arXiv subjects

Junbang Huo

Publications and source records attributed to Junbang Huo.

4 recordsLinked to original sources

arXiv2026

UniVA: Unified Value Alignment for Generative Recommendation in Online Advertising at Tencent

Generative Recommendation (GR) reformulates recommendation as next-token generation over item Semantic IDs (SIDs) and has shown promise in industrial applications. However, extending GR to advertising is non-trivial, as advertising recommendation must jointly account for user relevance and commercial value. This creates a mismatch: high generation likelihood does not necessarily imply high advertising utility. As a result, valuable ads may be poorly distinguished in the SID space, pruned during autoregressive decoding, or missed when request-invalid branches consume limited beam capacity during online serving. To address this problem, we propose UniVA, a Unified Value Alignment framework for generative advertising recommendation. UniVA aligns commercial value across the entire pipeline of SID construction, autoregressive decoding, and online serving. Commercial SID Tokenization injects business attributes and bid information into SID construction. A Generation-as-Ranking SID Decoder then fuses generation scores with token-level value estimates during autoregressive decoding. {Finally, Value-Aware Constrained Serving restricts the fused decoding process to request-valid SID paths through a personalized trie.} Experiments on the Tencent WeChat Channels advertising platform show that UniVA achieves a 37.04\% relative improvement in offline Hit Rate@100 over the baseline and lifts gross merchandise value (GMV) by 1.5\% in online A/B tests.

cs.IR↗

arXiv2026

Tencent Advertising Algorithm Challenge 2025: All-Modality Generative Recommendation

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive sequence models. Despite progress on multi-modal recommendation datasets, there is still a lack of public benchmarks that jointly offer large-scale, realistic and fully all-modality data designed specifically for generative recommendation (GR) in industrial advertising. To foster research in this direction, we organised the Tencent Advertising Algorithm Challenge 2025, a global competition built on top of two all-modality datasets for GR: TencentGR-1M and TencentGR-10M. Both datasets are constructed from real de-identified Tencent Ads logs and contain rich collaborative IDs and multi-modal representations extracted with state-of-the-art embedding models. The preliminary track (TencentGR-1M) provides 1 million user sequences with up to 100 interacted items each, where each interaction is labeled with exposure and click signals, while the final track (TencentGR-10M) scales this to 10 million users and explicitly distinguishes between click and conversion events at both the sequence and target level. This paper presents the task definition, data construction process, feature schema, baseline GR model, evaluation protocol, and key findings from top-ranked and award-winning solutions. Our datasets focus on multi-modal sequence generation in an advertising setting and introduce weighted evaluation for high-value conversion events. We release our datasets at https://huggingface.co/datasets/TAAC2025 and baseline implementations at https://github.com/TencentAdvertisingAlgorithmCompetition/baseline_2025 to enable future research on all-modality generative recommendation at an industrial scale. The official website is https://algo.qq.com/2025.

cs.IR↗

arXiv2026

DiffuReason: Bridging Latent Reasoning and Generative Refinement for Sequential Recommendation

Latent reasoning has emerged as a promising paradigm for sequential recommendation, enabling models to capture complex user intent through multi-step deliberation. Yet existing approaches often rely on deterministic latent chains that accumulate noise and overlook the uncertainty inherent in user intent, and they are typically trained in staged pipelines that hinder joint optimization and exploration. To address these challenges, we propose DiffuReason, a unified "Think-then-Diffuse" framework for sequential recommendation. It integrates multi-step Thinking Tokens for latent reasoning, diffusion-based refinement for denoising intermediate representations, and end-to-end Group Relative Policy Optimization (GRPO) alignment to optimize for ranking performance. In the Think stage, the model generates Thinking Tokens that reason over user history to form an initial intent hypothesis. In the Diffuse stage, rather than treating this hypothesis as the final output, we refine it through a diffusion process that models user intent as a probabilistic distribution, providing iterative denoising against reasoning noise. Finally, GRPO-based reinforcement learning enables the reasoning and refinement modules to co-evolve throughout training, without the constraints of staged optimization. Extensive experiments on four benchmarks demonstrate that DiffuReason consistently improves diverse backbone architectures. Online A/B tests on a large-scale industrial platform further validate its practical effectiveness.

cs.IR↗

arXiv2021

Stock Market Trend Analysis Using Hidden Markov Model and Long Short Term Memory

This paper intends to apply the Hidden Markov Model into stock market and and make predictions. Moreover, four different methods of improvement, which are GMM-HMM, XGB-HMM, GMM-HMM+LSTM and XGB-HMM+LSTM, will be discussed later with the results of experiment respectively. After that we will analyze the pros and cons of different models. And finally, one of the best will be used into stock market for timing strategy.

q-fin.PR↗