arXiv subjects

Dhruvil Deven Badani

Publications and source records attributed to Dhruvil Deven Badani.

6 recordsLinked to original sources

arXiv2026

Long-term User Engagement Optimization through Model-agnostic Downstream Rewards Learning

As recommender systems mature in the past few years, their optimization objectives have evolved from a primary focusing on short-term behavioral signals to a broader emphasis on long-term user engagement and retention. However, directly optimizing retention is difficult because return signals are sparse, delayed, and only partially attributable to earlier recommendations. Prior work has addressed this challenge with sequential modeling and reinforcement learning, but these approaches typically require task specific reward engineering, substantial computational overhead, and surface specific implementations that are difficult to generalize. In this paper, we present a unified, model-agnostic downstream reward framework for optimizing long-term user value in large-scale recommendation systems. First, we formulate the downstream reward learning problem and develop an offline screening framework to identify session level behaviors that are both observable early and predictive of future retention. We then propose several model-agnostic downstream rewards signals derived from observed user action patterns across multiple sources. We further discuss the engineering effort to productionize the proposed rewards derivations and challenges we faced when adding them to our ranking models. Online A/B experiments demonstrate consistent improvements in engagement and retention-related metrics, and the framework has been deployed across multiple Pinterest surfaces, including Homefeed, Related Pins, Search, and Notifications.

cs.LG↗

arXiv2026

UniPinRec: Unifying Generative Retrieval and Ranking at Pinterest Scale

Modern recommendation systems predominantly train retrieval and ranking as separate models despite both increasingly relying on large transformers encoding the same user behavior data, duplicating parameters, compute, and serving cost. Prior work unifies the model architecture but not the full pipeline: input formats, training procedures, and serving stacks remain fragmented across stages. We present UniPinRec, which achieves full-stack unification of retrieval and ranking at Pinterest: one input format, one model, one training stage, deployed within existing serving infrastructure. A shared transformer encodes the user action sequence into candidate-independent representations that branch into retrieval (ANN dot-product) and ranking (cross-attention) via task-specific heads. Three ideas make this work: (1) Masked Action Modeling (MAM) eliminates interleaving, enabling weight sharing without doubling context length; (2) Blended training examples pair action sequences with feedview impression slates to satisfy both objectives jointly; (3) Cross-stage KV cache sharing reuses user-history computation from retrieval for ranking, reducing total FLOPs versus serving two independent models. Deployed in the Pinterest core surfaces, UniPinRec delivers approximately +1% online engagement lift while cutting end-to-end serving latency by 11.1% and lifting QPS by 63.6%. To our knowledge, this is the first full-stack unification of retrieval and ranking, covering inputs, model, training and serving, deployed in a production recommendation system.

cs.IR↗

arXiv2026

A Production-Ready RL Framework for Personalized Utility Tuning with Pareto Sweeping in Pinterest Recommender Systems

Large-scale recommenders encode multi-objective trade-offs by combining multiple predicted outcomes into a single utility score. Although this utility layer can be updated independently of the ranker, weight tuning remains largely manual, globally applied, slow to adapt to changing environments and business needs, and hard to govern as priorities shift. We propose PRL-PUTS, a Production-ready, ranker independent RL framework for Personalized Utility-weight Tuning with Pareto Sweeping. We cast utility tuning as a one-step, value-based RL problem: given request context, an agent selects a utility-weight vector that re-weights ranker predictions to maximize request-level engagement rewards. To visualize performance across the trade-off spectrum and allow decision makers to update the deployed operating policy instantly, we adopt an inference-time Pareto frontier sweeping via a scalarization parameter, producing a family of policies and an empirical Pareto frontier used as a governance artifact for operating policy selection. PRL-PUTS runs in parallel with ranking inference without adding serving latency. We validate PRL-PUTS with offline analysis using unbiased exploration logs and online experiments on Pinterest Homefeed where PRL-PUTS showed significant increases in engagement compared to baseline such as +0.13\% increase in successful session, a core metric for user engagement.

cs.IR↗

arXiv2025

TransAct V2: Lifelong User Action Sequence Modeling on Pinterest Recommendation

Modeling user action sequences has become a popular focus in industrial recommendation system research, particularly for Click-Through Rate (CTR) prediction tasks. However, industry-scale CTR models often rely on short user sequences, limiting their ability to capture long-term behavior. Additionally, these models typically lack an integrated action-prediction task within a point-wise ranking framework, reducing their predictive power. They also rarely address the infrastructure challenges involved in efficiently serving large-scale sequential models. In this paper, we introduce TransAct V2, a production model for Pinterest's Homefeed ranking system, featuring three key innovations: (1) leveraging very long user sequences to improve CTR predictions, (2) integrating a Next Action Loss function for enhanced user action forecasting, and (3) employing scalable, low-latency deployment solutions tailored to handle the computational demands of extended user action sequences.

cs.IR↗

arXiv2024

Improving feature interactions at Pinterest under industry constraints

Adopting advances in recommendation systems is often challenging in industrial settings due to unique constraints. This paper aims to highlight these constraints through the lens of feature interactions. Feature interactions are critical for accurately predicting user behavior in recommendation systems and online advertising. Despite numerous novel techniques showing superior performance on benchmark datasets like Criteo, their direct application in industrial settings is hindered by constraints such as model latency, GPU memory limitations and model reproducibility. In this paper, we share our learnings from improving feature interactions in Pinterest's Homefeed ranking model under such constraints. We provide details about the specific challenges encountered, the strategies employed to address them, and the trade-offs made to balance performance with practical limitations. Additionally, we present a set of learning experiments that help guide the feature interaction architecture selection. We believe these insights will be useful for engineers who are interested in improving their model through better feature interaction learning.

cs.IR↗

arXiv2023

TransAct: Transformer-based Realtime User Action Model for Recommendation at Pinterest

Sequential models that encode user activity for next action prediction have become a popular design choice for building web-scale personalized recommendation systems. Traditional methods of sequential recommendation either utilize end-to-end learning on realtime user actions, or learn user representations separately in an offline batch-generated manner. This paper (1) presents Pinterest's ranking architecture for Homefeed, our personalized recommendation product and the largest engagement surface; (2) proposes TransAct, a sequential model that extracts users' short-term preferences from their realtime activities; (3) describes our hybrid approach to ranking, which combines end-to-end sequential modeling via TransAct with batch-generated user embeddings. The hybrid approach allows us to combine the advantages of responsiveness from learning directly on realtime user activity with the cost-effectiveness of batch user representations learned over a longer time period. We describe the results of ablation studies, the challenges we faced during productionization, and the outcome of an online A/B experiment, which validates the effectiveness of our hybrid ranking model. We further demonstrate the effectiveness of TransAct on other surfaces such as contextual recommendations and search. Our model has been deployed to production in Homefeed, Related Pins, Notifications, and Search at Pinterest.

cs.IR↗