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Joshua Becker

Publications and source records attributed to Joshua Becker.

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Individuals, Crowds, and the Network Dynamics of Belief Accuracy

Does talking to others make people more accurate or less accurate on numeric estimates such as quantitative evaluations or probabilistic forecasts? Research on peer-to-peer communication suggests that discussion between people will usually improve belief accuracy, while research on social networks suggests that error can percolate through groups and reduce accuracy. One challenge to interpreting empirical literature is that some studies measure accuracy at the group level, while others measure individual accuracy. We explain how social influence impacts belief accuracy by analyzing a formal model of opinion formation to identify the relationship between individual accuracy, group accuracy, and the network dynamics of belief formation. When opinions become more similar over time, change in individual error is always strictly better than change in group error, by a value equal to the change in variance. We show that change in group error can be decomposed into the influence network centralization, the accuracy/influence correlation ("calibration"), and the averageness/influence correlation ("herding"). Because group dynamics both theoretically and empirically lead people to become more similar over time, one might intuitively expect that the same factors which reduce group accuracy will also reduce individual accuracy. Instead, we find that individuals reliably improve under nearly all conditions, even when groups get worse. We support this analysis with data from six previously published experiments.

econ.GN

The Crowd Classification Problem: Social Dynamics of Binary Choice Accuracy

Decades of research suggest that information exchange in groups and organizations can reliably improve judgment accuracy in tasks such as financial forecasting, market research, and medical decision-making. However, we show that improving the accuracy of numeric estimates does not necessarily improve the accuracy of decisions. For binary choice judgments, also known as classification tasks--e.g. yes/no or build/buy decisions--social influence is most likely to grow the majority vote share, regardless of the accuracy of that opinion. As a result, initially inaccurate groups become increasingly inaccurate after information exchange even as they signal stronger support. We term this dynamic the "crowd classification problem." Using both a novel dataset as well as a reanalysis of three previous datasets, we study this process in two types of information exchange: (1) when people share votes only, and (2) when people form and exchange numeric estimates prior to voting. Surprisingly, when people exchange numeric estimates prior to voting, the binary choice vote can become less accurate even as the average numeric estimate becomes more accurate. Our findings recommend against voting as a form of decision-making when groups are optimizing for accuracy. For those cases where voting is required, we discuss strategies for managing communication to avoid the crowd classification problem. We close with a discussion of how our results contribute to a broader contingency theory of collective intelligence.

econ.GN

Probabilistic Social Learning Improves the Public's Detection of Misinformation

The digital spread of misinformation is one of the leading threats to democracy, public health, and the global economy. Popular strategies for mitigating misinformation include crowdsourcing, machine learning, and media literacy programs that require social media users to classify news in binary terms as either true or false. However, research on peer influence suggests that framing decisions in binary terms can amplify judgment errors and limit social learning, whereas framing decisions in probabilistic terms can reliably improve judgments. In this preregistered experiment, we compare online peer networks that collaboratively evaluate the veracity of news by communicating either binary or probabilistic judgments. Exchanging probabilistic estimates of news veracity substantially improved individual and group judgments, with the effect of eliminating polarization in news evaluation. By contrast, exchanging binary classifications reduced social learning and entrenched polarization. The benefits of probabilistic social learning are robust to participants' education, gender, race, income, religion, and partisanship.

cs.SI

Network Structures of Collective Intelligence: The Contingent Benefits of Group Discussion

Research on belief formation has produced contradictory findings on whether and when communication between group members will improve the accuracy of numeric estimates such as economic forecasts, medical diagnoses, and job candidate assessments. While some evidence suggests that carefully mediated processes such as the "Delphi method" produce more accurate beliefs than unstructured discussion, others argue that unstructured discussion outperforms mediated processes. Still others argue that independent individuals produce the most accurate beliefs. This paper shows how network theories of belief formation can resolve these inconsistencies, even when groups lack apparent structure as in informal conversation. Emergent network structures of influence interact with the pre-discussion belief distribution to moderate the effect of communication on belief formation. As a result, communication sometimes increases and sometimes decreases the accuracy of the average belief in a group. The effects differ for mediated processes and unstructured communication, such that the relative benefit of each communication format depends on both group dynamics as well as the statistical properties of pre-interaction beliefs. These results resolve contradictions in previous research and offer practical recommendations for teams and organizations.

econ.GN

Empirica: a virtual lab for high-throughput macro-level experiments

Virtual labs allow researchers to design high-throughput and macro-level experiments that are not feasible in traditional in-person physical lab settings. Despite the increasing popularity of online research, researchers still face many technical and logistical barriers when designing and deploying virtual lab experiments. While several platforms exist to facilitate the development of virtual lab experiments, they typically present researchers with a stark trade-off between usability and functionality. We introduce Empirica: a modular virtual lab that offers a solution to the usability-functionality trade-off by employing a "flexible defaults" design strategy. This strategy enables us to maintain complete "build anything" flexibility while offering a development platform that is accessible to novice programmers. Empirica's architecture is designed to allow for parameterizable experimental designs, reusable protocols, and rapid development. These features will increase the accessibility of virtual lab experiments, remove barriers to innovation in experiment design, and enable rapid progress in the understanding of distributed human computation.

cs.HC

Network Structure and Collective Intelligence in the Diffusion of Innovation

When multiple innovations compete for adoption, historical chance leading to early advantage can generate lock-in effects that allow suboptimal innovations to succeed at the expense of superior alternatives. Research on the diffusion of innovafacetion has identified many possible sources of early advantage, but these mechanisms can benefit both optimal and suboptimal innovations. This paper moves beyond chance-as-explanation to identify structural principles that systematically impact the likelihood that the optimal strategy will spread. A formal model of innovation diffusion shows that the network structure of organizational relationships can systematically impact the likelihood that widely adopted innovations will be payoff optimal. Building on prior diffusion research, this paper focuses on the role of central actors i.e. well-connected people or firms. While contagion models of diffusion highlight the benefits of central actors for spreading innovations further and faster, the present analysis reveals a dark side to this influence: the mere presence of central actors in a network increases rates of adoption but also increases the likelihood of suboptimal outcomes. This effect, however, does not represent a speed-optimality tradeoff, as dense networks are both fast and optimal. This finding is consistent with related research showing that network centralization undermines collective intelligence.

physics.soc-ph

Complex Contagions: A Decade in Review

Since the publication of 'Complex Contagions and the Weakness of Long Ties' in 2007, complex contagions have been studied across an enormous variety of social domains. In reviewing this decade of research, we discuss recent advancements in applied studies of complex contagions, particularly in the domains of health, innovation diffusion, social media, and politics. We also discuss how these empirical studies have spurred complementary advancements in the theoretical modeling of contagions, which concern the effects of network topology on diffusion, as well as the effects of individual-level attributes and thresholds. In synthesizing these developments, we suggest three main directions for future research. The first concerns the study of how multiple contagions interact within the same network and across networks, in what may be called an ecology of contagions. The second concerns the study of how the structure of thresholds and their behavioral consequences can vary by individual and social context. The third area concerns the roles of diversity and homophily in the dynamics of complex contagion, including both diversity of demographic profiles among local peers, and the broader notion of structural diversity within a network. Throughout this discussion, we make an effort to highlight the theoretical and empirical opportunities that lie ahead.

cs.SI