BEACON: Behavioral and Semantic Enrichment of AlphaEarth Embeddings through Tri-Modal Contrastive Learning
Geospatial foundation models such as the AlphaEarth Foundation produce compact and globally consistent representations of the Earth's surface that transfer effectively to a wide range of downstream tasks. However, because these models are trained primarily on Earth-observation imagery, their embeddings mainly capture physical and spectral characteristics while encoding human activity and urban function only weakly. To address this limitation, we propose BEACON, a tri-modal contrastive learning framework that aligns three complementary views of urban space: physical representations from AE embeddings, semantic representations from point-of-interest (POI) text, and human behavioral representations from hourly POI visitation, while keeping the deployed representation image-only. Using the Houston Metropolitan Area as a case study area, we evaluated the performance of the BEACON framework on nine downstream tasks, including seven regression and two classification tasks against six baselines (raw coordinates, Space2Vec, SatCLIP, TESSERA, Clay and AlphaEarth), using frozen linear and MLP probes over five seeds. Under a linear probe, BEACON improves relative R^2 over AlphaEarth by up to 43% for obesity prevalence, 34% for poor mental health, and 22% for median household income, while remaining competitive in the prediction of physical and environmental variables. These findings highlight the value of augmenting geospatial foundation models with semantic and behavioral signals, extending their applicability from physical Earth observation to human-centered urban analytics.