Optimizing Drivers' Discount Order Acceptance Strategies: A Policy-Improved Deep Deterministic Policy Gradient Framework
The rapid expansion of platform integration has emerged as an effective solution to mitigate market fragmentation by consolidating multiple ride-hailing platforms into a single application. To address heterogeneous passenger preferences, third-party integrators provide Discount Express service delivered by express drivers at lower trip fares. For the individual platform, encouraging broader participation of drivers in Discount Express services has the potential to expand the accessible demand pool and improve matching efficiency, but often at the cost of reduced profit margins. This study aims to dynamically manage drivers' acceptance of Discount Express from the perspective of an individual platform. The lack of historical data under the new business model necessitates online learning. However, early-stage exploration through trial and error can be costly in practice, highlighting the need for reliable early-stage performance in real-world deployment. To address these challenges, this study formulates the decision regarding the proportion of drivers accepting discount orders as a continuous control task. In response to the high stochasticity and the opaque matching mechanisms employed by third-party integrator, we propose an innovative policy-improved deep deterministic policy gradient (pi-DDPG) framework. The proposed framework incorporates a refiner module to boost policy performance during the early training phase. A customized simulator based on a real-world dataset is developed to validate the effectiveness of the proposed pi-DDPG. Numerical experiments demonstrate that pi-DDPG achieves superior learning efficiency and significantly reduces early-stage training losses, enhancing its applicability to practical ride-hailing scenarios.