arXiv subjects

Jingtong Gao

Publications and source records attributed to Jingtong Gao.

31 records · Page 2Linked to original sources

arXiv2025

GAS: Generative Auto-bidding with Post-training Search

Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjustable condition using models like transformers and diffusers, has recently emerged as a new trend due to its potential to learn optimal strategies directly from data and adjust flexibly to preferences. However, generative models suffer from low-quality data leading to a mismatch between the condition, like return to go, and true action value, especially in long sequential decision-making. Besides, the majority preference in the dataset may hinder models' generalization ability on minority advertisers' preferences. While it is possible to collect high-quality data and retrain multiple models for different preferences, the high cost makes it unaffordable, hindering the advancement of auto-bidding into the era of large foundation models. To address this, we propose a flexible and practical Generative Auto-bidding scheme using post-training Search, termed GAS, to refine a base policy model's output and adapt to various preferences. We use weak-to-strong search alignment by training small critics for different preferences and an MCTS-inspired search to refine the model's output. Specifically, a novel voting mechanism with transformer-based critics trained with policy indications could enhance search alignment performance. Additionally, utilizing the search, we provide a fine-tuning method for high-frequency preference scenarios considering computational efficiency. Extensive experiments conducted on the real-world dataset and online A/B test on the Kuaishou advertising platform demonstrate the effectiveness of GAS, achieving significant improvements, e.g., 4.60% increment of target cost.

cs.AI↗

arXiv2025

Generative Auto-Bidding with Value-Guided Explorations

Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms. Existing approaches typically employ rule-based strategies or Reinforcement Learning (RL) techniques. However, rule-based strategies lack the flexibility to adapt to time-varying market conditions, and RL-based methods struggle to capture essential historical dependencies and observations within Markov Decision Process (MDP) frameworks. Furthermore, these approaches often face challenges in ensuring strategy adaptability across diverse advertising objectives. Additionally, as offline training methods are increasingly adopted to facilitate the deployment and maintenance of stable online strategies, the issues of documented behavioral patterns and behavioral collapse resulting from training on fixed offline datasets become increasingly significant. To address these limitations, this paper introduces a novel offline Generative Auto-bidding framework with Value-Guided Explorations (GAVE). GAVE accommodates various advertising objectives through a score-based Return-To-Go (RTG) module. Moreover, GAVE integrates an action exploration mechanism with an RTG-based evaluation method to explore novel actions while ensuring stability-preserving updates. A learnable value function is also designed to guide the direction of action exploration and mitigate Out-of-Distribution (OOD) problems. Experimental results on two offline datasets and real-world deployments demonstrate that GAVE outperforms state-of-the-art baselines in both offline evaluations and online A/B tests. By applying the core methods of this framework, we proudly secured first place in the NeurIPS 2024 competition, 'AIGB Track: Learning Auto-Bidding Agents with Generative Models'.

cs.LG↗

arXiv2025

GLINT-RU: Gated Lightweight Intelligent Recurrent Units for Sequential Recommender Systems

Transformer-based models have gained significant traction in sequential recommender systems (SRSs) for their ability to capture user-item interactions effectively. However, these models often suffer from high computational costs and slow inference. Meanwhile, existing efficient SRS approaches struggle to embed high-quality semantic and positional information into latent representations. To tackle these challenges, this paper introduces GLINT-RU, a lightweight and efficient SRS leveraging a single-layer dense selective Gated Recurrent Units (GRU) module to accelerate inference. By incorporating a dense selective gate, GLINT-RU adaptively captures temporal dependencies and fine-grained positional information, generating high-quality latent representations. Additionally, a parallel mixing block infuses fine-grained positional features into user-item interactions, enhancing both recommendation quality and efficiency. Extensive experiments on three datasets demonstrate that GLINT-RU achieves superior prediction accuracy and inference speed, outperforming baselines based on RNNs, Transformers, MLPs, and SSMs. These results establish GLINT-RU as a powerful and efficient solution for SRSs.

cs.IR↗

arXiv2025

Joint Modeling in Recommendations: A Survey

In today's digital landscape, Deep Recommender Systems (DRS) play a crucial role in navigating and customizing online content for individual preferences. However, conventional methods, which mainly depend on single recommendation task, scenario, data modality and user behavior, are increasingly seen as insufficient due to their inability to accurately reflect users' complex and changing preferences. This gap underscores the need for joint modeling approaches, which are central to overcoming these limitations by integrating diverse tasks, scenarios, modalities, and behaviors in the recommendation process, thus promising significant enhancements in recommendation precision, efficiency, and customization. In this paper, we comprehensively survey the joint modeling methods in recommendations. We begin by defining the scope of joint modeling through four distinct dimensions: multi-task, multi-scenario, multi-modal, and multi-behavior modeling. Subsequently, we examine these methods in depth, identifying and summarizing their underlying paradigms based on the latest advancements and potential research trajectories. Ultimately, we highlight several promising avenues for future exploration in joint modeling for recommendations and provide a concise conclusion to our findings.

cs.IR↗

arXiv2025

From Principles to Applications: A Comprehensive Survey of Discrete Tokenizers in Generation, Comprehension, Recommendation, and Information Retrieval

Discrete tokenizers have emerged as indispensable components in modern machine learning systems, particularly within the context of autoregressive modeling and large language models (LLMs). These tokenizers serve as the critical interface that transforms raw, unstructured data from diverse modalities into discrete tokens, enabling LLMs to operate effectively across a wide range of tasks. Despite their central role in generation, comprehension, and recommendation systems, a comprehensive survey dedicated to discrete tokenizers remains conspicuously absent in the literature. This paper addresses this gap by providing a systematic review of the design principles, applications, and challenges of discrete tokenizers. We begin by dissecting the sub-modules of tokenizers and systematically demonstrate their internal mechanisms to provide a comprehensive understanding of their functionality and design. Building on this foundation, we synthesize state-of-the-art methods, categorizing them into multimodal generation and comprehension tasks, and semantic tokens for personalized recommendations. Furthermore, we critically analyze the limitations of existing tokenizers and outline promising directions for future research. By presenting a unified framework for understanding discrete tokenizers, this survey aims to guide researchers and practitioners in addressing open challenges and advancing the field, ultimately contributing to the development of more robust and versatile AI systems.

cs.IR↗

arXiv2025

SampleLLM: Optimizing Tabular Data Synthesis in Recommendations

Tabular data synthesis is crucial in machine learning, yet existing general methods-primarily based on statistical or deep learning models-are highly data-dependent and often fall short in recommender systems. This limitation arises from their difficulty in capturing complex distributions and understanding feature relationships from sparse and limited data, along with their inability to grasp semantic feature relations. Recently, Large Language Models (LLMs) have shown potential in generating synthetic data samples through few-shot learning and semantic understanding. However, they often suffer from inconsistent distribution and lack of diversity due to their inherent distribution disparity with the target dataset. To address these challenges and enhance tabular data synthesis for recommendation tasks, we propose a novel two-stage framework named SampleLLM to improve the quality of LLM-based tabular data synthesis for recommendations by ensuring better distribution alignment. In the first stage, SampleLLM employs LLMs with Chain-of-Thought prompts and diverse exemplars to generate data that closely aligns with the target dataset distribution, even when input samples are limited. The second stage uses an advanced feature attribution-based importance sampling method to refine feature relationships within the synthesized data, reducing any distribution biases introduced by the LLM. Experimental results on three recommendation datasets, two general datasets, and online deployment illustrate that SampleLLM significantly surpasses existing methods for recommendation tasks and holds promise for a broader range of tabular data scenarios.

cs.IR↗

arXiv2025

LLM4Rerank: LLM-based Auto-Reranking Framework for Recommendations

Reranking is a critical component in recommender systems, playing an essential role in refining the output of recommendation algorithms. Traditional reranking models have focused predominantly on accuracy, but modern applications demand consideration of additional criteria such as diversity and fairness. Existing reranking approaches often fail to harmonize these diverse criteria effectively at the model level. Moreover, these models frequently encounter challenges with scalability and personalization due to their complexity and the varying significance of different reranking criteria in diverse scenarios. In response, we introduce a comprehensive reranking framework enhanced by LLM, designed to seamlessly integrate various reranking criteria while maintaining scalability and facilitating personalized recommendations. This framework employs a fully connected graph structure, allowing the LLM to simultaneously consider multiple aspects such as accuracy, diversity, and fairness through a coherent Chain-of-Thought (CoT) process. A customizable input mechanism is also integrated, enabling the tuning of the language model's focus to meet specific reranking needs. We validate our approach using three popular public datasets, where our framework demonstrates superior performance over existing state-of-the-art reranking models in balancing multiple criteria.

cs.IR↗

arXiv2024

LinRec: Linear Attention Mechanism for Long-term Sequential Recommender Systems

Transformer models have achieved remarkable success in sequential recommender systems (SRSs). However, computing the attention matrix in traditional dot-product attention mechanisms results in a quadratic complexity with sequence lengths, leading to high computational costs for long-term sequential recommendation. Motivated by the above observation, we propose a novel L2-Normalized Linear Attention for the Transformer-based Sequential Recommender Systems (LinRec), which theoretically improves efficiency while preserving the learning capabilities of the traditional dot-product attention. Specifically, by thoroughly examining the equivalence conditions of efficient attention mechanisms, we show that LinRec possesses linear complexity while preserving the property of attention mechanisms. In addition, we reveal its latent efficiency properties by interpreting the proposed LinRec mechanism through a statistical lens. Extensive experiments are conducted based on two public benchmark datasets, demonstrating that the combination of LinRec and Transformer models achieves comparable or even superior performance than state-of-the-art Transformer-based SRS models while significantly improving time and memory efficiency.

cs.IR↗

arXiv2024

Multimodal Recommender Systems: A Survey

The recommender system (RS) has been an integral toolkit of online services. They are equipped with various deep learning techniques to model user preference based on identifier and attribute information. With the emergence of multimedia services, such as short videos, news and etc., understanding these contents while recommending becomes critical. Besides, multimodal features are also helpful in alleviating the problem of data sparsity in RS. Thus, Multimodal Recommender System (MRS) has attracted much attention from both academia and industry recently. In this paper, we will give a comprehensive survey of the MRS models, mainly from technical views. First, we conclude the general procedures and major challenges for MRS. Then, we introduce the existing MRS models according to four categories, i.e., Modality Encoder, Feature Interaction, Feature Enhancement and Model Optimization. Besides, to make it convenient for those who want to research this field, we also summarize the dataset and code resources. Finally, we discuss some promising future directions of MRS and conclude this paper. To access more details of the surveyed papers, such as implementation code, we open source a repository.

cs.IR↗

arXiv2024

BiVRec: Bidirectional View-based Multimodal Sequential Recommendation

The integration of multimodal information into sequential recommender systems has attracted significant attention in recent research. In the initial stages of multimodal sequential recommendation models, the mainstream paradigm was ID-dominant recommendations, wherein multimodal information was fused as side information. However, due to their limitations in terms of transferability and information intrusion, another paradigm emerged, wherein multimodal features were employed directly for recommendation, enabling recommendation across datasets. Nonetheless, it overlooked user ID information, resulting in low information utilization and high training costs. To this end, we propose an innovative framework, BivRec, that jointly trains the recommendation tasks in both ID and multimodal views, leveraging their synergistic relationship to enhance recommendation performance bidirectionally. To tackle the information heterogeneity issue, we first construct structured user interest representations and then learn the synergistic relationship between them. Specifically, BivRec comprises three modules: Multi-scale Interest Embedding, comprehensively modeling user interests by expanding user interaction sequences with multi-scale patching; Intra-View Interest Decomposition, constructing highly structured interest representations using carefully designed Gaussian attention and Cluster attention; and Cross-View Interest Learning, learning the synergistic relationship between the two recommendation views through coarse-grained overall semantic similarity and fine-grained interest allocation similarity BiVRec achieves state-of-the-art performance on five datasets and showcases various practical advantages.

cs.IR↗

arXiv2023

Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendation

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and improving overall performance. However, existing multi-scenario models only consider coarse-grained explicit scenario modeling that depends on pre-defined scenario identification from manual prior rules, which is biased and sub-optimal. To address these limitations, we propose a Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendations (HierRec), which perceives implicit patterns adaptively and conducts explicit and implicit scenario modeling jointly. In particular, HierRec designs a basic scenario-oriented module based on the dynamic weight to capture scenario-specific information. Then the hierarchical explicit and implicit scenario-aware modules are proposed to model hybrid-grained scenario information. The multi-head implicit modeling design contributes to perceiving distinctive patterns from different perspectives. Our experiments on two public datasets and real-world industrial applications on a mainstream online advertising platform demonstrate that our HierRec outperforms existing models significantly.

cs.IR↗

arXiv2023

Multi-Task Recommendations with Reinforcement Learning

In recent years, Multi-task Learning (MTL) has yielded immense success in Recommender System (RS) applications. However, current MTL-based recommendation models tend to disregard the session-wise patterns of user-item interactions because they are predominantly constructed based on item-wise datasets. Moreover, balancing multiple objectives has always been a challenge in this field, which is typically avoided via linear estimations in existing works. To address these issues, in this paper, we propose a Reinforcement Learning (RL) enhanced MTL framework, namely RMTL, to combine the losses of different recommendation tasks using dynamic weights. To be specific, the RMTL structure can address the two aforementioned issues by (i) constructing an MTL environment from session-wise interactions and (ii) training multi-task actor-critic network structure, which is compatible with most existing MTL-based recommendation models, and (iii) optimizing and fine-tuning the MTL loss function using the weights generated by critic networks. Experiments on two real-world public datasets demonstrate the effectiveness of RMTL with a higher AUC against state-of-the-art MTL-based recommendation models. Additionally, we evaluate and validate RMTL's compatibility and transferability across various MTL models.

cs.IR↗

arXiv2022

A Comprehensive Survey on Trustworthy Recommender Systems

As one of the most successful AI-powered applications, recommender systems aim to help people make appropriate decisions in an effective and efficient way, by providing personalized suggestions in many aspects of our lives, especially for various human-oriented online services such as e-commerce platforms and social media sites. In the past few decades, the rapid developments of recommender systems have significantly benefited human by creating economic value, saving time and effort, and promoting social good. However, recent studies have found that data-driven recommender systems can pose serious threats to users and society, such as spreading fake news to manipulate public opinion in social media sites, amplifying unfairness toward under-represented groups or individuals in job matching services, or inferring privacy information from recommendation results. Therefore, systems' trustworthiness has been attracting increasing attention from various aspects for mitigating negative impacts caused by recommender systems, so as to enhance the public's trust towards recommender systems techniques. In this survey, we provide a comprehensive overview of Trustworthy Recommender systems (TRec) with a specific focus on six of the most important aspects; namely, Safety & Robustness, Nondiscrimination & Fairness, Explainability, Privacy, Environmental Well-being, and Accountability & Auditability. For each aspect, we summarize the recent related technologies and discuss potential research directions to help achieve trustworthy recommender systems in the future.

cs.IR↗