arXiv subjects

Jinqi Wu

Publications and source records attributed to Jinqi Wu.

3 recordsLinked to original sources

arXiv2026

Can Large Language Models Identify Meaningful Touchpoints in Conversion Attribution?

Touchpoint selection in conversion attribution, namely identifying meaningful touchpoints contributing to conversions, is essential for e-commerce recommendation and online advertising. Current selection methods rely heavily on collaborative-filtering-based heuristics, which fail to align with user-perceived semantic intent. Through human annotation, we reveal a significant semantic gap: many implicitly-related, semantically relevant touchpoints remain undetected by existing rules. Therefore, we systematically evaluate the capability of Large Language Models (LLMs) in identifying these hidden associations. Our evaluation shows that while LLMs effectively uncover a substantial portion of implicitly-related touchpoints, significant room for improvement remains in their selection performance. Furthermore, we analyze the impact of different prompting strategies and foundation model choices on identification performance, providing valuable insights into their reasoning patterns and effectiveness. These insights offer a new roadmap for transitioning conversion attribution from mechanical rule-matching to human-aligned semantic reasoning. Moreover, we leverage the LLM-attributed conversion labels for enhancing industrial CVR model training and achieve significant offline performance gains, showing the potential of LLMs in conversion attribution.

cs.CL↗

arXiv2026

MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms

Multi-attribution learning (MAL), which enhances model performance by learning from conversion labels yielded by multiple attribution mechanisms, has emerged as a promising learning paradigm for conversion rate (CVR) prediction. However, the conversion labels in public CVR datasets are generated by a single attribution mechanism, hindering the development of MAL approaches. To address this data gap, we establish the Multi-Attribution Benchmark (MAC), the first public CVR dataset featuring labels from multiple attribution mechanisms. Besides, to promote reproducible research on MAL, we develop PyMAL, an open-source library covering a wide array of baseline methods. We conduct comprehensive experimental analyses on MAC and reveal three key insights: (1) MAL brings consistent performance gains across different attribution settings, especially for users featuring long conversion paths. (2) The performance growth scales up with objective complexity in most settings; however, when predicting first-click conversion targets, simply adding auxiliary objectives is counterproductive, underscoring the necessity of careful selection of auxiliary objectives. (3) Two architectural design principles are paramount: first, to fully learn the multi-attribution knowledge, and second, to fully leverage this knowledge to serve the main task. Motivated by these findings, we propose Mixture of Asymmetric Experts (MoAE), an effective MAL approach incorporating multi-attribution knowledge learning and main task-centric knowledge utilization. Experiments on MAC show that MoAE substantially surpasses the existing state-of-the-art MAL method. We believe that our benchmark and insights will foster future research in the MAL field. Our MAC benchmark and the PyMAL algorithm library are publicly available at https://github.com/alimama-tech/PyMAL.

cs.LG↗

arXiv2024

Observation of perovskite topological valley exciton-polaritons at room temperature

Topological exciton-polaritons are a burgeoning class of topological photonic systems distinguished by their hybrid nature as part-light, part-matter quasiparticles. Their further control over novel valley degree of freedom (DOF) has offered considerable potential for developing active topological optical devices towards information processing. However, the experimental demonstration of propagating topological exciton-polaritons with valley DOF remains elusive at room temperature. Here, employing a two-dimensional (2D) valley-Hall perovskite lattice, we report the experimental observation of valley-polarized topological exciton-polaritons and their valley-dependent propagations at room temperature. The 2D valley-Hall perovskite lattice consists of two mutually inverted honeycomb lattices with broken inversion symmetry. By measuring their band structure with angle-resolved photoluminescence spectra, we experimentally verify the existence of valley-polarized polaritonic topological kink states with a large gap opening of ~ 9 meV in the bearded interface at room temperature. Moreover, these valley-polarized states exhibit counter-propagating behaviors under a resonant excitation at room temperature. Our results not only expand the landscape of realizing topological exciton-polaritons, but also pave the way for the development of topological valleytronic devices employing exciton-polaritons with valley DOF at room temperature

physics.optics↗