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Johan Ugander

Publications and source records attributed to Johan Ugander.

49 records · Page 3Linked to original sources

Choosing to Rank

Ranking data arises in a wide variety of application areas but remains difficult to model, learn from, and predict. Datasets often exhibit multimodality, intransitivity, or incomplete rankings---particularly when generated by humans---yet popular probabilistic models are often too rigid to capture such complexities. In this work we leverage recent progress on similar challenges in discrete choice modeling to form flexible and tractable choice-based models for ranking data. We study choice representations, maps from rankings (complete or top-$k$) to collections of choices, as a way of forming ranking models from choice models. We focus on the repeated selection (RS) choice representation, first used to form the Plackett-Luce ranking model from the conditional multinomial logit choice model. We fully characterize, for a prime number of alternatives, the choice representations that admit ranking distributions with unit normalization, a desirably property that greatly simplifies maximum likelihood estimation. We further show that only specific minor variations on repeated selection exhibit this property. Our choice-based ranking models provide higher out-of-sample likelihood when compared to Plackett-Luce and Mallows models on a broad collection of ranking tasks including food preferences, ranked-choice elections, car racing, and search engine relevance tasks.

cs.LG↗

Improving pairwise comparison models using Empirical Bayes shrinkage

Comparison data arises in many important contexts, e.g. shopping, web clicks, or sports competitions. Typically we are given a dataset of comparisons and wish to train a model to make predictions about the outcome of unseen comparisons. In many cases available datasets have relatively few comparisons (e.g. there are only so many NFL games per year) or efficiency is important (e.g. we want to quickly estimate the relative appeal of a product). In such settings it is well known that shrinkage estimators outperform maximum likelihood estimators. A complicating matter is that standard comparison models such as the conditional multinomial logit model are only models of conditional outcomes (who wins) and not of comparisons themselves (who competes). As such, different models of the comparison process lead to different shrinkage estimators. In this work we derive a collection of methods for estimating the pairwise uncertainty of pairwise predictions based on different assumptions about the comparison process. These uncertainty estimates allow us both to examine model uncertainty as well as perform Empirical Bayes shrinkage estimation of the model parameters. We demonstrate that our shrunk estimators outperform standard maximum likelihood methods on real comparison data from online comparison surveys as well as from several sports contexts.

stat.ML↗

Configuring Random Graph Models with Fixed Degree Sequences

Random graph null models have found widespread application in diverse research communities analyzing network datasets, including social, information, and economic networks, as well as food webs, protein-protein interactions, and neuronal networks. The most popular family of random graph null models, called configuration models, are defined as uniform distributions over a space of graphs with a fixed degree sequence. Commonly, properties of an empirical network are compared to properties of an ensemble of graphs from a configuration model in order to quantify whether empirical network properties are meaningful or whether they are instead a common consequence of the particular degree sequence. In this work we study the subtle but important decisions underlying the specification of a configuration model, and investigate the role these choices play in graph sampling procedures and a suite of applications. We place particular emphasis on the importance of specifying the appropriate graph labeling (stub-labeled or vertex-labeled) under which to consider a null model, a choice that closely connects the study of random graphs to the study of random contingency tables. We show that the choice of graph labeling is inconsequential for studies of simple graphs, but can have a significant impact on analyses of multigraphs or graphs with self-loops. The importance of these choices is demonstrated through a series of three vignettes, analyzing network datasets under many different configuration models and observing substantial differences in study conclusions under different models. We argue that in each case, only one of the possible configuration models is appropriate. While our work focuses on undirected static networks, it aims to guide the study of directed networks, dynamic networks, and all other network contexts that are suitably studied through the lens of random graph null models.

stat.ME↗

Comparison-Based Choices

A broad range of on-line behaviors are mediated by interfaces in which people make choices among sets of options. A rich and growing line of work in the behavioral sciences indicate that human choices follow not only from the utility of alternatives, but also from the choice set in which alternatives are presented. In this work we study comparison-based choice functions, a simple but surprisingly rich class of functions capable of exhibiting so-called choice-set effects. Motivated by the challenge of predicting complex choices, we study the query complexity of these functions in a variety of settings. We consider settings that allow for active queries or passive observation of a stream of queries, and give analyses both at the granularity of individuals or populations that might exhibit heterogeneous choice behavior. Our main result is that any comparison-based choice function in one dimension can be inferred as efficiently as a basic maximum or minimum choice function across many query contexts, suggesting that choice-set effects need not entail any fundamental algorithmic barriers to inference. We also introduce a class of choice functions we call distance-comparison-based functions, and briefly discuss the analysis of such functions. The framework we outline provides intriguing connections between human choice behavior and a range of questions in the theory of sorting.

cs.DS↗

Bias and variance in the social structure of gender

The observation that individuals tend to be friends with people who are similar to themselves, commonly known as homophily, is a prominent and well-studied feature of social networks. Many machine learning methods exploit homophily to predict attributes of individuals based on the attributes of their friends. Meanwhile, recent work has shown that gender homophily can be weak or nonexistent in practice, making gender prediction particularly challenging. In this work, we identify another useful structural feature for predicting gender, an overdispersion of gender preferences introduced by individuals who have extreme preferences for a particular gender, regardless of their own gender. We call this property monophily for "love of one," and jointly characterize the statistical structure of homophily and monophily in social networks in terms of preference bias and preference variance. For prediction, we find that this pattern of extreme gender preferences introduces friend-of-friend correlations, where individuals are similar to their friends-of-friends without necessarily being similar to their friends. We analyze a population of online friendship networks in U.S. colleges and offline friendship networks in U.S. high schools and observe a fundamental difference between the success of prediction methods based on friends, "the company you keep," compared to methods based on friends-of-friends, "the company you're kept in." These findings offer an alternative perspective on attribute prediction in general and gender in particular, complicating the already difficult task of protecting attribute privacy.

cs.SI↗

Block Models and Personalized PageRank

Methods for ranking the importance of nodes in a network have a rich history in machine learning and across domains that analyze structured data. Recent work has evaluated these methods though the seed set expansion problem: given a subset $S$ of nodes from a community of interest in an underlying graph, can we reliably identify the rest of the community? We start from the observation that the most widely used techniques for this problem, personalized PageRank and heat kernel methods, operate in the space of landing probabilities of a random walk rooted at the seed set, ranking nodes according to weighted sums of landing probabilities of different length walks. Both schemes, however, lack an a priori relationship to the seed set objective. In this work we develop a principled framework for evaluating ranking methods by studying seed set expansion applied to the stochastic block model. We derive the optimal gradient for separating the landing probabilities of two classes in a stochastic block model, and find, surprisingly, that under reasonable assumptions the gradient is asymptotically equivalent to personalized PageRank for a specific choice of the PageRank parameter $α$ that depends on the block model parameters. This connection provides a novel formal motivation for the success of personalized PageRank in seed set expansion and node ranking generally. We use this connection to propose more advanced techniques incorporating higher moments of landing probabilities; our advanced methods exhibit greatly improved performance despite being simple linear classification rules, and are even competitive with belief propagation.

cs.SI↗

Assembling thefacebook: Using heterogeneity to understand online social network assembly

Online social networks represent a popular and diverse class of social media systems. Despite this variety, each of these systems undergoes a general process of online social network assembly, which represents the complicated and heterogeneous changes that transform newly born systems into mature platforms. However, little is known about this process. For example, how much of a network's assembly is driven by simple growth? How does a network's structure change as it matures? How does network structure vary with adoption rates and user heterogeneity, and do these properties play different roles at different points in the assembly? We investigate these and other questions using a unique dataset of online connections among the roughly one million users at the first 100 colleges admitted to Facebook, captured just 20 months after its launch. We first show that different vintages and adoption rates across this population of networks reveal temporal dynamics of the assembly process, and that assembly is only loosely related to network growth. We then exploit natural experiments embedded in this dataset and complementary data obtained via Internet archaeology to show that different subnetworks matured at different rates toward similar end states. These results shed light on the processes and patterns of online social network assembly, and may facilitate more effective design for online social systems.

cs.SI↗

Design and analysis of experiments in networks: Reducing bias from interference

Estimating the effects of interventions in networks is complicated when the units are interacting, such that the outcomes for one unit may depend on the treatment assignment and behavior of many or all other units (i.e., there is interference). When most or all units are in a single connected component, it is impossible to directly experimentally compare outcomes under two or more global treatment assignments since the network can only be observed under a single assignment. Familiar formalism, experimental designs, and analysis methods assume the absence of these interactions, and result in biased estimators of causal effects of interest. While some assumptions can lead to unbiased estimators, these assumptions are generally unrealistic, and we focus this work on realistic assumptions. Thus, in this work, we evaluate methods for designing and analyzing randomized experiments that aim to reduce this bias and thereby reduce overall error. In design, we consider the ability to perform random assignment to treatments that is correlated in the network, such as through graph cluster randomization. In analysis, we consider incorporating information about the treatment assignment of network neighbors. We prove sufficient conditions for bias reduction through both design and analysis in the presence of potentially global interference. Through simulations of the entire process of experimentation in networks, we measure the performance of these methods under varied network structure and varied social behaviors, finding substantial bias and error reductions. These improvements are largest for networks with more clustering and data generating processes with both stronger direct effects of the treatment and stronger interactions between units.

stat.ME↗

Graph cluster randomization: network exposure to multiple universes

A/B testing is a standard approach for evaluating the effect of online experiments; the goal is to estimate the `average treatment effect' of a new feature or condition by exposing a sample of the overall population to it. A drawback with A/B testing is that it is poorly suited for experiments involving social interference, when the treatment of individuals spills over to neighboring individuals along an underlying social network. In this work, we propose a novel methodology using graph clustering to analyze average treatment effects under social interference. To begin, we characterize graph-theoretic conditions under which individuals can be considered to be `network exposed' to an experiment. We then show how graph cluster randomization admits an efficient exact algorithm to compute the probabilities for each vertex being network exposed under several of these exposure conditions. Using these probabilities as inverse weights, a Horvitz-Thompson estimator can then provide an effect estimate that is unbiased, provided that the exposure model has been properly specified. Given an estimator that is unbiased, we focus on minimizing the variance. First, we develop simple sufficient conditions for the variance of the estimator to be asymptotically small in n, the size of the graph. However, for general randomization schemes, this variance can be lower bounded by an exponential function of the degrees of a graph. In contrast, we show that if a graph satisfies a restricted-growth condition on the growth rate of neighborhoods, then there exists a natural clustering algorithm, based on vertex neighborhoods, for which the variance of the estimator can be upper bounded by a linear function of the degrees. Thus we show that proper cluster randomization can lead to exponentially lower estimator variance when experimentally measuring average treatment effects under interference.

cs.SI↗

Subgraph Frequencies: Mapping the Empirical and Extremal Geography of Large Graph Collections

A growing set of on-line applications are generating data that can be viewed as very large collections of small, dense social graphs -- these range from sets of social groups, events, or collaboration projects to the vast collection of graph neighborhoods in large social networks. A natural question is how to usefully define a domain-independent coordinate system for such a collection of graphs, so that the set of possible structures can be compactly represented and understood within a common space. In this work, we draw on the theory of graph homomorphisms to formulate and analyze such a representation, based on computing the frequencies of small induced subgraphs within each graph. We find that the space of subgraph frequencies is governed both by its combinatorial properties, based on extremal results that constrain all graphs, as well as by its empirical properties, manifested in the way that real social graphs appear to lie near a simple one-dimensional curve through this space. We develop flexible frameworks for studying each of these aspects. For capturing empirical properties, we characterize a simple stochastic generative model, a single-parameter extension of Erdos-Renyi random graphs, whose stationary distribution over subgraphs closely tracks the concentration of the real social graph families. For the extremal properties, we develop a tractable linear program for bounding the feasible space of subgraph frequencies by harnessing a toolkit of known extremal graph theory. Together, these two complementary frameworks shed light on a fundamental question pertaining to social graphs: what properties of social graphs are 'social' properties and what properties are 'graph' properties? We conclude with a brief demonstration of how the coordinate system we examine can also be used to perform classification tasks, distinguishing between social graphs of different origins.

cs.SI↗

On the Interplay between Social and Topical Structure

People's interests and people's social relationships are intuitively connected, but understanding their interplay and whether they can help predict each other has remained an open question. We examine the interface of two decisive structures forming the backbone of online social media: the graph structure of social networks - who connects with whom - and the set structure of topical affiliations - who is interested in what. In studying this interface, we identify key relationships whereby each of these structures can be understood in terms of the other. The context for our analysis is Twitter, a complex social network of both follower relationships and communication relationships. On Twitter, "hashtags" are used to label conversation topics, and we examine hashtag usage alongside these social structures. We find that the hashtags that users adopt can predict their social relationships, and also that the social relationships between the initial adopters of a hashtag can predict the future popularity of that hashtag. By studying weighted social relationships, we observe that while strong reciprocated ties are the easiest to predict from hashtag structure, they are also much less useful than weak directed ties for predicting hashtag popularity. Importantly, we show that computationally simple structural determinants can provide remarkable performance in both tasks. While our analyses focus on Twitter, we view our findings as broadly applicable to topical affiliations and social relationships in a host of diverse contexts, including the movies people watch, the brands people like, or the locations people frequent.

cs.SI↗

Four Degrees of Separation

Frigyes Karinthy, in his 1929 short story "Láancszemek" ("Chains") suggested that any two persons are distanced by at most six friendship links. (The exact wording of the story is slightly ambiguous: "He bet us that, using no more than five individuals, one of whom is a personal acquaintance, he could contact the selected individual [...]". It is not completely clear whether the selected individual is part of the five, so this could actually allude to distance five or six in the language of graph theory, but the "six degrees of separation" phrase stuck after John Guare's 1990 eponymous play. Following Milgram's definition and Guare's interpretation, we will assume that "degrees of separation" is the same as "distance minus one", where "distance" is the usual path length-the number of arcs in the path.) Stanley Milgram in his famous experiment challenged people to route postcards to a fixed recipient by passing them only through direct acquaintances. The average number of intermediaries on the path of the postcards lay between 4.4 and 5.7, depending on the sample of people chosen. We report the results of the first world-scale social-network graph-distance computations, using the entire Facebook network of active users (\approx721 million users, \approx69 billion friendship links). The average distance we observe is 4.74, corresponding to 3.74 intermediaries or "degrees of separation", showing that the world is even smaller than we expected, and prompting the title of this paper. More generally, we study the distance distribution of Facebook and of some interesting geographic subgraphs, looking also at their evolution over time. The networks we are able to explore are almost two orders of magnitude larger than those analysed in the previous literature. We report detailed statistical metadata showing that our measurements (which rely on probabilistic algorithms) are very accurate.

cs.SI↗

The Anatomy of the Facebook Social Graph

We study the structure of the social graph of active Facebook users, the largest social network ever analyzed. We compute numerous features of the graph including the number of users and friendships, the degree distribution, path lengths, clustering, and mixing patterns. Our results center around three main observations. First, we characterize the global structure of the graph, determining that the social network is nearly fully connected, with 99.91% of individuals belonging to a single large connected component, and we confirm the "six degrees of separation" phenomenon on a global scale. Second, by studying the average local clustering coefficient and degeneracy of graph neighborhoods, we show that while the Facebook graph as a whole is clearly sparse, the graph neighborhoods of users contain surprisingly dense structure. Third, we characterize the assortativity patterns present in the graph by studying the basic demographic and network properties of users. We observe clear degree assortativity and characterize the extent to which "your friends have more friends than you". Furthermore, we observe a strong effect of age on friendship preferences as well as a globally modular community structure driven by nationality, but we do not find any strong gender homophily. We compare our results with those from smaller social networks and find mostly, but not entirely, agreement on common structural network characteristics.

cs.SI↗