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Hansu Gu

Publications and source records attributed to Hansu Gu.

40 records · Page 3Linked to original sources

Personalized Graph Signal Processing for Collaborative Filtering

The collaborative filtering (CF) problem with only user-item interaction information can be solved by graph signal processing (GSP), which uses low-pass filters to smooth the observed interaction signals on the similarity graph to obtain the prediction signals. However, the interaction signal may not be sufficient to accurately characterize user interests and the low-pass filters may ignore the useful information contained in the high-frequency component of the observed signals, resulting in suboptimal accuracy. To this end, we propose a personalized graph signal processing (PGSP) method for collaborative filtering. Firstly, we design the personalized graph signal containing richer user information and construct an augmented similarity graph containing more graph topology information, to more effectively characterize user interests. Secondly, we devise a mixed-frequency graph filter to introduce useful information in the high-frequency components of the observed signals by combining an ideal low-pass filter that smooths signals globally and a linear low-pass filter that smooths signals locally. Finally, we combine the personalized graph signal, the augmented similarity graph and the mixed-frequency graph filter by proposing a pipeline consisting of three key steps: pre-processing, graph convolution and post-processing. Extensive experiments show that PGSP can achieve superior accuracy compared with state-of-the-art CF methods and, as a nonparametric method, PGSP has very high training efficiency.

cs.IR↗

Parameter-free Dynamic Graph Embedding for Link Prediction

Dynamic interaction graphs have been widely adopted to model the evolution of user-item interactions over time. There are two crucial factors when modelling user preferences for link prediction in dynamic interaction graphs: 1) collaborative relationship among users and 2) user personalized interaction patterns. Existing methods often implicitly consider these two factors together, which may lead to noisy user modelling when the two factors diverge. In addition, they usually require time-consuming parameter learning with back-propagation, which is prohibitive for real-time user preference modelling. To this end, this paper proposes FreeGEM, a parameter-free dynamic graph embedding method for link prediction. Firstly, to take advantage of the collaborative relationships, we propose an incremental graph embedding engine to obtain user/item embeddings, which is an Online-Monitor-Offline architecture consisting of an Online module to approximately embed users/items over time, a Monitor module to estimate the approximation error in real time and an Offline module to calibrate the user/item embeddings when the online approximation errors exceed a threshold. Meanwhile, we integrate attribute information into the model, which enables FreeGEM to better model users belonging to some under represented groups. Secondly, we design a personalized dynamic interaction pattern modeller, which combines dynamic time decay with attention mechanism to model user short-term interests. Experimental results on two link prediction tasks show that FreeGEM can outperform the state-of-the-art methods in accuracy while achieving over 36X improvement in efficiency. All code and datasets can be found in https://github.com/FudanCISL/FreeGEM.

cs.LG↗

CL4CTR: A Contrastive Learning Framework for CTR Prediction

Many Click-Through Rate (CTR) prediction works focused on designing advanced architectures to model complex feature interactions but neglected the importance of feature representation learning, e.g., adopting a plain embedding layer for each feature, which results in sub-optimal feature representations and thus inferior CTR prediction performance. For instance, low frequency features, which account for the majority of features in many CTR tasks, are less considered in standard supervised learning settings, leading to sub-optimal feature representations. In this paper, we introduce self-supervised learning to produce high-quality feature representations directly and propose a model-agnostic Contrastive Learning for CTR (CL4CTR) framework consisting of three self-supervised learning signals to regularize the feature representation learning: contrastive loss, feature alignment, and field uniformity. The contrastive module first constructs positive feature pairs by data augmentation and then minimizes the distance between the representations of each positive feature pair by the contrastive loss. The feature alignment constraint forces the representations of features from the same field to be close, and the field uniformity constraint forces the representations of features from different fields to be distant. Extensive experiments verify that CL4CTR achieves the best performance on four datasets and has excellent effectiveness and compatibility with various representative baselines.

cs.IR↗

Enhancing CTR Prediction with Context-Aware Feature Representation Learning

CTR prediction has been widely used in the real world. Many methods model feature interaction to improve their performance. However, most methods only learn a fixed representation for each feature without considering the varying importance of each feature under different contexts, resulting in inferior performance. Recently, several methods tried to learn vector-level weights for feature representations to address the fixed representation issue. However, they only produce linear transformations to refine the fixed feature representations, which are still not flexible enough to capture the varying importance of each feature under different contexts. In this paper, we propose a novel module named Feature Refinement Network (FRNet), which learns context-aware feature representations at bit-level for each feature in different contexts. FRNet consists of two key components: 1) Information Extraction Unit (IEU), which captures contextual information and cross-feature relationships to guide context-aware feature refinement; and 2) Complementary Selection Gate (CSGate), which adaptively integrates the original and complementary feature representations learned in IEU with bit-level weights. Notably, FRNet is orthogonal to existing CTR methods and thus can be applied in many existing methods to boost their performance. Comprehensive experiments are conducted to verify the effectiveness, efficiency, and compatibility of FRNet.

cs.IR↗