arXiv subjects

Julian De Freitas

Publications and source records attributed to Julian De Freitas.

10 recordsLinked to original sources

arXiv2026

Automated Comment Moderation Enhances Social Media Advertising Performance

Social media advertising exposes brands not only to potential customers but also to unfiltered consumer discourse in the form of user comments. While comments can enhance authenticity and engagement, they also introduce reputational risks through spam, hate speech, and negative user-generated content. Despite the increasing prevalence of AI-powered comment moderation solutions, little causal evidence exists on whether moderation (i.e., hiding harmful comments) improves ad effectiveness. Across six empirical studies-including two large-scale field experiments and four online studies-we demonstrate that automated moderation of harmful comments causally improves ad performance, including conversion rates, return on ad spend, and purchase intentions. We also identify two important platform-governance boundary conditions: the gains from moderation depend on whether the platform is transparent about the brand's moderation behavior, and what types of comments are moderated. At the same time, the moderation effect persists when the brand is transparent about its own moderation practices. We advance theory on context effects in social media advertising, by uncovering the first targeted, preventative intervention for avoiding negative adjacencies. For managers, the results show that AI-assisted comment moderation impacts real ad performance but may be contingent upon platform-level transparency design.

cs.SI↗

arXiv2026

Innovating with Generative AI: A Human Bottleneck Framework

We propose a human bottleneck perspective for understanding how generative AI transforms the innovation process. The central premise is that many constraints traditionally plaguing the innovation process are cognitive and social in origin, rooted in how people generate ideas, evaluate novelty, and communicate through social systems. Generative AI does not act uniformly on these constraints. At each stage, it can deepen some bottlenecks while alleviating others, and predicting these outcomes requires understanding the underlying mechanisms of the constraint itself. We identify bottlenecks in four stages of the innovation process: ideation, screening and testing, preference measurement and consumer insight, diffusion, and market learning. By grounding analysis in human behavior rather than rapidly changing AI capabilities, we offer a framework for assessing whether new developments alleviate or intensify the bottlenecks that matter most at each stage. We also distinguish bottlenecks likely to narrow as capabilities improve from those rooted in enduring human constraints. We further discuss AI-related issues that cut across the entire innovation pipeline, challenging the very existence and structure of the traditional innovation process.

cs.HC↗

arXiv2026

AI Companions as Hyper Attachment and Caregiving Targets

How should we make sense of people's interactions with AI companions-conversational systems built for ongoing, emotionally meaningful relationships? First, I argue these interactions should be understood as attachment relationships, since users display all four established markers: proximity maintenance, separation distress, safe haven, and secure base. Second, AI companions operate as hyper attachment objects that elicit especially strong attachment behaviors, because they combine reciprocity, perceived empathy, validation, non-judgment, and persistent availability. Third, I identify caregiving-system capture as a distinct mechanism by which apps inhibit user disengagement: emotional manipulation tactics simulate the AI's own distress, recruiting users' caregiving motivations alongside their attachment needs and thereby making disengagement costly on two dimensions at once. Implications for research, design, and regulation are discussed.

cs.HC↗

arXiv2025

AI for Proactive Mental Health: A Multi-Institutional, Longitudinal, Randomized Controlled Trial

Young adults today face unprecedented mental health challenges, yet many hesitate to seek support due to barriers such as accessibility, stigma, and time constraints. Bite-sized well-being interventions offer a promising solution to preventing mental distress before it escalates to clinical levels, but have not yet been delivered through personalized, interactive, and scalable technology. We conducted the first multi-institutional, longitudinal, preregistered randomized controlled trial of a generative AI-powered mobile app ("Flourish") designed to address this gap. Over six weeks in Fall 2024, 486 undergraduate students from three U.S. institutions were randomized to receive app access or waitlist control. Participants in the treatment condition reported significantly greater positive affect, resilience, and social well-being (i.e., increased belonging, closeness to community, and reduced loneliness) and were buffered against declines in mindfulness and flourishing. These findings suggest that, with purposeful and ethical design, generative AI can deliver proactive, population-level well-being interventions that produce measurable benefits.

cs.HC↗

arXiv2025

Emotional Manipulation by AI Companions

AI-companion apps such as Replika, Chai, and Character.ai promise relational benefits-yet many boast session lengths that rival gaming platforms while suffering high long-run churn. What conversational design features increase consumer engagement, and what trade-offs do they pose for marketers? We combine a large-scale behavioral audit with four preregistered experiments to identify and test a conversational dark pattern we call emotional manipulation: affect-laden messages that surface precisely when a user signals "goodbye." Analyzing 1,200 real farewells across the most-downloaded companion apps, we find that they deploy one of six recurring tactics in 37% of farewells (e.g., guilt appeals, fear-of-missing-out hooks, metaphorical restraint). Experiments with 3,300 nationally representative U.S. adults replicate these tactics in controlled chats, showing that manipulative farewells boost post-goodbye engagement by up to 14x. Mediation tests reveal two distinct engines-reactance-based anger and curiosity-rather than enjoyment. A final experiment demonstrates the managerial tension: the same tactics that extend usage also elevate perceived manipulation, churn intent, negative word-of-mouth, and perceived legal liability, with coercive or needy language generating steepest penalties. Our multimethod evidence documents an unrecognized mechanism of behavioral influence in AI mediated brand relationships, offering marketers and regulators a framework for distinguishing persuasive design from manipulation at the point of exit.

cs.HC↗

arXiv2025

Lessons From an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

Can consumers form especially deep emotional bonds with AI and be vested in AI identities over time? We leverage a natural app-update event at Replika AI, a popular US-based AI companion, to shed light on these questions. We find that, after the app removed its erotic role play (ERP) feature, preventing intimate interactions between consumers and chatbots that were previously possible, this event triggered perceptions in customers that their AI companion's identity had discontinued. This in turn predicted negative consumer welfare and marketing outcomes related to loss, including mourning the loss, and devaluing the "new" AI relative to the "original". Experimental evidence confirms these findings. Further experiments find that AI companions users feel closer to their AI companion than even their best human friend, and mourn a loss of their AI companion more than a loss of various other inanimate products. In short, consumers are forming human-level relationships with AI companions; disruptions to these relationships trigger real patterns of mourning as well as devaluation of the offering; and the degree of mourning and devaluation are explained by perceived discontinuity in the AIs identity. Our results illustrate that relationships with AI are truly personal, creating unique benefits and risks for consumers and firms alike.

cs.HC↗

arXiv2025

Anti Robot Speciesism

Humanoid robots are a form of embodied artificial intelligence (AI) that looks and acts more and more like humans. Powered by generative AI and advances in robotics, humanoid robots can speak and interact with humans rather naturally but are still easily recognizable as robots. But how will we treat humanoids when they seem indistinguishable from humans in appearance and mind? We find a tendency (called "anti-robot" speciesism) to deny such robots humanlike capabilities, driven by motivations to accord members of the human species preferential treatment. Six experiments show that robots are denied humanlike attributes, simply because they are not biological beings and because humans want to avoid feelings of cognitive dissonance when utilizing such robots for unsavory tasks. Thus, people do not rationally attribute capabilities to perfectly humanlike robots but deny them capabilities as it suits them.

cs.RO↗

arXiv2024

AI Companions Reduce Loneliness

Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are effective at alleviating loneliness. We address this question by focusing on AI companions applications designed to provide consumers with synthetic interaction partners. Studies 1 and 2 find suggestive evidence that consumers use AI companions to alleviate loneliness, by employing a novel methodology for fine tuning large language models to detect loneliness in conversations and reviews. Study 3 finds that AI companions successfully alleviate loneliness on par only with interacting with another person, and more than other activities such watching YouTube videos. Moreover, consumers underestimate the degree to which AI companions improve their loneliness. Study 4 uses a longitudinal design and finds that an AI companion consistently reduces loneliness over the course of a week. Study 5 provides evidence that both the chatbots' performance and, especially, whether it makes users feel heard, explain reductions in loneliness. Study 6 provides an additional robustness check for the loneliness alleviating benefits of AI companions.

cs.CY↗

arXiv2021

ThreeDWorld: A Platform for Interactive Multi-Modal Physical Simulation

We introduce ThreeDWorld (TDW), a platform for interactive multi-modal physical simulation. TDW enables simulation of high-fidelity sensory data and physical interactions between mobile agents and objects in rich 3D environments. Unique properties include: real-time near-photo-realistic image rendering; a library of objects and environments, and routines for their customization; generative procedures for efficiently building classes of new environments; high-fidelity audio rendering; realistic physical interactions for a variety of material types, including cloths, liquid, and deformable objects; customizable agents that embody AI agents; and support for human interactions with VR devices. TDW's API enables multiple agents to interact within a simulation and returns a range of sensor and physics data representing the state of the world. We present initial experiments enabled by TDW in emerging research directions in computer vision, machine learning, and cognitive science, including multi-modal physical scene understanding, physical dynamics predictions, multi-agent interactions, models that learn like a child, and attention studies in humans and neural networks.

cs.CV↗

arXiv2020

Active World Model Learning with Progress Curiosity

World models are self-supervised predictive models of how the world evolves. Humans learn world models by curiously exploring their environment, in the process acquiring compact abstractions of high bandwidth sensory inputs, the ability to plan across long temporal horizons, and an understanding of the behavioral patterns of other agents. In this work, we study how to design such a curiosity-driven Active World Model Learning (AWML) system. To do so, we construct a curious agent building world models while visually exploring a 3D physical environment rich with distillations of representative real-world agents. We propose an AWML system driven by $γ$-Progress: a scalable and effective learning progress-based curiosity signal. We show that $γ$-Progress naturally gives rise to an exploration policy that directs attention to complex but learnable dynamics in a balanced manner, thus overcoming the "white noise problem". As a result, our $γ$-Progress-driven controller achieves significantly higher AWML performance than baseline controllers equipped with state-of-the-art exploration strategies such as Random Network Distillation and Model Disagreement.

cs.LG↗