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Ed H. Chi

Publications and source records attributed to Ed H. Chi.

At least 55 records · Page 3Linked to original sources

Latent User Intent Modeling for Sequential Recommenders

Sequential recommender models are essential components of modern industrial recommender systems. These models learn to predict the next items a user is likely to interact with based on his/her interaction history on the platform. Most sequential recommenders however lack a higher-level understanding of user intents, which often drive user behaviors online. Intent modeling is thus critical for understanding users and optimizing long-term user experience. We propose a probabilistic modeling approach and formulate user intent as latent variables, which are inferred based on user behavior signals using variational autoencoders (VAE). The recommendation policy is then adjusted accordingly given the inferred user intent. We demonstrate the effectiveness of the latent user intent modeling via offline analyses as well as live experiments on a large-scale industrial recommendation platform.

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What Are Effective Labels for Augmented Data? Improving Calibration and Robustness with AutoLabel

A wide breadth of research has devised data augmentation approaches that can improve both accuracy and generalization performance for neural networks. However, augmented data can end up being far from the clean training data and what is the appropriate label is less clear. Despite this, most existing work simply uses one-hot labels for augmented data. In this paper, we show re-using one-hot labels for highly distorted data might run the risk of adding noise and degrading accuracy and calibration. To mitigate this, we propose a generic method AutoLabel to automatically learn the confidence in the labels for augmented data, based on the transformation distance between the clean distribution and augmented distribution. AutoLabel is built on label smoothing and is guided by the calibration-performance over a hold-out validation set. We successfully apply AutoLabel to three different data augmentation techniques: the state-of-the-art RandAug, AugMix, and adversarial training. Experiments on CIFAR-10, CIFAR-100 and ImageNet show that AutoLabel significantly improves existing data augmentation techniques over models' calibration and accuracy, especially under distributional shift.

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Scaling Instruction-Finetuned Language Models

Finetuning language models on a collection of datasets phrased as instructions has been shown to improve model performance and generalization to unseen tasks. In this paper we explore instruction finetuning with a particular focus on (1) scaling the number of tasks, (2) scaling the model size, and (3) finetuning on chain-of-thought data. We find that instruction finetuning with the above aspects dramatically improves performance on a variety of model classes (PaLM, T5, U-PaLM), prompting setups (zero-shot, few-shot, CoT), and evaluation benchmarks (MMLU, BBH, TyDiQA, MGSM, open-ended generation). For instance, Flan-PaLM 540B instruction-finetuned on 1.8K tasks outperforms PALM 540B by a large margin (+9.4% on average). Flan-PaLM 540B achieves state-of-the-art performance on several benchmarks, such as 75.2% on five-shot MMLU. We also publicly release Flan-T5 checkpoints, which achieve strong few-shot performance even compared to much larger models, such as PaLM 62B. Overall, instruction finetuning is a general method for improving the performance and usability of pretrained language models.

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Improving Multi-Task Generalization via Regularizing Spurious Correlation

Multi-Task Learning (MTL) is a powerful learning paradigm to improve generalization performance via knowledge sharing. However, existing studies find that MTL could sometimes hurt generalization, especially when two tasks are less correlated. One possible reason that hurts generalization is spurious correlation, i.e., some knowledge is spurious and not causally related to task labels, but the model could mistakenly utilize them and thus fail when such correlation changes. In MTL setup, there exist several unique challenges of spurious correlation. First, the risk of having non-causal knowledge is higher, as the shared MTL model needs to encode all knowledge from different tasks, and causal knowledge for one task could be potentially spurious to the other. Second, the confounder between task labels brings in a different type of spurious correlation to MTL. We theoretically prove that MTL is more prone to taking non-causal knowledge from other tasks than single-task learning, and thus generalize worse. To solve this problem, we propose Multi-Task Causal Representation Learning framework, aiming to represent multi-task knowledge via disentangled neural modules, and learn which module is causally related to each task via MTL-specific invariant regularization. Experiments show that it could enhance MTL model's performance by 5.5% on average over Multi-MNIST, MovieLens, Taskonomy, CityScape, and NYUv2, via alleviating spurious correlation problem.

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Emergent Abilities of Large Language Models

Scaling up language models has been shown to predictably improve performance and sample efficiency on a wide range of downstream tasks. This paper instead discusses an unpredictable phenomenon that we refer to as emergent abilities of large language models. We consider an ability to be emergent if it is not present in smaller models but is present in larger models. Thus, emergent abilities cannot be predicted simply by extrapolating the performance of smaller models. The existence of such emergence implies that additional scaling could further expand the range of capabilities of language models.

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Challenging BIG-Bench Tasks and Whether Chain-of-Thought Can Solve Them

BIG-Bench (Srivastava et al., 2022) is a diverse evaluation suite that focuses on tasks believed to be beyond the capabilities of current language models. Language models have already made good progress on this benchmark, with the best model in the BIG-Bench paper outperforming average reported human-rater results on 65% of the BIG-Bench tasks via few-shot prompting. But on what tasks do language models fall short of average human-rater performance, and are those tasks actually unsolvable by current language models? In this work, we focus on a suite of 23 challenging BIG-Bench tasks which we call BIG-Bench Hard (BBH). These are the task for which prior language model evaluations did not outperform the average human-rater. We find that applying chain-of-thought (CoT) prompting to BBH tasks enables PaLM to surpass the average human-rater performance on 10 of the 23 tasks, and Codex (code-davinci-002) to surpass the average human-rater performance on 17 of the 23 tasks. Since many tasks in BBH require multi-step reasoning, few-shot prompting without CoT, as done in the BIG-Bench evaluations (Srivastava et al., 2022), substantially underestimates the best performance and capabilities of language models, which is better captured via CoT prompting. As further analysis, we explore the interaction between CoT and model scale on BBH, finding that CoT enables emergent task performance on several BBH tasks with otherwise flat scaling curves.

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Simpson's Paradox in Recommender Fairness: Reconciling differences between per-user and aggregated evaluations

There has been a flurry of research in recent years on notions of fairness in ranking and recommender systems, particularly on how to evaluate if a recommender allocates exposure equally across groups of relevant items (also known as provider fairness). While this research has laid an important foundation, it gave rise to different approaches depending on whether relevant items are compared per-user/per-query or aggregated across users. Despite both being established and intuitive, we discover that these two notions can lead to opposite conclusions, a form of Simpson's Paradox. We reconcile these notions and show that the tension is due to differences in distributions of users where items are relevant, and break down the important factors of the user's recommendations. Based on this new understanding, practitioners might be interested in either notions, but might face challenges with the per-user metric due to partial observability of the relevance and user satisfaction, typical in real-world recommenders. We describe a technique based on distribution matching to estimate it in such a scenario. We demonstrate on simulated and real-world recommender data the effectiveness and usefulness of such an approach.

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Reward Shaping for User Satisfaction in a REINFORCE Recommender

How might we design Reinforcement Learning (RL)-based recommenders that encourage aligning user trajectories with the underlying user satisfaction? Three research questions are key: (1) measuring user satisfaction, (2) combatting sparsity of satisfaction signals, and (3) adapting the training of the recommender agent to maximize satisfaction. For measurement, it has been found that surveys explicitly asking users to rate their experience with consumed items can provide valuable orthogonal information to the engagement/interaction data, acting as a proxy to the underlying user satisfaction. For sparsity, i.e, only being able to observe how satisfied users are with a tiny fraction of user-item interactions, imputation models can be useful in predicting satisfaction level for all items users have consumed. For learning satisfying recommender policies, we postulate that reward shaping in RL recommender agents is powerful for driving satisfying user experiences. Putting everything together, we propose to jointly learn a policy network and a satisfaction imputation network: The role of the imputation network is to learn which actions are satisfying to the user; while the policy network, built on top of REINFORCE, decides which items to recommend, with the reward utilizing the imputed satisfaction. We use both offline analysis and live experiments in an industrial large-scale recommendation platform to demonstrate the promise of our approach for satisfying user experiences.

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HyperPrompt: Prompt-based Task-Conditioning of Transformers

Prompt-Tuning is a new paradigm for finetuning pre-trained language models in a parameter-efficient way. Here, we explore the use of HyperNetworks to generate hyper-prompts: we propose HyperPrompt, a novel architecture for prompt-based task-conditioning of self-attention in Transformers. The hyper-prompts are end-to-end learnable via generation by a HyperNetwork. HyperPrompt allows the network to learn task-specific feature maps where the hyper-prompts serve as task global memories for the queries to attend to, at the same time enabling flexible information sharing among tasks. We show that HyperPrompt is competitive against strong multi-task learning baselines with as few as $0.14\%$ of additional task-conditioning parameters, achieving great parameter and computational efficiency. Through extensive empirical experiments, we demonstrate that HyperPrompt can achieve superior performances over strong T5 multi-task learning baselines and parameter-efficient adapter variants including Prompt-Tuning and HyperFormer++ on Natural Language Understanding benchmarks of GLUE and SuperGLUE across many model sizes.

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Nonlinear Initialization Methods for Low-Rank Neural Networks

We propose a novel low-rank initialization framework for training low-rank deep neural networks -- networks where the weight parameters are re-parameterized by products of two low-rank matrices. The most successful prior existing approach, spectral initialization, draws a sample from the initialization distribution for the full-rank setting and then optimally approximates the full-rank initialization parameters in the Frobenius norm with a pair of low-rank initialization matrices via singular value decomposition. Our method is inspired by the insight that approximating the function corresponding to each layer is more important than approximating the parameter values. We provably demonstrate that there is a significant gap between these two approaches for ReLU networks, particularly as the desired rank of the approximating weights decreases, or as the dimension of the inputs to the layer increases (the latter point holds when the network width is super-linear in dimension). Along the way, we provide the first provably efficient algorithm for solving the ReLU low-rank approximation problem for fixed parameter rank $r$ -- previously, it was unknown that the problem was computationally tractable to solve even for rank $1$. We also provide a practical algorithm to solve this problem which is no more expensive than the existing spectral initialization approach, and validate our theory by training ResNet and EfficientNet models (He et al., 2016; Tan & Le, 2019) on ImageNet (Russakovsky et al., 2015).

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Learning to Augment for Casual User Recommendation

Users who come to recommendation platforms are heterogeneous in activity levels. There usually exists a group of core users who visit the platform regularly and consume a large body of content upon each visit, while others are casual users who tend to visit the platform occasionally and consume less each time. As a result, consumption activities from core users often dominate the training data used for learning. As core users can exhibit different activity patterns from casual users, recommender systems trained on historical user activity data usually achieve much worse performance on casual users than core users. To bridge the gap, we propose a model-agnostic framework L2Aug to improve recommendations for casual users through data augmentation, without sacrificing core user experience. L2Aug is powered by a data augmentor that learns to generate augmented interaction sequences, in order to fine-tune and optimize the performance of the recommendation system for casual users. On four real-world public datasets, L2Aug outperforms other treatment methods and achieves the best sequential recommendation performance for both casual and core users. We also test L2Aug in an online simulation environment with real-time feedback to further validate its efficacy, and showcase its flexibility in supporting different augmentation actions.

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DSelect-k: Differentiable Selection in the Mixture of Experts with Applications to Multi-Task Learning

The Mixture-of-Experts (MoE) architecture is showing promising results in improving parameter sharing in multi-task learning (MTL) and in scaling high-capacity neural networks. State-of-the-art MoE models use a trainable sparse gate to select a subset of the experts for each input example. While conceptually appealing, existing sparse gates, such as Top-k, are not smooth. The lack of smoothness can lead to convergence and statistical performance issues when training with gradient-based methods. In this paper, we develop DSelect-k: a continuously differentiable and sparse gate for MoE, based on a novel binary encoding formulation. The gate can be trained using first-order methods, such as stochastic gradient descent, and offers explicit control over the number of experts to select. We demonstrate the effectiveness of DSelect-k on both synthetic and real MTL datasets with up to $128$ tasks. Our experiments indicate that DSelect-k can achieve statistically significant improvements in prediction and expert selection over popular MoE gates. Notably, on a real-world, large-scale recommender system, DSelect-k achieves over $22\%$ improvement in predictive performance compared to Top-k. We provide an open-source implementation of DSelect-k.

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Improving Calibration through the Relationship with Adversarial Robustness

Neural networks lack adversarial robustness, i.e., they are vulnerable to adversarial examples that through small perturbations to inputs cause incorrect predictions. Further, trust is undermined when models give miscalibrated predictions, i.e., the predicted probability is not a good indicator of how much we should trust our model. In this paper, we study the connection between adversarial robustness and calibration and find that the inputs for which the model is sensitive to small perturbations (are easily attacked) are more likely to have poorly calibrated predictions. Based on this insight, we examine if calibration can be improved by addressing those adversarially unrobust inputs. To this end, we propose Adversarial Robustness based Adaptive Label Smoothing (AR-AdaLS) that integrates the correlations of adversarial robustness and calibration into training by adaptively softening labels for an example based on how easily it can be attacked by an adversary. We find that our method, taking the adversarial robustness of the in-distribution data into consideration, leads to better calibration over the model even under distributional shifts. In addition, AR-AdaLS can also be applied to an ensemble model to further improve model calibration.

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Learning to Embed Categorical Features without Embedding Tables for Recommendation

Embedding learning of categorical features (e.g. user/item IDs) is at the core of various recommendation models including matrix factorization and neural collaborative filtering. The standard approach creates an embedding table where each row represents a dedicated embedding vector for every unique feature value. However, this method fails to efficiently handle high-cardinality features and unseen feature values (e.g. new video ID) that are prevalent in real-world recommendation systems. In this paper, we propose an alternative embedding framework Deep Hash Embedding (DHE), replacing embedding tables by a deep embedding network to compute embeddings on the fly. DHE first encodes the feature value to a unique identifier vector with multiple hashing functions and transformations, and then applies a DNN to convert the identifier vector to an embedding. The encoding module is deterministic, non-learnable, and free of storage, while the embedding network is updated during the training time to learn embedding generation. Empirical results show that DHE achieves comparable AUC against the standard one-hot full embedding, with smaller model sizes. Our work sheds light on the design of DNN-based alternative embedding schemes for categorical features without using embedding table lookup.

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Understanding and Improving Fairness-Accuracy Trade-offs in Multi-Task Learning

As multi-task models gain popularity in a wider range of machine learning applications, it is becoming increasingly important for practitioners to understand the fairness implications associated with those models. Most existing fairness literature focuses on learning a single task more fairly, while how ML fairness interacts with multiple tasks in the joint learning setting is largely under-explored. In this paper, we are concerned with how group fairness (e.g., equal opportunity, equalized odds) as an ML fairness concept plays out in the multi-task scenario. In multi-task learning, several tasks are learned jointly to exploit task correlations for a more efficient inductive transfer. This presents a multi-dimensional Pareto frontier on (1) the trade-off between group fairness and accuracy with respect to each task, as well as (2) the trade-offs across multiple tasks. We aim to provide a deeper understanding on how group fairness interacts with accuracy in multi-task learning, and we show that traditional approaches that mainly focus on optimizing the Pareto frontier of multi-task accuracy might not perform well on fairness goals. We propose a new set of metrics to better capture the multi-dimensional Pareto frontier of fairness-accuracy trade-offs uniquely presented in a multi-task learning setting. We further propose a Multi-Task-Aware Fairness (MTA-F) approach to improve fairness in multi-task learning. Experiments on several real-world datasets demonstrate the effectiveness of our proposed approach.

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Measuring Model Fairness under Noisy Covariates: A Theoretical Perspective

In this work we study the problem of measuring the fairness of a machine learning model under noisy information. Focusing on group fairness metrics, we investigate the particular but common situation when the evaluation requires controlling for the confounding effect of covariate variables. In a practical setting, we might not be able to jointly observe the covariate and group information, and a standard workaround is to then use proxies for one or more of these variables. Prior works have demonstrated the challenges with using a proxy for sensitive attributes, and strong independence assumptions are needed to provide guarantees on the accuracy of the noisy estimates. In contrast, in this work we study using a proxy for the covariate variable and present a theoretical analysis that aims to characterize weaker conditions under which accurate fairness evaluation is possible. Furthermore, our theory identifies potential sources of errors and decouples them into two interpretable parts $γ$ and $ε$. The first part $γ$ depends solely on the performance of the proxy such as precision and recall, whereas the second part $ε$ captures correlations between all the variables of interest. We show that in many scenarios the error in the estimates is dominated by $γ$ via a linear dependence, whereas the dependence on the correlations $ε$ only constitutes a lower order term. As a result we expand the understanding of scenarios where measuring model fairness via proxies can be an effective approach. Finally, we compare, via simulations, the theoretical upper-bounds to the distribution of simulated estimation errors and show that assuming some structure on the data, even weak, is key to significantly improve both theoretical guarantees and empirical results.

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Towards Content Provider Aware Recommender Systems: A Simulation Study on the Interplay between User and Provider Utilities

Most existing recommender systems focus primarily on matching users to content which maximizes user satisfaction on the platform. It is increasingly obvious, however, that content providers have a critical influence on user satisfaction through content creation, largely determining the content pool available for recommendation. A natural question thus arises: can we design recommenders taking into account the long-term utility of both users and content providers? By doing so, we hope to sustain more providers and a more diverse content pool for long-term user satisfaction. Understanding the full impact of recommendations on both user and provider groups is challenging. This paper aims to serve as a research investigation of one approach toward building a provider-aware recommender, and evaluating its impact in a simulated setup. To characterize the user-recommender-provider interdependence, we complement user modeling by formalizing provider dynamics as well. The resulting joint dynamical system gives rise to a weakly-coupled partially observable Markov decision process driven by recommender actions and user feedback to providers. We then build a REINFORCE recommender agent, coined EcoAgent, to optimize a joint objective of user utility and the counterfactual utility lift of the provider associated with the recommended content, which we show to be equivalent to maximizing overall user utility and the utilities of all providers on the platform under some mild assumptions. To evaluate our approach, we introduce a simulation environment capturing the key interactions among users, providers, and the recommender. We offer a number of simulated experiments that shed light on both the benefits and the limitations of our approach. These results help understand how and when a provider-aware recommender agent is of benefit in building multi-stakeholder recommender systems.

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A Model of Two Tales: Dual Transfer Learning Framework for Improved Long-tail Item Recommendation

Highly skewed long-tail item distribution is very common in recommendation systems. It significantly hurts model performance on tail items. To improve tail-item recommendation, we conduct research to transfer knowledge from head items to tail items, leveraging the rich user feedback in head items and the semantic connections between head and tail items. Specifically, we propose a novel dual transfer learning framework that jointly learns the knowledge transfer from both model-level and item-level: 1. The model-level knowledge transfer builds a generic meta-mapping of model parameters from few-shot to many-shot model. It captures the implicit data augmentation on the model-level to improve the representation learning of tail items. 2. The item-level transfer connects head and tail items through item-level features, to ensure a smooth transfer of meta-mapping from head items to tail items. The two types of transfers are incorporated to ensure the learned knowledge from head items can be well applied for tail item representation learning in the long-tail distribution settings. Through extensive experiments on two benchmark datasets, results show that our proposed dual transfer learning framework significantly outperforms other state-of-the-art methods for tail item recommendation in hit ratio and NDCG. It is also very encouraging that our framework further improves head items and overall performance on top of the gains on tail items.

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