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Jens Rupprecht

Publications and source records attributed to Jens Rupprecht.

4 recordsLinked to original sources

When Persona Attributes Improve Population Alignment in Large Language Models

Large Language Models (LLMs) are increasingly used to predict the responses of human participants in survey panels. Towards that goal, persona prompting has recently emerged as a technique to inform and align large pretrained language models. Persona prompting refers to the practice of using short textual descriptions of 'personas' in prompts to steer the LLM's generations. Personas describe individuals through different attributes such as their socio-demographics, attitudes, or behaviors, with the aim of aligning LLMs to produce responses that correlate with the corresponding human responses. Yet, recent work has produced mixed and partly conflicting results of persona prompting without clear patterns of success and failure. Among the few consistent findings is that the selection of persona attributes matters, and that using more attributes does not necessarily lead to better performance. It remains unclear how different attribute selection methods perform and how to choose among them. In this paper, we propose that observed human response variation of a survey question is a potential explanation for the mixed performance observed so far. In addition, we compare the performance of persona prompting associated with different methods for selecting persona attributes. We evaluate these methods on four different (general) social surveys across two countries, six LLMs, and twenty prediction tasks per survey. Our work helps to identify when persona prompting can be expected to be useful in survey prediction tasks, and provides new insights on the effectiveness of different attribute selection methods for LLM-based survey prediction using persona prompting.

cs.CL

QSTN: A Modular Framework for Robust Questionnaire Inference with Large Language Models

We introduce QSTN, an open-source Python framework for systematically generating responses from questionnaire-style prompts to support in-silico surveys and annotation tasks with large language models (LLMs). QSTN enables robust evaluation of questionnaire presentation, prompt perturbations, and response generation methods. Our extensive evaluation (>40 million survey responses) shows that question structure and response generation methods have a significant impact on the alignment of generated survey responses with human answers. We also find that answers can be obtained for a fraction of the compute cost, by changing the presentation method. In addition, we offer a no-code user interface that allows researchers to set up robust experiments with LLMs \emph{without coding knowledge}. We hope that QSTN will support the reproducibility and reliability of LLM-based research in the future.

cs.CL

German General Social Survey Personas: A Survey-Derived Persona Prompt Collection for Population-Aligned LLM Studies

The use of Large Language Models (LLMs) for simulating human perspectives via persona prompting is gaining traction in computational social science. However, well-curated, empirically grounded persona collections remain scarce, limiting the accuracy and representativeness of such simulations. Here, we introduce the German General Social Survey Personas (GGSS Personas) collection, a comprehensive and representative persona prompt collection built from the German General Social Survey (ALLBUS). The GGSS Personas and their persona prompts are designed to be easily plugged into prompts for all types of LLMs and tasks, steering models to generate responses aligned with the underlying German population. We evaluate GGSS Personas by prompting various LLMs to simulate survey response distributions across diverse topics, demonstrating that GGSS Personas-guided LLMs outperform state-of-the-art classifiers, particularly under data scarcity. Furthermore, we analyze how the representativity and attribute selection within persona prompts affect alignment with population responses. Our findings suggest that GGSS Personas provide a potentially valuable resource for research on LLM-based social simulations that enables more systematic explorations of population-aligned persona prompting in NLP and social science research.

cs.CL

Prompt Perturbations Reveal Human-Like Biases in Large Language Model Survey Responses

Large Language Models (LLMs) are increasingly used as proxies for human subjects in social science surveys, but their reliability and susceptibility to known human-like response biases, such as central tendency, opinion floating and primacy bias are poorly understood. This work investigates the response robustness of LLMs in normative survey contexts, we test nine LLMs on questions from the World Values Survey (WVS), applying a comprehensive set of ten perturbations to both question phrasing and answer option structure, resulting in over 167,000 simulated survey interviews. In doing so, we not only reveal LLMs' vulnerabilities to perturbations but also show that all tested models exhibit a consistent recency bias, disproportionately favoring the last-presented answer option. While larger models are generally more robust, all models remain sensitive to semantic variations like paraphrasing and to combined perturbations. This underscores the critical importance of prompt design and robustness testing when using LLMs to generate synthetic survey data.

cs.CL