Searcharxiv⌕ Search

arXiv subjects

Haitao Zheng

Publications and source records attributed to Haitao Zheng.

57 records · Page 4Linked to original sources

Multi-scale Dynamics in a Massive Online Social Network

Data confidentiality policies at major social network providers have severely limited researchers' access to large-scale datasets. The biggest impact has been on the study of network dynamics, where researchers have studied citation graphs and content-sharing networks, but few have analyzed detailed dynamics in the massive social networks that dominate the web today. In this paper, we present results of analyzing detailed dynamics in the Renren social network, covering a period of 2 years when the network grew from 1 user to 19 million users and 199 million edges. Rather than validate a single model of network dynamics, we analyze dynamics at different granularities (user-, community- and network- wide) to determine how much, if any, users are influenced by dynamics processes at different scales. We observe in- dependent predictable processes at each level, and find that while the growth of communities has moderate and sustained impact on users, significant events such as network merge events have a strong but short-lived impact that is quickly dominated by the continuous arrival of new users.

cs.SI↗

Fast and Scalable Analysis of Massive Social Graphs

Graph analysis is a critical component of applications such as online social networks, protein interactions in biological networks, and Internet traffic analysis. The arrival of massive graphs with hundreds of millions of nodes, e.g. social graphs, presents a unique challenge to graph analysis applications. Most of these applications rely on computing distances between node pairs, which for large graphs can take minutes to compute using traditional algorithms such as breadth-first-search (BFS). In this paper, we study ways to enable scalable graph processing on today's massive graphs. We explore the design space of graph coordinate systems, a new approach that accurately approximates node distances in constant time by embedding graphs into coordinate spaces. We show that a hyperbolic embedding produces relatively low distortion error, and propose Rigel, a hyperbolic graph coordinate system that lends itself to efficient parallelization across a compute cluster. Rigel produces significantly more accurate results than prior systems, and is naturally parallelizable across compute clusters, allowing it to provide accurate results for graphs up to 43 million nodes. Finally, we show that Rigel's functionality can be easily extended to locate (near-) shortest paths between node pairs. After a one- time preprocessing cost, Rigel answers node-distance queries in 10's of microseconds, and also produces shortest path results up to 18 times faster than prior shortest-path systems with similar levels of accuracy.

cs.SI↗

Revisiting Degree Distribution Models for Social Graph Analysis

Degree distribution models are incredibly important tools for analyzing and understanding the structure and formation of social networks, and can help guide the design of efficient graph algorithms. In particular, the Power-law degree distribution has long been used to model the structure of online social networks, and is the basis for algorithms and heuristics in graph applications such as influence maximization and social search. Along with recent measurement results, our interest in this topic was sparked by our own experimental results on social graphs that deviated significantly from those predicted by a Power-law model. In this work, we seek a deeper understanding of these deviations, and propose an alternative model with significant implications on graph algorithms and applications. We start by quantifying this artifact using a variety of real social graphs, and show that their structures cannot be accurately modeled using elementary distributions including the Power-law. Instead, we propose the Pareto-Lognormal (PLN) model, verify its goodness-of-fit using graphical and statistical methods, and present an analytical study of its asymptotical differences with the Power-law. To demonstrate the quantitative benefits of the PLN model, we compare the results of three wide-ranging graph applications on real social graphs against those on synthetic graphs generated using the PLN and Power-law models. We show that synthetic graphs generated using PLN are much better predictors of degree distributions in real graphs, and produce experimental results with errors that are orders-of-magnitude smaller than those produced by the Power-law model.

cs.SI↗