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Kathleen M. Carley

Publications and source records attributed to Kathleen M. Carley.

At least 37 records · Page 2Linked to original sources

Quantifying Memorization and Parametric Response Rates in Retrieval-Augmented Vision-Language Models

Large Language Models (LLMs) demonstrate remarkable capabilities in question answering (QA), but metrics for assessing their reliance on memorization versus retrieval remain underdeveloped. Moreover, while finetuned models are state-of-the-art on closed-domain tasks, general-purpose models like GPT-4o exhibit strong zero-shot performance. This raises questions about the trade-offs between memorization, generalization, and retrieval. In this work, we analyze the extent to which multimodal retrieval-augmented VLMs memorize training data compared to baseline VLMs. Using the WebQA benchmark, we contrast finetuned models with baseline VLMs on multihop retrieval and question answering, examining the impact of finetuning on data memorization. To quantify memorization in end-to-end retrieval and QA systems, we propose several proxy metrics by investigating instances where QA succeeds despite retrieval failing. In line with existing work, we find that finetuned models rely more heavily on memorization than retrieval-augmented VLMs, and achieve higher accuracy as a result (72% vs 52% on WebQA test set). Finally, we present the first empirical comparison of the parametric effect between text and visual modalities. Here, we find that image-based questions have parametric response rates that are consistently 15-25% higher than for text-based questions in the WebQA dataset. As such, our measures pose a challenge for future work, both to account for differences in model memorization across different modalities and more generally to reconcile memorization and generalization in joint Retrieval-QA tasks.

cs.LG↗

SegSub: Evaluating Robustness to Knowledge Conflicts and Hallucinations in Vision-Language Models

Vision language models (VLM) demonstrate sophisticated multimodal reasoning yet are prone to hallucination when confronted with knowledge conflicts, impeding their deployment in information-sensitive contexts. While existing research addresses robustness in unimodal models, the multimodal domain lacks systematic investigation of cross-modal knowledge conflicts. This research introduces \segsub, a framework for applying targeted image perturbations to investigate VLM resilience against knowledge conflicts. Our analysis reveals distinct vulnerability patterns: while VLMs are robust to parametric conflicts (20% adherence rates), they exhibit significant weaknesses in identifying counterfactual conditions (<30% accuracy) and resolving source conflicts (<1% accuracy). Correlations between contextual richness and hallucination rate (r = -0.368, p = 0.003) reveal the kinds of images that are likely to cause hallucinations. Through targeted fine-tuning on our benchmark dataset, we demonstrate improvements in VLM knowledge conflict detection, establishing a foundation for developing hallucination-resilient multimodal systems in information-sensitive environments.

cs.CV↗

Appeal and Scope of Misinformation Spread by AI Agents and Humans

This work examines the influence of misinformation and the role of AI agents, called bots, on social network platforms. To quantify the impact of misinformation, it proposes two new metrics based on attributes of tweet engagement and user network position: Appeal, which measures the popularity of the tweet, and Scope, which measures the potential reach of the tweet. In addition, it analyzes 5.8 million misinformation tweets on the COVID-19 vaccine discourse over three time periods: Pre-Vaccine, Vaccine Launch, and Post-Vaccine. Results show that misinformation was more prevalent during the first two periods. Human-generated misinformation tweets tend to have higher appeal and scope compared to bot-generated ones. Tweedie regression analysis reveals that human-generated misinformation tweets were most concerning during Vaccine Launch week, whereas bot-generated misinformation reached its highest appeal and scope during the Pre-Vaccine period.

cs.SI↗

Navigating Decentralized Online Social Networks: An Overview of Technical and Societal Challenges in Architectural Choices

Decentralized online social networks have evolved from experimental stages to operating at unprecedented scale, with broader adoption and more active use than ever before. Platforms like Mastodon, Bluesky, Hive, and Nostr have seen notable growth, particularly following the wave of user migration after Twitter's acquisition in October 2022. As new platforms build upon earlier decentralization architectures and explore novel configurations, it becomes increasingly important to understand how these foundations shape both the direction and limitations of decentralization. Prior literature primarily focuses on specific architectures, resulting in fragmented views that overlook how different social networks encounter similar challenges and complement one another. This paper fills that gap by presenting a comprehensive view of the current decentralized online social network landscape. We examine four major architectures: federated, peer-to-peer, blockchain, and hybrid, tracing their evolution and evaluating how they support core social networking functions. By linking these architectural aspects to real-world cases, our work provides a foundation for understanding the societal implications of decentralized social platforms.

cs.SI↗

What is a Social Media Bot? A Global Comparison of Bot and Human Characteristics

Chatter on social media is 20% bots and 80% humans. Chatter by bots and humans is consistently different: bots tend to use linguistic cues that can be easily automated while humans use cues that require dialogue understanding. Bots use words that match the identities they choose to present, while humans may send messages that are not related to the identities they present. Bots and humans differ in their communication structure: sampled bots have a star interaction structure, while sampled humans have a hierarchical structure. These conclusions are based on a large-scale analysis of social media tweets across ~200mil users across 7 events. Social media bots took the world by storm when social-cybersecurity researchers realized that social media users not only consisted of humans but also of artificial agents called bots. These bots wreck havoc online by spreading disinformation and manipulating narratives. Most research on bots are based on special-purposed definitions, mostly predicated on the event studied. This article first begins by asking, "What is a bot?", and we study the underlying principles of how bots are different from humans. We develop a first-principle definition of a social media bot. With this definition as a premise, we systematically compare characteristics between bots and humans across global events, and reflect on how the software-programmed bot is an Artificial Intelligent algorithm, and its potential for evolution as technology advances. Based on our results, we provide recommendations for the use and regulation of bots. Finally, we discuss open challenges and future directions: Detect, to systematically identify these automated and potentially evolving bots; Differentiate, to evaluate the goodness of the bot in terms of their content postings and relationship interactions; Disrupt, to moderate the impact of malicious bots.

cs.CY↗

Data Voids and Warning Banners on Google Search

The content moderation systems used by social media sites are a topic of widespread interest and research, but less is known about the use of similar systems by web search engines. For example, Google Search attempts to help its users navigate three distinct types of data voids--when the available search results are deemed low-quality, low-relevance, or rapidly-changing--by placing one of three corresponding warning banners at the top of the search page. Here we collected 1.4M unique search queries shared on social media to surface Google's warning banners, examine when and why those banners were applied, and train deep learning models to identify data voids beyond Google's classifications. Across three data collection waves (Oct 2023, Mar 2024, Sept 2024), we found that Google returned a warning banner for about 1% of our search queries, with substantial churn in the set of queries that received a banner across waves. The low-quality banners, which warn users that their results "may not have reliable information on this topic," were especially rare, and their presence was associated with low-quality domains in the search results and conspiracy-related keywords in the search query. Low-quality banner presence was also inconsistent over short time spans, even when returning highly similar search results. In August 2024, low-quality banners stopped appearing on the SERPs we collected, but average search result quality remained largely unchanged, suggesting they may have been discontinued by Google. Using our deep learning models to analyze both queries and search results in context, we identify 29 to 58 times more low-quality data voids than there were low-quality banners, and find a similar number after the banners had disappeared. Our findings point to the need for greater transparency on search engines' content moderation practices, especially around important events like elections.

cs.SI↗

Social Cyber Geographical Worldwide Inventory of Bots

Social Cyber Geography is the space in the digital cyber realm that is produced through social relations. Communication in the social media ecosystem happens not only because of human interactions, but is also fueled by algorithmically controlled bot agents. Most studies have not looked at the social cyber geography of bots because they focus on bot activity within a single country. Since creating a bot uses universal programming technology, bots, how prevalent are these bots throughout the world? To quantify bot activity worldwide, we perform a multilingual and geospatial analysis on a large dataset of social data collected from X during the Coronavirus pandemic in 2021. This pandemic affected most of the world, and thus is a common topic of discussion. Our dataset consists of ~100 mil posts generated by ~31mil users. Most bot studies focus only on English-speaking countries, because most bot detection algorithms are built for the English language. However, only 47\% of the bots write in the English language. To accommodate multiple languages in our bot detection algorithm, we built Multilingual BotBuster, a multi-language bot detection algorithm to identify the bots in this diverse dataset. We also create a Geographical Location Identifier to swiftly identify the countries a user affiliates with in his description. Our results show that bots can appear to move from one country to another, but the language they write in remains relatively constant. Bots distribute narratives on distinct topics related to their self-declared country affiliation. Finally, despite the diverse distribution of bot locations around the world, the proportion of bots per country is about 20%. Our work stresses the importance of a united analysis of the cyber and physical realms, where we combine both spheres to inventorize the language and location of social media bots and understand communication strategies.

cs.SI↗

Moral and emotional influences on attitude stability towards COVID-19 vaccines on social media

Effective public health messaging benefits from understanding antecedents to unstable attitudes that are more likely to be influenced. This work investigates the relationship between moral and emotional bases for attitudes towards COVID-19 vaccines and variance in stance. Evaluating nearly 1 million X users over a two month period, we find that emotional language in tweets about COVID-19 vaccines is largely associated with more variation in stance of the posting user, except anger and surprise. The strength of COVID-19 vaccine attitudes associated with moral values varies across foundations. Most notably, liberty is consistently used by users with no or less variation in stance, while fairness and sanctity are used by users with more variation. Our work has implications for designing constructive pro-vaccine messaging and identifying receptive audiences.

cs.CY↗

Multimodal LLMs Struggle with Basic Visual Network Analysis: a VNA Benchmark

We evaluate the zero-shot ability of GPT-4 and LLaVa to perform simple Visual Network Analysis (VNA) tasks on small-scale graphs. We evaluate the Vision Language Models (VLMs) on 5 tasks related to three foundational network science concepts: identifying nodes of maximal degree on a rendered graph, identifying whether signed triads are balanced or unbalanced, and counting components. The tasks are structured to be easy for a human who understands the underlying graph theoretic concepts, and can all be solved by counting the appropriate elements in graphs. We find that while GPT-4 consistently outperforms LLaVa, both models struggle with every visual network analysis task we propose. We publicly release the first benchmark for the evaluation of VLMs on foundational VNA tasks.

cs.CV↗

Blended Bots: Infiltration through Identity Deception on Social Media

Bots are automated social media users that can be used to amplify (mis)information and sow harmful discourse. In order to effectively influence users, bots can be generated to reproduce human user behavior. Indeed, people tend to trust information coming from users with profiles that fit roles they expect to exist, such as users with gender role stereotypes. In this work, we examine differences in the types of identities in profiles of human and bot accounts with a focus on combinations of identities that represent gender role stereotypes. We find that some types of identities differentiate between human and bot profiles, confirming this approach can be a useful in distinguishing between human and bot accounts on social media. However, contrary to our expectations, we reveal that gender bias is expressed more in human accounts than bots overall. Despite having less gender bias overall, we provide examples of identities with strong associations with gender identities in bot profiles, such as those related to technology, finance, sports, and horoscopes. Finally, we discuss implications for designing constructive social media bot detection training materials.

cs.HC↗

Why do people think liberals drink lattes? How social media afforded self-presentation can shape subjective social sorting

Social sorting, the alignment of social identities, affiliations, and/or preferences with partisan groups, can increase in-party attachment and decrease out-party tolerance. We propose that self-presentation afforded by social media profiles fosters subjective social sorting by shaping perceptions of alignments between non-political and political identifiers. Unlike previous work, we evaluate social sorting of naturally occurring, public-facing identifiers in social media profiles selected using a bottom-up approach. Using a sample of 50 million X users collected five times between 2016 and 2018, we identify users who define themselves politically and generate networks representing simultaneous co-occurrence of identifiers in profiles. We then systematically measure the alignment of non-political identifiers along political dimensions, revealing alignments that reinforce existing associations, reveal unexpected relationships, and reflect online and offline events. We find that while most identifiers bridge political divides, social sorting of identifiers along political lines is occurring to some degree in X profiles. Our results have implications for understanding the role of social media in facilitating (the perception of) polarization and polarization mitigation strategies such as bridging interventions and algorithms.

cs.SI↗

SMI-5: Five Dimensions of Social Media Interaction for Platform (De)Centralization

Web 3.0 focuses on the decentralization of the internet and creating a system of interconnected and independent computers for improved privacy and security. We extend the idea of the decentralization of the web to the social media space: whereby we ask: in the context of the social media space, what does "decentralization" mean? Does decentralization of social media affect user interactions? We put forth the notion that decentralization in the social media does not solely take place on the physical network level, but can be compartmentalized across the entire social media stack. This paper puts forth SMI-5: the five dimensions of social media interaction for describing the (de)centralization of social platforms. We then illustrate a case study that the user interactions differ based on the slices of the SMI layer analyzed, highlighting the importance of understanding the (de)centralization of social media platforms from an a more encompassing perspective rather than only the physical network.

cs.SI↗

Misinformation Resilient Search Rankings with Webgraph-based Interventions

The proliferation of unreliable news domains on the internet has had wide-reaching negative impacts on society. We introduce and evaluate interventions aimed at reducing traffic to unreliable news domains from search engines while maintaining traffic to reliable domains. We build these interventions on the principles of fairness (penalize sites for what is in their control), generality (label/fact-check agnostic), targeted (increase the cost of adversarial behavior), and scalability (works at webscale). We refine our methods on small-scale webdata as a testbed and then generalize the interventions to a large-scale webgraph containing 93.9M domains and 1.6B edges. We demonstrate that our methods penalize unreliable domains far more than reliable domains in both settings and we explore multiple avenues to mitigate unintended effects on both the small-scale and large-scale webgraph experiments. These results indicate the potential of our approach to reduce the spread of misinformation and foster a more reliable online information ecosystem. This research contributes to the development of targeted strategies to enhance the trustworthiness and quality of search engine results, ultimately benefiting users and the broader digital community.

cs.IR↗

Assembling a Multi-Platform Ensemble Social Bot Detector with Applications to US 2020 Elections

Bots have been in the spotlight for many social media studies, for they have been observed to be participating in the manipulation of information and opinions on social media. These studies analyzed the activity and influence of bots in a variety of contexts: elections, protests, health communication and so forth. Prior to this analyses is the identification of bot accounts to segregate the class of social media users. In this work, we propose an ensemble method for bot detection, designing a multi-platform bot detection architecture to handle several problems along the bot detection pipeline: incomplete data input, minimal feature engineering, optimized classifiers for each data field, and also eliminate the need for a threshold value for classification determination. With these design decisions, we generalize our bot detection framework across Twitter, Reddit and Instagram. We also perform feature importance analysis, observing that the entropy of names and number of interactions (retweets/shares) are important factors in bot determination. Finally, we apply our multi-platform bot detector to the US 2020 presidential elections to identify and analyze bot activity across multiple social media platforms, showcasing the difference in online discourse of bots from different platforms.

cs.SI↗

Detection and Discovery of Misinformation Sources using Attributed Webgraphs

Website reliability labels underpin almost all research in misinformation detection. However, misinformation sources often exhibit transient behavior, which makes many such labeled lists obsolete over time. We demonstrate that Search Engine Optimization (SEO) attributes provide strong signals for predicting news site reliability. We introduce a novel attributed webgraph dataset with labeled news domains and their connections to outlinking and backlinking domains. We demonstrate the success of graph neural networks in detecting news site reliability using these attributed webgraphs, and show that our baseline news site reliability classifier outperforms current SoTA methods on the PoliticalNews dataset, achieving an F1 score of 0.96. Finally, we introduce and evaluate a novel graph-based algorithm for discovering previously unknown misinformation news sources.

cs.SI↗

An Exploratory Analysis of COVID Bot vs Human Disinformation Dissemination stemming from the Disinformation Dozen on Telegram

The COVID-19 pandemic of 2021 led to a worldwide health crisis that was accompanied by an infodemic. A group of 12 social media personalities, dubbed the ``Disinformation Dozen", were identified as key in spreading disinformation regarding the COVID-19 virus, treatments, and vaccines. This study focuses on the spread of disinformation propagated by this group on Telegram, a mobile messaging and social media platform. After segregating users into three groups -- the Disinformation Dozen, bots, and humans --, we perform an investigation with a dataset of Telegram messages from January to June 2023, comparatively analyzing temporal, topical, and network features. We observe that the Disinformation Dozen are highly involved in the initial dissemination of disinformation but are not the main drivers of the propagation of disinformation. Bot users are extremely active in conversation threads, while human users are active propagators of information, disseminating posts between Telegram channels through the forwarding mechanism.

cs.CY↗

Cyborgs for strategic communication on social media

Social media platforms are a key ground of information consumption and dissemination. Key figures like politicians, celebrities and activists have leveraged on its wide user base for strategic communication. Strategic communications, or StratCom, is the deliberate act of information creation and distribution. Its techniques are used by these key figures for establishing their brand and amplifying their messages. Automated scripts are used on top of personal touches to quickly and effectively perform these tasks. The combination of automation and manual online posting creates a Cyborg social media profile, which is a hybrid between bot and human. In this study, we establish a quantitative definition for a Cyborg account, which is an account that are detected as bots in one time window, and identified as humans in another. This definition makes use of frequent changes of bot classification labels and large differences in bot likelihood scores to identify Cyborgs. We perform a large-scale analysis across over 3.1 million users from Twitter collected from two key events, the 2020 Coronavirus pandemic and 2020 US Elections. We extract Cyborgs from two datasets and employ tools from network science, natural language processing and manual annotation to characterize Cyborg accounts. Our analyses identify Cyborg accounts are mostly constructed for strategic communication uses, have a strong duality in their bot/human classification and are tactically positioned in the social media network, aiding these accounts to promote their desired content. Cyborgs are also discovered to have long online lives, indicating their ability to evade bot detectors, or the graciousness of platforms to allow their operations.

cs.SI↗

Deflating the Chinese Balloon: Types of Twitter Bots in US-China balloon incident

As digitalization increases, countries employ digital diplomacy, harnessing digital resources to project their desired image. Digital diplomacy also encompasses the interactivity of digital platforms, providing a trove of public opinion that diplomatic agents can collect. Social media bots actively participate in political events through influencing political communication and purporting coordinated narratives to influence human behavior. This article provides a methodology towards identifying three types of bots: General Bots, News Bots and Bridging Bots, then further identify these classes of bots on Twitter during a diplomatic incident involving the United States and China. Using a series of computational methods, this article examines the impact of bots on the topics disseminated, the influence and the use of information maneuvers of bots within the social communication network. Among others, our results observe that all three types of bots are present across the two countries; bots geotagged to the US are generally concerned with the balloon location while those geotagged to China discussed topics related to escalating tensions; and perform different extent of positive narrative and network information maneuvers.

cs.SI↗