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Hangjian Li

Publications and source records attributed to Hangjian Li.

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Change Point Detection on A Separable Model for Dynamic Networks

This paper studies the unsupervised change point detection problem in time series of networks using the Separable Temporal Exponential-family Random Graph Model (STERGM). Inherently, dynamic network patterns are complex due to dyadic and temporal dependence, and change points detection can identify the discrepancies in the underlying data generating processes to facilitate downstream analysis. In particular, the STERGM that utilizes network statistics and nodal attributes to represent the structural patterns is a flexible and parsimonious model to fit dynamic networks. We propose a new estimator derived from the Alternating Direction Method of Multipliers (ADMM) procedure and Group Fused Lasso (GFL) regularization to simultaneously detect multiple time points where the parameters of a time-heterogeneous STERGM have shifted. Experiments on both simulated and real data show good performance of the proposed framework, and an R package CPDstergm is developed to implement the method.

stat.ME

Change Point Detection in Dynamic Graphs with Decoder-only Latent Space Model

This manuscript studies the unsupervised change point detection problem in time series of graphs using a decoder-only latent space model. The proposed framework consists of learnable prior distributions for low-dimensional graph representations and of a decoder that bridges the observed graphs and latent representations. The prior distributions of the latent spaces are learned from the observed data as empirical Bayes to assist change point detection. Specifically, the model parameters are estimated via maximum approximate likelihood, with a Group Fused Lasso regularization imposed on the prior parameters. The augmented Lagrangian is solved via Alternating Direction Method of Multipliers, and Langevin Dynamics are recruited for posterior inference. Simulation studies show good performance of the latent space model in supporting change point detection and real data experiments yield change points that align with significant events.

stat.ME

Bid Optimization for Offsite Display Ad Campaigns on eCommerce

Online retailers often use third-party demand-side-platforms (DSPs) to conduct offsite advertising and reach shoppers across the Internet on behalf of their advertisers. The process involves the retailer participating in instant auctions with real-time bidding for each ad slot of their interest. In this paper, we introduce a bid optimization system that leverages the dimensional bidding function provided by most well-known DSPs for Walmart offsite display ad campaigns. The system starts by automatically searching for the optimal segmentation of the ad requests space based on their characteristics such as geo location, time, ad format, serving website, device type, etc. Then, it assesses the quality of impressions observed from each dimension based on revenue signals driven by the campaign effect. During the campaign, the system iteratively approximates the bid landscape based on the data observed and calculates the bid adjustments for each dimension. Finally, a higher bid adjustment factor is applied to dimensions with potentially higher revenue over ad spend (ROAS), and vice versa. The initial A/B test results of the proposed optimization system has shown its effectiveness of increasing the ROAS and conversion rate while reducing the effective cost per mille for ad serving.

eess.SY

Learning Gaussian DAGs from Network Data

Structural learning of directed acyclic graphs (DAGs) or Bayesian networks has been studied extensively under the assumption that data are independent. We propose a new Gaussian DAG model for dependent data which assumes the observations are correlated according to an undirected network. Under this model, we develop a method to estimate the DAG structure given a topological ordering of the nodes. The proposed method jointly estimates the Bayesian network and the correlations among observations by optimizing a scoring function based on penalized likelihood. We show that under some mild conditions, the proposed method produces consistent estimators after one iteration. Extensive numerical experiments also demonstrate that by jointly estimating the DAG structure and the sample correlation, our method achieves much higher accuracy in structure learning. When the node ordering is unknown, through experiments on synthetic and real data, we show that our algorithm can be used to estimate the correlations between samples, with which we can de-correlate the dependent data to significantly improve the performance of classical DAG learning methods.

stat.ML