arXiv subjects

Emma Demirel

Publications and source records attributed to Emma Demirel.

3 recordsLinked to original sources

arXiv2026

Asking Grok: AI-Assisted Sensemaking in Social Media Conversations

LLM-powered AI assistants (e.g., Grok) are increasingly integrated into social media platforms, where they help explain content, provide context, and verify claims directly within conversation threads. While prior research has examined the accuracy of LLMs for fact-checking, little is known about how people interact with such systems in real-world social media environments. In this study, we empirically analyze user interactions with the AI assistant Grok on the social media platform X. Using a large-scale dataset consisting of 169,137 posts invoking Grok, we examine the types of requests directed at the AI assistant and the contexts in which it is used. We find that Grok is primarily invoked reactively to obtain or verify information. Although responses appear quickly, they typically only reach small audiences. Adoption is widespread but shallow, with 76.8% of users invoking Grok just once. We further examine how these interactions relate to Community Notes, X's community-based fact-checking system. While overlap between both systems is limited, it concentrates on verification-oriented and high-visibility content. Grok interactions typically occur earlier and do not predict subsequent correction activity. Together, these findings suggest that AI assistants function as an early complementary layer of sensemaking on social media rather than a replacement for crowd-based fact-checking systems.

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arXiv2025

TikTok Rewards Divisive Political Messaging During the 2025 German Federal Election

Short-form video platforms like TikTok reshape how politicians communicate and have become important tools for electoral campaigning. Yet it remains unclear what kinds of political messages gain traction in these fast-paced, algorithmically curated environments, which are particularly popular among younger audiences. In this study, we use computational content analysis to analyze a comprehensive dataset of N=25,292 TikTok videos posted by German politicians in the run-up to the 2025 German federal election. Our empirical analysis shows that videos expressing negative emotions (e.g., anger, disgust) and outgroup animosity were significantly more likely to generate engagement than those emphasizing positive emotion, relatability, or identity. Furthermore, ideologically extreme parties (on both sides of the political spectrum) were both more likely to post this type of content and more successful in generating engagement than centrist parties. Taken together, these findings suggest that TikTok's platform dynamics systematically reward divisive over unifying political communication, thereby potentially benefiting extreme actors more inclined to capitalize on this logic.

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arXiv2025

Characterizing AI-Generated Misinformation on Social Media

AI-generated misinformation (e.g., deepfakes) poses a growing threat to information integrity on social media. However, prior research has largely focused on its potential societal consequences rather than its real-world prevalence. In this study, we conduct a large-scale empirical analysis of AI-generated misinformation on the social media platform X. Specifically, we analyze a dataset comprising 82,076 misleading posts, both AI-generated and non-AI-generated, that have been identified and flagged through X's Community Notes platform. Our analysis yields four main findings: (i) AI-generated misinformation is more often centered on entertaining content and tends to exhibit a more positive sentiment than conventional forms of misinformation, (ii) it is perceived as less believable and less harmful than conventional misinformation, (iii) it more often originates from smaller user accounts, while authors posting such content are also associated with higher levels of partisanship and misinformation exposure, and (iv) AI-generated misinformation is significantly more likely to go viral. Altogether, our findings highlight the unique characteristics of AI-generated misinformation on social media and offer important implications for platforms and future research.

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