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Feiyi Dong

Publications and source records attributed to Feiyi Dong.

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DCEO: Direct Causal Effect Optimization for Long-Term User Value Modeling in E-commerce Search

Industrial e-commerce search systems ultimately aim to optimize the user-level long-term objective, such as n-day cumulative purchases or gross merchandise value (GMV) per user. However, such objectives are defined at the user level, whereas search ranking is based on item-level scores within each request. Existing methods typically bridge this granularity gap through manually designed multi-objective fusion, where predictions of multiple item-level objectives, such as clicks, carts, purchases, and transaction value, are combined into a ranking score that serves as a proxy for the ultimate objective. Such hand-crafted fusion schemes rely on a small set of manually tuned weights, limiting fine-grained personalization and leading to suboptimal alignment with the ultimate objective. In this paper, we propose DCEO (Direct Causal Effect Optimization), a data-driven framework for learning item-level proxy scores that are better aligned with the ultimate objective. We first aggregate the item-level proxy scores into a user-level proxy metric and quantify its alignment with the ultimate objective using a relative causal effect. We then develop an actor-critic framework, where the critic estimates the ultimate objective for a given user-level proxy metric, and the actor dynamically generates context-dependent fusion weights over multiple objectives to construct the item-level proxy scores and is trained to directly optimize the relative causal effect. Extensive offline experiments and analyses demonstrate the effectiveness and interpretability of DCEO. In addition, DCEO has been deployed in a large-scale industrial e-commerce search system, outperforming the conventional GMV proxy by 0.36% in GMV in a 41-day online A/B test.

cs.LG

UniScale: Synergistic Entire Space Data and Model Scaling for Search Ranking

Recent advances in Large Language Models (LLMs) have inspired a surge of scaling research in industrial search, advertising, and recommendation systems. However, existing approaches focus mainly on architectural improvements, overlooking the critical synergy between data and architecture design. We observe that scaling model parameters alone exhibits diminishing returns, and that the performance degradation caused by complex heterogeneous data distributions is often irrecoverable through model design alone. In this paper, we propose UniScale, a novel co-design framework that jointly optimizes data and architecture to unlock the full potential of model scaling. UniScale includes two core parts: (1) ES$^3$ (Entire-Space Sample System), a high-quality data scaling system that expands the training signal beyond conventional sampling strategies through intra-domain expansion with hierarchical label attribution and cross-domain searchification; and (2) HHSFT (Heterogeneous Hierarchical Sample Fusion Transformer), a novel architecture that effectively models the complex heterogeneous distribution of scaled data via Heterogeneous Hierarchical Feature Interaction and Entire Space User Interest Fusion, thereby surpassing the performance ceiling of structure-only model tuning. Extensive experiments on large-scale industrial datasets demonstrate that UniScale achieves significant improvements and exhibits clear scaling trends. Online A/B tests on a real-world E-commerce search platform confirm that UniScale consistently outperforms strong production baselines, achieving 1.70% and 2.04% increases in user purchase and Gross Merchandise Value (GMV).

cs.IR

Advancing Continual Learning for Robust Deepfake Audio Classification

The emergence of new spoofing attacks poses an increasing challenge to audio security. Current detection methods often falter when faced with unseen spoofing attacks. Traditional strategies, such as retraining with new data, are not always feasible due to extensive storage. This paper introduces a novel continual learning method Continual Audio Defense Enhancer (CADE). First, by utilizing a fixed memory size to store randomly selected samples from previous datasets, our approach conserves resources and adheres to privacy constraints. Additionally, we also apply two distillation losses in CADE. By distillation in classifiers, CADE ensures that the student model closely resembles that of the teacher model. This resemblance helps the model retain old information while facing unseen data. We further refine our model's performance with a novel embedding similarity loss that extends across multiple depth layers, facilitating superior positive sample alignment. Experiments conducted on the ASVspoof2019 dataset show that our proposed method outperforms the baseline methods.

eess.AS