arXiv subjects

Guillermo Jose Navarro del Toro

Publications and source records attributed to Guillermo Jose Navarro del Toro.

3 recordsLinked to original sources

arXiv2023

Aplicacion de software matematico en carreras de ingenieria

With the aim of finding ways that can lead to solving the problem of learning the exact sciences and involving the university student in a participatory and active way during the semester period with the help of new technologies, the following methodology was developed: a) applications (apps) for smartphones that allow calculations were sought; b) selected the apps, the characteristics for the software were identified; c) groups were selected in which the new method could be tested; d) a bank of problems was developed for the participants to solve, and e) a survey was applied to the students at the end of the courses. As a result of this search, it was found that there are software packages that can be used for physics subjects and that, in addition, meet the requirement of being free (at least in their basic version). After having applied the new method in three groups, in two different semester periods and in different courses, it is gratifying to see that the students were interested in really learning the exact sciences, and even in managing their self-study. The participants were able to develop a higher number of problems than is usually solved with the conventional method.

physics.ed-ph↗

arXiv2023

El paradigma del marketing digital en la academia, el emprendimiento universitario y las empresas establecidas

The updating required by students in the marketing area is of utmost importance, since they cannot wait until they are professionals to be updated, especially in entrepreneurship and around digital marketing. The objective of this work was to develop a digital marketing specialty module that allows changing the academic-entrepreneurial-entrepreneurial paradigm of the graduate of the Centro Universitario de los Altos (CUAltos) in economic-administrative sciences at the undergraduate, graduate and specialty levels. The module aims to instruct the student in the latest in digital marketing. As part of this, two surveys were applied to the teachers of this center to know the viability and willingness to participate in this module. Among the results, it was discovered that marketing research specialists who work as teachers at CUAltos are willing to train other teachers and students of the University of Guadalajara's system, as well as to advise students in their ventures so that they can apply different components of this field.

econ.GN↗

arXiv2021

The Impact of Digital Marketing on Sausage Manufacturing Companies in the Altos of Jalisco

One of the goals of any business, in addition to producing high-quality, community-accepted products, is to significantly increase sales. Unfortunately, there are regions where new marketing technologies that make it possible to reach a larger number of potential consumers, not only at the regional level, but also at the state and national level, are not yet used. This research, which included qualitative and quantitative methods, as well as interviews applied to owners, employees and clients of three sausage companies, seeks to measure the impact of digital marketing in the Altos of Jalisco, Mexico. Thus, in addition to inquiring about the degree of knowledge they have regarding information and communication technologies (ICT) to expand their markets to areas with higher population density, another goal is to know the opinion about their manufactured products, their quality and acceptance. It should not be forgotten that companies are moving to an increasingly connected world, which enables entrepreneurs to get their products to a greater number of consumers through the Internet and smart devices, such as cell phones, tablets and computers; and thus ensure the survival of the company and a longer stay in the market.

econ.GN↗