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Giovanni Compiani

Publications and source records attributed to Giovanni Compiani.

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From Unstructured Data to Demand Counterfactuals: Theory and Practice

Empirical models of multi-product demand rely on low-dimensional product representations to capture substitution patterns, increasingly using proxies built from unstructured data. When proxies are imperfect, standard workflows yield biased counterfactuals and invalid inference. We develop a practical toolkit to address these issues. Our methods apply to market-level and/or individual data, require minimal additional computation, provide simple standard-error formulas, and accommodate proxies from fine-tuned models. Further, we propose diagnostics to assess proxy quality. Our methods yield meaningful improvements in predicting substitution in empirically calibrated simulations and in an application where we assess counterfactual prediction performance against a ground truth.

econ.EM

Demand Estimation with Text and Image Data

We propose a demand estimation approach that leverages unstructured data to infer substitution patterns. Using pre-trained deep learning models, we extract embeddings from product images and textual descriptions and incorporate them into a mixed logit demand model. This approach enables demand estimation even when researchers lack data on product attributes or when consumers value hard-to-quantify attributes such as visual design. Using a choice experiment, we show this approach substantially outperforms standard attribute-based models at counterfactual predictions of second choices. We also apply it to 40 product categories offered on Amazon.com and consistently find that unstructured data are informative about substitution patterns.

econ.GN