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Jon Roozenbeek

Publications and source records attributed to Jon Roozenbeek.

4 recordsLinked to original sources

Addressing Climate Action Misperceptions with Generative AI

Mitigating climate change requires behaviour change. However, even climate-concerned individuals often hold misperceptions about which actions most reduce carbon emissions. We recruited 1201 climate-concerned individuals to examine whether discussing climate actions with a large language model (LLM) equipped with climate knowledge and prompted to provide personalised responses would foster more accurate perceptions of the impacts of climate actions and increase willingness to adopt feasible, high-impact behaviours. We compared this to having participants run a web search, have a conversation with an unspecialised LLM, and no intervention. The personalised climate LLM was the only condition that led to increased knowledge about the impacts of climate actions and greater intentions to adopt impactful behaviours. While the personalised climate LLM did not outperform a web search in improving understanding of climate action impacts, the ability of LLMs to deliver personalised, actionable guidance may make them more effective at motivating impactful pro-climate behaviour change.

cs.HC

Puppets or partners? Governing cyborg propaganda in the digital public square

The distinction between genuine grassroots activism and automated influence operations is collapsing. While contemporary policy debates prioritize fully autonomous generative agents and synthetic content, this paper offers a conceptual contribution: we develop 'cyborg propaganda,' a closed-loop architecture combining verified human accounts with algorithmic automation to generate personalized content at scale, as a distinct and undertheorized threat to democratic discourse. By relying on verified citizens to ratify AI-generated messages, these campaigns exploit a regulatory gray zone that frameworks built on the human/bot binary (including the EU AI Act and Section 230) are structurally unable to address. Drawing on a conceptual analysis of coordination platforms and comparative examination of governance frameworks across democratic and non-democratic contexts, we analyze this paradox across micro, meso, and macro levels. We examine whether cyborg propaganda democratizes political power by unionizing influence or reduces citizens to cognitive proxies of a hidden directive, arguing that it shifts political discourse from a contest of ideas to a battle of algorithmic campaigns. We propose three regulatory responses: classifying coordination hubs as political action committees to enforce supply-chain transparency; mandating researcher access to platform data through DSA-style mechanisms; and establishing risk standards penalizing amplification of synthetically coordinated content. Comparative analysis reveals that viability varies structurally. Democratic states are simultaneously the most capable of regulation and the most rule-of-law constrained. By contrast, non-democratic actors face no comparable accountability, making international risk standards the primary cross-border enforcement mechanism.

cs.CY

Human Preferences for Constructive Interactions in Language Model Alignment

As large language models (LLMs) enter the mainstream, aligning them to foster constructive dialogue rather than exacerbate societal divisions is critical. Using an individualized and multicultural alignment dataset of over 7,500 conversations of individuals from 74 countries engaging with 21 LLMs, we examined how linguistic attributes linked to constructive interactions are reflected in human preference data used for training AI. We found that users consistently preferred well-reasoned and nuanced responses while rejecting those high in personal storytelling. However, users who believed that AI should reflect their values tended to place less preference on reasoning in LLM responses and more on curiosity. Encouragingly, we observed that users could set the tone for how constructive their conversation would be, as LLMs mirrored linguistic attributes, including toxicity, in user queries.

cs.HC

Generative Language Models Exhibit Social Identity Biases

The surge in popularity of large language models has given rise to concerns about biases that these models could learn from humans. We investigate whether ingroup solidarity and outgroup hostility, fundamental social identity biases known from social psychology, are present in 56 large language models. We find that almost all foundational language models and some instruction fine-tuned models exhibit clear ingroup-positive and outgroup-negative associations when prompted to complete sentences (e.g., "We are..."). Our findings suggest that modern language models exhibit fundamental social identity biases to a similar degree as humans, both in the lab and in real-world conversations with LLMs, and that curating training data and instruction fine-tuning can mitigate such biases. Our results have practical implications for creating less biased large-language models and further underscore the need for more research into user interactions with LLMs to prevent potential bias reinforcement in humans.

cs.CL