposure to content from alternative and extremist channels among dedicated audiences.

cs.SI↗

arXiv2021

Engagement Outweighs Exposure to Partisan and Unreliable News within Google Search

If popular online platforms systematically expose their users to partisan and unreliable news, they could potentially contribute to societal issues like rising political polarization. This concern is central to the echo chamber and filter bubble debates, which critique the roles that user choice and algorithmic curation play in guiding users to different online information sources. These roles can be measured in terms of exposure, the URLs seen while using an online platform, and engagement, the URLs selected while on that platform or browsing the web more generally. However, due to the challenges of obtaining ecologically valid exposure data--what real users saw during their regular platform use--studies in this vein often only examine engagement data, or estimate exposure via simulated behavior or inference. Despite their centrality to the contemporary information ecosystem, few such studies have focused on web search, and even fewer have examined both exposure and engagement on any platform. To address these gaps, we conducted a two-wave study pairing surveys with ecologically valid measures of exposure and engagement on Google Search during the 2018 and 2020 US elections. We found that participants' partisan identification had a small and inconsistent relationship with the amount of partisan and unreliable news they were exposed to on Google Search, a more consistent relationship with the search results they chose to follow, and the most consistent relationship with their overall engagement. That is, compared to the news sources our participants were exposed to on Google Search, we found more identity-congruent and unreliable news sources in their engagement choices, both within Google Search and overall. These results suggest that exposure and engagement with partisan or unreliable news on Google Search are not primarily driven by algorithmic curation, but by users' own choices.

cs.SI↗

arXiv2021

FairCanary: Rapid Continuous Explainable Fairness

Systems that offer continuous model monitoring have emerged in response to (1) well-documented failures of deployed Machine Learning (ML) and Artificial Intelligence (AI) models and (2) new regulatory requirements impacting these models. Existing monitoring systems continuously track the performance of deployed ML models and compute feature importance (a.k.a. explanations) for each prediction to help developers identify the root causes of emergent model performance problems. We present Quantile Demographic Drift (QDD), a novel model bias quantification metric that uses quantile binning to measure differences in the overall prediction distributions over subgroups. QDD is ideal for continuous monitoring scenarios, does not suffer from the statistical limitations of conventional threshold-based bias metrics, and does not require outcome labels (which may not be available at runtime). We incorporate QDD into a continuous model monitoring system, called FairCanary, that reuses existing explanations computed for each individual prediction to quickly compute explanations for the QDD bias metrics. This optimization makes FairCanary an order of magnitude faster than previous work that has tried to generate feature-level bias explanations.

cs.LG↗

arXiv2021

When Fair Ranking Meets Uncertain Inference

Existing fair ranking systems, especially those designed to be demographically fair, assume that accurate demographic information about individuals is available to the ranking algorithm. In practice, however, this assumption may not hold -- in real-world contexts like ranking job applicants or credit seekers, social and legal barriers may prevent algorithm operators from collecting peoples' demographic information. In these cases, algorithm operators may attempt to infer peoples' demographics and then supply these inferences as inputs to the ranking algorithm. In this study, we investigate how uncertainty and errors in demographic inference impact the fairness offered by fair ranking algorithms. Using simulations and three case studies with real datasets, we show how demographic inferences drawn from real systems can lead to unfair rankings. Our results suggest that developers should not use inferred demographic data as input to fair ranking algorithms, unless the inferences are extremely accurate.

cs.IR↗

arXiv2019

Quantifying the Impact of User Attention on Fair Group Representation in Ranked Lists

In this work, we introduce a novel metric for auditing group fairness in ranked lists. Our approach offers two benefits compared to the state of the art. First, we offer a blueprint for modeling of user attention. Rather than assuming a logarithmic loss in importance as a function of the rank, we can account for varying user behaviors through parametrization. For example, we expect a user to see more items during a viewing of a social media feed than when they inspect the results list of a single web search query. Second, we allow non-binary protected attributes to enable investigating inherently continuous attributes (\eg political alignment on the liberal to conservative spectrum) as well as to facilitate measurements across aggregated sets of search results, rather than separately for each result list. By combining these two elements into our metric, we are able to better address the human factors inherent in this problem. We measure the whole sociotechnical system, consisting of a ranking algorithm and individuals using it, instead of exclusively focusing on the ranking algorithm. Finally, we use our metric to perform three simulated fairness audits. We show that determining fairness of a ranked output necessitates knowledge (or a model) of the end-users of the particular service. Depending on their attention distribution function, a fixed ranking of results can appear biased both in favor and against a protected group.

cs.CY↗

arXiv2018

Tracing Information Flows Between Ad Exchanges Using Retargeted Ads

Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad exchanges, and thus underestimate the privacy risks associated with online tracking. In reality, the modern ad ecosystem is fueled by a flow of user data between trackers and ad exchanges. Although recent work has shown that ad exchanges routinely perform cookie matching with other exchanges, these studies are based on brittle heuristics that cannot detect all forms of information sharing, especially under adversarial conditions. In this study, we develop a methodology that is able to detect client- and server-side flows of information between arbitrary ad exchanges. Our key insight is to leverage retargeted ads as a tool for identifying information flows. Intuitively, our methodology works because it relies on the semantics of how exchanges serve ads, rather than focusing on specific cookie matching mechanisms. Using crawled data on 35,448 ad impressions, we show that our methodology can successfully categorize four different kinds of information sharing behavior between ad exchanges, including cases where existing heuristic methods fail. We conclude with a discussion of how our findings and methodologies can be leveraged to give users more control over what kind of ads they see and how their information is shared between ad exchanges.

cs.CR↗

arXiv2018

Thou Shalt Not Depend on Me: Analysing the Use of Outdated JavaScript Libraries on the Web

Web developers routinely rely on third-party Java-Script libraries such as jQuery to enhance the functionality of their sites. However, if not properly maintained, such dependencies can create attack vectors allowing a site to be compromised. In this paper, we conduct the first comprehensive study of client-side JavaScript library usage and the resulting security implications across the Web. Using data from over 133 k websites, we show that 37% of them include at least one library with a known vulnerability; the time lag behind the newest release of a library is measured in the order of years. In order to better understand why websites use so many vulnerable or outdated libraries, we track causal inclusion relationships and quantify different scenarios. We observe sites including libraries in ad hoc and often transitive ways, which can lead to different versions of the same library being loaded into the same document at the same time. Furthermore, we find that libraries included transitively, or via ad and tracking code, are more likely to be vulnerable. This demonstrates that not only website administrators, but also the dynamic architecture and developers of third-party services are to blame for the Web's poor state of library management. The results of our work underline the need for more thorough approaches to dependency management, code maintenance and third-party code inclusion on the Web.

cs.CR↗

arXiv2017

Measuring Personalization of Web Search

Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is leading to concerns about Filter Bubble effects, where certain users are simply unable to access information that the search engines' algorithm decides is irrelevant. Despite these concerns, there has been little quantification of the extent of personalization in Web search today, or the user attributes that cause it. In light of this situation, we make three contributions. First, we develop a methodology for measuring personalization in Web search results. While conceptually simple, there are numerous details that our methodology must handle in order to accurately attribute differences in search results to personalization. Second, we apply our methodology to 200 users on Google Web Search and 100 users on Bing. We find that, on average, 11.7% of results show differences due to personalization on Google, while 15.8% of results are personalized on Bing, but that this varies widely by search query and by result ranking. Third, we investigate the user features used to personalize on Google Web Search and Bing. Surprisingly, we only find measurable personalization as a result of searching with a logged in account and the IP address of the searching user. Our results are a first step towards understanding the extent and effects of personalization on Web search engines today.

cs.CY↗

arXiv2012

Serf and Turf: Crowdturfing for Fun and Profit

Popular Internet services in recent years have shown that remarkable things can be achieved by harnessing the power of the masses using crowd-sourcing systems. However, crowd-sourcing systems can also pose a real challenge to existing security mechanisms deployed to protect Internet services. Many of these techniques make the assumption that malicious activity is generated automatically by machines, and perform poorly or fail if users can be organized to perform malicious tasks using crowd-sourcing systems. Through measurements, we have found surprising evidence showing that not only do malicious crowd-sourcing systems exist, but they are rapidly growing in both user base and total revenue. In this paper, we describe a significant effort to study and understand these "crowdturfing" systems in today's Internet. We use detailed crawls to extract data about the size and operational structure of these crowdturfing systems. We analyze details of campaigns offered and performed in these sites, and evaluate their end-to-end effectiveness by running active, non-malicious campaigns of our own. Finally, we study and compare the source of workers on crowdturfing sites in different countries. Our results suggest that campaigns on these systems are highly effective at reaching users, and their continuing growth poses a concrete threat to online communities such as social networks, both in the US and elsewhere.

cs.SI↗

arXiv2012

Social Turing Tests: Crowdsourcing Sybil Detection

As popular tools for spreading spam and malware, Sybils (or fake accounts) pose a serious threat to online communities such as Online Social Networks (OSNs). Today, sophisticated attackers are creating realistic Sybils that effectively befriend legitimate users, rendering most automated Sybil detection techniques ineffective. In this paper, we explore the feasibility of a crowdsourced Sybil detection system for OSNs. We conduct a large user study on the ability of humans to detect today's Sybil accounts, using a large corpus of ground-truth Sybil accounts from the Facebook and Renren networks. We analyze detection accuracy by both "experts" and "turkers" under a variety of conditions, and find that while turkers vary significantly in their effectiveness, experts consistently produce near-optimal results. We use these results to drive the design of a multi-tier crowdsourcing Sybil detection system. Using our user study data, we show that this system is scalable, and can be highly effective either as a standalone system or as a complementary technique to current tools.

cs.SI↗