arXiv subjects

Jizhi Zhang

Publications and source records attributed to Jizhi Zhang.

31 records · Page 2Linked to original sources

arXiv2024

Fair Recommendations with Limited Sensitive Attributes: A Distributionally Robust Optimization Approach

As recommender systems are indispensable in various domains such as job searching and e-commerce, providing equitable recommendations to users with different sensitive attributes becomes an imperative requirement. Prior approaches for enhancing fairness in recommender systems presume the availability of all sensitive attributes, which can be difficult to obtain due to privacy concerns or inadequate means of capturing these attributes. In practice, the efficacy of these approaches is limited, pushing us to investigate ways of promoting fairness with limited sensitive attribute information. Toward this goal, it is important to reconstruct missing sensitive attributes. Nevertheless, reconstruction errors are inevitable due to the complexity of real-world sensitive attribute reconstruction problems and legal regulations. Thus, we pursue fair learning methods that are robust to reconstruction errors. To this end, we propose Distributionally Robust Fair Optimization (DRFO), which minimizes the worst-case unfairness over all potential probability distributions of missing sensitive attributes instead of the reconstructed one to account for the impact of the reconstruction errors. We provide theoretical and empirical evidence to demonstrate that our method can effectively ensure fairness in recommender systems when only limited sensitive attributes are accessible.

cs.IR↗

arXiv2024

Diffusion Models for Generative Outfit Recommendation

Outfit Recommendation (OR) in the fashion domain has evolved through two stages: Pre-defined Outfit Recommendation and Personalized Outfit Composition. However, both stages are constrained by existing fashion products, limiting their effectiveness in addressing users' diverse fashion needs. Recently, the advent of AI-generated content provides the opportunity for OR to transcend these limitations, showcasing the potential for personalized outfit generation and recommendation. To this end, we introduce a novel task called Generative Outfit Recommendation (GOR), aiming to generate a set of fashion images and compose them into a visually compatible outfit tailored to specific users. The key objectives of GOR lie in the high fidelity, compatibility, and personalization of generated outfits. To achieve these, we propose a generative outfit recommender model named DiFashion, which empowers exceptional diffusion models to accomplish the parallel generation of multiple fashion images. To ensure three objectives, we design three kinds of conditions to guide the parallel generation process and adopt Classifier-Free-Guidance to enhance the alignment between the generated images and conditions. We apply DiFashion on both personalized Fill-In-The-Blank and GOR tasks and conduct extensive experiments on iFashion and Polyvore-U datasets. The quantitative and human-involved qualitative evaluation demonstrate the superiority of DiFashion over competitive baselines.

cs.IR↗

arXiv2024

Large Language Models are Learnable Planners for Long-Term Recommendation

Planning for both immediate and long-term benefits becomes increasingly important in recommendation. Existing methods apply Reinforcement Learning (RL) to learn planning capacity by maximizing cumulative reward for long-term recommendation. However, the scarcity of recommendation data presents challenges such as instability and susceptibility to overfitting when training RL models from scratch, resulting in sub-optimal performance. In this light, we propose to leverage the remarkable planning capabilities over sparse data of Large Language Models (LLMs) for long-term recommendation. The key to achieving the target lies in formulating a guidance plan following principles of enhancing long-term engagement and grounding the plan to effective and executable actions in a personalized manner. To this end, we propose a Bi-level Learnable LLM Planner framework, which consists of a set of LLM instances and breaks down the learning process into macro-learning and micro-learning to learn macro-level guidance and micro-level personalized recommendation policies, respectively. Extensive experiments validate that the framework facilitates the planning ability of LLMs for long-term recommendation. Our code and data can be found at https://github.com/jizhi-zhang/BiLLP.

cs.IR↗

arXiv2024

Prospect Personalized Recommendation on Large Language Model-based Agent Platform

The new kind of Agent-oriented information system, exemplified by GPTs, urges us to inspect the information system infrastructure to support Agent-level information processing and to adapt to the characteristics of Large Language Model (LLM)-based Agents, such as interactivity. In this work, we envisage the prospect of the recommender system on LLM-based Agent platforms and introduce a novel recommendation paradigm called Rec4Agentverse, comprised of Agent Items and Agent Recommender. Rec4Agentverse emphasizes the collaboration between Agent Items and Agent Recommender, thereby promoting personalized information services and enhancing the exchange of information beyond the traditional user-recommender feedback loop. Additionally, we prospect the evolution of Rec4Agentverse and conceptualize it into three stages based on the enhancement of the interaction and information exchange among Agent Items, Agent Recommender, and the user. A preliminary study involving several cases of Rec4Agentverse validates its significant potential for application. Lastly, we discuss potential issues and promising directions for future research.

cs.IR↗

arXiv2024

Item-side Fairness of Large Language Model-based Recommendation System

Recommendation systems for Web content distribution intricately connect to the information access and exposure opportunities for vulnerable populations. The emergence of Large Language Models-based Recommendation System (LRS) may introduce additional societal challenges to recommendation systems due to the inherent biases in Large Language Models (LLMs). From the perspective of item-side fairness, there remains a lack of comprehensive investigation into the item-side fairness of LRS given the unique characteristics of LRS compared to conventional recommendation systems. To bridge this gap, this study examines the property of LRS with respect to item-side fairness and reveals the influencing factors of both historical users' interactions and inherent semantic biases of LLMs, shedding light on the need to extend conventional item-side fairness methods for LRS. Towards this goal, we develop a concise and effective framework called IFairLRS to enhance the item-side fairness of an LRS. IFairLRS covers the main stages of building an LRS with specifically adapted strategies to calibrate the recommendations of LRS. We utilize IFairLRS to fine-tune LLaMA, a representative LLM, on \textit{MovieLens} and \textit{Steam} datasets, and observe significant item-side fairness improvements. The code can be found in https://github.com/JiangM-C/IFairLRS.git.

cs.IR↗

arXiv2024

Robust Prompt Optimization for Large Language Models Against Distribution Shifts

Large Language Model (LLM) has demonstrated significant ability in various Natural Language Processing tasks. However, their effectiveness is highly dependent on the phrasing of the task prompt, leading to research on automatic prompt optimization using labeled task data. We reveal that these prompt optimization techniques are vulnerable to distribution shifts such as subpopulation shifts, which are common for LLMs in real-world scenarios such as customer reviews analysis. In this light, we propose a new problem of robust prompt optimization for LLMs against distribution shifts, which requires the prompt optimized over the labeled source group can simultaneously generalize to an unlabeled target group. To solve this problem, we propose Generalized Prompt Optimization framework, which incorporates the unlabeled data from the target group into prompt optimization. Extensive experimental results demonstrate the effectiveness of the proposed framework with significant performance improvement on the target group and comparable performance on the source group.

cs.CL↗

arXiv2023

A Bi-Step Grounding Paradigm for Large Language Models in Recommendation Systems

As the focus on Large Language Models (LLMs) in the field of recommendation intensifies, the optimization of LLMs for recommendation purposes (referred to as LLM4Rec) assumes a crucial role in augmenting their effectiveness in providing recommendations. However, existing approaches for LLM4Rec often assess performance using restricted sets of candidates, which may not accurately reflect the models' overall ranking capabilities. In this paper, our objective is to investigate the comprehensive ranking capacity of LLMs and propose a two-step grounding framework known as BIGRec (Bi-step Grounding Paradigm for Recommendation). It initially grounds LLMs to the recommendation space by fine-tuning them to generate meaningful tokens for items and subsequently identifies appropriate actual items that correspond to the generated tokens. By conducting extensive experiments on two datasets, we substantiate the superior performance, capacity for handling few-shot scenarios, and versatility across multiple domains exhibited by BIGRec. Furthermore, we observe that the marginal benefits derived from increasing the quantity of training samples are modest for BIGRec, implying that LLMs possess the limited capability to assimilate statistical information, such as popularity and collaborative filtering, due to their robust semantic priors. These findings also underline the efficacy of integrating diverse statistical information into the LLM4Rec framework, thereby pointing towards a potential avenue for future research. Our code and data are available at https://github.com/SAI990323/Grounding4Rec.

cs.IR↗

arXiv2023

BSL: Understanding and Improving Softmax Loss for Recommendation

Loss functions steer the optimization direction of recommendation models and are critical to model performance, but have received relatively little attention in recent recommendation research. Among various losses, we find Softmax loss (SL) stands out for not only achieving remarkable accuracy but also better robustness and fairness. Nevertheless, the current literature lacks a comprehensive explanation for the efficacy of SL. Toward addressing this research gap, we conduct theoretical analyses on SL and uncover three insights: 1) Optimizing SL is equivalent to performing Distributionally Robust Optimization (DRO) on the negative data, thereby learning against perturbations on the negative distribution and yielding robustness to noisy negatives. 2) Comparing with other loss functions, SL implicitly penalizes the prediction variance, resulting in a smaller gap between predicted values and and thus producing fairer results. Building on these insights, we further propose a novel loss function Bilateral SoftMax Loss (BSL) that extends the advantage of SL to both positive and negative sides. BSL augments SL by applying the same Log-Expectation-Exp structure to positive examples as is used for negatives, making the model robust to the noisy positives as well. Remarkably, BSL is simple and easy-to-implement -- requiring just one additional line of code compared to SL. Experiments on four real-world datasets and three representative backbones demonstrate the effectiveness of our proposal. The code is available at https://github.com/junkangwu/BSL

cs.LG↗

arXiv2023

Large Language Model Can Interpret Latent Space of Sequential Recommender

Sequential recommendation is to predict the next item of interest for a user, based on her/his interaction history with previous items. In conventional sequential recommenders, a common approach is to model item sequences using discrete IDs, learning representations that encode sequential behaviors and reflect user preferences. Inspired by recent success in empowering large language models (LLMs) to understand and reason over diverse modality data (e.g., image, audio, 3D points), a compelling research question arises: ``Can LLMs understand and work with hidden representations from ID-based sequential recommenders?''.To answer this, we propose a simple framework, RecInterpreter, which examines the capacity of open-source LLMs to decipher the representation space of sequential recommenders. Specifically, with the multimodal pairs (\ie representations of interaction sequence and text narrations), RecInterpreter first uses a lightweight adapter to map the representations into the token embedding space of the LLM. Subsequently, it constructs a sequence-recovery prompt that encourages the LLM to generate textual descriptions for items within the interaction sequence. Taking a step further, we propose a sequence-residual prompt instead, which guides the LLM in identifying the residual item by contrasting the representations before and after integrating this residual into the existing sequence. Empirical results showcase that our RecInterpreter enhances the exemplar LLM, LLaMA, to understand hidden representations from ID-based sequential recommenders, especially when guided by our sequence-residual prompts. Furthermore, RecInterpreter enables LLaMA to instantiate the oracle items generated by generative recommenders like DreamRec, concreting the item a user would ideally like to interact with next. Codes are available at https://github.com/YangZhengyi98/RecInterpreter.

cs.IR↗

arXiv2023

Model-enhanced Contrastive Reinforcement Learning for Sequential Recommendation

Reinforcement learning (RL) has been widely applied in recommendation systems due to its potential in optimizing the long-term engagement of users. From the perspective of RL, recommendation can be formulated as a Markov decision process (MDP), where recommendation system (agent) can interact with users (environment) and acquire feedback (reward signals).However, it is impractical to conduct online interactions with the concern on user experience and implementation complexity, and we can only train RL recommenders with offline datasets containing limited reward signals and state transitions. Therefore, the data sparsity issue of reward signals and state transitions is very severe, while it has long been overlooked by existing RL recommenders.Worse still, RL methods learn through the trial-and-error mode, but negative feedback cannot be obtained in implicit feedback recommendation tasks, which aggravates the overestimation problem of offline RL recommender. To address these challenges, we propose a novel RL recommender named model-enhanced contrastive reinforcement learning (MCRL). On the one hand, we learn a value function to estimate the long-term engagement of users, together with a conservative value learning mechanism to alleviate the overestimation problem.On the other hand, we construct some positive and negative state-action pairs to model the reward function and state transition function with contrastive learning to exploit the internal structure information of MDP. Experiments demonstrate that the proposed method significantly outperforms existing offline RL and self-supervised RL methods with different representative backbone networks on two real-world datasets.

cs.IR↗

arXiv2023

TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation

Large Language Models (LLMs) have demonstrated remarkable performance across diverse domains, thereby prompting researchers to explore their potential for use in recommendation systems. Initial attempts have leveraged the exceptional capabilities of LLMs, such as rich knowledge and strong generalization through In-context Learning, which involves phrasing the recommendation task as prompts. Nevertheless, the performance of LLMs in recommendation tasks remains suboptimal due to a substantial disparity between the training tasks for LLMs and recommendation tasks, as well as inadequate recommendation data during pre-training. To bridge the gap, we consider building a Large Recommendation Language Model by tunning LLMs with recommendation data. To this end, we propose an efficient and effective Tuning framework for Aligning LLMs with Recommendation, namely TALLRec. We have demonstrated that the proposed TALLRec framework can significantly enhance the recommendation capabilities of LLMs in the movie and book domains, even with a limited dataset of fewer than 100 samples. Additionally, the proposed framework is highly efficient and can be executed on a single RTX 3090 with LLaMA-7B. Furthermore, the fine-tuned LLM exhibits robust cross-domain generalization. Our code and data are available at https://github.com/SAI990323/TALLRec.

cs.IR↗

arXiv2023

On the Theories Behind Hard Negative Sampling for Recommendation

Negative sampling has been heavily used to train recommender models on large-scale data, wherein sampling hard examples usually not only accelerates the convergence but also improves the model accuracy. Nevertheless, the reasons for the effectiveness of Hard Negative Sampling (HNS) have not been revealed yet. In this work, we fill the research gap by conducting thorough theoretical analyses on HNS. Firstly, we prove that employing HNS on the Bayesian Personalized Ranking (BPR) learner is equivalent to optimizing One-way Partial AUC (OPAUC). Concretely, the BPR equipped with Dynamic Negative Sampling (DNS) is an exact estimator, while with softmax-based sampling is a soft estimator. Secondly, we prove that OPAUC has a stronger connection with Top-K evaluation metrics than AUC and verify it with simulation experiments. These analyses establish the theoretical foundation of HNS in optimizing Top-K recommendation performance for the first time. On these bases, we offer two insightful guidelines for effective usage of HNS: 1) the sampling hardness should be controllable, e.g., via pre-defined hyper-parameters, to adapt to different Top-K metrics and datasets; 2) the smaller the $K$ we emphasize in Top-K evaluation metrics, the harder the negative samples we should draw. Extensive experiments on three real-world benchmarks verify the two guidelines.

cs.IR↗

arXiv2021

Empowering Language Understanding with Counterfactual Reasoning

Present language understanding methods have demonstrated extraordinary ability of recognizing patterns in texts via machine learning. However, existing methods indiscriminately use the recognized patterns in the testing phase that is inherently different from us humans who have counterfactual thinking, e.g., to scrutinize for the hard testing samples. Inspired by this, we propose a Counterfactual Reasoning Model, which mimics the counterfactual thinking by learning from few counterfactual samples. In particular, we devise a generation module to generate representative counterfactual samples for each factual sample, and a retrospective module to retrospect the model prediction by comparing the counterfactual and factual samples. Extensive experiments on sentiment analysis (SA) and natural language inference (NLI) validate the effectiveness of our method.

cs.CL↗