arXiv subjects

Dagui Chen

Publications and source records attributed to Dagui Chen.

8 recordsLinked to original sources

arXiv2026

BrowseFlow: Sparse Event Flow Matching for Generative User Simulation

User simulation aims to reproduce how users interact with content and products across online platforms. Recent generative approaches have enriched user simulation with behavioral history and contextual information. However, realistic browsing simulation still faces two challenges. (i) Stochastic Responses: Even with the same recommendation feed, the same user may produce different browsing responses, yielding distinct behavioral trajectories. A logged trajectory records only one such realization. (ii) Sparse Key Events: Clicks and likes provide important feedback but occur sparsely within browsing trajectories dominated by progression actions such as scrolling. Many stepwise simulators predict these actions in a dense sequence, where key events contribute relatively few training targets. To address these challenges, we propose BrowseFlow, a conditional discrete flow matching method for generative user simulation. For Sparse Key Events, BrowseFlow represents each response by its browsing extent and an ordered sequence of key events, directly modeling their counts and locations under exposure constraints. BrowseFlow learns the conditional distribution of complete browsing responses through probabilistic extent prediction and discrete flow matching over key events. Random event retention defines probability paths over partial event sequences, while transition rate matching learns stochastic insertion dynamics. For Stochastic Responses, we use the energy score, a proper scoring rule, to evaluate response fidelity and generated variability, complemented by the Wasserstein distance between key event count distributions. We further introduce TaobaoBrowse, a benchmark pairing real recommendation contexts with fine-grained browsing trajectories. Experiments across three datasets demonstrate that BrowseFlow consistently achieves the best distributional performance.

cs.IR↗

arXiv2026

BehaviorMem: Building and Evaluating User Memory from Real-World E-Commerce Behavior Streams

User memory helps personalized systems build on their understanding of users over time. In e-commerce, users convey their preferences and needs through both explicit language and implicit interactions with products. We study memory built from logs of these interactions, examining how it can \emph{remember} concrete evidence and established interests, and use that evidence to \emph{infer} underlying needs and preferences that inform judgments beyond well-observed product domains. Existing memory methods primarily target language-based interactions, and evaluations offer limited real behavioral data and limited separation of these capabilities. This leaves open how to jointly support and separately evaluate remembering and inference from behavioral logs. We formulate the problem of continual behavioral user memory around these joint requirements and develop a dedicated evaluation framework and memory method to address them. \textbf{BehaviorMemBench} is a benchmark built from real e-commerce logs covering 1{,}194 users and 17{,}462 behavioral batches over more than three years, with automatic future-behavior labels and a task-independent memory interface to separately evaluate remembering and inference under a common protocol. \textbf{BehaviorMem} is a memory design that organizes explicit behavioral facts and inferred user characteristics across long-term and short-term scopes in a two-axis state, with evidence-grounded formation, continual maintenance, and query-independent readout. Experiments across two builders and two task readers show that BehaviorMem leads the evaluated agentic memories on remember and infer, and reveal different method rankings across the two capabilities and competitive statistical baselines. Validation on a public dataset further supports its usefulness for downstream tasks based on behavioral histories.

cs.CL↗

arXiv2026

LLM-Auction: Generative Auction towards LLM-Native Advertising

The commercialization of LLM applications is the next frontier in online advertising, with LLM-native advertising emerging as a promising paradigm by integrating ads into LLM-generated content. However, classic mechanisms are no longer applicable in this setting where the auction object is shifted from discrete ad slots to distributions over LLM outputs, and existing methods are impractical in industrial scenarios due to ignored externalities or high inference costs. To address these issues, we propose LLM-Auction, the first learning-based generative auction mechanism that integrates auction and generation. By formulating the allocation as preference alignment between LLM outputs and a mechanism objective that balances advertisers' value and user experience, we optimize the LLMs to inherently model allocation externalities without extra inference cost. Theoretically, we identify the allocation monotonicity and continuity of the optimal allocation rule of LLM-Auction, and prove that a simple first-price payment rule exhibits favorable incentive properties under this allocation rule. Furthermore, we build an LLM-as-a-judge simulation environment for quantitative evaluation, and experiments demonstrate that LLM-Auction achieves the state-of-the-art allocation efficiency while approximately satisfying key mechanism properties.

cs.GT↗

arXiv2024

Contextual Generative Auction with Permutation-level Externalities for Online Advertising

Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Traditional auction mechanisms, like GSP, rely on the independent CTR assumption and fail to account for the influence of other displayed items, termed externalities. Recent advancements in learning-based auctions have enhanced the encoding of high-dimensional contextual features. However, existing methods are constrained by the "allocation-after-prediction" design paradigm, which models set-level externalities within candidate ads and fails to consider the sequential context of the final allocation, leading to suboptimal results. This paper introduces the Contextual Generative Auction (CGA), a novel framework that incorporates permutation-level externalities in multi-slot ad auctions. Built on the structure of our theoretically derived optimal solution, CGA decouples the optimization of allocation and payment. We construct an autoregressive generative model for allocation and reformulate the incentive compatibility (IC) constraint into minimizing ex-post regret that supports gradient computation, enabling end-to-end learning of the optimal payment rule. Extensive offline and online experiments demonstrate that CGA significantly enhances platform revenue and CTR compared to existing methods, while effectively approximating the optimal auction with nearly maximal revenue and minimal regret.

cs.GT↗

arXiv2022

Hierarchically Constrained Adaptive Ad Exposure in Feeds

A contemporary feed application usually provides blended results of organic items and sponsored items~(ads) to users. Conventionally, ads are exposed at fixed positions. Such a static exposure strategy is inefficient due to ignoring users' personalized preferences towards ads. To this end, adaptive ad exposure has become an appealing strategy to boost the overall performance of the feed. However, existing approaches to implementing the adaptive ad exposure still suffer from several limitations: 1) they usually fall into sub-optimal solutions because of only focusing on request-level optimization without consideration of the long-term application-level performance and constraints, 2) they neglect the necessity of keeping the game-theoretical properties of ad auctions, which may lead to anarchy in bidding, and 3) they can hardly be deployed in large-scale applications due to high computational complexity. In this paper, we focus on long-term performance optimization under hierarchical constraints in feeds and formulate the adaptive ad exposure as a Dynamic Knapsack Problem. We propose an effective approach: Hierarchically Constrained Adaptive Ad Exposure~(HCA2E). We present that HCA2E possesses desired game-theoretical properties, computational efficiency, and performance robustness. Comprehensive offline and online experiments on a leading e-commerce application demonstrate the significant performance superiority of HCA2E over representative baselines. HCA2E has also been deployed on this application to serve millions of daily users.

cs.AI↗

arXiv2021

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mechanisms, such as GSP and VCG auctions, can be suboptimal due to their fixed allocation rules to optimize a single performance metric (e.g., revenue or social welfare). Recently, data-driven auctions, learned directly from auction outcomes to optimize multiple performance metrics, have attracted increasing research interests. However, the procedure of auction mechanisms involves various discrete calculation operations, making it challenging to be compatible with continuous optimization pipelines in machine learning. In this paper, we design \underline{D}eep \underline{N}eural \underline{A}uctions (DNAs) to enable end-to-end auction learning by proposing a differentiable model to relax the discrete sorting operation, a key component in auctions. We optimize the performance metrics by developing deep models to efficiently extract contexts from auctions, providing rich features for auction design. We further integrate the game theoretical conditions within the model design, to guarantee the stability of the auctions. DNAs have been successfully deployed in the e-commerce advertising system at Taobao. Experimental evaluation results on both large-scale data set as well as online A/B test demonstrated that DNAs significantly outperformed other mechanisms widely adopted in industry.

cs.GT↗

arXiv2019

Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds

Most e-commerce product feeds provide blended results of advertised products and recommended products to consumers. The underlying advertising and recommendation platforms share similar if not exactly the same set of candidate products. Consumers' behaviors on the advertised results constitute part of the recommendation model's training data and therefore can influence the recommended results. We refer to this process as Leverage. Considering this mechanism, we propose a novel perspective that advertisers can strategically bid through the advertising platform to optimize their recommended organic traffic. By analyzing the real-world data, we first explain the principles of Leverage mechanism, i.e., the dynamic models of Leverage. Then we introduce a novel Leverage optimization problem and formulate it with a Markov Decision Process. To deal with the sample complexity challenge in model-free reinforcement learning, we propose a novel Hybrid Training Leverage Bidding (HTLB) algorithm which combines the real-world samples and the emulator-generated samples to boost the learning speed and stability. Our offline experiments as well as the results from the online deployment demonstrate the superior performance of our approach.

stat.ML↗

arXiv2018

FOTS: Fast Oriented Text Spotting with a Unified Network

Incidental scene text spotting is considered one of the most difficult and valuable challenges in the document analysis community. Most existing methods treat text detection and recognition as separate tasks. In this work, we propose a unified end-to-end trainable Fast Oriented Text Spotting (FOTS) network for simultaneous detection and recognition, sharing computation and visual information among the two complementary tasks. Specially, RoIRotate is introduced to share convolutional features between detection and recognition. Benefiting from convolution sharing strategy, our FOTS has little computation overhead compared to baseline text detection network, and the joint training method learns more generic features to make our method perform better than these two-stage methods. Experiments on ICDAR 2015, ICDAR 2017 MLT, and ICDAR 2013 datasets demonstrate that the proposed method outperforms state-of-the-art methods significantly, which further allows us to develop the first real-time oriented text spotting system which surpasses all previous state-of-the-art results by more than 5% on ICDAR 2015 text spotting task while keeping 22.6 fps.

cs.CV↗