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David Rand

Publications and source records attributed to David Rand.

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Reducing belief in conspiracy theories as they unfold using large language models

The emergence of conspiracy theories in the wake of major events is a significant societal challenge. Here we test whether conversational dialogues with a large language model (LLM) can reduce belief in immediately unfolding conspiracies. In experiments conducted in the days following the July 2024 assassination attempt on Donald Trump and the September 2025 assassination of Charlie Kirk, U.S. adults (Experiment 1: N = 472; Experiment 2: N = 1035) holding conspiratorial views about the crisis event engaged in a multi-turn conversation with an LLM prompted to reduce their conspiracy belief. Compared to control participants who either discussed an irrelevant topic with an LLM or viewed a static fact sheet, participants in the LLM treatment showed significantly reduced conspiracy beliefs in both experiments. We also found evidence of downstream effects of the LLM treatment, observing reduced belief in different conspiracies one to two months later in the wake of subsequent crisis events. These results shed light on the psychology of emerging conspiracies and highlight the potential for scalable, cognitively-focused interventions to counteract misinformation in the immediate aftermath of high-profile societal events.

cs.HC

Large language models can effectively convince people to believe conspiracies

Large language models (LLMs) have been shown to be persuasive across a variety of contexts. But it remains unclear whether this persuasive power advantages accuracy, or if bad actors can just as easily use LLMs to promote misbeliefs. Here, we investigate this question across four experiments in which participants (N = 3996 Americans) discussed a conspiracy theory they were uncertain about with an LLM we instructed to either argue against ("debunking") or for ("bunking") that conspiracy. Across several frontier models (with standard guardrails but prompted to allow lying), we did not find consistent evidence of a truth advantage: the LLMs were able to both substantially increase and decrease average conspiracy belief, and participants in the bunking condition rated the LLM as more informative and collaborative, and reported greater trust in AI, than those who were in the debunking condition. More encouragingly, however, debunking induced more large changes in belief, and subsequent corrections were able to reverse the bunking effect. Furthermore, simply prompting the model to only provide accurate information dramatically reduced bunking effectiveness, and one powerful frontier model (GPT 5.2) almost entirely refused to promote conspiracies, suggesting that it is possible for the right guardrails to favor accurate beliefs. Finally, we did find a stark truth asymmetry in the context of information sharing: debunking had a large positive impact on mock social media posts composed by participants, while bunking had little effect. Overall, our findings show that people are not inherently less susceptible to AI that misleads than to AI that informs, but that potential technical solutions exist to mitigate this risk.

cs.AI

It's the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics

Persuasion is a powerful capability of large language models (LLMs) that both enables beneficial applications (e.g. helping people quit smoking) and raises significant risks (e.g. large-scale, targeted political manipulation). Prior work has found models possess a significant and growing persuasive capability, measured by belief changes in simulated or real users. However, these benchmarks overlook a crucial risk factor: the propensity of a model to attempt to persuade in harmful contexts. Understanding whether a model will blindly ``follow orders'' to persuade on harmful topics (e.g. glorifying joining a terrorist group) is key to understanding the efficacy of safety guardrails. Moreover, understanding if and when a model will engage in persuasive behavior in pursuit of some goal is essential to understanding the risks from agentic AI systems. We propose the Attempt to Persuade Eval (APE) benchmark, that shifts the focus from persuasion success to persuasion attempts, operationalized as a model's willingness to generate content aimed at shaping beliefs or behavior. Our evaluation framework probes frontier LLMs using a multi-turn conversational setup between simulated persuader and persuadee agents. APE explores a diverse spectrum of topics including conspiracies, controversial issues, and non-controversially harmful content. We introduce an automated evaluator model to identify willingness to persuade and measure the frequency and context of persuasive attempts. We find that many open and closed-weight models are frequently willing to attempt persuasion on harmful topics and that jailbreaking can increase willingness to engage in such behavior. Our results highlight gaps in current safety guardrails and underscore the importance of evaluating willingness to persuade as a key dimension of LLM risk. APE is available at github.com/AlignmentResearch/AttemptPersuadeEval

cs.AI

Quantifying attention via dwell time and engagement in a social media browsing environment

Modern computational systems have an unprecedented ability to detect, leverage and influence human attention. Prior work identified user engagement and dwell time as two key metrics of attention in digital environments, but these metrics have yet to be integrated into a unified model that can advance the theory andpractice of digital attention. We draw on work from cognitive science, digital advertising, and AI to propose a two-stage model of attention for social media environments that disentangles engagement and dwell. In an online experiment, we show that attention operates differently in these two stages and find clear evidence of dissociation: when dwelling on posts (Stage 1), users attend more to sensational than credible content, but when deciding whether to engage with content (Stage 2), users attend more to credible than sensational content. These findings have implications for the design and development of computational systems that measure and model human attention, such as newsfeed algorithms on social media.

cs.HC

How many others have shared this? Experimentally investigating the effects of social cues on engagement, misinformation, and unpredictability on social media

Unlike traditional media, social media typically provides quantified metrics of how many users have engaged with each piece of content. Some have argued that the presence of these cues promotes the spread of misinformation. Here we investigate the causal effect of social cues on users' engagement with social media posts. We conducted an experiment with N=628 Americans on a custom-built newsfeed interface where we systematically varied the presence and strength of social cues. We find that when cues are shown, indicating that a larger number of others have engaged with a post, users were more likely to share and like that post. Furthermore, relative to a control without social cues, the presence of social cues increased the sharing of true relative to false news. The presence of social cues also makes it more difficult to precisely predict how popular any given post would be. Together, our results suggest that -- instead of distracting users or causing them to share low-quality news -- social cues may, in certain circumstances, actually boost truth discernment and reduce the sharing of misinformation. Our work suggests that social cues play important roles in shaping users' attention and engagement on social media, and platforms should understand the effects of different cues before making changes to what cues are displayed and how.

cs.SI

Do explanations increase the effectiveness of AI-crowd generated fake news warnings?

Social media platforms are increasingly deploying complex interventions to help users detect false news. Labeling false news using techniques that combine crowd-sourcing with artificial intelligence (AI) offers a promising way to inform users about potentially low-quality information without censoring content, but also can be hard for users to understand. In this study, we examine how users respond in their sharing intentions to information they are provided about a hypothetical human-AI hybrid system. We ask i) if these warnings increase discernment in social media sharing intentions and ii) if explaining how the labeling system works can boost the effectiveness of the warnings. To do so, we conduct a study ($N=1473$ Americans) in which participants indicated their likelihood of sharing content. Participants were randomly assigned to a control, a treatment where false content was labeled, or a treatment where the warning labels came with an explanation of how they were generated. We find clear evidence that both treatments increase sharing discernment, and directional evidence that explanations increase the warnings' effectiveness. Interestingly, we do not find that the explanations increase self-reported trust in the warning labels, although we do find some evidence that participants found the warnings with the explanations to be more informative. Together, these results have important implications for designing and deploying transparent misinformation warning labels, and AI-mediated systems more broadly.

cs.HC