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In Kyung Kim

Publications and source records attributed to In Kyung Kim.

3 recordsLinked to original sources

Which Green Technology to Subsidize? Evidence from Electric Vehicles in South Korea

We develop a framework to compare the relative effectiveness of subsidizing alternative emission-reducing technologies. We show that an intermediate technology may reduce emissions more effectively than the cleanest technology if it induces sufficiently greater substitution away from the prevailing high-emission technology. We apply the framework to the South Korean passenger vehicle market using a demand model that incorporates mileage heterogeneity, an important determinant of fuel-type choice. First, reallocating existing subsidies from battery electric vehicles (BEVs), the cleanest technology, to hybrid electric vehicles (HEVs), an intermediate technology, would reduce total greenhouse gas emissions by an additional 47%. Second, for a BEV-focused subsidy policy to outperform an HEV-focused policy, the carbon intensity of electricity generation would need to fall by approximately 45%. Our findings suggest that HEV subsidies remain more effective than BEV subsidies until consumers become sufficiently willing to switch to BEVs or electricity generation becomes sufficiently decarbonized.

econ.GN

Branding through responsibility: the advertising impact of CSR activities in the Korean instant noodles market

This paper empirically examines the extent to which a favorable view of a firm, shaped by its social contributions, influences consumer choices and firm sales. Using a favorability rating that reflects media exposure of each firm's corporate social responsibility (CSR) activities in the Korean instant noodles market during the 2010s, we find evidence that improvements in the corporate image of Ottogi - one of the country's largest instant noodle producers - positively affected consumer utility for the firm's products. Notably, Ottogi's annual sales of its major brands increased by an average of 23.7 million packages, or 6.7%, as a result of CSR activities and the associated rise in consumer favorability. This effect is comparable in magnitude to that of a nearly 60% increase in advertising spending. Our findings suggest that CSR can foster firm growth by boosting product sales.

econ.GN

An Instrumental Variables Approach to Testing Firm Conduct under a Bertrand-Nash Framework

Understanding firm conduct is crucial for industrial organization and antitrust policy. In this article, we develop a testing procedure based on the Rivers and Vuong non-nested model selection framework. Unlike existing methods that require estimating the demand and supply system, our approach compares the model fit of two first-stage price regressions. Through an extensive Monte Carlo study, we demonstrate that our test performs comparably to, or outperforms, existing methods in detecting collusion across various collusive scenarios. The results are robust to model misspecification, alternative functional forms for instruments, and data limitations. By simplifying the diagnosis of firm behavior, our method offers researchers and regulators an efficient tool for assessing industry conduct under a Bertrand oligopoly framework. Additionally, our approach offers a practical guideline for enhancing the strength of BLP-style instruments in demand estimation: once collusion is detected, researchers are advised to incorporate the product characteristics of colluding partners into own-firm instruments while excluding them from other-firm instruments.

econ.GN