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Fred Feinberg

Publications and source records attributed to Fred Feinberg.

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Robust Bayesian Inference of Causal Effects via Randomization Distributions

We present a general framework for Bayesian inference of causal effects that delivers provably robust inferences founded on design-based randomization of treatments. The framework involves fixing the observed potential outcomes and forming a likelihood based on the randomization distribution of a statistic. The method requires specification of a treatment effect model; in many cases, however, it does not require specification of marginal outcome distributions, resulting in weaker assumptions compared to Bayesian superpopulation-based methods. We show that the framework is compatible with posterior model checking in the form of posterior-averaged randomization tests. We prove several theoretical properties for the method, including a Bernstein-von Mises theorem and large-sample properties of posterior expectations. In particular, we show that the posterior mean is asymptotically equivalent to Hodges-Lehmann estimators, which provides a bridge to many classical estimators in causal inference, including inverse-probability-weighted estimators and H\'ajek estimators. We evaluate the theory and utility of the framework in simulation and a case study involving a nutrition experiment. In the latter, our framework uncovers strong evidence of effect heterogeneity despite a lack of evidence for moderation effects. The basic framework allows numerous extensions, including the use of covariates, sensitivity analysis, estimation of assignment mechanisms, and generalization to nonbinary treatments.

stat.ME

Form + Function: Optimizing Aesthetic Product Design via Adaptive, Geometrized Preference Elicitation

Visual design is critical to product success, and the subject of intensive marketing research effort. Yet visual elements, due to their holistic and interactive nature, do not lend themselves well to optimization using extant decompositional methods for preference elicitation. Here we present a systematic methodology to incorporate interactive, 3D-rendered product configurations into a conjoint-like framework. The method relies on rapid, scalable machine learning algorithms to adaptively update product designs along with standard information-oriented product attributes. At its heart is a parametric account of a product's geometry, along with a novel, adaptive "bi-level" query task that can estimate individuals' visual design form preferences and their trade-offs against such traditional elements as price and product features. We illustrate the method's performance through extensive simulations and robustness checks, a formal proof of the bi-level query methodology's domain of superiority, and a field test for the design of a mid-priced sedan, using real-time 3D rendering for an online panel. Results indicate not only substantially enhanced predictive accuracy, but two quantities beyond the reach of standard conjoint methods: trade-offs between form and function overall, and willingness-to-pay for specific design elements. Moreover -- and most critically for applications -- the method provides "optimal" visual designs for both individuals and model-derived or analyst-supplied consumer groupings, as well as their sensitivities to form and functional elements.

cs.HC