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Kaiqiao Zhan

Publications and source records attributed to Kaiqiao Zhan.

At least 19 recordsLinked to original sources

UniRec: Cross-stage Multi-Task Fusion with Preference Alignment for Cascaded Recommender Systems

Industrial recommender systems cascade stages with different objectives, feature spaces, and latency constraints. Optimizing pre-ranking and ranking separately induces cross-stage inconsistency: upstream models may filter out items preferred by downstream rankers, while independently tuned downstream fusion can offset upstream improvements. Most existing multi-task fusion methods target the ranking stage alone, and cross-stage methods often align with a downstream-derived score, leaving joint optimization of fusion modules across cascaded stages largely unexplored. We propose UniRec, a Unified Cross-stage Recommendation Fusion model. First, the two fusion agents partially share input embeddings in a single computation graph, allowing gradients from either stage to propagate through the shared representations. Second, a dual-axis preference alignment objective coordinates the two stages: horizontally, a compact aggregation term reorganizes dozens of pairwise objectives over heterogeneous prior signals into bidirectional preference evidence; vertically, a cross-stage consistency term transfers downstream pairwise preferences to the upstream fusion score. Third, we introduce attribute group-relative regularization, which computes relative advantages and normalizes policy updates within each attribute group, ensuring that uniformly promoting all items in a high-reward group provides no additional optimization gain. Offline experiments demonstrate UniRec consistently outperforms single-stage fusion and cross-stage coordination baselines; online A/B experiments show a 0.616% gain in app usage duration. UniRec has been fully deployed on the Kuaishou platform.

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CineForge: Self-Improving Agents for Long-Horizon Video Generation

Long-horizon story-driven video generation requires a production agent to coordinate narrative decomposition, state tracking, shot design, prompt construction, rendering, and revision across interdependent scenes. Existing adaptive video systems primarily refine requests or reusable skills, leaving recurring production failures disconnected from persistent, stage-targeted improvements across stories. We introduce CineForge, a self-evolving video-production agent framework that couples CineForge-Produce for video generation with CineForge-Evolve for cross-story policy evolution. CineForge-Produce organizes each source story into typed narrative, character, spatial, and cinematic states, uses them to coordinate asset and clip generation, and records the process as a canonical production trajectory. CineForge-Evolve applies Case-to-Pattern-to-Policy Evolution (CPPE) to review trajectory evidence, consolidate recurrent findings into bounded stage-local patches, and deploy validated updates through structural replay and confidence-controlled paired evaluation. To measure complete story realization, we introduce CineScope, which combines a 100-script CineScope-Data suite with a human-aligned, multiscale CineScope-Metric spanning causal state, directorial orchestration, pacing and resource allocation, and character arc. Across CineScope-Data and two public benchmarks, the evolved CineForge policy improves CineScope-Metric from 4.024 to 4.380, outperforms three long-video baselines with consistent gains under ScriptAgent, and reduces review LLM calls by 37.0% on new stories. These results establish production trajectories as actionable experience for video agents that improve cumulatively across long-form storytelling tasks.

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SWIM: Step-Wise Integrated Measure for Session-supervised List Evaluation in Generative Re-ranking

Modern industrial recommender systems have increasingly adopted the Generator-Evaluator (G-E) framework for the re-ranking stage. Within this paradigm, the generator produces candidate item lists from a pool filtered by upstream retrieval and ranking modules, while the evaluator scores these lists and selects the highest-scoring one for final exposure per request. However, on sequential platforms (e.g., short-video apps), users consume items continuously, ignoring artificial list boundaries. Conventional evaluators score lists by aggregating point-wise values, implicitly assuming exposure independence. This fails to capture critical session-level dynamics, such as contextual dependencies, user continuation, and diminishing marginal utility from repetitive content. To bridge this gap, we propose SWIM (Step-Wise Integrated Measure), a list-level evaluator that models user behaviors as a finite-horizon prefix session-level survival process. SWIM estimates the prefix-conditioned contribution of the current list to the session-level objective by factorizing it into a recursive survival distribution and reached-position conditional rewards. Leveraging a causally-masked Transformer, SWIM efficiently estimates continuation probabilities and utilities in parallel, satisfying strict industrial latency constraints. Extensive experiments demonstrate that SWIM significantly outperforms baselines in listwise reranking tasks, yielding substantial improvements in overall recommendation engagement.

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Once Generated, Ranked: End-to-End Generative Slate Recommendation with Unified Semantic-Collaborative IDs

Slate recommendation treats a slate rather than an individual item as the recommendation unit, requiring joint optimization of item interactions and slate utility. Existing approaches typically separate candidate generation from ranking and restrict optimization to retrieved candidates. Generative recommendation with Semantic IDs (SIDs) offers a path to end-to-end recommendation, but existing SID construction often lacks recommendation-aware semantics and effective local collaborative signals, while next-token prediction is misaligned with slate-level objectives. We propose OGR, an end-to-end framework that directly generates ordered slates-"Once Generated, Ranked." OGR first introduces TUSID, which adaptively fuses item-specific semantic and local collaborative information into hierarchical SIDs. It then uses list-wise preference planning and pipelined position-wise SID decoding to model global preferences and inter-item dependencies while generating ordered slates. We further propose SPA, a reward-guided conservative policy optimization method that aligns generated slates with user preferences beyond likelihood imitation. Offline experiments show that OGR outperforms representative baselines, with 48.2% and 27.2% relative NDCG@5 gains on industrial and public datasets, respectively. Online A/B testing on Kuaishou further yields a 1.120% improvement in Effective Views.

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DrEM: Dual-Side Robust Ensemble Ranking from Noisy User Preference Predictions in Video Recommendation

Industrial video recommendation systems typically adopt a multi-stage architecture. At the ensemble ranking stage, multi-dimensional user preference predictions (pxtrs) from an upstream multi-task model are fused into a unified ranking score to reflect user satisfaction. Since users' true satisfaction is difficult to observe directly, ensemble ranking models commonly use pxtrs both as input features and as a source for constructing proxy preferences. However, as outputs of an upstream prediction model, pxtrs inevitably contain prediction noise, which propagates to downstream learning across two sides. On the supervision side, noisy pxtrs may flip proxy preferences and introduce erroneous gradients. On the feature side, pxtr noise may propagate through model inputs and destabilize ranking scores. Existing ensemble ranking methods typically treat pxtrs as reliable signals and overlook such prediction noise. To address this, we propose DrEM, a dual-side robust ensemble ranking framework. Our DrEM introduces a risk-denoising robust loss that corrects the empirical risk using estimated preference flip probability. Meanwhile, it samples perturbations from the distribution of prediction noise and introduces a preference-preserving ranking consistency regularizer to improve feature-side output stability. Theoretically, we obtain an approximate distribution of the prediction noise and prove that the robust loss remains superior under flip probability estimation error. Extensive offline experiments and large-scale online A/B tests demonstrate the effectiveness and robustness of our DrEM.

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FlashEvaluator: Expanding Search Space with Parallel Sequence-Level Evaluation

The Generator-Evaluator (G-E) framework generates K candidate sequences and uses an evaluator to select the highest-scoring one, which is widely used in recommender systems (RecSys) and natural language processing (NLP). Existing evaluators commonly score candidates independently. Although such evaluations can be batched, independent scoring neither models interactions among candidates nor eliminates repeated computation of request-level context and recurring candidate elements, causing the total evaluation work to grow approximately linearly with K. To handle with, we propose FlashEvaluator, a joint evaluator that scores all candidate sequences in a single forward pass. FlashEvaluator factorizes evaluation into shared request-level encoding, reusable candidate-side computation, sequence assembly by indexing, and cross-sequence interaction for setwise comparison. We call this request-local reuse scheme QKV-Cache: inspired by autoregressive KV caching, it reuses context-side key/value representations across candidate sequences and, when candidate elements recur, reuses their request-conditioned representations on the query side. In repeated-item settings, the dominant item-encoding cost therefore depends on the number of distinct items rather than their total occurrences across sequences, reducing the marginal cost of evaluating additional candidates. We provide a computational analysis and evaluate FlashEvaluator on recommendation and text summarization. The results show lower latency and higher throughput with competitive recommendation and summarization quality. In an online deployment at Kuaishou with K=50, FlashEvaluator reduces inference latency by 44% and increases QPS by 114% relative to the production baseline, while yielding statistically significant gains in retention, engagement, and ecosystem metrics.

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Uncertainty as Remedy: Mitigating Satisfaction Label Bias in Short Video Multi-Objective Ensemble Ranking

The core objective of short video recommendation is to model users' unobservable true satisfaction with recommended videos. As the dominant industrial framework, end-to-end multi-objective ensemble ranking models are typically trained with multi-dimensional dense user behavioral signals, such as clicks and watch time. However, these behavioral signals are partial, fragmented, and often mutually conflicting user satisfaction proxies, introducing uncertainty and label bias into satisfaction modeling. Conventional deterministic models overlook this uncertainty, which exacerbates satisfaction label bias and results in suboptimal model convergence. Meanwhile, existing uncertainty-aware methods mostly employ uncertainty for post-hoc ranking adjustments rather than leveraging it as a remedy to mitigate the inherent bias within the core optimization pipeline. This paper proposes UAME, an Uncertainty-Aware end-to-end Multi-objective Ensemble ranking framework for short video recommendation. UAME represents the model's prediction as a Gaussian scoring variable, where the mean denotes the predicted satisfaction score and the variance quantifies predictive uncertainty associated with this score. We further design a probabilistic pairwise ranking loss, and construct an uncertainty-aware sample-level weighting scheme to mitigate the bias. We further provide theoretical analysis suggesting that the weighting scheme helps mitigate satisfaction label bias. Extensive offline and online experiments on a large-scale industrial short video platform demonstrate that UAME consistently improves two state-of-the-art paradigms, EMER and EASQ, and better aligns with questionnaire-based user satisfaction. UAME has been deployed in our production short-video recommendation system and continues to deliver stable, statistically significant gains.

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HGenPush: A Heterogeneous Generative Recommendation Architecture for Industrial Push Notification Systems

With the explosive growth of content platforms, recommendation systems need to better satisfy user demands to enhance user satisfaction and retention. Taking short-video platforms as an example, users not only seek high-quality content but also trusted authors. Although generative recommendation systems have achieved breakthroughs in recent years, existing methods primarily generate single-type recommendation content and typically employ the inefficient autoregressive paradigm to generate semantic IDs. In this paper, we propose an end-to-end heterogeneous generative recommendation architecture called HGenPush. First, we design a hybrid user behavior understanding module that integrates multi-scenario and multi-perspective behaviors to capture precise user interest. Then, we design a dual-branch heterogeneous generative recommendation module that integrates video recommendation and author recommendation within a unified framework. In addition, to improve generation efficiency, we design a lightweight multi-token prediction method that discards the autoregressive paradigm. Finally, we design a user consumption preference alignment module, which leverages user feedback as reward signals to guide the model toward generating higher-quality content, thereby enhancing user experience and engagement. Through these designs, HGenPush simultaneously fulfills users' demands for high-quality content and trusted authors. We have deployed HGenPush on the push notification system of Kuaishou, a large-scale short-video platform, achieving a significant 0.181% increase in daily active users.

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From Bootstrapping to Sequence Modeling: A Unified Generative Framework for Personalized Landing-Page Modeling

Modern online platforms increasingly adopt multi-page architectures to accommodate diverse user needs. On these platforms, page navigation (the process of directing users to specific functional pages upon app entry) serves as a critical gateway that shapes user's first impression and significantly influences subsequent engagement. To optimize this process, Kuaishou formulated the task of Personalized Landing Page Modeling (PLPM) and proposed KLAN, a reinforcement learning framework built upon Conservative Q-Learning (CQL). However, CQL-based approaches suffer from two fundamental limitations: (1) the Markov assumption fails to capture the strong non-Markovian temporal dependencies inherent in real-world user behaviors, and (2) TD learning with bootstrapping incurs severe cumulative errors and credit assignment difficulties under delayed rewards, particularly in long-horizon settings where users enter the app multiple times daily. To address these limitations, we propose GLAN (Generative Landing-page Adaptive Navigator), a sequence modeling framework built on Decision Transformer to tackle PLPM from a unified global-local perspective. Specifically, GLAN incorporates two key modules. First, we design the L-RTG module that captures users' inter-day consumption dynamics to provide accurate global guidance for all page assignments within a day. Furthermore, we propose the HRM module that decomposes session-level feedback into fine-grained signals, enabling precise local supervision for each page assignment. Extensive online experiments conducted on the Kuaishou platform demonstrate the effectiveness of GLAN, achieving +0.158\% and +0.108\% improvements on Daily Active Users (DAU) and user Lifetime (LT) respectively.

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S$^2$GR: Stepwise Semantic-Guided Reasoning in Latent Space for Generative Recommendation

Generative Recommendation (GR) has emerged as a transformative paradigm with its end-to-end generation advantages. However, existing GR methods primarily focus on direct Semantic ID (SID) generation from interaction sequences, failing to activate deeper reasoning capabilities analogous to those in large language models and thus limiting performance potential. We identify two critical limitations in current reasoning-enhanced GR approaches: (1) Strict sequential separation between reasoning and generation steps creates imbalanced computational focus across hierarchical SID codes, degrading quality for SID codes; (2) Generated reasoning vectors lack interpretable semantics, while reasoning paths suffer from unverifiable supervision. In this paper, we propose stepwise semantic-guided reasoning in latent space (S$^2$GR), a novel reasoning enhanced GR framework. First, we establish a robust semantic foundation via codebook optimization, integrating item co-occurrence relationship to capture behavioral patterns, and load balancing and uniformity objectives that maximize codebook utilization while reinforcing coarse-to-fine semantic hierarchies. Our core innovation introduces the stepwise reasoning mechanism inserting thinking tokens before each SID generation step, where each token explicitly represents coarse-grained semantics supervised via contrastive learning against ground-truth codebook cluster distributions ensuring physically grounded reasoning paths and balanced computational focus across all SID codes. Extensive experiments demonstrate the superiority of S$^2$GR, and online A/B test confirms efficacy on large-scale industrial short video platform.

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UniRank: Unified List-wise Reranking via Confidence-Ordered Denoising

List-wise reranking arranges a request-specific pool of candidate items into an ordered slate that maximizes user satisfaction. Existing generative rerankers fall into two paradigms: Autoregressive (AR) rerankers construct the slate left to right and capture inter-item dependencies in the exposure list, but they suffer from error propagation because early mistakes affect subsequent slots. Non-autoregressive (NAR) rerankers predict all slots in parallel and avoid error propagation, but they weaken inter-item interaction modeling under a slot independence assumption. This raises a central question: is there a unified architecture that combines the strengths of both paradigms and delivers stronger reranking performance? We answer this question with UniRank, a unified list-wise reranking framework whose inference time variants recover AR and NAR rerankers as special cases. UniRank integrates bidirectional slate modeling into an iterative denoising process and fills the most confident slot at each step. To instantiate this framework for reranking, we introduce the Task Grounded Diffusion Interface (TGD), which performs denoising at the item level and restricts prediction to the request-specific candidate pool. TGD aggregates each item's semantic tokens into a single item embedding and scores each slot directly against the candidate pool. Experiments on Amazon Books, MovieLens-1M, and an industrial short video dataset show that UniRank consistently outperforms state-of-the-art baselines. Online A/B tests on a real-world industrial platform further validate its effectiveness, yielding significant improvements of +0.159% in user average app-time and +1.016% in share-rate.

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From Local Indices to Global Identifiers: Generative Reranking for Recommender Systems via Global Action Space

In modern recommender systems, list-wise reranking serves as a critical phase within the multi-stage pipeline, finalizing the exposed item sequence and directly impacting user satisfaction by modeling complex intra-list item dependencies. Existing methods typically formulate this task as selecting indices from the local input list. However, this approach suffers from a semantically inconsistent action space: the same output neuron (logits) represents different items across different samples, preventing the model from establishing a stable, intrinsic understanding of the items. To address this, we propose GloRank (Global Action Space Ranker), a generative framework that shifts reranking from selecting local indices to generating global identifiers. Specifically, we represent items as sequences of discrete tokens and reformulate reranking as a token generation task. This design effectively decouples the scoring mechanism from the variable input order, ensuring that items are evaluated against a consistent global standard. We further enhance this with a two-stage optimization pipeline: a supervised pre-training phase to initialize the model with high-quality demonstrations, followed by a reinforcement learning-based post-training phase to directly maximize list-wise utility. Extensive experiments on two public benchmarks and a large-scale industrial dataset, coupled with online A/B tests, demonstrate that GloRank consistently outperforms state-of-the-art baselines and achieves superior robustness in cold-start scenarios.

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SOLAR: SVD-Optimized Lifelong Attention for Recommendation

Attention mechanism remains the defining operator in Transformers since it provides expressive global credit assignment, yet its $O(N^2 d)$ time and memory cost in sequence length $N$ makes long-context modeling expensive and often forces truncation or other heuristics. Linear attention reduces complexity to $O(N d^2)$ by reordering computation through kernel feature maps, but this reformulation drops the softmax mechanism and shifts the attention score distribution. In recommender systems, low-rank structure in matrices is not a rare case, but rather the default inductive bias in its representation learning, particularly explicit in the user behavior sequence modeling. Leveraging this structure, we introduce SVD-Attention, which is theoretically lossless on low-rank matrices and preserves softmax while reducing attention complexity from $O(N^2 d)$ to $O(Ndr)$. With SVD-Attention, we propose SOLAR, SVD-Optimized Lifelong Attention for Recommendation, a sequence modeling framework that supports behavior sequences of ten-thousand scale and candidate sets of several thousand items in cascading process without any filtering. In Kuaishou's online recommendation scenario, SOLAR delivers a 0.68\% Video Views gain together with additional business metrics improvements.

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Towards End-to-End Alignment of User Satisfaction via Questionnaire in Video Recommendation

Short-video recommender systems typically optimize ranking models using dense user behavioral signals, such as clicks and watch time. However, these signals are only indirect proxies of user satisfaction and often suffer from noise and bias. Recently, explicit satisfaction feedback collected through questionnaires has emerged as a high-quality direct alignment supervision, but is extremely sparse and easily overwhelmed by abundant behavioral data, making it difficult to incorporate into online recommendation models. To address these challenges, we propose a novel framework which is towards End-to-End Alignment of user Satisfaction via Questionaire, named EASQ, to enable real-time alignment of ranking models with true user satisfaction. Specifically, we first construct an independent parameter pathway for sparse questionnaire signals by combining a multi-task architecture and a lightweight LoRA module. The multi-task design separates sparse satisfaction supervision from dense behavioral signals, preventing the former from being overwhelmed. The LoRA module pre-inject these preferences in a parameter-isolated manner, ensuring stability in the backbone while optimizing user satisfaction. Furthermore, we employ a DPO-based optimization objective tailored for online learning, which aligns the main model outputs with sparse satisfaction signals in real time. This design enables end-to-end online learning, allowing the model to continuously adapt to new questionnaire feedback while maintaining the stability and effectiveness of the backbone. Extensive offline experiments and large-scale online A/B tests demonstrate that EASQ consistently improves user satisfaction metrics across multiple scenarios. EASQ has been successfully deployed in a production short-video recommendation system, delivering significant and stable business gains.

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PushGen: Push Notifications Generation with LLM

We present PushGen, an automated framework for generating high-quality push notifications comparable to human-crafted content. With the rise of generative models, there is growing interest in leveraging LLMs for push content generation. Although LLMs make content generation straightforward and cost-effective, maintaining stylistic control and reliable quality assessment remains challenging, as both directly impact user engagement. To address these issues, PushGen combines two key components: (1) a controllable category prompt technique to guide LLM outputs toward desired styles, and (2) a reward model that ranks and selects generated candidates. Extensive offline and online experiments demonstrate its effectiveness, which has been deployed in large-scale industrial applications, serving hundreds of millions of users daily.

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xMTF: A Formula-Free Model for Reinforcement-Learning-Based Multi-Task Fusion in Recommender Systems

Recommender systems need to optimize various types of user feedback, e.g., clicks, likes, and shares. A typical recommender system handling multiple types of feedback has two components: a multi-task learning (MTL) module, predicting feedback such as click-through rate and like rate; and a multi-task fusion (MTF) module, integrating these predictions into a single score for item ranking. MTF is essential for ensuring user satisfaction, as it directly influences recommendation outcomes. Recently, reinforcement learning (RL) has been applied to MTF tasks to improve long-term user satisfaction. However, existing RL-based MTF methods are formula-based methods, which only adjust limited coefficients within pre-defined formulas. The pre-defined formulas restrict the RL search space and become a bottleneck for MTF. To overcome this, we propose a formula-free MTF framework. We demonstrate that any suitable fusion function can be expressed as a composition of single-variable monotonic functions, as per the Sprecher Representation Theorem. Leveraging this, we introduce a novel learnable monotonic fusion cell (MFC) to replace pre-defined formulas. We call this new MFC-based model eXtreme MTF (xMTF). Furthermore, we employ a two-stage hybrid (TSH) learning strategy to train xMTF effectively. By expanding the MTF search space, xMTF outperforms existing methods in extensive offline and online experiments.

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Unleashing the Potential of Two-Tower Models: Diffusion-Based Cross-Interaction for Large-Scale Matching

Two-tower models are widely adopted in the industrial-scale matching stage across a broad range of application domains, such as content recommendations, advertisement systems, and search engines. This model efficiently handles large-scale candidate item screening by separating user and item representations. However, the decoupling network also leads to a neglect of potential information interaction between the user and item representations. Current state-of-the-art (SOTA) approaches include adding a shallow fully connected layer(i.e., COLD), which is limited by performance and can only be used in the ranking stage. For performance considerations, another approach attempts to capture historical positive interaction information from the other tower by regarding them as the input features(i.e., DAT). Later research showed that the gains achieved by this method are still limited because of lacking the guidance on the next user intent. To address the aforementioned challenges, we propose a "cross-interaction decoupling architecture" within our matching paradigm. This user-tower architecture leverages a diffusion module to reconstruct the next positive intention representation and employs a mixed-attention module to facilitate comprehensive cross-interaction. During the next positive intention generation, we further enhance the accuracy of its reconstruction by explicitly extracting the temporal drift within user behavior sequences. Experiments on two real-world datasets and one industrial dataset demonstrate that our method outperforms the SOTA two-tower models significantly, and our diffusion approach outperforms other generative models in reconstructing item representations.

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Creator-Side Recommender System: Challenges, Designs, and Applications

Users and creators are two crucial components of recommender systems. Typical recommender systems focus on the user side, providing the most suitable items based on each user's request. In such scenarios, a few items receive a majority of exposures, while many items receive very few. This imbalance leads to poorer experiences and decreased activity among the creators receiving less feedback, harming the recommender system in the long term. To this end, we develop a creator-side recommender system, called DualRec, to answer the following question: how to find the most suitable users for each item to enhance the creators' experience? We show that typical user-side recommendation algorithms, such as retrieval and ranking algorithms, can be adapted into the creator-side versions with just a few modifications. This greatly simplifies algorithm design in DualRec. Moreover, we discuss a unique challenge in DualRec: the user availability issue, which is not present in user-side recommender systems. To tackle this issue, we incorporate a user availability calculation (UAC) module to effectively enhance DualRec's performance. DualRec has already been implemented in Kwai, a short video recommendation system with over 100 millions user and over 10 million creators, significantly improving the experience for creators.

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