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Komei Fujita

Publications and source records attributed to Komei Fujita.

3 recordsLinked to original sources

Denoised IPW-Lasso for Heterogeneous Treatment Effect Estimation in Randomized Experiments

This paper proposes a new method for estimating conditional average treatment effects (CATE) in randomized experiments. We adopt inverse probability weighting (IPW) for identification; however, IPW-transformed outcomes are known to be noisy, even when true propensity scores are used. To address this issue, we introduce a noise reduction procedure and estimate a linear CATE model using Lasso, achieving both accuracy and interpretability. We theoretically show that denoising reduces the prediction error of the Lasso. The method is particularly effective when treatment effects are small relative to the variability of outcomes, which is often the case in empirical applications. Applications to the Get-Out-the-Vote dataset and Criteo Uplift Modeling dataset demonstrate that our method outperforms fully nonparametric machine learning methods in identifying individuals with higher treatment effects. Moreover, our method uncovers informative heterogeneity patterns that are consistent with previous empirical findings.

econ.EM↗

A Feedback Shift Correction in Predicting Conversion Rates under Delayed Feedback

In display advertising, predicting the conversion rate, that is, the probability that a user takes a predefined action on an advertiser's website, such as purchasing goods is fundamental in estimating the value of displaying the advertisement. However, there is a relatively long time delay between a click and its resultant conversion. Because of the delayed feedback, some positive instances at the training period are labeled as negative because some conversions have not yet occurred when training data are gathered. As a result, the conditional label distributions differ between the training data and the production environment. This situation is referred to as a feedback shift. We address this problem by using an importance weight approach typically used for covariate shift correction. We prove its consistency for the feedback shift. Results in both offline and online experiments show that our proposed method outperforms the existing method.

cs.LG↗

Fatigue-Aware Ad Creative Selection

In online display advertising, selecting the most effective ad creative (ad image) for each impression is a crucial task for DSPs (Demand-Side Platforms) to fulfill their goals (click-through rate, number of conversions, revenue, and brand improvement). As widely recognized in the marketing literature, the effect of ad creative changes with the number of repetitive ad exposures. In this study, we propose an efficient and easy-to-implement ad creative selection algorithm that explicitly considers user's psychological status when selecting ad creatives. The proposed system was deployed in a real-world production environment and tested against the baseline algorithms. The results show superiority of the proposed algorithm.

cs.CY↗