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Fusheng Jin

Publications and source records attributed to Fusheng Jin.

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LDACP: Long-Delayed Ad Conversions Prediction Model for Bidding Strategy

In online advertising, once an ad campaign is deployed, the automated bidding system dynamically adjusts the bidding strategy to optimize Cost Per Action (CPA) based on the number of ad conversions. For ads with a long conversion delay, relying solely on the real-time tracked conversion number as a signal for bidding strategy can significantly overestimate the current CPA, leading to conservative bidding strategies. Therefore, it is crucial to predict the number of long-delayed conversions. Nonetheless, it is challenging to predict ad conversion numbers through traditional regression methods due to the wide range of ad conversion numbers. Previous regression works have addressed this challenge by transforming regression problems into bucket classification problems, achieving success in various scenarios. However, specific challenges arise when predicting the number of ad conversions: 1) The integer nature of ad conversion numbers exacerbates the discontinuity issue in one-hot hard labels; 2) The long-tail distribution of ad conversion numbers complicates tail data prediction. In this paper, we propose the Long-Delayed Ad Conversions Prediction model for bidding strategy (LDACP), which consists of two sub-modules. To alleviate the issue of discontinuity in one-hot hard labels, the Bucket Classification Module with label Smoothing method (BCMS) converts one-hot hard labels into non-normalized soft labels, then fits these soft labels by minimizing classification loss and regression loss. To address the challenge of predicting tail data, the Value Regression Module with Proxy labels (VRMP) uses the prediction bias of aggregated pCTCVR as proxy labels. Finally, a Mixture of Experts (MoE) structure integrates the predictions from BCMS and VRMP to obtain the final predicted ad conversion number.

cs.LG

Privacy-Preserving Graph Embedding based on Local Differential Privacy

Graph embedding has become a powerful tool for learning latent representations of nodes in a graph. Despite its superior performance in various graph-based machine learning tasks, serious privacy concerns arise when the graph data contains personal or sensitive information. To address this issue, we investigate and develop graph embedding algorithms that satisfy local differential privacy (LDP). We introduce a novel privacy-preserving graph embedding framework, named PrivGE, to protect node data privacy. Specifically, we propose an LDP mechanism to obfuscate node data and utilize personalized PageRank as the proximity measure to learn node representations. Furthermore, we provide a theoretical analysis of the privacy guarantees and utility offered by the PrivGE framework. Extensive experiments on several real-world graph datasets demonstrate that PrivGE achieves an optimal balance between privacy and utility, and significantly outperforms existing methods in node classification and link prediction tasks.

cs.CR

Online Vectorized HD Map Construction using Geometry

The construction of online vectorized High-Definition (HD) maps is critical for downstream prediction and planning. Recent efforts have built strong baselines for this task, however, shapes and relations of instances in urban road systems are still under-explored, such as parallelism, perpendicular, or rectangle-shape. In our work, we propose GeMap ($\textbf{Ge}$ometry $\textbf{Map}$), which end-to-end learns Euclidean shapes and relations of map instances beyond basic perception. Specifically, we design a geometric loss based on angle and distance clues, which is robust to rigid transformations. We also decouple self-attention to independently handle Euclidean shapes and relations. Our method achieves new state-of-the-art performance on the NuScenes and Argoverse 2 datasets. Remarkably, it reaches a 71.8% mAP on the large-scale Argoverse 2 dataset, outperforming MapTR V2 by +4.4% and surpassing the 70% mAP threshold for the first time. Code is available at https://github.com/cnzzx/GeMap.

cs.CV

Counting Cohesive Subgraphs with Hereditary Properties

Counting small cohesive subgraphs in a graph is a fundamental operation with numerous applications in graph analysis. Previous studies on cohesive subgraph counting are mainly based on the clique model, which aim to count the number of $k$-cliques in a graph with a small $k$. However, the clique model often proves too restrictive for practical use. To address this issue, we investigate a new problem of counting cohesive subgraphs that adhere to the hereditary property. Here the hereditary property means that if a graph $G$ has a property $\mathcal{P}$, then any induced subgraph of $G$ also has a property $\mathcal{P}$. To count these hereditary cohesive subgraphs (\hcss), we propose a new listing-based framework called \hcslist, which employs a backtracking enumeration procedure to count all \hcss. A notable limitation of \hcslist is that it requires enumerating all \hcss, making it intractable for large and dense graphs due to the exponential growth in the number of \hcss with respect to graph size. To overcome this limitation, we propose a novel pivot-based framework called \hcspivot, which can count most \hcss in a combinatorial manner without explicitly listing them. Two additional noteworthy features of \hcspivot is its ability to (1) simultaneously count \hcss of any size and (2) simultaneously count \hcss for each vertex or each edge, while \hcslist is only capable of counting a specific size of \hcs and obtaining a total count of \hcss in a graph. We focus specifically on two \hcs: $s$-defective clique and $s$-plex, with several non-trivial pruning techniques to enhance the efficiency. We conduct extensive experiments on 8 large real-world graphs, and the results demonstrate the high efficiency and effectiveness of our solutions.

cs.DS

Empowering CAM-Based Methods with Capability to Generate Fine-Grained and High-Faithfulness Explanations

Recently, the explanation of neural network models has garnered considerable research attention. In computer vision, CAM (Class Activation Map)-based methods and LRP (Layer-wise Relevance Propagation) method are two common explanation methods. However, since most CAM-based methods can only generate global weights, they can only generate coarse-grained explanations at a deep layer. LRP and its variants, on the other hand, can generate fine-grained explanations. But the faithfulness of the explanations is too low. To address these challenges, in this paper, we propose FG-CAM (Fine-Grained CAM), which extends CAM-based methods to enable generating fine-grained and high-faithfulness explanations. FG-CAM uses the relationship between two adjacent layers of feature maps with resolution differences to gradually increase the explanation resolution, while finding the contributing pixels and filtering out the pixels that do not contribute. Our method not only solves the shortcoming of CAM-based methods without changing their characteristics, but also generates fine-grained explanations that have higher faithfulness than LRP and its variants. We also present FG-CAM with denoising, which is a variant of FG-CAM and is able to generate less noisy explanations with almost no change in explanation faithfulness. Experimental results show that the performance of FG-CAM is almost unaffected by the explanation resolution. FG-CAM outperforms existing CAM-based methods significantly in both shallow and intermediate layers, and outperforms LRP and its variants significantly in the input layer. Our code is available at https://github.com/dongmo-qcq/FG-CAM.

cs.CV