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Irina Vartanova

Publications and source records attributed to Irina Vartanova.

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Predicting consumer-technology ownership without a diffusion history

We test whether the perceived attributes of a consumer technology predict how widely it is owned. In a 2022 Prolific survey of US adults (n = 678), respondents rated 65 consumer technologies on six attributes. We then elicited the same ratings from two frontier language models, Anthropic Claude Opus 4.7 and OpenAI GPT-5.5. We regress ownership prevalence on four UTAUT2 acceptance attributes plus a log-age covariate with a sign-constrained penalized regression and evaluate it by holding out one technology at a time. The attribute model improves on a baseline of years-since-launch: mean absolute error falls by 17% with the human ratings, and by more with either model, most with Opus 4.7. Over the short 2022-to-2025 window, where ownership moved little, the same attributes do not improve on a no-change baseline. We set out the limitations of the approach, including the possibility that language-model ratings reflect prior knowledge of these technologies rather than independent attribute reasoning. We include a deployment illustration: 2027 ownership predictions for eleven products launched in 2025 and 2026.

cs.CL

What Makes AI Applications Acceptable or Unacceptable? A Predictive Moral Framework

As artificial intelligence rapidly transforms society, developers and policymakers struggle to anticipate which applications will face public moral resistance. We propose that these judgments are not idiosyncratic but systematic and predictable. In a large, preregistered study (N = 587, U.S. representative sample), we used a comprehensive taxonomy of 100 AI applications spanning personal and organizational contexts-including both functional uses and the moral treatment of AI itself. In participants' collective judgment, applications ranged from highly unacceptable to fully acceptable. We found this variation was strongly predictable: five core moral qualities-perceived risk, benefit, dishonesty, unnaturalness, and reduced accountability-collectively explained over 90% of the variance in acceptability ratings. The framework demonstrated strong predictive power across all domains and successfully predicted individual-level judgments for held-out applications. These findings reveal that a structured moral psychology underlies public evaluation of new technologies, offering a powerful tool for anticipating public resistance and guiding responsible innovation in AI.

cs.CY

AI Models Exceed Individual Human Accuracy in Predicting Everyday Social Norms

A fundamental question in cognitive science concerns how social norms are acquired and represented. While humans typically learn norms through embodied social experience, we investigated whether large language models can achieve sophisticated norm understanding through statistical learning alone. Across two studies, we systematically evaluated multiple AI systems' ability to predict human social appropriateness judgments for 555 everyday scenarios by examining how closely they predicted the average judgment compared to each human participant. In Study 1, GPT-4.5's accuracy in predicting the collective judgment on a continuous scale exceeded that of every human participant (100th percentile). Study 2 replicated this, with Gemini 2.5 Pro outperforming 98.7% of humans, GPT-5 97.8%, and Claude Sonnet 4 96.0%. Despite this predictive power, all models showed systematic, correlated errors. These findings demonstrate that sophisticated models of social cognition can emerge from statistical learning over linguistic data alone, challenging strong versions of theories emphasizing the exclusive necessity of embodied experience for cultural competence. The systematic nature of AI limitations across different architectures indicates potential boundaries of pattern-based social understanding, while the models' ability to outperform nearly all individual humans in this predictive task suggests that language serves as a remarkably rich repository for cultural knowledge transmission.

cs.AI