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Junzhao Zhang

Publications and source records attributed to Junzhao Zhang.

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DCEO: Direct Causal Effect Optimization for Long-Term User Value Modeling in E-commerce Search

Industrial e-commerce search systems ultimately aim to optimize the user-level long-term objective, such as n-day cumulative purchases or gross merchandise value (GMV) per user. However, such objectives are defined at the user level, whereas search ranking is based on item-level scores within each request. Existing methods typically bridge this granularity gap through manually designed multi-objective fusion, where predictions of multiple item-level objectives, such as clicks, carts, purchases, and transaction value, are combined into a ranking score that serves as a proxy for the ultimate objective. Such hand-crafted fusion schemes rely on a small set of manually tuned weights, limiting fine-grained personalization and leading to suboptimal alignment with the ultimate objective. In this paper, we propose DCEO (Direct Causal Effect Optimization), a data-driven framework for learning item-level proxy scores that are better aligned with the ultimate objective. We first aggregate the item-level proxy scores into a user-level proxy metric and quantify its alignment with the ultimate objective using a relative causal effect. We then develop an actor-critic framework, where the critic estimates the ultimate objective for a given user-level proxy metric, and the actor dynamically generates context-dependent fusion weights over multiple objectives to construct the item-level proxy scores and is trained to directly optimize the relative causal effect. Extensive offline experiments and analyses demonstrate the effectiveness and interpretability of DCEO. In addition, DCEO has been deployed in a large-scale industrial e-commerce search system, outperforming the conventional GMV proxy by 0.36% in GMV in a 41-day online A/B test.

cs.LG

CFMS: Towards Explainable and Fine-Grained Chinese Multimodal Sarcasm Detection Benchmark

Multimodal sarcasm detection has recently garnered significant attention. However, existing benchmarks suffer from coarse-grained annotations and limited cultural coverage, which hinder research into fine-grained semantic understanding. To address this, we construct CFMS, the first fine-grained multimodal sarcasm dataset tailored for Chinese social media. It comprises 2,796 high-quality image-text pairs and provides a triple-level annotation framework: sarcasm identification, target recognition, and explanation generation. We find that the fine-grained explanation annotations effectively guide AI in generating images with explicit sarcastic intent. Furthermore, we curate a high-consistency parallel Chinese-English metaphor subset (200 entries each), revealing significant limitations of current models in metaphoric reasoning. To overcome the constraints of traditional retrieval methods, we propose a Reinforcement Learning-augmented In-Context Learning strategy (PGDS) to dynamically optimize exemplar selection. Extensive experiments demonstrate that CFMS provides a solid foundation for building reliable multimodal sarcasm understanding systems, and the PGDS method significantly outperforms existing baselines on key tasks. Our data and code are available at https://anonymous.4open.science/r/CFMS-E8F9.

cs.CL

Unlocking the Power of LLM Uncertainty for Active In-Context Example Selection

Large Language Models (LLMs) have shown remarkable performance across a wide range of downstream tasks. However, it is challenging for users to discern whether the responses of LLM are generated with certainty or are fabricated to meet user expectations. In this paper, we introduce Uncertainty Tripartite Testing Paradigm (Unc-TTP), a novel method for classifying LLM uncertainty by leveraging output inconsistency. Specifically, Unc-TTP performs three rounds of sampling under varying label injection interference, enumerating all possible outcomes, and uses the degree of output inconsistency as the indicator of the LLM's intrinsic uncertainty. To validate the effectiveness of this inconsistency-defined uncertainty, we draw inspiration from Active Learning, comparing the informativeness of actively selected in-context examples. Our experiments show that uncertainty examples selected via Unc-TTP are more informative than certainty examples. Furthermore, the Unc-TTP-guided uncertainty-based active example selection strategy outperforms existing methods, highlighting its effectiveness in classifying LLM uncertainty and enhancing in-context learning. This work not only underscores the potential of inconsistency-based uncertainty classification for both open- and closed-source LLMs but also presents a practical approach for leveraging uncertainty to improve LLM performance in real-world tasks.

cs.AI

NYK-MS: A Well-annotated Multi-modal Metaphor and Sarcasm Understanding Benchmark on Cartoon-Caption Dataset

Metaphor and sarcasm are common figurative expressions in people's communication, especially on the Internet or the memes popular among teenagers. We create a new benchmark named NYK-MS (NewYorKer for Metaphor and Sarcasm), which contains 1,583 samples for metaphor understanding tasks and 1,578 samples for sarcasm understanding tasks. These tasks include whether it contains metaphor/sarcasm, which word or object contains metaphor/sarcasm, what does it satirize and why does it contains metaphor/sarcasm, all of the 7 tasks are well-annotated by at least 3 annotators. We annotate the dataset for several rounds to improve the consistency and quality, and use GUI and GPT-4V to raise our efficiency. Based on the benchmark, we conduct plenty of experiments. In the zero-shot experiments, we show that Large Language Models (LLM) and Large Multi-modal Models (LMM) can't do classification task well, and as the scale increases, the performance on other 5 tasks improves. In the experiments on traditional pre-train models, we show the enhancement with augment and alignment methods, which prove our benchmark is consistent with previous dataset and requires the model to understand both of the two modalities.

cs.CL

On the Learning Dynamics of Two-layer Nonlinear Convolutional Neural Networks

Convolutional neural networks (CNNs) have achieved remarkable performance in various fields, particularly in the domain of computer vision. However, why this architecture works well remains to be a mystery. In this work we move a small step toward understanding the success of CNNs by investigating the learning dynamics of a two-layer nonlinear convolutional neural network over some specific data distributions. Rather than the typical Gaussian assumption for input data distribution, we consider a more realistic setting that each data point (e.g. image) contains a specific pattern determining its class label. Within this setting, we both theoretically and empirically show that some convolutional filters will learn the key patterns in data and the norm of these filters will dominate during the training process with stochastic gradient descent. And with any high probability, when the number of iterations is sufficiently large, the CNN model could obtain 100% accuracy over the considered data distributions. Our experiments demonstrate that for practical image classification tasks our findings still hold to some extent.

cs.LG