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Jianhui Bu

Publications and source records attributed to Jianhui Bu.

3 recordsLinked to original sources

UniShare: A Unified Framework for Joint Video and Receiver Recommendation in Social Sharing

Sharing behavior on short-video platforms constitutes a complex ternary interaction among the user (sharer), the video (content), and the receiver. Traditional industrial solutions often decouple this into two independent tasks: video recommendation (predicting share probability) and receiver recommendation (predicting whom to share with), leading to suboptimal performance due to isolated modeling and inadequate information utilization. To address this, we propose UniShare, a novel unified framework for joint sharing prediction on both video and receiver recommendation. UniShare models the share probability through an enhanced representation learning module that incorporates pre-trained GNN and multi-modal embeddings, alongside explicit bilateral interest and relationship matching. A key innovation is our joint training paradigm, which leverages signals from both tasks to mutually enhance each other, mitigating data sparsity and improving bilateral satisfaction. We also introduce K-Share, a large-scale real-world dataset constructed from Kuaishou platform logs to support research in this domain. Extensive offline experiments demonstrate that UniShare significantly outperforms strong baselines on both tasks. Furthermore, online A/B testing on the Kuaishou platform confirms its effectiveness, achieving significant improvements in key metrics including the number of shares (+1.95%) and receiver reply rate (+0.482%).

cs.SI

Towards Reliable Social A/B Testing: Spillover-Contained Clustering with Robust Post-Experiment Analysis

A/B testing is the foundation of decision-making in online platforms, yet social products often suffer from network interference: user interactions cause treatment effects to spill over into the control group. Such spillovers bias causal estimates and undermine experimental conclusions. Existing approaches face key limitations: user-level randomization ignores network structure, while cluster-based methods often rely on general-purpose clustering that is not tailored for spillover containment and has difficulty balancing unbiasedness and statistical power at scale. We propose a spillover-contained experimentation framework with two stages. In the pre-experiment stage, we build social interaction graphs and introduce a Balanced Louvain algorithm that produces stable, size-balanced clusters while minimizing cross-cluster edges, enabling reliable cluster-based randomization. In the post-experiment stage, we develop a tailored CUPAC estimator that leverages pre-experiment behavioral covariates to reduce the variance induced by cluster-level assignment, thereby improving statistical power. Together, these components provide both structural spillover containment and robust statistical inference. We validate our approach through large-scale social sharing experiments on Kuaishou, a platform serving hundreds of millions of users. Results show that our method substantially reduces spillover and yields more accurate assessments of social strategies than traditional user-level designs, establishing a reliable and scalable framework for networked A/B testing.

cs.SI

Multi-task Sentence Encoding Model for Semantic Retrieval in Question Answering Systems

Question Answering (QA) systems are used to provide proper responses to users' questions automatically. Sentence matching is an essential task in the QA systems and is usually reformulated as a Paraphrase Identification (PI) problem. Given a question, the aim of the task is to find the most similar question from a QA knowledge base. In this paper, we propose a Multi-task Sentence Encoding Model (MSEM) for the PI problem, wherein a connected graph is employed to depict the relation between sentences, and a multi-task learning model is applied to address both the sentence matching and sentence intent classification problem. In addition, we implement a general semantic retrieval framework that combines our proposed model and the Approximate Nearest Neighbor (ANN) technology, which enables us to find the most similar question from all available candidates very quickly during online serving. The experiments show the superiority of our proposed method as compared with the existing sentence matching models.

cs.CL