arXiv subjects

Kristina Lerman

Publications and source records attributed to Kristina Lerman.

At least 199 records · Page 11Linked to original sources

arXiv2012

Network Structure, Topology and Dynamics in Generalized Models of Synchronization

We explore the interplay of network structure, topology, and dynamic interactions between nodes using the paradigm of distributed synchronization in a network of coupled oscillators. As the network evolves to a global steady state, interconnected oscillators synchronize in stages, revealing network's underlying community structure. Traditional models of synchronization assume that interactions between nodes are mediated by a conservative process, such as diffusion. However, social and biological processes are often non-conservative. We propose a new model of synchronization in a network of oscillators coupled via non-conservative processes. We study dynamics of synchronization of a synthetic and real-world networks and show that different synchronization models reveal different structures within the same network.

cond-mat.dis-nn↗

arXiv2012

Social Dynamics of Digg

Online social media provide multiple ways to find interesting content. One important method is highlighting content recommended by user's friends. We examine this process on one such site, the news aggregator Digg. With a stochastic model of user behavior, we distinguish the effects of the content visibility and interestingness to users. We find a wide range of interest and distinguish stories primarily of interest to a users' friends from those of interest to the entire user community. We show how this model predicts a story's eventual popularity from users' early reactions to it, and estimate the prediction reliability. This modeling framework can help evaluate alternative design choices for displaying content on the site.

cs.CY↗

arXiv2011

Using Proximity to Predict Activity in Social Networks

The structure of a social network contains information useful for predicting its evolution. Nodes that are "close" in some sense are more likely to become linked in the future than more distant nodes. We show that structural information can also help predict node activity. We use proximity to capture the degree to which two nodes are "close" to each other in the network. In addition to standard proximity metrics used in the link prediction task, such as neighborhood overlap, we introduce new metrics that model different types of interactions that can occur between network nodes. We argue that the "closer" nodes are in a social network, the more similar will be their activity. We study this claim using data about URL recommendation on social media sites Digg and Twitter. We show that structural proximity of two users in the follower graph is related to similarity of their activity, i.e., how many URLs they both recommend. We also show that given friends' activity, knowing their proximity to the user can help better predict which URLs the user will recommend. We compare the performance of different proximity metrics on the activity prediction task and find that some metrics lead to substantial performance improvements.

cs.SI↗

arXiv2011

Leveraging User Diversity to Harvest Knowledge on the Social Web

Social web users are a very diverse group with varying interests, levels of expertise, enthusiasm, and expressiveness. As a result, the quality of content and annotations they create to organize content is also highly variable. While several approaches have been proposed to mine social annotations, for example, to learn folksonomies that reflect how people relate narrower concepts to broader ones, these methods treat all users and the annotations they create uniformly. We propose a framework to automatically identify experts, i.e., knowledgeable users who create high quality annotations, and use their knowledge to guide folksonomy learning. We evaluate the approach on a large body of social annotations extracted from the photosharing site Flickr. We show that using expert knowledge leads to more detailed and accurate folksonomies. Moreover, we show that including annotations from non-expert, or novice, users leads to more comprehensive folksonomies than experts' knowledge alone.

cs.IR↗

arXiv2011

Non-Conservative Diffusion and its Application to Social Network Analysis

The random walk is fundamental to modeling dynamic processes on networks. Metrics based on the random walk have been used in many applications from image processing to Web page ranking. However, how appropriate are random walks to modeling and analyzing social networks? We argue that unlike a random walk, which conserves the quantity diffusing on a network, many interesting social phenomena, such as the spread of information or disease on a social network, are fundamentally non-conservative. When an individual infects her neighbor with a virus, the total amount of infection increases. We classify diffusion processes as conservative and non-conservative and show how these differences impact the choice of metrics used for network analysis, as well as our understanding of network structure and behavior. We show that Alpha-Centrality, which mathematically describes non-conservative diffusion, leads to new insights into the behavior of spreading processes on networks. We give a scalable approximate algorithm for computing the Alpha-Centrality in a massive graph. We validate our approach on real-world online social networks of Digg. We show that a non-conservative metric, such as Alpha-Centrality, produces better agreement with empirical measure of influence than conservative metrics, such as PageRank. We hope that our investigation will inspire further exploration into the realms of conservative and non-conservative metrics in social network analysis.

cs.SI↗

arXiv2011

Entropy-based Classification of 'Retweeting' Activity on Twitter

Twitter is used for a variety of reasons, including information dissemination, marketing, political organizing and to spread propaganda, spamming, promotion, conversations, and so on. Characterizing these activities and categorizing associated user generated content is a challenging task. We present a information-theoretic approach to classification of user activity on Twitter. We focus on tweets that contain embedded URLs and study their collective `retweeting' dynamics. We identify two features, time-interval and user entropy, which we use to classify retweeting activity. We achieve good separation of different activities using just these two features and are able to categorize content based on the collective user response it generates. We have identified five distinct categories of retweeting activity on Twitter: automatic/robotic activity, newsworthy information dissemination, advertising and promotion, campaigns, and parasitic advertisement. In the course of our investigations, we have shown how Twitter can be exploited for promotional and spam-like activities. The content-independent, entropy-based activity classification method is computationally efficient, scalable and robust to sampling and missing data. It has many applications, including automatic spam-detection, trend identification, trust management, user-modeling, social search and content classification on online social media.

cs.SI↗

arXiv2011

What Stops Social Epidemics?

Theoretical progress in understanding the dynamics of spreading processes on graphs suggests the existence of an epidemic threshold below which no epidemics form and above which epidemics spread to a significant fraction of the graph. We have observed information cascades on the social media site Digg that spread fast enough for one initial spreader to infect hundreds of people, yet end up affecting only 0.1% of the entire network. We find that two effects, previously studied in isolation, combine cooperatively to drastically limit the final size of cascades on Digg. First, because of the highly clustered structure of the Digg network, most people who are aware of a story have been exposed to it via multiple friends. This structure lowers the epidemic threshold while moderately slowing the overall growth of cascades. In addition, we find that the mechanism for social contagion on Digg points to a fundamental difference between information spread and other contagion processes: despite multiple opportunities for infection within a social group, people are less likely to become spreaders of information with repeated exposure. The consequences of this mechanism become more pronounced for more clustered graphs. Ultimately, this effect severely curtails the size of social epidemics on Digg.

cs.SI↗

arXiv2010

A Framework for Quantitative Analysis of Cascades on Networks

How does information flow in online social networks? How does the structure and size of the information cascade evolve in time? How can we efficiently mine the information contained in cascade dynamics? We approach these questions empirically and present an efficient and scalable mathematical framework for quantitative analysis of cascades on networks. We define a cascade generating function that captures the details of the microscopic dynamics of the cascades. We show that this function can also be used to compute the macroscopic properties of cascades, such as their size, spread, diameter, number of paths, and average path length. We present an algorithm to efficiently compute cascade generating function and demonstrate that while significantly compressing information within a cascade, it nevertheless allows us to accurately reconstruct its structure. We use this framework to study information dynamics on the social network of Digg. Digg allows users to post and vote on stories, and easily see the stories that friends have voted on. As a story spreads on Digg through voting, it generates cascades. We extract cascades of more than 3,500 Digg stories and calculate their macroscopic and microscopic properties. We identify several trends in cascade dynamics: spreading via chaining, branching and community. We discuss how these affect the spread of the story through the Digg social network. Our computational framework is general and offers a practical solution to quantitative analysis of the microscopic structure of even very large cascades.

cs.SI↗

arXiv2010

A Probabilistic Approach for Learning Folksonomies from Structured Data

Learning structured representations has emerged as an important problem in many domains, including document and Web data mining, bioinformatics, and image analysis. One approach to learning complex structures is to integrate many smaller, incomplete and noisy structure fragments. In this work, we present an unsupervised probabilistic approach that extends affinity propagation to combine the small ontological fragments into a collection of integrated, consistent, and larger folksonomies. This is a challenging task because the method must aggregate similar structures while avoiding structural inconsistencies and handling noise. We validate the approach on a real-world social media dataset, comprised of shallow personal hierarchies specified by many individual users, collected from the photosharing website Flickr. Our empirical results show that our proposed approach is able to construct deeper and denser structures, compared to an approach using only the standard affinity propagation algorithm. Additionally, the approach yields better overall integration quality than a state-of-the-art approach based on incremental relational clustering.

cs.AI↗

arXiv2010

A Parameterized Centrality Metric for Network Analysis

A variety of metrics have been proposed to measure the relative importance of nodes in a network. One of these, alpha-centrality [Bonacich, 2001], measures the number of attenuated paths that exist between nodes. We introduce a normalized version of this metric and use it to study network structure, specifically, to rank nodes and find community structure of the network. Specifically, we extend the modularity-maximization method [Newman and Girvan, 2004] for community detection to use this metric as the measure of node connectivity. Normalized alpha-centrality is a powerful tool for network analysis, since it contains a tunable parameter that sets the length scale of interactions. By studying how rankings and discovered communities change when this parameter is varied allows us to identify locally and globally important nodes and structures. We apply the proposed method to several benchmark networks and show that it leads to better insight into network structure than alternative methods.

cs.SI↗

arXiv2010

Using Stochastic Models to Describe and Predict Social Dynamics of Web Users

Popularity of content in social media is unequally distributed, with some items receiving a disproportionate share of attention from users. Predicting which newly-submitted items will become popular is critically important for both hosts of social media content and its consumers. Accurate and timely prediction would enable hosts to maximize revenue through differential pricing for access to content or ad placement. Prediction would also give consumers an important tool for filtering the ever-growing amount of content. Predicting popularity of content in social media, however, is challenging due to the complex interactions between content quality and how the social media site chooses to highlight content. Moreover, most social media sites also selectively present content that has been highly rated by similar users, whose similarity is indicated implicitly by their behavior or explicitly by links in a social network. While these factors make it difficult to predict popularity \emph{a priori}, we show that stochastic models of user behavior on these sites allows predicting popularity based on early user reactions to new content. By incorporating the various mechanisms through which web sites display content, such models improve on predictions based on simply extrapolating from the early votes. Using data from one such site, the news aggregator Digg, we show how a stochastic model of user behavior distinguishes the effect of the increased visibility due to the network from how interested users are in the content. We find a wide range of interest, identifying stories primarily of interest to users in the network (``niche interests'') from those of more general interest to the user community. This distinction is useful for predicting a story's eventual popularity from users' early reactions to the story.

cs.CY↗

arXiv2010

Centrality Metric for Dynamic Networks

Centrality is an important notion in network analysis and is used to measure the degree to which network structure contributes to the importance of a node in a network. While many different centrality measures exist, most of them apply to static networks. Most networks, on the other hand, are dynamic in nature, evolving over time through the addition or deletion of nodes and edges. A popular approach to analyzing such networks represents them by a static network that aggregates all edges observed over some time period. This approach, however, under or overestimates centrality of some nodes. We address this problem by introducing a novel centrality metric for dynamic network analysis. This metric exploits an intuition that in order for one node in a dynamic network to influence another over some period of time, there must exist a path that connects the source and destination nodes through intermediaries at different times. We demonstrate on an example network that the proposed metric leads to a very different ranking than analysis of an equivalent static network. We use dynamic centrality to study a dynamic citations network and contrast results to those reached by static network analysis.

cs.CY↗

arXiv2010

Growing a Tree in the Forest: Constructing Folksonomies by Integrating Structured Metadata

Many social Web sites allow users to annotate the content with descriptive metadata, such as tags, and more recently to organize content hierarchically. These types of structured metadata provide valuable evidence for learning how a community organizes knowledge. For instance, we can aggregate many personal hierarchies into a common taxonomy, also known as a folksonomy, that will aid users in visualizing and browsing social content, and also to help them in organizing their own content. However, learning from social metadata presents several challenges, since it is sparse, shallow, ambiguous, noisy, and inconsistent. We describe an approach to folksonomy learning based on relational clustering, which exploits structured metadata contained in personal hierarchies. Our approach clusters similar hierarchies using their structure and tag statistics, then incrementally weaves them into a deeper, bushier tree. We study folksonomy learning using social metadata extracted from the photo-sharing site Flickr, and demonstrate that the proposed approach addresses the challenges. Moreover, comparing to previous work, the approach produces larger, more accurate folksonomies, and in addition, scales better.

cs.AI↗

arXiv2010

Modeling Social Annotation: a Bayesian Approach

Collaborative tagging systems, such as Delicious, CiteULike, and others, allow users to annotate resources, e.g., Web pages or scientific papers, with descriptive labels called tags. The social annotations contributed by thousands of users, can potentially be used to infer categorical knowledge, classify documents or recommend new relevant information. Traditional text inference methods do not make best use of social annotation, since they do not take into account variations in individual users' perspectives and vocabulary. In a previous work, we introduced a simple probabilistic model that takes interests of individual annotators into account in order to find hidden topics of annotated resources. Unfortunately, that approach had one major shortcoming: the number of topics and interests must be specified a priori. To address this drawback, we extend the model to a fully Bayesian framework, which offers a way to automatically estimate these numbers. In particular, the model allows the number of interests and topics to change as suggested by the structure of the data. We evaluate the proposed model in detail on the synthetic and real-world data by comparing its performance to Latent Dirichlet Allocation on the topic extraction task. For the latter evaluation, we apply the model to infer topics of Web resources from social annotations obtained from Delicious in order to discover new resources similar to a specified one. Our empirical results demonstrate that the proposed model is a promising method for exploiting social knowledge contained in user-generated annotations.

cs.AI↗

arXiv2010

Predicting Influential Users in Online Social Networks

Who are the influential people in an online social network? The answer to this question depends not only on the structure of the network, but also on details of the dynamic processes occurring on it. We classify these processes as conservative and non-conservative. A random walk on a network is an example of a conservative dynamic process, while information spread is non-conservative. The influence models used to rank network nodes can be similarly classified, depending on the dynamic process they implicitly emulate. We claim that in order to correctly rank network nodes, the influence model has to match the details of the dynamic process. We study a real-world network on the social news aggregator Digg, which allows users to post and vote for news stories. We empirically define influence as the number of in-network votes a user's post generates. This influence measure, and the resulting ranking, arises entirely from the dynamics of voting on Digg, which represents non-conservative information flow. We then compare predictions of different influence models with this empirical estimate of influence. The results show that non-conservative models are better able to predict influential users on Digg. We find that normalized alpha-centrality metric turns out to be one of the best predictors of influence. We also present a simple algorithm for computing this metric and the associated mathematical formulation and analytical proofs.

cs.CY↗

arXiv2010

Integrating Structured Metadata with Relational Affinity Propagation

Structured and semi-structured data describing entities, taxonomies and ontologies appears in many domains. There is a huge interest in integrating structured information from multiple sources; however integrating structured data to infer complex common structures is a difficult task because the integration must aggregate similar structures while avoiding structural inconsistencies that may appear when the data is combined. In this work, we study the integration of structured social metadata: shallow personal hierarchies specified by many individual users on the SocialWeb, and focus on inferring a collection of integrated, consistent taxonomies. We frame this task as an optimization problem with structural constraints. We propose a new inference algorithm, which we refer to as Relational Affinity Propagation (RAP) that extends affinity propagation (Frey and Dueck 2007) by introducing structural constraints. We validate the approach on a real-world social media dataset, collected from the photosharing website Flickr. Our empirical results show that our proposed approach is able to construct deeper and denser structures compared to an approach using only the standard affinity propagation algorithm.

cs.AI↗

arXiv2010

Using a Model of Social Dynamics to Predict Popularity of News

cs.CY↗

arXiv2010

Information Contagion: an Empirical Study of the Spread of News on Digg and Twitter Social Networks

Social networks have emerged as a critical factor in information dissemination, search, marketing, expertise and influence discovery, and potentially an important tool for mobilizing people. Social media has made social networks ubiquitous, and also given researchers access to massive quantities of data for empirical analysis. These data sets offer a rich source of evidence for studying dynamics of individual and group behavior, the structure of networks and global patterns of the flow of information on them. However, in most previous studies, the structure of the underlying networks was not directly visible but had to be inferred from the flow of information from one individual to another. As a result, we do not yet understand dynamics of information spread on networks or how the structure of the network affects it. We address this gap by analyzing data from two popular social news sites. Specifically, we extract social networks of active users on Digg and Twitter, and track how interest in news stories spreads among them. We show that social networks play a crucial role in the spread of information on these sites, and that network structure affects dynamics of information flow.

cs.CY↗