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Jeffrey Gleason

Publications and source records attributed to Jeffrey Gleason.

4 recordsLinked to original sources

AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence

The integration of generative AI into web search delivers synthesized answers to user queries, changing how people navigate and assess information, while raising concerns about the downstream impacts on publishers who supply the underlying content. We conduct a preregistered field experiment (N=1,100) on Google Search, the dominant online search platform, to estimate the causal effects of AI Overviews and AI Mode on user behavior, perceptions, and publisher traffic. We show that removing AI Overviews and AI Mode increases click-through rates to publishers, while an AI Mode-only experience reduces click-through rates and erodes user experience and trust in information found on Google. These findings show that integrating generative AI into web search reshapes online attention, with economic consequences for the online publishers that sustain both search platforms and the overall information ecosystem.

cs.IR

"It's not a representation of me": Examining Accent Bias and Digital Exclusion in Synthetic AI Voice Services

Recent advances in artificial intelligence (AI) speech generation and voice cloning technologies have produced naturalistic speech and accurate voice replication, yet their influence on sociotechnical systems across diverse accents and linguistic traits is not fully understood. This study evaluates two synthetic AI voice services (Speechify and ElevenLabs) through a mixed methods approach using surveys and interviews to assess technical performance and uncover how users' lived experiences influence their perceptions of accent variations in these speech technologies. Our findings reveal technical performance disparities across five regional, English-language accents and demonstrate how current speech generation technologies may inadvertently reinforce linguistic privilege and accent-based discrimination, potentially creating new forms of digital exclusion. Overall, our study highlights the need for inclusive design and regulation by providing actionable insights for developers, policymakers, and organizations to ensure equitable and socially responsible AI speech technologies.

cs.HC

Market or Markets? Investigating Google Search's Market Shares Under Horizontal and Vertical Segmentation

Is Google Search a monopoly with gatekeeping power? Regulators from the US, UK, and Europe have argued that it is based on the assumption that Google Search dominates the market for horizontal (a.k.a. "general") web search. Google disputes this, claiming that competition extends to all vertical (a.k.a. "specialized") search engines, and that under this market definition it does not have monopoly power. In this study we present the first analysis of Google Search's market share under both horizontal and vertical segmentation of online search. We leverage observational trace data collected from a panel of US residents that includes their web browsing history and copies of the Google Search Engine Result Pages they were shown. We observe that Google Search receives 71.8% of participants' queries when compared to other horizontal search engines, and that participants' search sessions begin at Google greater than 50% of the time in 24 out of 30 vertical market segments (which comprise almost all of our participants' searches). Our results inform the consequential and ongoing debates about the market power of Google Search and the conceptualization of online markets in general.

cs.CY

Semantic Classification of Tabular Datasets via Character-Level Convolutional Neural Networks

A character-level convolutional neural network (CNN) motivated by applications in "automated machine learning" (AutoML) is proposed to semantically classify columns in tabular data. Simulated data containing a set of base classes is first used to learn an initial set of weights. Hand-labeled data from the CKAN repository is then used in a transfer-learning paradigm to adapt the initial weights to a more sophisticated representation of the problem (e.g., including more classes). In doing so, realistic data imperfections are learned and the set of classes handled can be expanded from the base set with reduced labeled data and computing power requirements. Results show the effectiveness and flexibility of this approach in three diverse domains: semantic classification of tabular data, age prediction from social media posts, and email spam classification. In addition to providing further evidence of the effectiveness of transfer learning in natural language processing (NLP), our experiments suggest that analyzing the semantic structure of language at the character level without additional metadata---i.e., network structure, headers, etc.---can produce competitive accuracy for type classification, spam classification, and social media age prediction. We present our open-source toolkit SIMON, an acronym for Semantic Inference for the Modeling of ONtologies, which implements this approach in a user-friendly and scalable/parallelizable fashion.

cs.CL