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Karthik Subbian

Publications and source records attributed to Karthik Subbian.

30 records · Page 2Linked to original sources

Shopping Queries Dataset: A Large-Scale ESCI Benchmark for Improving Product Search

Improving the quality of search results can significantly enhance users experience and engagement with search engines. In spite of several recent advancements in the fields of machine learning and data mining, correctly classifying items for a particular user search query has been a long-standing challenge, which still has a large room for improvement. This paper introduces the "Shopping Queries Dataset", a large dataset of difficult Amazon search queries and results, publicly released with the aim of fostering research in improving the quality of search results. The dataset contains around 130 thousand unique queries and 2.6 million manually labeled (query,product) relevance judgements. The dataset is multilingual with queries in English, Japanese, and Spanish. The Shopping Queries Dataset is being used in one of the KDDCup'22 challenges. In this paper, we describe the dataset and present three evaluation tasks along with baseline results: (i) ranking the results list, (ii) classifying product results into relevance categories, and (iii) identifying substitute products for a given query. We anticipate that this data will become the gold standard for future research in the topic of product search.

cs.IR↗

Learning Backward Compatible Embeddings

Embeddings, low-dimensional vector representation of objects, are fundamental in building modern machine learning systems. In industrial settings, there is usually an embedding team that trains an embedding model to solve intended tasks (e.g., product recommendation). The produced embeddings are then widely consumed by consumer teams to solve their unintended tasks (e.g., fraud detection). However, as the embedding model gets updated and retrained to improve performance on the intended task, the newly-generated embeddings are no longer compatible with the existing consumer models. This means that historical versions of the embeddings can never be retired or all consumer teams have to retrain their models to make them compatible with the latest version of the embeddings, both of which are extremely costly in practice. Here we study the problem of embedding version updates and their backward compatibility. We formalize the problem where the goal is for the embedding team to keep updating the embedding version, while the consumer teams do not have to retrain their models. We develop a solution based on learning backward compatible embeddings, which allows the embedding model version to be updated frequently, while also allowing the latest version of the embedding to be quickly transformed into any backward compatible historical version of it, so that consumer teams do not have to retrain their models. Under our framework, we explore six methods and systematically evaluate them on a real-world recommender system application. We show that the best method, which we call BC-Aligner, maintains backward compatibility with existing unintended tasks even after multiple model version updates. Simultaneously, BC-Aligner achieves the intended task performance similar to the embedding model that is solely optimized for the intended task.

stat.ML↗

Multilingual Knowledge Graph Completion with Self-Supervised Adaptive Graph Alignment

Predicting missing facts in a knowledge graph (KG) is crucial as modern KGs are far from complete. Due to labor-intensive human labeling, this phenomenon deteriorates when handling knowledge represented in various languages. In this paper, we explore multilingual KG completion, which leverages limited seed alignment as a bridge, to embrace the collective knowledge from multiple languages. However, language alignment used in prior works is still not fully exploited: (1) alignment pairs are treated equally to maximally push parallel entities to be close, which ignores KG capacity inconsistency; (2) seed alignment is scarce and new alignment identification is usually in a noisily unsupervised manner. To tackle these issues, we propose a novel self-supervised adaptive graph alignment (SS-AGA) method. Specifically, SS-AGA fuses all KGs as a whole graph by regarding alignment as a new edge type. As such, information propagation and noise influence across KGs can be adaptively controlled via relation-aware attention weights. Meanwhile, SS-AGA features a new pair generator that dynamically captures potential alignment pairs in a self-supervised paradigm. Extensive experiments on both the public multilingual DBPedia KG and newly-created industrial multilingual E-commerce KG empirically demonstrate the effectiveness of SS-AG

cs.AI↗

Cold Brew: Distilling Graph Node Representations with Incomplete or Missing Neighborhoods

Graph Neural Networks (GNNs) have achieved state-of-the-art performance in node classification, regression, and recommendation tasks. GNNs work well when rich and high-quality connections are available. However, their effectiveness is often jeopardized in many real-world graphs in which node degrees have power-law distributions. The extreme case of this situation, where a node may have no neighbors, is called Strict Cold Start (SCS). SCS forces the prediction to rely completely on the node's own features. We propose Cold Brew, a teacher-student distillation approach to address the SCS and noisy-neighbor challenges for GNNs. We also introduce feature contribution ratio (FCR), a metric to quantify the behavior of inductive GNNs to solve SCS. We experimentally show that FCR disentangles the contributions of different graph data components and helps select the best architecture for SCS generalization. We further demonstrate the superior performance of Cold Brew on several public benchmark and proprietary e-commerce datasets, where many nodes have either very few or noisy connections. Our source code is available at https://github.com/amazon-research/gnn-tail-generalization.

cs.LG↗

Probabilistic Entity Representation Model for Reasoning over Knowledge Graphs

Logical reasoning over Knowledge Graphs (KGs) is a fundamental technique that can provide efficient querying mechanism over large and incomplete databases. Current approaches employ spatial geometries such as boxes to learn query representations that encompass the answer entities and model the logical operations of projection and intersection. However, their geometry is restrictive and leads to non-smooth strict boundaries, which further results in ambiguous answer entities. Furthermore, previous works propose transformation tricks to handle unions which results in non-closure and, thus, cannot be chained in a stream. In this paper, we propose a Probabilistic Entity Representation Model (PERM) to encode entities as a Multivariate Gaussian density with mean and covariance parameters to capture its semantic position and smooth decision boundary, respectively. Additionally, we also define the closed logical operations of projection, intersection, and union that can be aggregated using an end-to-end objective function. On the logical query reasoning problem, we demonstrate that the proposed PERM significantly outperforms the state-of-the-art methods on various public benchmark KG datasets on standard evaluation metrics. We also evaluate PERM's competence on a COVID-19 drug-repurposing case study and show that our proposed work is able to recommend drugs with substantially better F1 than current methods. Finally, we demonstrate the working of our PERM's query answering process through a low-dimensional visualization of the Gaussian representations.

cs.LG↗

Scalable Feature Selection for (Multitask) Gradient Boosted Trees

Gradient Boosted Decision Trees (GBDTs) are widely used for building ranking and relevance models in search and recommendation. Considerations such as latency and interpretability dictate the use of as few features as possible to train these models. Feature selection in GBDT models typically involves heuristically ranking the features by importance and selecting the top few, or by performing a full backward feature elimination routine. On-the-fly feature selection methods proposed previously scale suboptimally with the number of features, which can be daunting in high dimensional settings. We develop a scalable forward feature selection variant for GBDT, via a novel group testing procedure that works well in high dimensions, and enjoys favorable theoretical performance and computational guarantees. We show via extensive experiments on both public and proprietary datasets that the proposed method offers significant speedups in training time, while being as competitive as existing GBDT methods in terms of model performance metrics. We also extend the method to the multitask setting, allowing the practitioner to select common features across tasks, as well as selecting task-specific features.

stat.ML↗

Self-Supervised Hyperboloid Representations from Logical Queries over Knowledge Graphs

Knowledge Graphs (KGs) are ubiquitous structures for information storagein several real-world applications such as web search, e-commerce, social networks, and biology. Querying KGs remains a foundational and challenging problem due to their size and complexity. Promising approaches to tackle this problem include embedding the KG units (e.g., entities and relations) in a Euclidean space such that the query embedding contains the information relevant to its results. These approaches, however, fail to capture the hierarchical nature and semantic information of the entities present in the graph. Additionally, most of these approaches only utilize multi-hop queries (that can be modeled by simple translation operations) to learn embeddings and ignore more complex operations such as intersection and union of simpler queries. To tackle such complex operations, in this paper, we formulate KG representation learning as a self-supervised logical query reasoning problem that utilizes translation, intersection and union queries over KGs. We propose Hyperboloid Embeddings (HypE), a novel self-supervised dynamic reasoning framework, that utilizes positive first-order existential queries on a KG to learn representations of its entities and relations as hyperboloids in a Poincaré ball. HypE models the positive first-order queries as geometrical translation, intersection, and union. For the problem of KG reasoning in real-world datasets, the proposed HypE model significantly outperforms the state-of-the art results. We also apply HypE to an anomaly detection task on a popular e-commerce website product taxonomy as well as hierarchically organized web articles and demonstrate significant performance improvements compared to existing baseline methods. Finally, we also visualize the learned HypE embeddings in a Poincaré ball to clearly interpret and comprehend the representation space.

cs.LG↗

Learning Robust Models for e-Commerce Product Search

Showing items that do not match search query intent degrades customer experience in e-commerce. These mismatches result from counterfactual biases of the ranking algorithms toward noisy behavioral signals such as clicks and purchases in the search logs. Mitigating the problem requires a large labeled dataset, which is expensive and time-consuming to obtain. In this paper, we develop a deep, end-to-end model that learns to effectively classify mismatches and to generate hard mismatched examples to improve the classifier. We train the model end-to-end by introducing a latent variable into the cross-entropy loss that alternates between using the real and generated samples. This not only makes the classifier more robust but also boosts the overall ranking performance. Our model achieves a relative gain compared to baselines by over 26% in F-score, and over 17% in Area Under PR curve. On live search traffic, our model gains significant improvement in multiple countries.

cs.CL↗

Do Diffusion Protocols Govern Cascade Growth?

Large cascades can develop in online social networks as people share information with one another. Though simple reshare cascades have been studied extensively, the full range of cascading behaviors on social media is much more diverse. Here we study how diffusion protocols, or the social exchanges that enable information transmission, affect cascade growth, analogous to the way communication protocols define how information is transmitted from one point to another. Studying 98 of the largest information cascades on Facebook, we find a wide range of diffusion protocols - from cascading reshares of images, which use a simple protocol of tapping a single button for propagation, to the ALS Ice Bucket Challenge, whose diffusion protocol involved individuals creating and posting a video, and then nominating specific others to do the same. We find recurring classes of diffusion protocols, and identify two key counterbalancing factors in the construction of these protocols, with implications for a cascade's growth: the effort required to participate in the cascade, and the social cost of staying on the sidelines. Protocols requiring greater individual effort slow down a cascade's propagation, while those imposing a greater social cost of not participating increase the cascade's adoption likelihood. The predictability of transmission also varies with protocol. But regardless of mechanism, the cascades in our analysis all have a similar reproduction number ($\approx$ 1.8), meaning that lower rates of exposure can be offset with higher per-exposure rates of adoption. Last, we show how a cascade's structure can not only differentiate these protocols, but also be modeled through branching processes. Together, these findings provide a framework for understanding how a wide variety of information cascades can achieve substantial adoption across a network.

cs.SI↗

Dynamics of Trust Reciprocation in Heterogenous MMOG Networks

Understanding the dynamics of reciprocation is of great interest in sociology and computational social science. The recent growth of Massively Multi-player Online Games (MMOGs) has provided unprecedented access to large-scale data which enables us to study such complex human behavior in a more systematic manner. In this paper, we consider three different networks in the EverQuest2 game: chat, trade, and trust. The chat network has the highest level of reciprocation (33%) because there are essentially no barriers to it. The trade network has a lower rate of reciprocation (27%) because it has the obvious barrier of requiring more goods or money for exchange; morever, there is no clear benefit to returning a trade link except in terms of social connections. The trust network has the lowest reciprocation (14%) because this equates to sharing certain within-game assets such as weapons, and so there is a high barrier for such connections because they require faith in the players that are granted such high access. In general, we observe that reciprocation rate is inversely related to the barrier level in these networks. We also note that reciprocation has connections across the heterogeneous networks. Our experiments indicate that players make use of the medium-barrier reciprocations to strengthen a relationship. We hypothesize that lower-barrier interactions are an important component to predicting higher-barrier ones. We verify our hypothesis using predictive models for trust reciprocations using features from trade interactions. Using the number of trades (both before and after the initial trust link) boosts our ability to predict if the trust will be reciprocated up to 11% with respect to the AUC.

cs.SI↗

Dynamic Matrix Factorization: A State Space Approach

Matrix factorization from a small number of observed entries has recently garnered much attention as the key ingredient of successful recommendation systems. One unresolved problem in this area is how to adapt current methods to handle changing user preferences over time. Recent proposals to address this issue are heuristic in nature and do not fully exploit the time-dependent structure of the problem. As a principled and general temporal formulation, we propose a dynamical state space model of matrix factorization. Our proposal builds upon probabilistic matrix factorization, a Bayesian model with Gaussian priors. We utilize results in state tracking, such as the Kalman filter, to provide accurate recommendations in the presence of both process and measurement noise. We show how system parameters can be learned via expectation-maximization and provide comparisons to current published techniques.

cs.LG↗

Supervised Rank Aggregation for Predicting Influence in Networks

Much work in Social Network Analysis has focused on the identification of the most important actors in a social network. This has resulted in several measures of influence and authority. While most of such sociometrics (e.g., PageRank) are driven by intuitions based on an actors location in a network, asking for the "most influential" actors in itself is an ill-posed question, unless it is put in context with a specific measurable task. Constructing a predictive task of interest in a given domain provides a mechanism to quantitatively compare different measures of influence. Furthermore, when we know what type of actionable insight to gather, we need not rely on a single network centrality measure. A combination of measures is more likely to capture various aspects of the social network that are predictive and beneficial for the task. Towards this end, we propose an approach to supervised rank aggregation, driven by techniques from Social Choice Theory. We illustrate the effectiveness of this method through experiments on Twitter and citation networks.

cs.SI↗