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Clark Mingxuan Ju

Publications and source records attributed to Clark Mingxuan Ju.

14 recordsLinked to original sources
arXiv2026

LLM-Based Generative Retrieval for Snapchat Content Recommendation

Pretrained large language models (LLMs) are promising retrieval engines because they combine rich semantic priors, strong sequence modeling capabilities, and favorable scaling behavior. However, turning a pretrained LLM into a generative retriever in production deployment raises several challenges: the model must learn an internal item vocabulary that was absent from pretraining, and generate valid item identifiers under strict latency and cost constraints. We address these challenges through the design and launch of SnapLGR, an LLM-based generative retrieval system for short-video recommendation at Snapchat. The system is built around three main designs. First, we construct semantic identifiers (SIDs) from multimodal item embeddings and enhance them with Personalized PageRank (PPR)-based co-engagement contrastive learning, resulting in improved codebook utilization, reduced collisions, and infused collaborative signal. Second, we use continued pretraining (CPT) to ground the introduced SID tokens before supervised fine-tuning (SFT) on user interaction sequences. Third, we make SnapLGR serving practical through TensorRT-LLM CUDA-backed beam search and a decentralized worker-loop architecture. In a live A/B test, the launched system increased View Time by 0.37%, Time Spent by 0.09%, Deep Sessions by 0.18%, and Deep Sessions Unique User by 0.11% relative to the existing TIGER-style generative retrieval baseline. We then decompose this offline gap under a fixed tokenizer and quantify the gains due to model architecture, scaling, and pretraining. Overall, our deployment shows that successful production SnapLGR requires joint design across representation learning, vocabulary grounding, and efficient training and serving.

cs.IR↗
arXiv2026

On the Memorization Behavior of LLMs in Generative Recommendation: Observations, Implications, and Training Strategies

Generative recommendation (GR) has emerged as a promising direction for recommender systems. Recently, large language models (LLMs) have been increasingly adopted for GR, as their rich pretrained knowledge is expected to help them generalize beyond common user behavior patterns that traditional memorization-oriented baselines can capture. However, existing LLM-based GR works largely ignore LLMs' well-known tendency to memorize, which, if present in LLMs fine-tuned for GR, would restrict their utilization of pretrained knowledge. In this work, we investigate this concern by examining one-hop memorization, where a model recommends items that are direct successors of items in the training data. We show that LLMs do this more than non-LLM-based GR models-in fact, the vast majority of their gains over GR baselines are actually on users whose target items can be predicted through one-hop memorization. We intuit that improving performance on the remaining users requires LLMs to learn richer item-item relations beyond one-hop transitions. To achieve this, we propose IIRG, a novel training strategy that teaches LLMs to capture: (1) collaborative relations derived from item co-occurrences across multiple hops in user sequences, and (2) semantic relations among items with similar themes, both of which can serve as useful recommendation signals. We show that IIRG significantly improves over LLMs trained solely with standard next-item prediction, with especially large gains for users whose test items are not covered by train-time one-hop transitions.

cs.IR↗
arXiv2026

Understanding Generative Recommendation with Semantic IDs from a Model-scaling View

Recent advancements in generative models have allowed the emergence of a promising paradigm for recommender systems (RS), known as Generative Recommendation (GR), which tries to unify rich item semantics and collaborative filtering signals. One popular modern approach is to use semantic IDs (SIDs), which are discrete codes quantized from the embeddings of modality encoders (e.g., large language or vision models), to represent items in an autoregressive user interaction sequence modeling setup (henceforth, SID-based GR). While generative models in other domains exhibit well-established scaling laws, our work reveals that SID-based GR shows significant bottlenecks while scaling up the model. In particular, the performance of SID-based GR quickly saturates as we enlarge each component: the modality encoder, the quantization tokenizer, and the RS itself. In this work, we identify the limited capacity of SIDs to encode item semantic information as one of the fundamental bottlenecks. Motivated by this observation, as an initial effort to obtain GR models with better scaling behaviors, we revisit another GR paradigm that directly uses large language models (LLMs) as recommenders (henceforth, LLM-as-RS). Our experiments show that the LLM-as-RS paradigm has superior model scaling properties and achieves up to 20 percent improvement over the best achievable performance of SID-based GR through scaling. We also challenge the prevailing belief that LLMs struggle to capture collaborative filtering information, showing that their ability to model user-item interactions improves as LLMs scale up. Our analyses on both SID-based GR and LLMs across model sizes from 44M to 14B parameters underscore the intrinsic scaling limits of SID-based GR and position LLM-as-RS as a promising path toward foundation models for GR.

cs.AI↗
arXiv2026

Self-supervised User Profile Generation for Personalization

Personalizing large language models (LLMs) has become a central challenge as LLMs are deployed across recommendation, search, dialogue, and content generation -- settings where the same query should yield different answers given different users. A promising route is to summarize each user's interaction history into a natural-language memory or profile and prepend it to the prompt to facilitate personalization. Existing methods learn such profile generators with explicit rewards derived from labeled downstream tasks, which are expensive and sparse as they require annotated supervision for every target task. In light of this challenge, we introduce Bidirectional User Modeling via Profiles (BUMP), a self-supervised framework that trains a profile generator without any downstream labels. Specifically, given a user's interaction history, we use GRPO to train an LLM to emit a free-form textual profile under a bidirectional in-batch ranking objective: a small LLM judge measures (i) how well the generated profile, used as a query, ranks the user's own held-out interactions above interactions from other users in the batch, and (ii) how well a held-out interaction, used as a query, ranks the user's own profile above profiles of other users. Both directions are scored with multi-positive NDCG and combined into a dense reward per rollout; other users in the batch supply free negatives, so every training example yields supervision from raw interaction logs alone. Evaluated on the LaMP benchmark, BUMP matches or outperforms closed-source APIs and prior methods relying on labeled rewards, while requiring no task label at training.

cs.CL↗
arXiv2026

Sequential Data Augmentation for Generative Recommendation

Generative recommendation plays a crucial role in personalized systems, predicting users' future interactions from their historical behavior sequences. A critical yet underexplored factor in training these models is data augmentation, the process of constructing training data from user interaction histories. By shaping the training distribution, data augmentation directly and often substantially affects model generalization and performance. Nevertheless, in much of the existing work, this process is simplified, applied inconsistently, or treated as a minor design choice, without a systematic and principled understanding of its effects. Motivated by our empirical finding that different augmentation strategies can yield large performance disparities, we conduct an in-depth analysis of how they reshape training distributions and influence alignment with future targets and generalization to unseen inputs. To systematize this design space, we propose GenPAS, a generalized and principled framework that models augmentation as a stochastic sampling process over input-target pairs with three bias-controlled steps: sequence sampling, target sampling, and input sampling. This formulation unifies widely used strategies as special cases and enables flexible control of the resulting training distribution. Our extensive experiments on benchmark and industrial datasets demonstrate that GenPAS yields superior accuracy, data efficiency, and parameter efficiency compared to existing strategies, providing practical guidance for principled training data construction in generative recommendation. Our code is available at https://github.com/snap-research/GenPAS.

cs.LG↗
arXiv2026

MLPs are Efficient Distilled Generative Recommenders

Generative recommendation models employing Semantic IDs (SIDs) exhibit strong potential, yet their practical deployment is bottlenecked by the high inference latency of beam-expanded autoregressive decoding. In this work, we identify that standard attention-heavy Transformer decoders represent a structural overkill for this task: the hierarchical nature of SIDs makes prediction difficulty drops sharply after the first token, rendering repeated attention computations highly redundant. Driven by this insight, we propose SID-MLP, a lightweight MLP-centric distillation framework that fundamentally simplifies the decoding paradigm for GR. Instead of executing complex, step-by-step attention mechanisms, our approach captures the global user context in a single operation, decoupled from sequential token prediction. We then distill the heavy autoregressive teacher into position-specific MLP heads, eliminating the dense attention overhead while preserving prefix and context dependencies. Extensive experiments demonstrate that SID-MLP matches the accuracy of teacher models while accelerating inference by 8.74x. Crucially, this distillation strategy can serve as a plug-and-play accelerator for different backbones and tokenizer settings. Furthermore, we introduce SID-MLP++, extending our distillation framework to replace the Transformer encoder, unlocking further latency reductions. Ultimately, our work reveals that decoder-side MLPs distillation is an effective acceleration path for structured SID recommendation, while full encoder replacement offers an additional speed--accuracy trade-off.

cs.IR↗
arXiv2026

Expressiveness Limits of Autoregressive Semantic ID Generation in Generative Recommendation

Generative recommendation (GR) models generate items by autoregressively producing a sequence of discrete tokens that jointly index the target item. However, this autoregressive generation process also induces a structured decoding space whose impact on model expressiveness remains underexplored. Specifically, token-by-token generation can be viewed as traversing a decoding tree induced by semantic ID tokens, where leaf nodes correspond to candidate items. We observe that the item probabilities produced by GR models are strongly correlated with this tree structure: items that are close in the tree tend to receive similar probabilities for any given user, making it difficult to distinguish among them based on user-specific preferences. We further show theoretically that such structural correlations prevent GR models from representing even simple patterns that can be well captured by conventional collaborative filtering models. To mitigate this issue, we propose Latte, a simple modification that injects a latent token before each semantic ID, reshaping the decoding space from a single tree into multiple latent-token-conditioned trees. This design creates multiple paths with varying tree distances between items, relaxing tree-induced probability coupling and yielding an average of 3.45% relative improvement on NDCG@10. Our code is available at https://github.com/hyp1231/Latte.

cs.IR↗
arXiv2026

MemRec: Collaborative Memory-Augmented Agentic Recommender System

The evolution of recommender systems has shifted from traditional collaborative filtering to LLM-based agentic systems, which rely on semantic user and item memories to make predictions. However, existing agents maintain these memories in isolation. This overlooks crucial collaborative signals, such as user-item co-engagements and peer relationships across the community, which significantly limits their ability to uncover hidden preferences and accurately infer user needs, particularly for data-sparse users. To bridge this gap, we introduce collaborative memory, a paradigm that connects isolated semantics to enable the sharing of relational insights. Yet, naively utilizing collaborative memory causes severe context overload and introduces noise to downstream LLMs, alongside prohibitive computational costs. To resolve this, we propose MemRec, a framework that architecturally decouples memory management from reasoning. MemRec introduces a dedicated, lightweight language model (LM_Mem) to efficiently manage and synthesize a dynamic collaborative memory graph in the background. It provides only distilled, high-signal contexts to a downstream, heavyweight large language model (LLM_Rec) for the final recommendation. Extensive experiments on four benchmarks demonstrate that MemRec achieves state-of-the-art performance. Code: https://github.com/rutgerswiselab/memrec and Homepage: https://memrec.weixinchen.com/

cs.IR↗
arXiv2026

Semantic IDs for Recommender Systems at Snapchat: Use Cases, Technical Challenges, and Design Choices

Effective item identifiers (IDs) are an important component for recommender systems (RecSys) in practice, and are commonly adopted in many use cases such as retrieval and ranking. IDs can encode collaborative filtering signals within training data, such that RecSys models can extrapolate during the inference and personalize the prediction based on users' behavioral histories. Recently, Semantic IDs (SIDs) have become a trending paradigm for RecSys. In comparison to the conventional atomic ID, an SID is an ordered list of codes, derived from tokenizers such as residual quantization, applied to semantic representations commonly extracted from foundation models or collaborative signals. SIDs have drastically smaller cardinality than the atomic counterpart, and induce semantic clustering in the ID space. At Snapchat, we apply SIDs as auxiliary features for ranking models, and also explore SIDs as additional retrieval sources in different ML applications. In this paper, we discuss practical technical challenges we encountered while applying SIDs, experiments we have conducted, and design choices we have iterated to mitigate these challenges. Backed by promising offline results on both internal data and academic benchmarks as well as online A/B studies, SID variants have been launched in multiple production models with positive metrics impact.

cs.IR↗
arXiv2026

Exploiting ID-Text Complementarity via Ensembling for Sequential Recommendation

Modern Sequential Recommendation (SR) models commonly utilize modality features to represent items, motivated in large part by recent advancements in language and vision modeling. To do so, several works completely replace ID embeddings with modality embeddings, claiming that modality embeddings render ID embeddings unnecessary because they can match or even exceed ID embedding performance. On the other hand, many works jointly utilize ID and modality features, but posit that complex fusion strategies, such as multi-stage training and/or intricate alignment architectures, are necessary for this joint utilization. However, underlying both these lines of work is a lack of understanding of the complementarity of ID and modality features. In this work, we address this gap by studying the complementarity of ID- and text-based SR models. We show that these models do learn complementary signals, meaning that either should provide performance gain when used properly alongside the other. Motivated by this, we propose a new SR method that preserves ID-text complementarity through independent model training, then harnesses it through a simple ensembling strategy. Despite this method's simplicity, we show it outperforms several competitive SR baselines, implying that both ID and text features are necessary to achieve state-of-the-art SR performance but complex fusion architectures are not.

cs.LG↗
arXiv2025

Generative Recommendation with Semantic IDs: A Practitioner's Handbook

Generative recommendation (GR) has gained increasing attention for its promising performance compared to traditional models. A key factor contributing to the success of GR is the semantic ID (SID), which converts continuous semantic representations (e.g., from large language models) into discrete ID sequences. This enables GR models with SIDs to both incorporate semantic information and learn collaborative filtering signals, while retaining the benefits of discrete decoding. However, varied modeling techniques, hyper-parameters, and experimental setups in existing literature make direct comparisons between GR proposals challenging. Furthermore, the absence of an open-source, unified framework hinders systematic benchmarking and extension, slowing model iteration. To address this challenge, our work introduces and open-sources a framework for Generative Recommendation with semantic ID, namely GRID, specifically designed for modularity to facilitate easy component swapping and accelerate idea iteration. Using GRID, we systematically experiment with and ablate different components of GR models with SIDs on public benchmarks. Our comprehensive experiments with GRID reveal that many overlooked architectural components in GR models with SIDs substantially impact performance. This offers both novel insights and validates the utility of an open-source platform for robust benchmarking and GR research advancement. GRID is open-sourced at https://github.com/snap-research/GRID.

cs.IR↗
arXiv2025

Learning Universal User Representations Leveraging Cross-domain User Intent at Snapchat

The development of powerful user representations is a key factor in the success of recommender systems (RecSys). Online platforms employ a range of RecSys techniques to personalize user experience across diverse in-app surfaces. User representations are often learned individually through user's historical interactions within each surface and user representations across different surfaces can be shared post-hoc as auxiliary features or additional retrieval sources. While effective, such schemes cannot directly encode collaborative filtering signals across different surfaces, hindering its capacity to discover complex relationships between user behaviors and preferences across the whole platform. To bridge this gap at Snapchat, we seek to conduct universal user modeling (UUM) across different in-app surfaces, learning general-purpose user representations which encode behaviors across surfaces. Instead of replacing domain-specific representations, UUM representations capture cross-domain trends, enriching existing representations with complementary information. This work discusses our efforts in developing initial UUM versions, practical challenges, technical choices and modeling and research directions with promising offline performance. Following successful A/B testing, UUM representations have been launched in production, powering multiple use cases and demonstrating their value. UUM embedding has been incorporated into (i) Long-form Video embedding-based retrieval, leading to 2.78% increase in Long-form Video Open Rate, (ii) Long-form Video L2 ranking, with 19.2% increase in Long-form Video View Time sum, (iii) Lens L2 ranking, leading to 1.76% increase in Lens play time, and (iv) Notification L2 ranking, with 0.87% increase in Notification Open Rate.

cs.IR↗
arXiv2025

Revisiting Self-attention for Cross-domain Sequential Recommendation

Sequential recommendation is a popular paradigm in modern recommender systems. In particular, one challenging problem in this space is cross-domain sequential recommendation (CDSR), which aims to predict future behaviors given user interactions across multiple domains. Existing CDSR frameworks are mostly built on the self-attention transformer and seek to improve by explicitly injecting additional domain-specific components (e.g. domain-aware module blocks). While these additional components help, we argue they overlook the core self-attention module already present in the transformer, a naturally powerful tool to learn correlations among behaviors. In this work, we aim to improve the CDSR performance for simple models from a novel perspective of enhancing the self-attention. Specifically, we introduce a Pareto-optimal self-attention and formulate the cross-domain learning as a multi-objective problem, where we optimize the recommendation task while dynamically minimizing the cross-domain attention scores. Our approach automates knowledge transfer in CDSR (dubbed as AutoCDSR) -- it not only mitigates negative transfer but also encourages complementary knowledge exchange among auxiliary domains. Based on the idea, we further introduce AutoCDSR+, a more performant variant with slight additional cost. Our proposal is easy to implement and works as a plug-and-play module that can be incorporated into existing transformer-based recommenders. Besides flexibility, it is practical to deploy because it brings little extra computational overheads without heavy hyper-parameter tuning. AutoCDSR on average improves Recall@10 for SASRec and Bert4Rec by 9.8% and 16.0% and NDCG@10 by 12.0% and 16.7%, respectively. Code is available at https://github.com/snap-research/AutoCDSR.

cs.IR↗
arXiv2025

GraphHash: Graph Clustering Enables Parameter Efficiency in Recommender Systems

Deep recommender systems rely heavily on large embedding tables to handle high-cardinality categorical features such as user/item identifiers, and face significant memory constraints at scale. To tackle this challenge, hashing techniques are often employed to map multiple entities to the same embedding and thus reduce the size of the embedding tables. Concurrently, graph-based collaborative signals have emerged as powerful tools in recommender systems, yet their potential for optimizing embedding table reduction remains unexplored. This paper introduces GraphHash, the first graph-based approach that leverages modularity-based bipartite graph clustering on user-item interaction graphs to reduce embedding table sizes. We demonstrate that the modularity objective has a theoretical connection to message-passing, which provides a foundation for our method. By employing fast clustering algorithms, GraphHash serves as a computationally efficient proxy for message-passing during preprocessing and a plug-and-play graph-based alternative to traditional ID hashing. Extensive experiments show that GraphHash substantially outperforms diverse hashing baselines on both retrieval and click-through-rate prediction tasks. In particular, GraphHash achieves on average a 101.52% improvement in recall when reducing the embedding table size by more than 75%, highlighting the value of graph-based collaborative information for model reduction. Our code is available at https://github.com/snap-research/GraphHash.

cs.IR↗