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Fehmina Malik

Publications and source records attributed to Fehmina Malik.

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Profit Sharing Contracts between Content and Service Providers for Enhanced Network Quality

It has been a long demand of Internet Service Providers (ISPs) that the Content Providers (CPs) share their profits for investments in network infrastructure. In this paper, we study profit sharing contracts between a CP with multiple ISPs. Each ISP commits to improving the Quality of Service (QoS) for the end-users through higher investments efforts. The CP agrees to share the profits due to the resulting higher demand for its content. We first model non-cooperative interaction between the CP and the ISPs as a two-stage Stackelberg game. CP is the leader that decides what fraction of its profits will be shared with the ISPs. Each ISP then simultaneously decides the amount of effort (investment) to enhance network quality. Here, CP cannot observe individual effort by the ISPs, which poses a challenge for the CP to decide how to share the profits with each ISP. Therefore, we also investigate a cooperative scenario, where the CP only decides the total share it gives to the ISPs, and each ISP then cooperatively shares the profit among themselves. We study the effect of such cooperation between the ISPs by building a Nash Bargaining based model. We show that the collaboration improves total effort by the ISPs and the payoff of the CP.

cs.NI

Revenue Sharing in the Internet: A Moral Hazard Approach and a Net-neutrality Perspective

Revenue sharing contracts between Content Providers (CPs) and Internet Service Providers (ISPs) can act as leverage for enhancing the infrastructure of the Internet. ISPs can be incentivized to make investments in network infrastructure that improve Quality of Service (QoS) for users if attractive contracts are negotiated between them and CPs. The idea here is that part of the net profit gained by CPs are given to ISPs to invest in the network. The Moral Hazard economic framework is used to model such an interaction, in which a principal determines a contract, and an agent reacts by adapting her effort. In our setting, several competitive CPs interact through one common ISP. Two cases are studied: (i) the ISP differentiates between the CPs and makes a (potentially) different investment to improve the QoS of each CP, and (ii) the ISP does not differentiate between CPs and makes a common investment for both. The last scenario can be viewed as \emph{network neutral behavior} on the part of the ISP. We analyse the optimal contracts and show that the CP that can better monetize its demand always prefers the non-neutral regime. Interestingly, ISP revenue, as well as social utility, are also found to be higher under the non-neutral regime.

econ.GN

Zero-rating of Content and its Effect on the Quality of Service in the Internet

The ongoing net neutrality debate has generated a lot of heated discussions on whether or not monetary interactions should be regulated between content and access providers. Among the several topics discussed, `differential pricing' has recently received attention due to `zero-rating' platforms proposed by some service providers. In the differential pricing scheme, Internet Service Providers (ISPs) can exempt data access charges for on content from certain CPs (zero-rated) while no exemption is on content from other CPs. This allows the possibility for Content Providers (CPs) to make `sponsorship' agreements to zero-rate their content and attract more user traffic. In this paper, we study the effect of differential pricing on various players in the Internet. We first consider a model with a monopolistic ISP and multiple CPs where users select CPs based on the quality of service (QoS) and data access charges. We show that in a differential pricing regime 1) a CP offering low QoS can make have higher surplus than a CP offering better QoS through sponsorships. 2) Overall QoS (mean delay) for end users can degrade under differential pricing schemes. In the oligopolistic market with multiple ISPs, users tend to select the ISP with lowest ISP resulting in same type of conclusions as in the monopolistic market. We then study how differential pricing effects the revenue of ISPs.

econ.EM