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Evren Korpeoglu

Publications and source records attributed to Evren Korpeoglu.

36 records · Page 2Linked to original sources

Character-based Outfit Generation with Vision-augmented Style Extraction via LLMs

The outfit generation problem involves recommending a complete outfit to a user based on their interests. Existing approaches focus on recommending items based on anchor items or specific query styles but do not consider customer interests in famous characters from movie, social media, etc. In this paper, we define a new Character-based Outfit Generation (COG) problem, designed to accurately interpret character information and generate complete outfit sets according to customer specifications such as age and gender. To tackle this problem, we propose a novel framework LVA-COG that leverages Large Language Models (LLMs) to extract insights from customer interests (e.g., character information) and employ prompt engineering techniques for accurate understanding of customer preferences. Additionally, we incorporate text-to-image models to enhance the visual understanding and generation (factual or counterfactual) of cohesive outfits. Our framework integrates LLMs with text-to-image models and improves the customer's approach to fashion by generating personalized recommendations. With experiments and case studies, we demonstrate the effectiveness of our solution from multiple dimensions.

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LLMs with User-defined Prompts as Generic Data Operators for Reliable Data Processing

Data processing is one of the fundamental steps in machine learning pipelines to ensure data quality. Majority of the applications consider the user-defined function (UDF) design pattern for data processing in databases. Although the UDF design pattern introduces flexibility, reusability and scalability, the increasing demand on machine learning pipelines brings three new challenges to this design pattern -- not low-code, not dependency-free and not knowledge-aware. To address these challenges, we propose a new design pattern that large language models (LLMs) could work as a generic data operator (LLM-GDO) for reliable data cleansing, transformation and modeling with their human-compatible performance. In the LLM-GDO design pattern, user-defined prompts (UDPs) are used to represent the data processing logic rather than implementations with a specific programming language. LLMs can be centrally maintained so users don't have to manage the dependencies at the run-time. Fine-tuning LLMs with domain-specific data could enhance the performance on the domain-specific tasks which makes data processing knowledge-aware. We illustrate these advantages with examples in different data processing tasks. Furthermore, we summarize the challenges and opportunities introduced by LLMs to provide a complete view of this design pattern for more discussions.

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LLM-TAKE: Theme Aware Keyword Extraction Using Large Language Models

Keyword extraction is one of the core tasks in natural language processing. Classic extraction models are notorious for having a short attention span which make it hard for them to conclude relational connections among the words and sentences that are far from each other. This, in turn, makes their usage prohibitive for generating keywords that are inferred from the context of the whole text. In this paper, we explore using Large Language Models (LLMs) in generating keywords for items that are inferred from the items textual metadata. Our modeling framework includes several stages to fine grain the results by avoiding outputting keywords that are non informative or sensitive and reduce hallucinations common in LLM. We call our LLM-based framework Theme-Aware Keyword Extraction (LLM TAKE). We propose two variations of framework for generating extractive and abstractive themes for products in an E commerce setting. We perform an extensive set of experiments on three real data sets and show that our modeling framework can enhance accuracy based and diversity based metrics when compared with benchmark models.

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GNN-GMVO: Graph Neural Networks for Optimizing Gross Merchandise Value in Similar Item Recommendation

Similar item recommendation is a critical task in the e-Commerce industry, which helps customers explore similar and relevant alternatives based on their interested products. Despite the traditional machine learning models, Graph Neural Networks (GNNs), by design, can understand complex relations like similarity between products. However, in contrast to their wide usage in retrieval tasks and their focus on optimizing the relevance, the current GNN architectures are not tailored toward maximizing revenue-related objectives such as Gross Merchandise Value (GMV), which is one of the major business metrics for e-Commerce companies. In addition, defining accurate edge relations in GNNs is non-trivial in large-scale e-Commerce systems, due to the heterogeneity nature of the item-item relationships. This work aims to address these issues by designing a new GNN architecture called GNN-GMVO (Graph Neural Network - Gross Merchandise Value Optimizer). This model directly optimizes GMV while considering the complex relations between items. In addition, we propose a customized edge construction method to tailor the model toward similar item recommendation task and alleviate the noisy and complex item-item relations. In our comprehensive experiments on three real-world datasets, we show higher prediction performance and expected GMV for top ranked items recommended by our model when compared with selected state-of-the-art benchmark models.

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Knowledge Graph Completion Models are Few-shot Learners: An Empirical Study of Relation Labeling in E-commerce with LLMs

Knowledge Graphs (KGs) play a crucial role in enhancing e-commerce system performance by providing structured information about entities and their relationships, such as complementary or substitutable relations between products or product types, which can be utilized in recommender systems. However, relation labeling in KGs remains a challenging task due to the dynamic nature of e-commerce domains and the associated cost of human labor. Recently, breakthroughs in Large Language Models (LLMs) have shown surprising results in numerous natural language processing tasks. In this paper, we conduct an empirical study of LLMs for relation labeling in e-commerce KGs, investigating their powerful learning capabilities in natural language and effectiveness in predicting relations between product types with limited labeled data. We evaluate various LLMs, including PaLM and GPT-3.5, on benchmark datasets, demonstrating their ability to achieve competitive performance compared to humans on relation labeling tasks using just 1 to 5 labeled examples per relation. Additionally, we experiment with different prompt engineering techniques to examine their impact on model performance. Our results show that LLMs significantly outperform existing KG completion models in relation labeling for e-commerce KGs and exhibit performance strong enough to replace human labeling.

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Causal Structure Learning with Recommendation System

A fundamental challenge of recommendation systems (RS) is understanding the causal dynamics underlying users' decision making. Most existing literature addresses this problem by using causal structures inferred from domain knowledge. However, there are numerous phenomenons where domain knowledge is insufficient, and the causal mechanisms must be learnt from the feedback data. Discovering the causal mechanism from RS feedback data is both novel and challenging, since RS itself is a source of intervention that can influence both the users' exposure and their willingness to interact. Also for this reason, most existing solutions become inappropriate since they require data collected free from any RS. In this paper, we first formulate the underlying causal mechanism as a causal structural model and describe a general causal structure learning framework grounded in the real-world working mechanism of RS. The essence of our approach is to acknowledge the unknown nature of RS intervention. We then derive the learning objective from our framework and propose an augmented Lagrangian solver for efficient optimization. We conduct both simulation and real-world experiments to demonstrate how our approach compares favorably to existing solutions, together with the empirical analysis from sensitivity and ablation studies.

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Towards the D-Optimal Online Experiment Design for Recommender Selection

Selecting the optimal recommender via online exploration-exploitation is catching increasing attention where the traditional A/B testing can be slow and costly, and offline evaluations are prone to the bias of history data. Finding the optimal online experiment is nontrivial since both the users and displayed recommendations carry contextual features that are informative to the reward. While the problem can be formalized via the lens of multi-armed bandits, the existing solutions are found less satisfactorily because the general methodologies do not account for the case-specific structures, particularly for the e-commerce recommendation we study. To fill in the gap, we leverage the \emph{D-optimal design} from the classical statistics literature to achieve the maximum information gain during exploration, and reveal how it fits seamlessly with the modern infrastructure of online inference. To demonstrate the effectiveness of the optimal designs, we provide semi-synthetic simulation studies with published code and data for reproducibility purposes. We then use our deployment example on Walmart.com to fully illustrate the practical insights and effectiveness of the proposed methods.

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NEAT: A Label Noise-resistant Complementary Item Recommender System with Trustworthy Evaluation

The complementary item recommender system (CIRS) recommends the complementary items for a given query item. Existing CIRS models consider the item co-purchase signal as a proxy of the complementary relationship due to the lack of human-curated labels from the huge transaction records. These methods represent items in a complementary embedding space and model the complementary relationship as a point estimation of the similarity between items vectors. However, co-purchased items are not necessarily complementary to each other. For example, customers may frequently purchase bananas and bottled water within the same transaction, but these two items are not complementary. Hence, using co-purchase signals directly as labels will aggravate the model performance. On the other hand, the model evaluation will not be trustworthy if the labels for evaluation are not reflecting the true complementary relatedness. To address the above challenges from noisy labeling of the copurchase data, we model the co-purchases of two items as a Gaussian distribution, where the mean denotes the co-purchases from the complementary relatedness, and covariance denotes the co-purchases from the noise. To do so, we represent each item as a Gaussian embedding and parameterize the Gaussian distribution of co-purchases by the means and covariances from item Gaussian embedding. To reduce the impact of the noisy labels during evaluation, we propose an independence test-based method to generate a trustworthy label set with certain confidence. Our extensive experiments on both the publicly available dataset and the large-scale real-world dataset justify the effectiveness of our proposed model in complementary item recommendations compared with the state-of-the-art models.

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Rethinking Neural vs. Matrix-Factorization Collaborative Filtering: the Theoretical Perspectives

The recent work by Rendle et al. (2020), based on empirical observations, argues that matrix-factorization collaborative filtering (MCF) compares favorably to neural collaborative filtering (NCF), and conjectures the dot product's superiority over the feed-forward neural network as similarity function. In this paper, we address the comparison rigorously by answering the following questions: 1. what is the limiting expressivity of each model; 2. under the practical gradient descent, to which solution does each optimization path converge; 3. how would the models generalize under the inductive and transductive learning setting. Our results highlight the similar expressivity for the overparameterized NCF and MCF as kernelized predictors, and reveal the relation between their optimization paths. We further show their different generalization behaviors, where MCF and NCF experience specific tradeoff and comparison in the transductive and inductive collaborative filtering setting. Lastly, by showing a novel generalization result, we reveal the critical role of correcting exposure bias for model evaluation in the inductive setting. Our results explain some of the previously observed conflicts, and we provide synthetic and real-data experiments to shed further insights to this topic.

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A Temporal Kernel Approach for Deep Learning with Continuous-time Information

Sequential deep learning models such as RNN, causal CNN and attention mechanism do not readily consume continuous-time information. Discretizing the temporal data, as we show, causes inconsistency even for simple continuous-time processes. Current approaches often handle time in a heuristic manner to be consistent with the existing deep learning architectures and implementations. In this paper, we provide a principled way to characterize continuous-time systems using deep learning tools. Notably, the proposed approach applies to all the major deep learning architectures and requires little modifications to the implementation. The critical insight is to represent the continuous-time system by composing neural networks with a temporal kernel, where we gain our intuition from the recent advancements in understanding deep learning with Gaussian process and neural tangent kernel. To represent the temporal kernel, we introduce the random feature approach and convert the kernel learning problem to spectral density estimation under reparameterization. We further prove the convergence and consistency results even when the temporal kernel is non-stationary, and the spectral density is misspecified. The simulations and real-data experiments demonstrate the empirical effectiveness of our temporal kernel approach in a broad range of settings.

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Theoretical Understandings of Product Embedding for E-commerce Machine Learning

Product embeddings have been heavily investigated in the past few years, serving as the cornerstone for a broad range of machine learning applications in e-commerce. Despite the empirical success of product embeddings, little is known on how and why they work from the theoretical standpoint. Analogous results from the natural language processing (NLP) often rely on domain-specific properties that are not transferable to the e-commerce setting, and the downstream tasks often focus on different aspects of the embeddings. We take an e-commerce-oriented view of the product embeddings and reveal a complete theoretical view from both the representation learning and the learning theory perspective. We prove that product embeddings trained by the widely-adopted skip-gram negative sampling algorithm and its variants are sufficient dimension reduction regarding a critical product relatedness measure. The generalization performance in the downstream machine learning task is controlled by the alignment between the embeddings and the product relatedness measure. Following the theoretical discoveries, we conduct exploratory experiments that supports our theoretical insights for the product embeddings.

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GAN-based Recommendation with Positive-Unlabeled Sampling

Recommender systems are popular tools for information retrieval tasks on a large variety of web applications and personalized products. In this work, we propose a Generative Adversarial Network based recommendation framework using a positive-unlabeled sampling strategy. Specifically, we utilize the generator to learn the continuous distribution of user-item tuples and design the discriminator to be a binary classifier that outputs the relevance score between each user and each item. Meanwhile, positive-unlabeled sampling is applied in the learning procedure of the discriminator. Theoretical bounds regarding positive-unlabeled sampling and optimalities of convergence for the discriminators and the generators are provided. We show the effectiveness and efficiency of our framework on three publicly accessible data sets with eight ranking-based evaluation metrics in comparison with thirteen popular baselines.

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Adversarial Counterfactual Learning and Evaluation for Recommender System

The feedback data of recommender systems are often subject to what was exposed to the users; however, most learning and evaluation methods do not account for the underlying exposure mechanism. We first show in theory that applying supervised learning to detect user preferences may end up with inconsistent results in the absence of exposure information. The counterfactual propensity-weighting approach from causal inference can account for the exposure mechanism; nevertheless, the partial-observation nature of the feedback data can cause identifiability issues. We propose a principled solution by introducing a minimax empirical risk formulation. We show that the relaxation of the dual problem can be converted to an adversarial game between two recommendation models, where the opponent of the candidate model characterizes the underlying exposure mechanism. We provide learning bounds and conduct extensive simulation studies to illustrate and justify the proposed approach over a broad range of recommendation settings, which shed insights on the various benefits of the proposed approach.

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Inductive Representation Learning on Temporal Graphs

Inductive representation learning on temporal graphs is an important step toward salable machine learning on real-world dynamic networks. The evolving nature of temporal dynamic graphs requires handling new nodes as well as capturing temporal patterns. The node embeddings, which are now functions of time, should represent both the static node features and the evolving topological structures. Moreover, node and topological features can be temporal as well, whose patterns the node embeddings should also capture. We propose the temporal graph attention (TGAT) layer to efficiently aggregate temporal-topological neighborhood features as well as to learn the time-feature interactions. For TGAT, we use the self-attention mechanism as building block and develop a novel functional time encoding technique based on the classical Bochner's theorem from harmonic analysis. By stacking TGAT layers, the network recognizes the node embeddings as functions of time and is able to inductively infer embeddings for both new and observed nodes as the graph evolves. The proposed approach handles both node classification and link prediction task, and can be naturally extended to include the temporal edge features. We evaluate our method with transductive and inductive tasks under temporal settings with two benchmark and one industrial dataset. Our TGAT model compares favorably to state-of-the-art baselines as well as the previous temporal graph embedding approaches.

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Self-attention with Functional Time Representation Learning

Sequential modelling with self-attention has achieved cutting edge performances in natural language processing. With advantages in model flexibility, computation complexity and interpretability, self-attention is gradually becoming a key component in event sequence models. However, like most other sequence models, self-attention does not account for the time span between events and thus captures sequential signals rather than temporal patterns. Without relying on recurrent network structures, self-attention recognizes event orderings via positional encoding. To bridge the gap between modelling time-independent and time-dependent event sequence, we introduce a functional feature map that embeds time span into high-dimensional spaces. By constructing the associated translation-invariant time kernel function, we reveal the functional forms of the feature map under classic functional function analysis results, namely Bochner's Theorem and Mercer's Theorem. We propose several models to learn the functional time representation and the interactions with event representation. These methods are evaluated on real-world datasets under various continuous-time event sequence prediction tasks. The experiments reveal that the proposed methods compare favorably to baseline models while also capturing useful time-event interactions.

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Product Knowledge Graph Embedding for E-commerce

In this paper, we propose a new product knowledge graph (PKG) embedding approach for learning the intrinsic product relations as product knowledge for e-commerce. We define the key entities and summarize the pivotal product relations that are critical for general e-commerce applications including marketing, advertisement, search ranking and recommendation. We first provide a comprehensive comparison between PKG and ordinary knowledge graph (KG) and then illustrate why KG embedding methods are not suitable for PKG learning. We construct a self-attention-enhanced distributed representation learning model for learning PKG embeddings from raw customer activity data in an end-to-end fashion. We design an effective multi-task learning schema to fully leverage the multi-modal e-commerce data. The Poincare embedding is also employed to handle complex entity structures. We use a real-world dataset from grocery.walmart.com to evaluate the performances on knowledge completion, search ranking and recommendation. The proposed approach compares favourably to baselines in knowledge completion and downstream tasks.

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Knowledge-aware Complementary Product Representation Learning

Learning product representations that reflect complementary relationship plays a central role in e-commerce recommender system. In the absence of the product relationships graph, which existing methods rely on, there is a need to detect the complementary relationships directly from noisy and sparse customer purchase activities. Furthermore, unlike simple relationships such as similarity, complementariness is asymmetric and non-transitive. Standard usage of representation learning emphasizes on only one set of embedding, which is problematic for modelling such properties of complementariness. We propose using knowledge-aware learning with dual product embedding to solve the above challenges. We encode contextual knowledge into product representation by multi-task learning, to alleviate the sparsity issue. By explicitly modelling with user bias terms, we separate the noise of customer-specific preferences from the complementariness. Furthermore, we adopt the dual embedding framework to capture the intrinsic properties of complementariness and provide geometric interpretation motivated by the classic separating hyperplane theory. Finally, we propose a Bayesian network structure that unifies all the components, which also concludes several popular models as special cases. The proposed method compares favourably to state-of-art methods, in downstream classification and recommendation tasks. We also develop an implementation that scales efficiently to a dataset with millions of items and customers.

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Generative Graph Convolutional Network for Growing Graphs

Modeling generative process of growing graphs has wide applications in social networks and recommendation systems, where cold start problem leads to new nodes isolated from existing graph. Despite the emerging literature in learning graph representation and graph generation, most of them can not handle isolated new nodes without nontrivial modifications. The challenge arises due to the fact that learning to generate representations for nodes in observed graph relies heavily on topological features, whereas for new nodes only node attributes are available. Here we propose a unified generative graph convolutional network that learns node representations for all nodes adaptively in a generative model framework, by sampling graph generation sequences constructed from observed graph data. We optimize over a variational lower bound that consists of a graph reconstruction term and an adaptive Kullback-Leibler divergence regularization term. We demonstrate the superior performance of our approach on several benchmark citation network datasets.

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