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Gagan Aggarwal

Publications and source records attributed to Gagan Aggarwal.

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Asymmetric Trading Prophets

The "Trading Prophet" problem challenges an online trader to maximize its profit by buying and selling assets under stochastic prices and capacity constraints, competing against an offline prophet with full foresight. In previous work, each arriving asset was assumed to have a single price $p_t$, and the trader was allowed to either buy a copy at this price (subject to having available capacity), or sell a copy (if it already held at least one copy in hand). However, this abstraction can fail to capture the structural asymmetry of decentralized dealer-based markets, where buying and selling opportunities could be distinct, and driven by individual preferences. To address this, we introduce the Asymmetric Trading Prophets problem, where at each timestep the trader observes a price tuple $(b_t, s_t)$ -- representing the cost to buy, and the revenue from selling at this timestep. Importantly, the $(b_t,s_t)$ tuple could be potentially arbitrarily correlated. We provide the first competitive analysis for this asymmetric trading prophets problem, characterizing the achievable profit based on the trader's capacity $B$ and initial inventory $B_0$. For the unit-capacity case of $B=1$, we design online algorithms that achieve constant competitive ratios for both i.i.d. and non-i.i.d. distributions on the price tuples, when the trader has one initial copy ($B_0=1$). For the general capacity case where $B$ can be large, we give algorithms for i.i.d. distributions that achieve a competitive ratio of $1 - \Theta(\log B_0/\sqrt{B_0})$. Finally, for the symmetric case (where the price tuple satisfies $b_t=s_t$), we improve this to get a competitive ratio of $1 - O(\log B/\sqrt{B})$, demonstrating that the performance approaches optimality as the capacity increases. We show that both ratios are tight up to a logarithmic factor.

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Online Advertising with Spatial Interactions

Online advertising platforms must decide how to allocate multiple ads across limited screen real estate, where each ad's effectiveness depends not only on its own placement but also on nearby ads competing for user attention. Such spatial externalities - arising from proximity, clutter, or crowding - can significantly alter welfare and revenue outcomes, yet existing auction and allocation models typically treat ad slots as independent or ordered along a single dimension. We introduce a new framework for spatial externalities in online advertising, in which the value of an ad depends on both its slot and the configuration of surrounding ads. We model ad slots as points in a metric space, and model an advertiser's value as a function of both their bid and a discount factor determined by the configuration of other displayed ads. Within this framework, we analyze two natural models. For the Nearest-Neighbor model, where the value suppression depends only on the closest neighboring ad, we present a polynomial-time algorithm that achieves a constant approximation for the general case. We show that the allocation rule is monotone and can be implemented as a truthful mechanism. For a structured setting of 2D Euclidean space, we provide a PTAS. In contrast, for the Product-Distance model, where interference is aggregated multiplicatively across all neighbors, we establish a strong (and nearly-tight) hardness of approximation - no polynomial-time algorithm can achieve any polynomial-factor approximation unless P=NP, via a reduction from Max-Independent-Set. Our results provide a foundation for reasoning about spatial externalities in ad allocation and for designing efficient, truthful mechanisms under such interactions.

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Multi-Platform Autobidding with and without Predictions

We study the problem of finding the optimal bidding strategy for an advertiser in a multi-platform auction setting. The competition on a platform is captured by a value and a cost function, mapping bidding strategies to value and cost respectively. We assume a diminishing returns property, whereby the marginal cost is increasing in value. The advertiser uses an autobidder that selects a bidding strategy for each platform, aiming to maximize total value subject to budget and return-on-spend constraint. The advertiser has no prior information and learns about the value and cost functions by querying a platform with a specific bidding strategy. Our goal is to design algorithms that find the optimal bidding strategy with a small number of queries. We first present an algorithm that requires \(O(m \log (mn) \log n)\) queries, where $m$ is the number of platforms and $n$ is the number of possible bidding strategies in each platform. Moreover, we adopt the learning-augmented framework and propose an algorithm that utilizes a (possibly erroneous) prediction of the optimal bidding strategy. We provide a $O(m \log (m\eta) \log \eta)$ query-complexity bound on our algorithm as a function of the prediction error $\eta$. This guarantee gracefully degrades to \(O(m \log (mn) \log n)\). This achieves a ``best-of-both-worlds'' scenario: \(O(m)\) queries when given a correct prediction, and \(O(m \log (mn) \log n)\) even for an arbitrary incorrect prediction.

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Randomized Truthful Auctions with Learning Agents

We study a setting where agents use no-regret learning algorithms to participate in repeated auctions. \citet{kolumbus2022auctions} showed, rather surprisingly, that when bidders participate in second-price auctions using no-regret bidding algorithms, no matter how large the number of interactions $T$ is, the runner-up bidder may not converge to bidding truthfully. Our first result shows that this holds for \emph{general deterministic} truthful auctions. We also show that the ratio of the learning rates of the bidders can \emph{qualitatively} affect the convergence of the bidders. Next, we consider the problem of revenue maximization in this environment. In the setting with fully rational bidders, \citet{myerson1981optimal} showed that revenue can be maximized by using a second-price auction with reserves.We show that, in stark contrast, in our setting with learning bidders, \emph{randomized} auctions can have strictly better revenue guarantees than second-price auctions with reserves, when $T$ is large enough. Finally, we study revenue maximization in the non-asymptotic regime. We define a notion of {\em auctioneer regret} comparing the revenue generated to the revenue of a second price auction with truthful bids. When the auctioneer has to use the same auction throughout the interaction, we show an (almost) tight regret bound of $\smash{\widetilde \Theta(T^{3/4})}.$ If the auctioneer can change auctions during the interaction, but in a way that is oblivious to the bids, we show an (almost) tight bound of $\smash{\widetilde \Theta(\sqrt{T})}.$

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Mechanism Design with Delegated Bidding

We consider the problem of a designer who wants to allocate resources to representatives, that then distribute the resources they receive among the individuals they represent. Motivated by the way Feeding America, one of the largest U.S. charities, allocates donations to food banks, which then further distribute the donations to food-insecure individuals, we focus on mechanisms that use artificial currencies. We compare auctions through the lens of the Price of Anarchy, with respect to three canonical welfare objectives: utilitarian social welfare (sum of individuals' utilities), Nash social welfare (product of individuals' utilities), and egalitarian social welfare (minimum of individuals' utilities). We prove strong lower bounds on the Price of Anarchy of all auctions that allocate each item to the highest bidder, subject to a mild technical constraint; this includes Feeding America's current auction, the First-Price auction. In sharp contrast, our main result shows that adapting the classic Trading Post mechanism of Shapley and Shubik to this setting, and coupled with Feeding America's choice of budget rule (each representative gets an amount of artificial currency equal to the number of individuals it represents), achieves a small Price of Anarchy for all generalized $p$-mean objectives simultaneously. Our bound on the Price of Anarchy of the Trading Post mechanism depends on $\ell$: the product of the rank and the ``incoherence'' of the underlying valuation matrix, which together capture a notion of how ``spread out'' the values of a matrix are. This notion has been extremely influential in the matrix completion literature, and, to the best of our knowledge, has never been used in auction theory prior to our work. Perhaps surprisingly, we prove that the dependence on $\ell$ is necessary: the Price of Anarchy of the Trading Post mechanism is $\Omega(\sqrt{\ell})$.

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Selling Joint Ads: A Regret Minimization Perspective

Motivated by online retail, we consider the problem of selling one item (e.g., an ad slot) to two non-excludable buyers (say, a merchant and a brand). This problem captures, for example, situations where a merchant and a brand cooperatively bid in an auction to advertise a product, and both benefit from the ad being shown. A mechanism collects bids from the two and decides whether to allocate and which payments the two parties should make. This gives rise to intricate incentive compatibility constraints, e.g., on how to split payments between the two parties. We approach the problem of finding a revenue-maximizing incentive-compatible mechanism from an online learning perspective; this poses significant technical challenges. First, the action space (the class of all possible mechanisms) is huge; second, the function that maps mechanisms to revenue is highly irregular, ruling out standard discretization-based approaches. In the stochastic setting, we design an efficient learning algorithm achieving a regret bound of $O(T^{3/4})$. Our approach is based on an adaptive discretization scheme of the space of mechanisms, as any non-adaptive discretization fails to achieve sublinear regret. In the adversarial setting, we exploit the non-Lipschitzness of the problem to prove a strong negative result, namely that no learning algorithm can achieve more than half of the revenue of the best fixed mechanism in hindsight. We then consider the $\sigma$-smooth adversary; we construct an efficient learning algorithm that achieves a regret bound of $O(T^{2/3})$ and builds on a succinct encoding of exponentially many experts. Finally, we prove that no learning algorithm can achieve less than $\Omega(\sqrt T)$ regret in both the stochastic and the smooth setting, thus narrowing the range where the minimax regret rates for these two problems lie.

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Auto-bidding and Auctions in Online Advertising: A Survey

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.

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Platform Competition in the Autobidding World

We study the problem of auction design for advertising platforms that face strategic advertisers who are bidding across platforms. Each advertiser's goal is to maximize their total value or conversions while satisfying some constraint(s) across all the platforms they participates in. In this paper, we focus on advertisers with return-over-investment (henceforth, ROI) constraints, i.e. each advertiser is trying to maximize value while making sure that their ROI across all platforms is no less than some target value. An advertiser interacts with the platforms through autobidders -- for each platform, the advertiser strategically chooses a target ROI to report to the platform's autobidder, which in turn uses a uniform bid multiplier to bid on the advertiser's behalf on the queries owned by the given platform. Our main result is that for a platform trying to maximize revenue, competition with other platforms is a key factor to consider when designing their auction. While first-price auctions are optimal (for both revenue and welfare) in the absence of competition, this no longer holds true in multi-platform settings. We show that there exists a large class of advertiser valuations over queries such that, from the platform's perspective, running a second price auction dominates running a first price auction. Furthermore, our analysis reveals the key factors influencing platform choice of auction format: (i) intensity of competition among advertisers, (ii) sensitivity of bid landscapes to an auction change (driven by advertiser sensitivity to price changes), and (iii) relative inefficiency of second-price auctions compared to first-price auctions.

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No-Regret Algorithms in non-Truthful Auctions with Budget and ROI Constraints

Advertisers increasingly use automated bidding to optimize their ad campaigns on online advertising platforms. Autobidding optimizes an advertiser's objective subject to various constraints, e.g. average ROI and budget constraints. In this paper, we study the problem of designing online autobidding algorithms to optimize value subject to ROI and budget constraints when the platform is running any mixture of first and second price auction. We consider the following stochastic setting: There is an item for sale in each of $T$ rounds. In each round, buyers submit bids and an auction is run to sell the item. We focus on one buyer, possibly with budget and ROI constraints. We assume that the buyer's value and the highest competing bid are drawn i.i.d. from some unknown (joint) distribution in each round. We design a low-regret bidding algorithm that satisfies the buyer's constraints. Our benchmark is the objective value achievable by the best possible Lipschitz function that maps values to bids, which is rich enough to best respond to many different correlation structures between value and highest competing bid. Our main result is an algorithm with full information feedback that guarantees a near-optimal $\tilde O(\sqrt T)$ regret with respect to the best Lipschitz function. Our result applies to a wide range of auctions, most notably any mixture of first and second price auctions (price is a convex combination of the first and second price). In addition, our result holds for both value-maximizing buyers and quasi-linear utility-maximizing buyers. We also study the bandit setting, where we show an $\Omega(T^{2/3})$ lower bound on the regret for first-price auctions, showing a large disparity between the full information and bandit settings. We also design an algorithm with $\tilde O(T^{3/4})$ regret, when the value distribution is known and is independent of the highest competing bid.

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Multi-Channel Auction Design in the Autobidding World

Over the past few years, more and more Internet advertisers have started using automated bidding for optimizing their advertising campaigns. Such advertisers have an optimization goal (e.g. to maximize conversions), and some constraints (e.g. a budget or an upper bound on average cost per conversion), and the automated bidding system optimizes their auction bids on their behalf. Often, these advertisers participate on multiple advertising channels and try to optimize across these channels. A central question that remains unexplored is how automated bidding affects optimal auction design in the multi-channel setting. In this paper, we study the problem of setting auction reserve prices in the multi-channel setting. In particular, we shed light on the revenue implications of whether each channel optimizes its reserve price locally, or whether the channels optimize them globally to maximize total revenue. Motivated by practice, we consider two models: one in which the channels have full freedom to set reserve prices, and another in which the channels have to respect floor prices set by the publisher. We show that in the first model, welfare and revenue loss from local optimization is bounded by a function of the advertisers' inputs, but is independent of the number of channels and bidders. In stark contrast, we show that the revenue from local optimization could be arbitrarily smaller than those from global optimization in the second model.

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Simple Mechanisms for Welfare Maximization in Rich Advertising Auctions

Internet ad auctions have evolved from a few lines of text to richer informational layouts that include images, sitelinks, videos, etc. Ads in these new formats occupy varying amounts of space, and an advertiser can provide multiple formats, only one of which can be shown. The seller is now faced with a multi-parameter mechanism design problem. Computing an efficient allocation is computationally intractable, and therefore the standard Vickrey-Clarke-Groves (VCG) auction, while truthful and welfare-optimal, is impractical. In this paper, we tackle a fundamental problem in the design of modern ad auctions. We adopt a ``Myersonian'' approach and study allocation rules that are monotone both in the bid and set of rich ads. We show that such rules can be paired with a payment function to give a truthful auction. Our main technical challenge is designing a monotone rule that yields a good approximation to the optimal welfare. Monotonicity doesn't hold for standard algorithms, e.g. the incremental bang-per-buck order, that give good approximations to ``knapsack-like'' problems such as ours. In fact, we show that no deterministic monotone rule can approximate the optimal welfare within a factor better than $2$ (while there is a non-monotone FPTAS). Our main result is a new, simple, greedy and monotone allocation rule that guarantees a $3$ approximation. In ad auctions in practice, monotone allocation rules are often paired with the so-called Generalized Second Price (GSP) payment rule, which charges the minimum threshold price below which the allocation changes. We prove that, even though our monotone allocation rule paired with GSP is not truthful, its Price of Anarchy (PoA) is bounded. Under standard no overbidding assumption, we prove a pure PoA bound of $6$ and a Bayes-Nash PoA bound of $\frac{6}{(1 - \frac{1}{e})}$. Finally, we experimentally test our algorithms on real-world data.

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Maximizing revenue in the presence of intermediaries

We study the mechanism design problem of selling $k$ items to unit-demand buyers with private valuations for the items. A buyer either participates directly in the auction or is represented by an intermediary, who represents a subset of buyers. Our goal is to design robust mechanisms that are independent of the demand structure (i.e. how the buyers are partitioned across intermediaries), and perform well under a wide variety of possible contracts between intermediaries and buyers. We first study the case of $k$ identical items where each buyer draws its private valuation for an item i.i.d. from a known $\lambda$-regular distribution. We construct a robust mechanism that, independent of the demand structure and under certain conditions on the contracts between intermediaries and buyers, obtains a constant factor of the revenue that the mechanism designer could obtain had she known the buyers' valuations. In other words, our mechanism's expected revenue achieves a constant factor of the optimal welfare, regardless of the demand structure. Our mechanism is a simple posted-price mechanism that sets a take-it-or-leave-it per-item price that depends on $k$ and the total number of buyers, but does not depend on the demand structure or the downstream contracts. Next we generalize our result to the case when the items are not identical. We assume that the item valuations are separable. For this case, we design a mechanism that obtains at least a constant fraction of the optimal welfare, by using a menu of posted prices. This mechanism is also independent of the demand structure, but makes a relatively stronger assumption on the contracts between intermediaries and buyers, namely that each intermediary prefers outcomes with a higher sum of utilities of the subset of buyers represented by it.

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A dedicated greedy pursuit algorithm for sparse spectral representation of music sound

A dedicated algorithm for sparse spectral representation of music sound is presented. The goal is to enable the representation of a piece of music signal, as a linear superposition of as few spectral components as possible. A representation of this nature is said to be sparse. In the present context sparsity is accomplished by greedy selection of the spectral components, from an overcomplete set called a dictionary. The proposed algorithm is tailored to be applied with trigonometric dictionaries. Its distinctive feature being that it avoids the need for the actual construction of the whole dictionary, by implementing the required operations via the Fast Fourier Transform. The achieved sparsity is theoretically equivalent to that rendered by the Orthogonal Matching Pursuit method. The contribution of the proposed dedicated implementation is to extend the applicability of the standard Orthogonal Matching Pursuit algorithm, by reducing its storage and computational demands. The suitability of the approach for producing sparse spectral models is illustrated by comparison with the traditional method, in the line of the Short Time Fourier Transform, involving only the corresponding orthonormal trigonometric basis.

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Online Vertex-Weighted Bipartite Matching and Single-bid Budgeted Allocations

We study the following vertex-weighted online bipartite matching problem: $G(U, V, E)$ is a bipartite graph. The vertices in $U$ have weights and are known ahead of time, while the vertices in $V$ arrive online in an arbitrary order and have to be matched upon arrival. The goal is to maximize the sum of weights of the matched vertices in $U$. When all the weights are equal, this reduces to the classic \emph{online bipartite matching} problem for which Karp, Vazirani and Vazirani gave an optimal $\left(1-\frac{1}{e}\right)$-competitive algorithm in their seminal work~\cite{KVV90}. Our main result is an optimal $\left(1-\frac{1}{e}\right)$-competitive randomized algorithm for general vertex weights. We use \emph{random perturbations} of weights by appropriately chosen multiplicative factors. Our solution constitutes the first known generalization of the algorithm in~\cite{KVV90} in this model and provides new insights into the role of randomization in online allocation problems. It also effectively solves the problem of \emph{online budgeted allocations} \cite{MSVV05} in the case when an agent makes the same bid for any desired item, even if the bid is comparable to his budget - complementing the results of \cite{MSVV05, BJN07} which apply when the bids are much smaller than the budgets.

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Efficiency of (Revenue-)Optimal Mechanisms

We compare the expected efficiency of revenue maximizing (or {\em optimal}) mechanisms with that of efficiency maximizing ones. We show that the efficiency of the revenue maximizing mechanism for selling a single item with k + log_{e/(e-1)} k + 1 bidders is at least as much as the efficiency of the efficiency maximizing mechanism with k bidders, when bidder valuations are drawn i.i.d. from a Monotone Hazard Rate distribution. Surprisingly, we also show that this bound is tight within a small additive constant of 5.7. In other words, Theta(log k) extra bidders suffice for the revenue maximizing mechanism to match the efficiency of the efficiency maximizing mechanism, while o(log k) do not. This is in contrast to the result of Bulow and Klemperer comparing the revenue of the two mechanisms, where only one extra bidder suffices. More precisely, they show that the revenue of the efficiency maximizing mechanism with k+1 bidders is no less than the revenue of the revenue maximizing mechanism with k bidders. We extend our result for the case of selling t identical items and show that 2.2 log k + t Theta(log log k) extra bidders suffice for the revenue maximizing mechanism to match the efficiency of the efficiency maximizing mechanism. In order to prove our results, we do a classification of Monotone Hazard Rate (MHR) distributions and identify a family of MHR distributions, such that for each class in our classification, there is a member of this family that is pointwise lower than every distribution in that class. This lets us prove interesting structural theorems about distributions with Monotone Hazard Rate.

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General Auction Mechanism for Search Advertising

In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page. This gives rise to a bipartite matching market that is typically cleared by the way of an automated auction. Several auction mechanisms have been proposed, with variants of the Generalized Second Price (GSP) being widely used in practice. A rich body of work on bipartite matching markets builds upon the stable marriage model of Gale and Shapley and the assignment model of Shapley and Shubik. We apply insights from this line of research into the structure of stable outcomes and their incentive properties to advertising auctions. We model advertising auctions in terms of an assignment model with linear utilities, extended with bidder and item specific maximum and minimum prices. Auction mechanisms like the commonly used GSP or the well-known Vickrey-Clarke-Groves (VCG) are interpreted as simply computing a \emph{bidder-optimal stable matching} in this model, for a suitably defined set of bidder preferences. In our model, the existence of a stable matching is guaranteed, and under a non-degeneracy assumption a bidder-optimal stable matching exists as well. We give an algorithm to find such matching in polynomial time, and use it to design truthful mechanism that generalizes GSP, is truthful for profit-maximizing bidders, implements features like bidder-specific minimum prices and position-specific bids, and works for rich mixtures of bidders and preferences.

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Sponsored Search Auctions with Markovian Users

Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. Currently, the most popular auction for sponsored search is the "Generalized Second Price" (GSP) auction in which advertisers are assigned to slots in the decreasing order of their "score," which is defined as the product of their bid and click-through rate. In the past few years, there has been significant research on the game-theoretic issues that arise in an advertiser's interaction with the mechanism as well as possible redesigns of the mechanism, but this ranking order has remained standard. From a search engine's perspective, the fundamental question is: what is the best assignment of advertisers to slots? Here "best" could mean "maximizing user satisfaction," "most efficient," "revenue-maximizing," "simplest to interact with," or a combination of these. To answer this question we need to understand the behavior of a search engine user when she sees the displayed ads, since that defines the commodity the advertisers are bidding on, and its value. Most prior work has assumed that the probability of a user clicking on an ad is independent of the other ads shown on the page. We propose a simple Markovian user model that does not make this assumption. We then present an algorithm to determine the most efficient assignment under this model, which turns out to be different than that of GSP. A truthful auction then follows from an application of the Vickrey-Clarke-Groves (VCG) mechanism. Further, we show that our assignment has many of the desirable properties of GSP that makes bidding intuitive. At the technical core of our result are a number of insights about the structure of the optimal assignment.

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Bidding to the Top: VCG and Equilibria of Position-Based Auctions

Many popular search engines run an auction to determine the placement of advertisements next to search results. Current auctions at Google and Yahoo! let advertisers specify a single amount as their bid in the auction. This bid is interpreted as the maximum amount the advertiser is willing to pay per click on its ad. When search queries arrive, the bids are used to rank the ads linearly on the search result page. The advertisers pay for each user who clicks on their ad, and the amount charged depends on the bids of all the advertisers participating in the auction. In order to be effective, advertisers seek to be as high on the list as their budget permits, subject to the market. We study the problem of ranking ads and associated pricing mechanisms when the advertisers not only specify a bid, but additionally express their preference for positions in the list of ads. In particular, we study "prefix position auctions" where advertiser $i$ can specify that she is interested only in the top $b_i$ positions. We present a simple allocation and pricing mechanism that generalizes the desirable properties of current auctions that do not have position constraints. In addition, we show that our auction has an "envy-free" or "symmetric" Nash equilibrium with the same outcome in allocation and pricing as the well-known truthful Vickrey-Clarke-Groves (VCG) auction. Furthermore, we show that this equilibrium is the best such equilibrium for the advertisers in terms of the profit made by each advertiser. We also discuss other position-based auctions.

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